Marketing Sales and RRHH
645 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Esther Turón Perez from Consumer Behavior in Digital Environments
Scoop.it!

The power of visual communication (Infographic) | dotRising

The power of visual communication (Infographic) | dotRising | Marketing Sales and RRHH | Scoop.it
A picture is worth a thousand words - and marketers are fast realising that visual communication is worth thousands of pounds.

Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, May 18, 2014 1:50 PM

A historical and stylistic review of visual communication techniques. Good reference value.

Rescooped by Esther Turón Perez from Curation Revolution
Scoop.it!

The Content Marketing Mix [INFOGRAPHIC] - Pardot

The Content Marketing Mix [INFOGRAPHIC] - Pardot | Marketing Sales and RRHH | Scoop.it
As the proliferation of the web continues to create more independent and informed consumers, sales and marketing teams have had to evolve their strategies to cater to a generation of consumers that no longer wish to be “sold” to.

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, July 16, 2013 9:56 AM

Working on a business plan for a suite of publishing tools called SpinSnip and found this post and graphic from the inbound marketing team at Pardot (didn't know they were purchased by SalesForce...interesting) helpful. 

Rescooped by Esther Turón Perez from BI Revolution
Scoop.it!

The Power of Color In Effective Customer Service [Infographic ]

The Power of Color In Effective Customer Service [Infographic ] | Marketing Sales and RRHH | Scoop.it
By applying color to all of their customer processes at the moment of truth, communications service providers can take the next best actions relevant to each customer.

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, June 25, 2013 7:34 AM

This is an interesting approach. Color the process and you color the result. Never thought of a process or color as such a means to a customer service end before. A definate #StealThis.

Intriguing Networks's curator insight, June 25, 2013 5:49 PM

The joy and the power of colour

Scooped by Esther Turón Perez
Scoop.it!

Social Sharing Tips For B2B And B2C [INFOGRAPHIC]

Social Sharing Tips For B2B And B2C [INFOGRAPHIC] | Marketing Sales and RRHH | Scoop.it

It’s not enough to write great content on Twitter – you’ve got to tweet it at the right time and to the right people.

 

This infographic explores what works when it comes to B2B and B2C companies using Twitter and LinkedIn to share their stuff.

 

To figure out what works and what doesn’t when businesses share content on social networks, Compendium gathered data from over 200 B2B and B2C companies.

 

Regardless of what type of company you are, you’ve got to be brief on social media – and Twitter in particular. This infographic shows that the optimal length for a tweet is between 1-5 words for B2C companies and 11-15 words for B2B companies.

 

And surprisingly, including a question mark in your tweet or LinkedIn update actually reduces response rate by between 25-52 percent.

 

When using an exclamation mark on Twitter, B2C companies saw 8 percent fewer clicks and B2B companies saw 15 percent fewer clicks – but on LinkedIn clicks actually rose by 27 and 26 percent respectively if they included the excitable “!”.

 

Take a look at the infographic above for more tips on social sharing.

more...
No comment yet.
Scooped by Esther Turón Perez
Scoop.it!

90 Percent of Small Business Use Social Media [Infographic]

90 Percent of Small Business Use Social Media [Infographic] | Marketing Sales and RRHH | Scoop.it

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.

 

When 42% of owners say that 25% of new customers discovered them through sites such as Facebook and Foursquare, it is crucial that your business is online and social.

 

But the news is not all merry, as 58% of surveyed owners said they struggle with promoting their Facebook pages — if they have a page at all.

 

The takeaway is clear. You need to be where your customers are. Forget what your competitors are doing, as their customers are different from your customers. You also need to integrate internet communications into your normal routine of business networking.

more...
No comment yet.
Scooped by Esther Turón Perez
Scoop.it!

Simple Guide To Advanced Facebook Advertising [Infographic]

Simple Guide To Advanced Facebook Advertising [Infographic] | Marketing Sales and RRHH | Scoop.it
Familiarize yourself with the different advertising options available on Facebook through this simple guide infographic.

 

This simple guide will give you the knowledge you need to master Facebook as an advertising and promotional option. Always remember that a long term investment which builds up your brand awareness in people’s minds is much better than counting products sold compared to your investment. Of course that matters too, but as far as brand awareness goes, there is little that will match a good long term campaign. It will all come back to you if you can hold out and keep investing without forcing your products on people. Advertising always works, but maybe not always in the way you envisioned it to.

more...
No comment yet.
Rescooped by Esther Turón Perez from Social Media
Scoop.it!

Social Media Analytics | Infographic

Social Media Analytics | Infographic | Marketing Sales and RRHH | Scoop.it

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 


Via Lauren Moss, laura mata
more...
Kwang Hyun's curator insight, December 4, 2013 8:07 PM

This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.

Kwang Hyun's curator insight, December 13, 2013 1:25 AM

Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.

Dr Pam Hill's curator insight, January 8, 2014 8:41 AM

Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.

Rescooped by Esther Turón Perez from Curation Revolution
Scoop.it!

True Colors Shinning Through: Everyone likes Blue, Green, Red Women Like Purple

True Colors Shinning Through: Everyone likes Blue, Green, Red Women Like Purple | Marketing Sales and RRHH | Scoop.it
From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. Let's take a look at what they say about color and gender.

Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Esther Turón Perez from Marketing Revolution
Scoop.it!

The impact of Color in Logo Design [Infographic] - Business 2 Community

The impact of Color in Logo Design [Infographic] - Business 2 Community | Marketing Sales and RRHH | Scoop.it

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, June 25, 2013 7:11 AM

What are your logo colors saying about you? How is your contnet marketing building on your logo's inherent messages? If your logo is sending "trust" messages are you creating trustworthy content?

metataggsolutions's curator insight, June 26, 2013 2:48 AM

Good infographic...I really enjoyed reading it and also increased my knowledge. Thank you so much for explaing color impact in logo designing.

Scooped by Esther Turón Perez
Scoop.it!

Do You Want to Control Your Traffic and Lead Generation?

Do You Want to Control Your Traffic and Lead Generation? | Marketing Sales and RRHH | Scoop.it
The traffic to your offers online decides about the value and the volume of your business leads.
more...
No comment yet.
Scooped by Esther Turón Perez
Scoop.it!

Holiday Marketing Tips, Pointers, & Best Practices – Infographic

Holiday Marketing Tips, Pointers, & Best Practices – Infographic | Marketing Sales and RRHH | Scoop.it

Preparing marketing initiatives that really resonate with your shoppers can feel a little overwhelming. After all, you’re trying to please a lot of different types of people who all have their own set of expectations when they shop your brand.

 

Do not fear though, SteelHouse’s Holiday Marketing Tips, Pointers & Best Practices infographic provides important dates and pointers that can help you plan effective and successful marketing campaigns!

 

Start the holiday season off right with these tips!

more...
No comment yet.
Scooped by Esther Turón Perez
Scoop.it!

Ultimate Tips & Social Media Cheat Sheet For Businesses [Infographic]

Ultimate Tips & Social Media Cheat Sheet For Businesses [Infographic] | Marketing Sales and RRHH | Scoop.it

This infographic called Social Media Cheat Sheet will go through the ultimate tips for Twitter, Facebook, LinkedIn, Pinterest, YouTube, Google+, Instagram, Tumblr and Foursquare. It’s a beast of an infographic and one that will totally help you refine your approach to each social network.

more...
No comment yet.