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Rescooped by Esther Turón Perez from Marketing Revolution
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3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami

3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami | Marketing Sales and RRHH | Scoop.it

This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.

Use these three simple metrics to find your long tail:

Rank
% of Total
Running Total


Via Martin (Marty) Smith
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malek's curator insight, January 21, 2015 2:41 PM

A simplified review of the 80-20 rule in sales.  The Running Total is an interesting parameter to be considered.  Need more on "Profitability" fractal from @Martin (Marty) Smith

Martin (Marty) Smith's comment, January 21, 2015 10:51 PM
@malek good idea to write more about how to use the 80-20 "fractal" to gain greater return. Will tackle that next on Curagami. Thanks, Marty
Rescooped by Esther Turón Perez from Ecom Revolution
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Ecom Lesson #1: Create A Checkout That ROCKS

Ecom Lesson #1: Create A Checkout That ROCKS | Marketing Sales and RRHH | Scoop.it
Here are a few fundamental guidelines that can get you started in improving or designing a perfect checkout e-commerce funnel.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 16, 2013 3:23 PM

Work Backwards
Most website designers work IN to the checkout. This means they are spending most of their time on pages that are important but less important than the checkout. 

Check is where ecommerce rubber meets road. If you create sense of security and ease people remember and return. If your cart is complicated, clicky-y and a pain they don't. I typically pick these "how to" posts apart because they over simplify and so kill the real issue of commerce online. 

This post is solid, shares great tips and knows what it is talking about (no nits from me, stop the presses LOL). If you are creating an ecommerce store, and everyone should have one, follow these tips to create a solid checkout experience. 

Not a bad idea to work backwards. Create the cart first and let that design set the clear and simple tone for the rest of the site. 

Read my 5 New Ecommerce Lessons for why everyone should have an ecommerce store:

http://scenttrail.blogspot.com/2013/06/5-new-ecommerce-lessons.html