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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Marketing Sales and RRHH | Scoop.it
How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.

 

In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right?

 

Well recently, things have changed a bit. More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

 

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Scooped by Esther Turón Perez
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B2B SEO and the next generation of search

B2B SEO and the next generation of search | Marketing Sales and RRHH | Scoop.it

The SEO landscape continues to evolve as search engines update their algorithms and more users search for information on their mobile devices. In order to expand and manage their digital presence, it's critical for B2B marketers to understand the monumental shift in search.

 

The companies leading in B2B SEO are generating the best content they can and their rankings reflect their perceived digital influence thanks to valuable assets such as whitepapers, webinars, quarterly industry reports and expert blogs.

 

Even FAQ pages and archives of your company’s press releases can add valuable content. However, when investing the time to create valuable content assets that will impact SEO it’s crucial to put yourself in the user’s shoes.

 

When it comes to best practices of link building, B2B companies see success through two main principles.


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