marketing, strategy, sales & inspiring business topics
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marketing, strategy, sales & inspiring business topics
gathering inspiring articles, facts and insights to deepen my expertise of the demand generation process
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Ischgl : Le succès d'un positionnement marketing résolument différenciant

Ischgl : Le succès d'un positionnement marketing résolument différenciant | marketing, strategy, sales & inspiring business topics | Scoop.it
Ischgl is... ...the opposition to all other tyrolean resorts (USP – Unique Selling Proposition) Une présentation à télécharger sur www.congresdeneu.ad Aurélien de PIERREFEU's insight: Dans cette pr...
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10 Lessons I learned from Steve Jobs on Life & Leadership

It is unfortunate visionary Steve Jobs is no longer walking among us. It truly reminds all of us how short and precious life is. Just like there will never be another Rosa Parks, Wayne Gretzky,
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How to become effective Storytellers

How to become effective Storytellers | marketing, strategy, sales & inspiring business topics | Scoop.it
"... Learn to tell effective stories. The story compels the mind, and engages the heart. The story holds the vision and makes it easy to communicate. Wrap your vision in a story. It is not a promise of success, but it helps."
nicolas crettenand's insight:
Straight to the point and easy to apply tips.
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Ils ont reçu des cadeaux au lieu de leurs bagages à l'aéroport : C'est Noël | Demotivateur.fr

Ils ont reçu des cadeaux au lieu de leurs bagages à l'aéroport : C'est Noël | Demotivateur.fr | marketing, strategy, sales & inspiring business topics | Scoop.it
Cliquez pour lire cet article
nicolas crettenand's insight:

Great viral campaign!

Will be driving awareness, loyalty and brand love at very low cost in comparison with the very broad reach.

Well done WestJet.

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Business

Business | marketing, strategy, sales & inspiring business topics | Scoop.it
20 tendances marketing à considérer pour 2014
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Audi sort un spot tourné avec un drone et personnalisable par son public | Wonderful Brands

Audi sort un spot tourné avec un drone et personnalisable par son public  |  Wonderful Brands | marketing, strategy, sales & inspiring business topics | Scoop.it
LE CONCEPT Audi invite les téléspectateurs à réaliser leur propre spot commercial à partir de leur tablette avec le lancement d’un opération
nicolas crettenand's insight:
"Land of Quattro". Réalisez votre propre TVC pour Audi. Excellent exemple de "consumer engagement" et de personnalisation.
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Macala Wright: How Brands Design Customer Experiences Of The Future - PSFK

Macala Wright: How Brands Design Customer Experiences Of The Future - PSFK | marketing, strategy, sales & inspiring business topics | Scoop.it
Consumers not only expect great brand experiences, they believe they’re entitled to them.
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Is Uber’s Business Model Screwing Its Workers? - Working In These Times

Is Uber’s Business Model Screwing Its Workers? - Working In These Times | marketing, strategy, sales & inspiring business topics | Scoop.it
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Strategies to Attract Superpower Marketing Talent

Strategies to Attract Superpower Marketing Talent | marketing, strategy, sales & inspiring business topics | Scoop.it
Think of recruiting as a marketing challenge, not an HR issue.
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Warning! Three Temptations That Can Seriously Damage Your Brand

Warning! Three Temptations That Can Seriously Damage Your Brand | marketing, strategy, sales & inspiring business topics | Scoop.it
Marketers are living in turbulent times.Technology is disrupting entire industries, from hotels (look at Airbnb) to tobacco (e-cigarette, anyone?) to taxis (watch out, Uber is coming). Social media
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Coca-Cola trouve le truc miracle pour décoller les yeux des cellulaires!

Coca-Cola trouve le truc miracle pour décoller les yeux des cellulaires! | marketing, strategy, sales & inspiring business topics | Scoop.it
Quoi de plus désagréable que quelqu'un qui a continuellement les yeux sur son cellulaire... La compagnie Coca-Cola aussi semble être du même
nicolas crettenand's insight:
Coca Cola is now about sharing real moments. Strong and relevant insight. Excellent!
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Steve Jobs : 10 courtes leçons de marketing

Steve Jobs : 10 courtes leçons de marketing | marketing, strategy, sales & inspiring business topics | Scoop.it
Steve Jobs, visionnaire, pionnier de la révolution de l'ordinateur personnel, était aussi doué pour le marketing. Chacun peut s'en inspirer.
nicolas crettenand's insight:
10 insteresting facts for inspiration only. Even if they could have made sense for Apple at a certain period of time, I think all are not relevant for FMCG for example.
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41 idées pour lancer votre business

41 idées pour lancer votre business | marketing, strategy, sales & inspiring business topics | Scoop.it
Bilan vous présente des projets qui ont fait recette à l’étranger ou qui sont encore peu exploités dans nos contrées.
nicolas crettenand's insight:
2014 - Time to be self-entrepreneur? Food for thought.
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Peut-on réussir avec un marketing responsable ?

Peut-on réussir avec un marketing responsable ? | marketing, strategy, sales & inspiring business topics | Scoop.it
A l'occasion de la Journée Nationale du Marketing de l'Adetem, a été lancée la plateforme du Marketing Responsable, initiée par Elizabeth Pastore-Reiss et David Garbous. L'objectif : donner les preuves que le marketing citoyen marche !
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Why A Brand Matters

Why A Brand Matters | marketing, strategy, sales & inspiring business topics | Scoop.it
In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife.
nicolas crettenand's insight:
Not new, but timelessly true
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The Chief Marketing Officer is Dead

The Chief Marketing Officer is Dead | marketing, strategy, sales & inspiring business topics | Scoop.it
I have some sad news: the Chief Marketing Officer is dead.Fortunately, I'm talking about the CMO position rather than a particular person. But the decline in the CMO's influence is alarming,
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Le co-branding, en pratique et en quelques exemples...

Le co-branding, en pratique et en quelques exemples... | marketing, strategy, sales & inspiring business topics | Scoop.it
Les marques cherchent toujours des moyens de se démarquer sur le marché afin de faire face à la concurrence. Mais si la solution se trouvait davantage dans la coopération et l'échange de compétence plutôt que dans la concurrence.
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