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Why Big Data and Small Data Both Matter to Marketers | Loyalty360.org

Why Big Data and Small Data Both Matter to Marketers | Loyalty360.org | Marketing, Sales, Advertising | Scoop.it
hat metadata serves a useful purpose. It is there to help us (and Google) find the page. Eight simple phrases: wireless technology, Google Android, gaming, Apple Inc, information technology, computers, Apple Mac, and computer accessories.
Emmanuel Mutoya, BBA.'s insight:

Brilliant article on utilising both Big and Small Data combined with the use of our imagination to deliver content marketing messages

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Why Boring Marketing Is Good Marketing

Why Boring Marketing Is Good Marketing | Marketing, Sales, Advertising | Scoop.it
You're an entrepreneur so you like starting new things, but when it comes to building your brand same old, same old is best, argues one founder.
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Lead Nurturing And Management Is The Key To Successful B2B Lead Generation

Lead Nurturing And Management Is The Key To Successful B2B Lead Generation | Marketing, Sales, Advertising | Scoop.it

Although it may seem that the best way to get good customers is to generate qualified leads, they can be very worthless if there is no proper lead nurturing and management.


Via Maegan Anderson
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Maegan Anderson's curator insight, August 16, 2013 4:21 AM

Through generating qualified leads, a selling company can learn more about the needs of their potential clients.

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b2b Lead Generation - Business to business lead generation technique

B2B lead generation is easy once you know how. Stop cold calling and start to generate hot and qualified business to business sales leads.
Emmanuel Mutoya, BBA.'s insight:

My best take from this clip is that in order to sell in B2B, as a sales person you need to avoid coming out needy regardless of the method you are using

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Appointment Setting Services Australia

Appointment Setting Services Australia | Marketing, Sales, Advertising | Scoop.it
Emmanuel Mutoya, BBA.'s insight:

Before embarking on a telemarketing compaign or lead generation for being B2B sales, you need to have a 360 degree view of the prospect and get insight about their business i.e. customers, suppliers and competititors this can provide opportunities for more leads. 

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A Note on Social Media Marketing | Globalteckz

A Note on Social Media Marketing | Globalteckz | Marketing, Sales, Advertising | Scoop.it
Top website for targetting your #SocialMediaMarketing strategies - http://t.co/CXHbU5umFG
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