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Good Bots, Bad Bots, Spam Bots: Why The Web Is Going To The Dogs/Robots [Infographic]

Good Bots, Bad Bots, Spam Bots: Why The Web Is Going To The Dogs/Robots [Infographic] | Marketing Revolution | Scoop.it
The Bot Traffic Report 2013 from Incapsula clearly shows that robots already rule the world&...
Martin (Marty) Smith's insight:

Fascinating and the robot-itization of the web has implications for website design and conversion. Here is how to make sure your website "appeals" to the good bots:

* QDF - Quality Deserves Freshness so build ways for your pages to change frequently.

* Avoid "Spider Traps" Where Bots Go In, But They Don't Come Out.

* Limit Links - good idea anyway, easier the crawl the better.

* Pay attention to your DIVs (feed the spider differently than the way the page appears to visitor, same content just different order and use "read more" inline teases to hide too many words).

* One inside baseball secret I picked up was get your website certified as accessible (for handicapped) can function as a way to check your code's Google acceptability.  Accessible certification is rigorous so if you pass that you are probably good to go with SEO. 

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malek's curator insight, December 18, 2013 7:29 AM

humans account for only around 38 percent of total Internet traffic?!

Looks like wristlers in WWE.

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Festival Of Ecommerce Lights - Top 10 Holiday Website Designs [expanded]

Festival Of Ecommerce Lights - Top 10 Holiday Website Designs [expanded] | Marketing Revolution | Scoop.it
Creative ecommerce merchants such as L.L. Bean use the weather and traditions to increase website conversions. The 2012 Top 10 Holiday Website Designs.
Martin (Marty) Smith's insight:

This post got such a warm welcome we expanded it and put it up on Atlantic BT's blog: http://www.atlanticbt.com/blog/festival-of-ecommerce-lights-top-10-holiday-website-designs/ 

Don't forget to share your favorite holiday website designs.  

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