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Slides, Slideshare & Haiku Deck = New Marketing Channel w/ Lead Gen Potential - via @Curagami

Slides, Slideshare & Haiku Deck = New Marketing Channel w/ Lead Gen Potential - via @Curagami | Marketing Revolution | Scoop.it
Are you using SlideShare as a social media marketing option? This article shares how to use SlideShare to improve your marketing and lead generation.
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Why Save The World Marketing Is A CSF (Critical Success Factor)

In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO
Martin (Marty) Smith's insight:

How Do You Save The World?
One of the sneaky social media marketing trends is how so much connection and involvement is changing US. Our desire for THINGS is going down even as our passion for unique experience increases. 

Easy to see why, as the CEO of Tough Mudder proclaimed, experience is the new branding. In a social connected world where "unique" is getting harder to find we are willing to pay people to spray water in our face and shock us as we go for a run. 

The more we KNOW the more we want heroes and the harder they are to find. Read Joseph Campbell's book A Hero With A Thousand Faces to realize our desire for the universal hero is true through time and across cultures. 

Everyone does something that saves the world in some way. Every company and brand, no matter how small or new, is connected to a larger community and truth. This slideshare, now with more than 8,000 views, states a simple "new marketing" truth - the more articulate you are about how what you do saves the world the more connections you can make. 

Connections, those magical Likes, Links and LOVE provide confirmation. THEY confirm what you think. If you think you are saving the world because you do X and brand advocates think it is because you do Y then learn to speak about Y. 

I'm not saying you should DROP your values, philosophy or beliefs to cater to a sentient mob. I am saying that, as communicators, we must learn to align our walking and talking with its social confirmation. 

Days we any company could create a market by sheer forces of expenditures are long gone. The good news about social media is every brand, company and idea must be humble enough to gain acceptance. Perhaps, this need for confirmation will eventually create more not less SAMENESS. 

Our connections are so nascent now it is hard to understand scope or direction. One thing is beyond clear - to the degree your marketing researchers beyond itself AND achieves confirmation of that research you will win. Sounds like saving the world is a CSF (Critical Success Factor :).  

 

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Lean Content Marketing Is About To Reach Escape Velocity, Ride The Scoop.it Rocket

These are the slides of my talk at the Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?


Via Ally Greer
Martin (Marty) Smith's insight:

I caught Guillaume's radio talk today about Lean Content Marketing and think he and Scoop.it are on to something. Feel like a movement to me so I wrote about it on Atlantic  BT's blog: http://www.atlanticbt.com/blog/the-lean-content-movement/ 

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Ally Greer's curator insight, February 11, 2013 6:59 PM

Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing:


Marketing Matters!

The myth that not all startups need marketing is simply untrue.


Marketing is more than just talking about your product.

Though publicizing product launches, updates, and new releases is a part of marketing, it doesn't do the trick on its own, but content marketing can be costly and time-consuming. The solution?...


#leancontent

  • Leverage SlideShare presentations to share your vision
  • Guest post to distribute your ideas
  • Answer Quora questions that relate to your field
  • Curate content relevant to your expertise
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7 Tools for Lean Content Marketing via @Scoopit team

Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but...
Martin (Marty) Smith's insight:

Yeah this deck from Ally rocks. 3 "new to me" content curation tools and love the lean content overlay. #toogood #mustread

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Craig Stark's curator insight, May 16, 2014 10:45 AM

Good summary- useful tools.

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Storytelling Is The New SEO - Almost 14,000 Views

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher
Martin (Marty) Smith's insight:

Storytelling is the new SEO is rocking on with a mention in @AmyStark's Slideshare about customer engagement caught by using @Scoopit as an Online Reputation Management tools (http://sco.lt/5rugnB ), 101 downloads and almost 80 Facebook likes.

Now at 14,100 views.

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Slideshare The Quiet Content Marketing and SEO Giant [Infographic]

Slideshare The Quiet Content Marketing and SEO Giant [Infographic] | Marketing Revolution | Scoop.it
SlideShare - The Quiet Giant #Infographic #SlideShare - SEO Powerhouse too, must be in 2013 Content Marketing Plans.
Martin (Marty) Smith's insight:

I think my #1 listing on "content network marketing" has slipped to #2 after more than 4 years. Considering SlideShare helped capture a top listing almost immediately after the content went live on their network slipping from absolute #1 to #2 isn't bad SEO (anyway you cut it).


This means moving content to SlideShare should be on any content marketer's 2013 plan. 

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