Beginning of the End - Marty Note
This Marketing Land report confirms Mark Schaeffer's Content Shock and highlights a few of our favorite rants including:
Burn Your Website THINKING Down
and Tactical web marketing, that time when it was possible to beat the crowd and gain competitive advantage is gone too. When your website is simply another marketing tactic and not connected to the bone and sinew of your company, brand or spirit then you will end up talking to yourself about yourself.
Websites are focused on US (we lucky few web marketers) more often than not. Good luck with that going forward. Tomorrow's website will be focused on THEM (customers) with more ways to connect, engage, empower, and inspire than we can imagine.
Content marketing is over time to start thinking about and creating whatever is next. Oh, and content curation will be a big part what's next we are convinced since curation combines creation, support and tribalism.