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Marketing Revolution

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Marketing Revolution
Moving Toward A New Marketing.

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Scooped by Martin (Marty) Smith
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DEMANDING BRANDS: Customers WORK Too - New TrendWatching Report

DEMANDING BRANDS: Customers WORK Too - New TrendWatching Report | Marketing Revolution | Scoop.it

Are Demands The New Rule of a New Marketing?
If experience is the new branding then DEMANDS may be the new marketing. The idea of creating friction in order to demand customers "do the right thing" seems a radical notion. 

A radical notion until you think about how much the SAME everything is, how bland, how NOTHIING. Any purchase is a collaboration, a special dance. As David Edelman describe so well in HBR (http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey ) our new buy cycle is different.

Social media is changing demands made OF brands and now, as @TrendWatching outlines so well in this new report, cutting edge creators (manufacturers, brands companies) are creating exclusive clubs where all need not apply but where demands are the new rule of a new marketing. 

Social media changes buyers as they feel more informed, included and "let in". As the wall between THEM (customers) and US (marketers) breaks down we will search for collaboration and experience. Demand create deep collaborations fast since we (consumers) are only willing to fulfill demands we care deeply about. The bond a "demanding brand" can create run deep fast. Advocacy FOR demanding brands could last a lifetime. 

My favorite "demanding brands" include:
ChrityWater.org
Keva.org
Toms.com

From TrendWatching's examples my favorites are:

Organ Donation in South Africa
Blood donation in Victoria
Buy One Get Half (David Amerland)

@DavidAmerland has wrote about this trend in his What If We Had A New Value System for Goods and Services highly influential post:
http://bit.ly/17qUzdu 

Part of David's "new value system" is a fully informed consumer willing to help reallocate, transform and change by how they spend time, money and social capital. 

 

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Scooped by Martin (Marty) Smith
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Scoopit Cool Content Curation Report - Atlantic BT

Scoopit Cool Content Curation Report - Atlantic BT | Marketing Revolution | Scoop.it
Why is a headline great? What content is viewed most? The Scoop.it Cool Content Curation Report answers these questions to improve your content marketing.
Martin (Marty) Smith's insight:

Creating the Top 10 Curation Revolution Scoops post I noticed some interesting trends in the data. This report explores two important questions:

What type of content will get the most views?

What kinds of keywords create the best headlines?

Heaven is the day we connect traffic generation top of the funnel creation with bottom of the funnel conversion data. In the meantime, answering these two questions can increase chances of content marketing success.

How did my team and I make more than $30M online? By doing what the data told us to do. The Cool Content Curation Report tells Internet marketers to do a few things to increase the chance of winning customer hearts and minds. 

What about you? If you've created cool ways to tie what and how we do to meaningful results please share and I will curate in. Thanks :). M 

also linked here: http://www.atlanticbt.com/blog/scoopit-content-curation-marketing-report/  

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