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Content Curation: 7 Reasons Why You Must via @HaikuDeck

Content Curation: 7 Reasons Why You Must via @HaikuDeck | Marketing Revolution | Scoop.it

We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.

This Haiku Deck is the fastest to 2,000 views we've ever created. Discover the 7 reasons you MUST curate content:
http://shar.es/1XxuSs

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Why TIME Is Money Online: How Story Works As Setting Not Narrative

Why TIME Is Money Online: How Story Works As Setting Not Narrative | Marketing Revolution | Scoop.it

Story Online
Find I'm using this post about how storytelling works different online. Creating content online is like composing music. We need an introduction, a chorus, bridge and conclusion.

When we share too much our customers can't build on our stories. When we share too little trust can't develop. This delicate balancing beam is where time becomes money and stories become community.  

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$15M For ALS, A Wet Bill Gates and Charities Seek Their Own Ice Bucket [video]

$15M For ALS, A Wet Bill Gates and Charities Seek Their Own Ice Bucket [video] | Marketing Revolution | Scoop.it
The success of the ALS challenge has other nonprofits hoping to capture the viral wave.
Martin (Marty) Smith's insight:

Amazing Viral "Challenge"
WOW, any disbelief about how social / mobile turns marketing into movements should be answered by the now ubiquitous Ice Bucket Challenge. Here is what we love about the challenge:

* Videos are amazing.
* Celebrities laying down a TIME based, money and activity challenge (dumping ice water on your head).
* Plays great on SOCIAL.

That last bullet is where the real win is. Just as ToughMudder's CEO said they are as much a SOCIAL phenomenon as race this "challenge" spreads because its EASY, FUN and by accepting a "challenge" we join the tribe of previous challengers.

Now the question is how do we dump the equivalent of cold water on curing cancer?

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malek's curator insight, September 4, 8:55 AM

Dr. Jonas Salk, who in 1955, after he created the first polio vaccine, was asked, So what’s next? Cancer? — as if a doctor finished with one disease could simply shift his attention to another. 

You probably can say the same about funding cancer after #ALS campaign, except for the fact that it's the complexity of cancer which makes it difficult to cure. Hope is our best ally for now.

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From Brands To Communities - Understanding The Wiki-ization of Marketing

From Brands To Communities - Understanding The Wiki-ization of Marketing | Marketing Revolution | Scoop.it

As social media changes web marketint needw to inspire the kind of commitment, support and contribution made popular by Wiki-pedia. Market, create and communicate MOVEMENTS not simply SALES. Create and curate online community. Understand the Wiki-ization of Marketing.

Martin (Marty) Smith's insight:

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Sébastien Carensac's curator insight, August 19, 5:26 AM

add your insight...


Martin (Marty) Smith's curator insight, August 19, 6:11 PM

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Scoop.it & Curagami Record Views Analysis: Find & Invest In Get More w/ Less Tools

Scoop.it & Curagami Record Views Analysis: Find & Invest In Get More w/ Less Tools | Marketing Revolution | Scoop.it

Scoop.it & Curagami Record Day
Thanks to Curagami's Evolution of Web Design & Marketing Infographic (http://www.curagami.com/featured/evolution-web-design-marketing-infographic/) and post we had record views on 7.3.14. We wanted to look inside our record day so we created a series of charts & Graphs.

Since we can't share multiple images on Scoop.it we've pinned images to http://www.pinterest.com/scenttrail/curagami/

Chart 1 Traffic Pie Chart
66% of Curagami.com's record day visitors came from Scoop.it. My Scoops just passed 150,000 views. Views are helpful especialy for testing but conversions rule. In this context I would count a click from Scoop.it to the Curagami blog as a "conversion".


Find Charts Here
http://www.pinterest.com/scenttrail/curagami/


Chart 2 ROI By Traffic Source Chart

ROI v Work bar chart shows traffic over the work investment required. Scoop.it's "work units" of 6 were behind Twitter's 9 and ahead of G+'s 4. Scoop.it generated 6.5 "conversions" (traffic into Curagami.com.

I combined G+ and Google Search and Google is the next closest in work efficiency generated 2.5 conversions per unit of work. This means Scoop.it was 260% more "efficient" on Curagami's record day. than Google.

Google was 500% more efficient than Blog Links.


Find Charts Here
http://www.pinterest.com/scenttrail/curagami/

One Day Doesn't Make A Trend
While one record day doesn't make a trend the idea of creating an "efficiency index" for "Social conversions" is an important new metric we are working on at our Startup Factory funded startup called Curagami.

Social media requires INPUT, MONITORING and TUNING. Finding "get more with less" tools like Scoop.it are becoming increasingly important for digital marketing success. We don't have our Curagami Paper.li set up yet. Paper.li is another favorite "get more with less" tool.

We encourage marketers to think their INPUT, MONITORING and TUNING cycles with an eye for efficiency. Efficiency, how much RETURN comes from how much "work", is the great equalizer. TIME isn't infinite, but social demand is.

Given this contradiction, the amount of content you could create is always infinite while content you should create based on return is TINY. Efficiency like the one Scoop.it showed on Curagami's record day is something to watch.

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New SEO: Why Online Community Is A Game - CrowdFunde

New SEO: Why Online Community Is A Game - CrowdFunde | Marketing Revolution | Scoop.it
You are playing a game. Once more than one person is involved games have begun. Online communities must disrupt and gamify to win.
Martin (Marty) Smith's insight:

Building online community is HARD. This post shares the 4th "Pillar" of online community - Gamificaiton. The New SEO: 3 Pillars of Online Community share the other 3:
http://www.crowdfunde.com/seo/3-pillars-community/ 

and this post is linked to gamificaiton as the 4th Pillar here
http://www.crowdfunde.com/seo/3-pillars-community/  

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Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde

Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde | Marketing Revolution | Scoop.it

Social signals go way beyond Facebook likes. Listen as Mark traphagen explains the meta behind social signals and why you need to be aware of them. Exclusive @CrowdFunde Interview.

This post set a new Daily Views record on CrowdFunde Blog! 

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Marc Kneepkens's curator insight, April 5, 8:05 AM

Don't we all need more of that? After getting everything lined up, is there still time for social interaction?

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Content Marketing Terms A to Z You Should Know

Content Marketing Terms A to Z You Should Know | Marketing Revolution | Scoop.it

Our A to Z of content marketing helps you get a handle on one of the most important aspects of digital marketing. Content marketing is becoming increasingly important (just check out our piece on how content is going to be dominant for 2014).


Via Gwenaël Bonnafoux, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

This is a cool post format - important content marketing terms with short explanations. The format has more editorial control than it appears because the writer is selecting the terms. I would probably arrange in order of priority. They arrange by alphabetical which makes all terms feel equal...they aren't :). M

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Carmen Saunders's curator insight, February 16, 4:54 PM

Great marketing tools

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Message To SMBs: Network Online And Off Or Die [Infographic]

Message To SMBs: Network Online And Off Or Die [Infographic] | Marketing Revolution | Scoop.it
Martin (Marty) Smith's insight:

Please let me compete against the 22% of peple who say they've recieved NO business from social media marketing, please :). 

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Burn Down The House: Marketing's Big Bang Manifesto

Burn Down The House: Marketing's Big Bang Manifesto | Marketing Revolution | Scoop.it

Burn Down The House: Marketing's Big Bang Manifesto
Insufficient describes how I felt driving to Columbus, Ohio to visit the wizards at Ohio State Medicine. Yesterday I created an outline for a book via a new Haiku Deck and it sucked.

It was no Cluetrain Manifesto.

First piece I wrote arriving at The Blackwell Inn on the Ohio State University Campus built on a piece Eli Fennel wrote yesterday. BURN DOWN THIS HOUSE: Marketing's Big Bang Manifesto is getting some great response so closer to the mark this time thanks to friends such as Mark Traphagen and great G+ voices such as David Kutcher and Eli Funnel.

Share your VOICE. Jump in with comments here, on G+ https://plus.google.com/102639884404823294558/posts/Tf9GNsX35qn or email martin(at)Curagami.com.

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3 Trending Haiku Decks: Gamify The Clash For The Holidays

3 Trending Haiku Decks: Gamify The Clash For The Holidays | Marketing Revolution | Scoop.it

3 Trending Haiku Decks
Haiku Deck is a cool visual marketing tool we believe proves Slides are a new marketing channel. Haiku Deck isn't your father's slide deck template. Haiku Deck FORCES you to tell great stories and THINK about how to excite, lead and teach an audience even as you learn, think differently and rock a new content marketing channel.

Don't think Haiku Deck and slides are a new marketing channel? Take a look at some of these stats:

70, 216 = Total Views for team Curagami's 36 Haiku Decks 
7,963 = Views For Top Deck (Warren Buffett's Tips For Startups).
3,454 = views gained since 9.17 across all decks

T R E N D I N G

#1: Gamify Content Marketing (4,158 views +164% since 9.17)
http://shar.es/1aBtqW 
Now #5 overall and a Top Haiku Deck for us and the fastest to attain such heights. 

#2: Crowdfunding Tips From The Clash (1,223 views +128% since 9.17)
http://shar.es/1aBt5B 

#3: 5 Holiday Web Design Tips (845 views +113% since 9.17)
http://shar.es/1aBv3y 
 

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The New Ecommerce: Current Best Practices - Curatti

The New Ecommerce: Current Best Practices - Curatti | Marketing Revolution | Scoop.it
There is a new ecommerce creating new "best practices" such as: easy free shipping, new him, her, kids merchandising, social shopping & UGC conversations.

Martin (Marty) Smith's insight:

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malek's curator insight, August 20, 7:02 AM

Malcolm Gladwell’s classic book, Tipping Point,  identifies three unique kinds of people who make social movements possible: connectors, mavens and salesmen.

Brand advocates blend the strengths of a connector and a maven, 

  • a source of reliable information.  
  • ready to create content that influences a purchase.
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Crowds, Icons & Tribes = The Next Marketing

Crowds, Icons & Tribes = The Next Marketing | Marketing Revolution | Scoop.it

Crowds, Icons & Tribes
The more we work our Startup Factory Funded statup http://www.Curagami.com the more every client needs a combination of :


* Crowds.
* Icons.
* Tribes.

Crowds bring wisdom. Remember how few were smarter than a class of 5th graders? Every websites most VAST under-utilized resource is the wisdom of crowds they AREN'T tapping.

Icons create the language that makes a crowd work just hard enough to feel exclusive and included. If anyone can join for free there is no perceived value. No perceived value means your visitors will click away. On the other hand, if you have a language only you and your tribe understand - that isn't too dense or complex - curiosity may catch the cat.

Finally tribes are everyone's end product. Tribes = sustainable web presence. Tribes means you can delegate JOBS to AMBASSADORS and get out of the way. Tribes means you are on your way to the land of get more, do less. Tribes are where we lucky few Internet marketers are headed and we are riding a bullet train called Curagami :). M

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malek's curator insight, July 11, 7:31 AM

Crowd needs vision of a leader, or jump into chaos

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Is Your Website Creating Information Parity or Disparity

Is Your Website Creating Information Parity or Disparity | Marketing Revolution | Scoop.it

Conversion Go Up When

Visitors arriving on your website have expectations and not all visitors are equal. Some may be "new" to your content. Others may be learning your content and a small group may be as expert about your site's content as you.



Feed "newbie" content to experts is a sure way to frustrate two people - the expert and the new to your content person who didn't get the content they needed. This post is about MAPPING your content to your visitors needs and expectations.



Why map? Meeting and exceeding your visitors' expectations builds trust and community. Conversions don't happen without TRUST and COMMUNITY.


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Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde

Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde | Marketing Revolution | Scoop.it

“There it is,” I said to myself but aloud. As everyone at Triangle Startup Factory turned to look at me I waved them off. How was I going to explain that the 3 word mnemonic we’d been looking for was there sitting there in front of me. Truth be told I tripped over it:

* Story.

* Authority.

* User Generated Content (UGC).

This startup journey is a strange one. Equal parts hard work and CHANCE we throw dice and see how they roll. What about you? You in?

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Toy Story's Creator Shares Magical Storytelling Tips [TED Talk Video]

Toy Story's Creator Shares Magical Storytelling Tips [TED Talk Video] | Marketing Revolution | Scoop.it
Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning. Contains graphic language ... (Note: this talk is not available for download.)
Martin (Marty) Smith's insight:

We are entering a time when STORY is paramount. Anyone and everyone can share content. Few can tell great stories. Fewer websites will tell great stories. 

Andrew Stanton shares great tips every Internet marketer and web designer should take to heart as we enter "the time of online stories". Loved this explanation of why stories are so important for humans:

"We all love stories. We're born for them. Stories affirm who we are. We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories. It can cross the barriers of time, past, present and future, and allow us to experience the similarities between ourselves and through others, real and imagined."

and ...

"In 1998, I had finished writing "Toy Story" and "A Bug's Life" and I was completely hooked on screenwriting. So I wanted to become much better at it and learn anything I could. So I researched everything I possibly could. And I finally came across this fantastic quote by a British playwright, William Archer: "Drama is anticipation mingled with uncertainty." It's an incredibly insightful definition. "|

I love the idea of Story as affirmation. Reviews are affirming stories. Comments and other forms of User Generated Content (social shares) also feel like "affirming signals".

Affirmation goes in two directions as my friends at Bazaar Voice taught me years ago. I asked, "Why would someone write the 251st review of a product?" "To join the tribe," was their simple and beautiful explanation.

One VERY important role for User Generated Content (UGC) is to confirm the contributor as a member of the tribe. The other is to confirm the content being reviewed or commented on. More than affirmation UGC can help reset a company's branding and positioning.

As marketers we have our own language and the "curse of knowledge". We know too much about the stories we tell. UGC helps confirm our story is consistent with the experience our products create.  

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How Your Unique Greatness Meets Customer Aspirations [Marty Video]

How Your Unique Greatness Meets Customer Aspirations [Marty Video] | Marketing Revolution | Scoop.it
Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Martin (Marty) Smith's insight:

NEW Concept - Unique Customer Aspiration
Wrote this piece to introduce a new concept called Unique Customer Aspiration (UCA). Your UCA is what you want your customers to achieve as a result of your interaction or partnership.

I was taught to market based on USP or Unique Selling Proposition. USP seems solipsistic now. USP need to be combined with a UCA to insure your marketing doesn't talk to itself about itself.

We live in a socially engaged "Connection Economy", so combining USP + UCA creates a foundation for great Internet marketing.

What about you? Do you know your USP? What are your thoughts on UCA? Share your thoughts and I will curate them into the post.

 

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Brian Yanish - MarketingHits.com's curator insight, March 21, 2013 12:07 AM

How are you and your business different?


A quick search on Linkedin for "website designer" shows 300,000+ people who do the same thing I do. So how do you set yourself up as "different"? Try building on your other interests and experiences to strengthen your USP or Unique Selling proposition.

Martin (Marty) Smith's comment, March 21, 2013 12:13 AM
Only ONE Brian Yanish my friend, only one! Marty
Brian Yanish - MarketingHits.com's comment, March 21, 2013 12:13 AM
lol