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The Future Will Be Confusing

After the election one thing is clear. The future will be confusing. The election also contained at least 3 important lessons for web marketers such as:

  • It's the economy stupid
  • Habituation Happens
  • Change vs More of the Same


Read the post on Curagami http://www.curagami.com/obama-hope-3-election-web-marketing-lessons/ 

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Modern Marketing Infographic - Curagami

Modern Marketing Infographic - Curagami | Marketing Revolution | Scoop.it

Modern Marketing
We liked this Modern Marketing Infographic from Hubspot so much we wrote notes on 3 of the graphics key points:

#2 Builds Personalized Connections
#3 Integrates Omnichannel Strategy and Tactics.”
#5 Maximizes Efficiencies Through Technology and Automation

on Curagami: http://www.curagami.com/modern-marketing-infographic/ 

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9 Tips to Save Time in Social Media Marketing

9 Tips to Save Time in Social Media Marketing | Marketing Revolution | Scoop.it
Most marketers view social media as a must-have strategy, because it produces results. A disadvantage is that it can quickly become an enormous time sink.
Martin (Marty) Smith's insight:

All 9 tips new to us and we may use #3 and #7. Marty 

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Steven Adams's comment, May 26, 2016 6:07 AM
Nice tips, Thanks for sharing.
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#Growth Hacking : What Is Tripwire Marketing?

#Growth Hacking : What Is Tripwire Marketing? | Marketing Revolution | Scoop.it
What is Tripwire Marketing?

Tripwire marketing involves segmenting your leads based on interest and selling them a low-priced entry level item before buying into your main item or service and then further upselling them from there.

Confused? Let me break it down for you. The process revolves around the tripwire offer itself. The tripwire offer is a low-cost, painless offer that is easy for your prospect to buy into. So instead of asking someone to buy, for example, your monthly fitness subscription service for £30 per month, you would first offer them your complete subscription service for 30 days for just £1.

This is not only something painless for them to purchase, but teases them to what you offer as a full package.
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The Video Marketing Challenge

The Video Marketing Challenge | Marketing Revolution | Scoop.it
The Video Marketing Challenge shares the create a few expensive branded videos or many cheaper videos rich in feedback loops problem digital marketers face.
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Marketing Goes Boom

Marketing Goes Boom | Marketing Revolution | Scoop.it

Marketing Goes Boom
Marketing Goes Boom 25 years after the Cluetrain Manifesto and at a time when the video contained in this post took less than five minutes to create.

Watch the video
https://youtu.be/NoSQd-E1UsI

Read The Post
http://www.curagami.com/marketing-goes-boom/?v=7516fd43adaa  

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BANG...ouch - How I Blew Up Every SEO Link on My Blog #dontdothis

BANG...ouch - How I Blew Up Every SEO Link on My Blog #dontdothis | Marketing Revolution | Scoop.it

SEO Blow Up
I know better, but moving to Woocommerce just blew up every URL on my blog. This post explains how URLs are tricky. URLs get changed in many unintended ways.

Changes to your Wordpress categories, use of an add on like Woocommerce or re-publishing after changing the URL window all change your URLs and require 301 redirects to maintain continuity with Google. URLs aren't just YOURS as this post shares.  

After spending 3 days creating manual redirects so my URLs won't stay broken my advice is try not to do that :). Marty  

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Community Shock Is Coming - Curagami

Community Shock Is Coming - Curagami | Marketing Revolution | Scoop.it

Content Shock Meets Community Shock
Building on Mark Schaefer's brilliant Content Shock ideas the next web marketing tsunami will be Community Shock. Community Shock is when adding one more member DEPRESSES instead of LIFTS a site's ROI (because cost of acquiring new members became unsustainably high due to intense competition). 

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Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail

Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail | Marketing Revolution | Scoop.it

Medium Cool
Why do we need another blogging tool? Reasonable question. If Medium was simply and only another micro-blogging and content curation tool then the answer would be in the negative.


We don’t need another blogging tool no matter how cool, efficient and mobile-ready the new tool’s User Interface. That’s why Medium isn’t a micro-blogging tool. Medium is a community forming NOW and that has many benefits including:


Grow with the network while not as crowded as Medium will become.

Fill the hole between your blogs and social nets.

Curate across your owned properties easily into one place.

Create and curate mobile ready content.

 

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Don't Make 10 Content Marketing Mistakes That Amateurs Make

Don't Make 10 Content Marketing Mistakes That Amateurs Make | Marketing Revolution | Scoop.it
consuming.

Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We all do.

Blogs take time to write, those great images need to be found or created and those social networks meed to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slowly persisting. It is a marathon and a journey not a sprint.

One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust and followers over time. This earns you the right to then sell them something down the track.

When content marketing and social media emerged there were no tools. Today we have so many technology tools that it’s overwhelming.

But what is great with marketing tools is that you can scale your efforts. It was something I realized with Twitter early on. A few years ago I implemented one software platform that saved me 120 hours a month and it still does.

So what are some content marketing mistakes that many amateurs new to the game are making.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great Scoop by @Brian Yanish - MarketingHits.com. Loved the 10 Item List of mistakes "amateurs" make.

1. Not automating

2. Not optimizing for search engines

3. Not hustling your content

4. Not working on your headline

5. Not experimenting

6. Poor quality content

7. Email List Is Money

8. Not thinking like a publisher

9. Not learning from the innovators

We can even agree with #1 since they are "automating" things like social search and, to some lesser extent, publication. We shortened #7 based on their implication - email is money. So True.

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5 Ways People Fix Content Marketing - Curagami

5 Ways People Fix Content Marketing - Curagami | Marketing Revolution | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

  • Ask for HELP.
  • Create An Ambassador Program (with some gamification).
  • Curate 90%, Create 10% (make your content about THEM).
  • Reward, Value, Encourage & Listen to PEOPLE.
  • Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.
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malek's curator insight, May 1, 2015 8:14 AM

Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection". 

You're  placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential. 

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Increase Your Email Subscriber List With These 14 Tips

Increase Your Email Subscriber List With These 14 Tips | Marketing Revolution | Scoop.it

Marty Note: Email Matters
Your email list is something you own. You've earned the right to NOT pay Google or anyone else when you communicate with your email list. The value of the list is HUGE.

We saw a monetary value of $100 a subscriber recently and there are times when you email list can be worth many multiples of that such as:

* When your organic rankings take a huge hit thanks to an algorithm change.
* During peak sales times.

* To create sustainable online community.
* To increase sales.

* To bolster SEO and then increase sales.

Here is a great and simple list for how to increase the size of your email list:

1. Subscribe Button

2.  Ask Your Readers

3.  Give Incentives

4. Speed Up Website

5. Offer A Free Course

6. Squeeze Page

7. Guest Blogging

8. Implement Hello Bar

9. Video Call To Action

10. Scroll Box

11. Feature Box

12. Sumo Me

13.  QR Code

14. Trade Shows

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Slides, Slideshare & Haiku Deck = New Marketing Channel w/ Lead Gen Potential - via @Curagami

Slides, Slideshare & Haiku Deck = New Marketing Channel w/ Lead Gen Potential - via @Curagami | Marketing Revolution | Scoop.it
Are you using SlideShare as a social media marketing option? This article shares how to use SlideShare to improve your marketing and lead generation.
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Social Media Marketing After Vine - Curagami

Social Media Marketing After Vine - Curagami | Marketing Revolution | Scoop.it

The Big Shakeout
The inevitable shakeout of social media marketing tools is on. Twitter's Vine is gone and it's owner is in pain. Twitter's layoffs and inability to get sold signal we've entered the BIG SHAKEOUT. 

Read thoughts on that the big social media marketing tools shakeout means for your online efforts on Curagami: 
http://www.curagami.com/social-media-death-vine/ 

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6 Visual Apps for Creating Social Media Content : Social Media Examiner

6 Visual Apps for Creating Social Media Content : Social Media Examiner | Marketing Revolution | Scoop.it
Do you need to create content on the go? Discover six mobile apps to create content for your social media profiles.
Martin (Marty) Smith's insight:

6 Excellent Mobile Apps
Great list of tools to use to create mobile content and content with mobile. If you've ever tried to use your phone like a laptop you know life is different in the land of smartphones. This excellent Social Media Examiner post shares 6 apps to help you create mobile content with mobile phones OR create blog, social network or website content with your mobile tools. 

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Video Marketing Hosting Tips - Curagami

Video Marketing Hosting Tips - Curagami | Marketing Revolution | Scoop.it

Video Hosting Tips
We found a great post from GoAnimate about 8 Hosting Alternatives to YouTube. YouTube is a ROACH MOTEL - customers go in but they rarely come out. 

Finding alternatives such as Vimeo, Viddler, and Wistia is important. Getting SEO JUICE inside your stack is important too. YouTube = NO JUICE, so finding a way to use your videos to promote your site and help with SEO is a CSF (Critical Success Factor). 

This is NOT to say there aren't times YouTube is the RIGHT choice. Just don't use YouTube as your main and only video host...Ever. 

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Scoopit "Revolution" Feeds Over 300,000 Views - Thank You!

Scoopit "Revolution" Feeds Over 300,000 Views - Thank You! | Marketing Revolution | Scoop.it

Scoopit Over 300,000 Views - Thank You
Thanks to many friends, followers and teachers our @Scoopit fees went over 300,000 views yesterday. I would thank everyone here, but for some reason I haven't been able to see the @name links on Scoop.it since the move to this UI. I can see 'em, but they are behind my Scoop and so unreachable. 

This post links to GPlus where I tried to say THANK YOU to those who've helped teach me. The list is LONG, too long to fully include anywhere, so if you follow me, have collaborated with me or linked to and made suggestions for our Scoop.it THANK YOU. 

As I noted on GPlus. Scoopit is an enormously important tool now given all of Google's changes. Using this "safe" environment to test and then commit to content, ideas and memes is what will separate tomorrow's content curaiton winners from content shock losers. 

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Brian Yanish - MarketingHits.com's curator insight, May 11, 2016 8:36 PM

Marty is a must follow. Check out his website http://www.curagami.com

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Marketing Questions on Quora Summary - Curagami

Marketing Questions on Quora Summary - Curagami | Marketing Revolution | Scoop.it
Marketing Questions on Quora Summary
We’re answering a marketing question a day on Quora, and we’re frustrated. We are frustrated by difficulties of incorporating other platforms into our site.


NOW = Gamification, Content Marketing & Content Marketers
Wish every platform would sign...Read More
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12 #mustfollow Web Marketing Pros

12 #mustfollow Web Marketing Pros | Marketing Revolution | Scoop.it

Follow & Learn From These 12 People
At the bottom of our Make Buffer's Social Failure Your Success Curagami post (http://www.curagami.com/buffers-social-failure-your-success/?v=7516fd43adaa ) we included a list of a few of our favorite web marketers. 

Each of these 12 people teach us things daily, and the list includes many from the Scoop.it community including:

@Guillaume Decugis 
@Kelly Hungerford 
@Cendrine Marrouat - cendrinemarrouat.com
@Brian Yanish - MarketingHits.com 

Read about why Buffer's social "failure" can be your success and discover some of my favorite teachers so your online marketing wins customer hearts, minds and loyalty. 

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Susan Charles's curator insight, October 27, 2015 6:51 AM

I'm a certified accountant (CPA, CMA) with over 10 years of experience as both a freelance and corporate accountant. I currently work with a wide variety of small business owners  internationally) providing services including financial planning, accounting, payroll and Business promoting

https://uk.fiverr.com/queenofgig

 

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Need Better Headphones or Better Email Marketing? Find Both @Moon_Audio

Need Better Headphones or Better Email Marketing? Find Both @Moon_Audio | Marketing Revolution | Scoop.it

Newsletter Best Practices
Moon-Audio.com demonstrates some of our favorite email marketing techniques with their Better Music Event email such as:

* Newsletters Should be VISUAL.

* Use of anchor links & Landing Page.. 

* Including CUSTOMERS in your marketing. 

* Focus on HOT and happening NOW. 

Promotional emails are hard pressed to do more than one or two things. Newsletters can talk about MORE, but they need good organization and anchored links (links that move to the topic from outside the landing page) combined with a landing page, 

Once these ideas are combined MORE can become easy to navigate and provide valuable analytics information. Who clicks on what is valuable and something to incorporate next time around.  

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malek's curator insight, August 25, 2015 9:53 AM

Email Newsletter coming of age.

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Make A Mobile Icon For Your Blog Featured On Reddit

Make A Mobile Icon For Your Blog Featured On Reddit | Marketing Revolution | Scoop.it

Easy Marketing Trick
Want to increase traffic to your blog without spending any money? Use JetPack's mobile icon to add an icon for your blog on your phone AND share with your customers so they have a quick link from their phones to your blog.

Featured on Reddit! 

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Martin (Marty) Smith's comment, June 15, 2015 4:02 PM
Thanks @malek! You know now hard "down to earth" is for me, but this one was a fun find. Marty
malek's comment, June 15, 2015 5:43 PM
@Martin (Marty) Smith it's the singer, not the song
Pooja Runija's curator insight, June 16, 2015 2:03 AM

http://www.mobilepundits.co.uk/

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Why I'm Not A SEO #3

Why I'm Not A SEO #3 | Marketing Revolution | Scoop.it

Why I'm Not A SEO in 3 Parts

Why Not A SEO #1
Blue Oceans on Scenttrail Marketing 
http://www.scenttrail.com/why-im-not-an-seo/ 

Why Not SEO #2
Used Car Salesmen LinkedIn
https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith 

Why Not SEO #3
Confusingly Similar & the Psychology of Great Web Marketers
on Curagami
http://www.curagami.com/magical-thinking/new-seo/why-im-not-a-seo-3/  

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Why BOXING Is OVER!

Why BOXING Is OVER! | Marketing Revolution | Scoop.it

While Floyd Mayweather and Manny Pacquiao were duking it out on Saturday, another battle was going on in the background: Periscope versus illegal live-stream...

Marty Note
K, let me see if I have this right. I pay $100K to watch a mediocre fight and the venue is going to tell me I can't @Periscope it (real time video streaming). WHAT?

Boxing needs to learn the music business lesson - try to deny or sue the future out of existence and YOU lose long term not them. Periscope is on the side of the angels. We #contentcurators are GOING to create content with their very cool tool.

Whether we will keep watching BOXING is the question.


And NO would be my answer unless we can create a tribe as we watch. If boxing's promoters want to KILL their golden goose they won't be the first. Instead of being happy they created an event people felt compelled to share and embracing the share and helping (the share) boxing wants to put genie back in bottle.

Yeah, good luck with that. I love it when ostrich-like industries like this one wrongly believe their CONTENT is what creates the primary value. HUBRIS goes before a monster fall in our business - web marketing - and it doesn't get much more arrogant than believing we HAVE to have a fight.

NO, we HAVE TO HAVE the connections such an event creates, so if you don't like it then find a way to support it or MAKE LESS MONEY and watch your relevance slowly decay to the point where NO ONE CARES because we can't share the expression of that care or see that our friends do too.

Lesson to boxing AND ALL OTHERS - we WILL curate your content and the proper response is. "WOW, that's great how can we help". Any other response and YOU LOSE. Sue and YOU LOSE FASTER and WORSE.

I wanted to watch the fight, but I'm not paying 100 bucks and I'm not going to a smoky bar with a bunch of drunk a-holes I don't know. So boxing's message to me is F-Off. My message back to boxing is I love Periscope WAY MORE THAN YOU. If you force me to choose that decision is easy...and YOU LOSE.

Never ceases to amaze me how really STUPID people believe they are capable of turning back the tide. Yeah, not so much just ask the music industry that goes from your money for nothing and chicks for free to WHO CARES or if it isn't free WHO CARES.


Ask those bands trying to pay for the sins of previous greedy generations if they wished the industry "leaders" knew a little bit more about what I do for a living (web marketing) and a little less about being huge a-holes (lol). Bet they vote for more of one and a lot less of the other. M

PS. May seem strange to say boxing is dead on its biggest $$ night ever, but that is precisely when businesses die lately. When they are so full of themselves they don't see the train that has in fact already hit them.

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The Game Is The Thing: Finally @SweetTooth Creates Affordable Gamification via @Curagami

The Game Is The Thing: Finally @SweetTooth Creates Affordable Gamification via @Curagami | Marketing Revolution | Scoop.it

Does your website have game? It is going to because gamification and games are how you win hearts, minds and loyalty over time online. This Curagami post welcomes SweetToothRewards.com, a new add-on to Magento, Shopify and others, and affordable gamification. Gamification is in your website's future because its benefits win hearts, minds and loyalty over time and help create sustainable online community. 

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Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami

Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami | Marketing Revolution | Scoop.it

Invisible Giant of the New SEO
http://shar.es/1fwYBl
4,974 Views

7 Reasons Must Curate Content
http://shar.es/1fwjnY
6,745 Views

Gamify Content Marketing
http://shar.es/1fwjfa
6,166 Views

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