Marketing Revolution
27.5K views | +1 today
Marketing Revolution
Moving Toward A New Marketing.
Your new post is loading...
Scooped by Martin (Marty) Smith!

The FTC and Influence Marketing: The crackdown begins

The FTC and Influence Marketing: The crackdown begins | Marketing Revolution |
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers
Martin (Marty) Smith's insight:

Could be a big OUCH for some. If you're paying for reviews or otherwise violating the FTC's standards look out. 

Stan Smith's curator insight, May 23, 1:57 AM
If you're paying for reviews and some other frowned upon practices you may want to tighten up your shot group.
Rescooped by Martin (Marty) Smith from An Eye on New Media!

Five Types of Social Media Influencers [graphic matrix]

Five Types of Social Media Influencers [graphic matrix] | Marketing Revolution |
What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:

Via Ken Morrison
Martin (Marty) Smith's insight:

Agree with Ken. These, as are any personas, are helpful to outline who is helping and why. Next step is creation of content, campaigns and community that support these and other personas:

Ken Morrison's insight:

I am one of the people who does not put much weight on this matrix.  I feel it is a good starting point for discussion though.  I like the new list at the bottom prosed by a communications firm in NYC:


Social Butterfly
The Opinion Leader
The Discoverer
The Sharer
The User 


I consider myself to be a Sharer and Discover according to this list.


Liza Loop's curator insight, January 23, 2013 9:16 PM

This looks like a good model for future oriented teaching roles.

Vicky Wason's comment, January 24, 2013 12:58 PM
I will share this matrix with my business students at the University of Utah and get their comments. Thanks for sharing.
Neli Maria Mengalli's curator insight, January 28, 2013 8:30 AM

Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization.

Rescooped by Martin (Marty) Smith from Curation, Social Business and Beyond!

Shape Shifters, Brands & Influence Peddlers Play The Ultimate Game - KLOUT

Shape Shifters, Brands & Influence Peddlers Play The Ultimate Game - KLOUT | Marketing Revolution |
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon
Martin (Marty) Smith's insight:

Great insight from Jan on our evolving AUTHORITY conundrum - every one needs authority and to the extend we all do our ability to achieve it goes down.

Jan's Note
anlgordon's insight:

This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward.......

Influence is Power

Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working.

Jan Gordon comment:

Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence.

Here are a few highlights: 

Identifying who are the shapers and influencers is just the start of mapping the influence landscape. 

*In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice.

There are three other key elements to understand:

  • the organizations and communities, which interact with the shapers and influencers to determine the rules of engagement
  • the networks, channels and aggregators through which influence travels  
  • the individuals and their roles who are shaped by influence


Making Sense of the Influence Landscape: Implications for Business

Understanding the landscape of influence and its shifting power structures is critical for businesses today and will become more so in future. 

Businesses that actively understand and manage influence have tremendous opportunities

Here are an example:
Tap into the value of entire networks, rather than that of individuals alone, e.g. pricing products or services according to an individual’s influence power, to maximize potential network value versus individual value.

What’s Next?

The influence landscape is dynamic.  The one certainty is that it will continue to shift more rapidly, raising the question of what’s next? 

How will power bases shift if we learn to manage the landscape and its underlying technologies better? 

Who will be the next generation of shapers and influencers – and how do we connect with them?

Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"

Read full article here: []

Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest:
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.