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Moving Toward A New Marketing.

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Why Mobile-only Shoppers are Changing Car Sales & Everything!

Why Mobile-only Shoppers are Changing Car Sales & Everything! | Marketing Revolution | Scoop.it

25% of consumers used ONLY a smartphone for automotive research & shopping before visiting a dealership. Find out why Mobile-only Shoppers are Changing Car Sales

Martin (Marty) Smith's insight:

Great share by +Tim McLain that should be read by ALL #marketing pros for its #socialmobile implications. Mobile is SO MUCH MORE than making information look good on a #smartphone .

As we were building http://www.curagami.com I got that strange feeling you get when you take a wrong turn. About halfway in you realize something isn't quite right. If we could do our first attempts at creating a #gamified #contentmarketing engine for #ecommerce over (and we can and will) I would have gone #mobilefirstdesign .

There are many ways Mobile First changes your process and product including:

* More likely to limit functionality (cuts down on superfluous bells and whistles).
* Flatten the design.
* Limit the color palette.
* Change the #informationarchitecture (from long form to combined snippets).
* More social.
* More gamified (phones are game consoles).

What is true for car dealers is true for all #webmarketing - Mobile is HERE and we best get used to it and embrace this revolution as it picks up speed and fury.

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Web Design = Game Design: Game UI Wireframes & Paper Prototypes

Web Design, Game Design
Game and web design are rushing at each other like speeding trains. This Slideshare from David Farrell only adds to that belief. As our websites become more dynamic, controlled by math in response to behaviors and business rules, we will want to STEAL things like the flow diagrams from this excellent "lecture" on Game Interface and Prototyping.

Paper prototyping sounds like Minimal Viable Product too. Your website is easier to move than the mountain of code needed to create a game. We need to transform our thinking to be more FRAMEWORKS and contingency based.

The difference between a game's contingencies is each one has to be thought out all the way to the end of the branch. With websites we can leave some room for customer expression. Once User Generated Content happens we can curate it back to our community so everyone is singing off the same sheet of music.

Fascinating deck (stay with it as the first read can be confusing for IMers) that looks to the future when websites are games and games are everywhere.

Ref: see Scoop I just posted about if mobile games get any hotter they melt the world: http://sco.lt/7R9cRd

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Content Marketing Terms A to Z You Should Know

Content Marketing Terms A to Z You Should Know | Marketing Revolution | Scoop.it

Our A to Z of content marketing helps you get a handle on one of the most important aspects of digital marketing. Content marketing is becoming increasingly important (just check out our piece on how content is going to be dominant for 2014).


Via Gwenaël Bonnafoux, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

This is a cool post format - important content marketing terms with short explanations. The format has more editorial control than it appears because the writer is selecting the terms. I would probably arrange in order of priority. They arrange by alphabetical which makes all terms feel equal...they aren't :). M

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Carmen Saunders's curator insight, February 16, 4:54 PM

Great marketing tools

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Secrets For Revolutionaries

Secrets For Revolutionaries | Marketing Revolution | Scoop.it

These Days if you are NOT a revolutionary good luck with that. The problem is when everyone is a revolutionary is anyone really ahead of the curve? As many know we are trying to STIR THE POT with 2 new BHAGs:

CureCancerStarter.org - crowdfunding cancer research and let patients, friends and family see behind the curtain.
http://www.CureCancerStarter.org  (launching next week)

CureCancerStore - shop to cure cancer and give 100% profits to help cure the Big C. 
http://www.curecancerstore.org  

Here are the first 5 "Secrets For Revolutionaries" learned:

* Revolutionaries need a PLAN.
* Revolutionaries need TOOLS.
* Revolutionaries need to compete.
* Revolutionaries need to PLAY.

* Revolutionaries need to be THANKED!

I'm getting the idea. I need to be chief Thank You Note writer more than chief social, code, design guy (lol). Our Cure Cancer Buzz Team is missing a few of those pieces. Some revolutionaries are so GREAT they don't need every one of those features, but most need a STRUCTURE to the revolution, a sense of MEANING and PROGRESS. 

Will be working on those ideas in the days and weeks ahead. Please feel free to SHARE your community / revolution building tips and ideas. We are going to need so many AMAZING revolutionaries to help launch these two new ideas you may want to get your beret now :). Thanks, M 
 

 

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How Your Brand Colors Impact Your Audience

How Your Brand Colors Impact Your Audience | Marketing Revolution | Scoop.it

This article and infographic posted by Chelsey Kilser and Daily Infographic and is about the of findings from Entrepreneur, TheLogoFactory and Logodesignworks


Jan Gordon:


Effective social business requires a strong brand messagegreat content and the ability to build community through deeper engagement and is first and foremost. However, the way you package your services matters and the colors you use are very important.


Excerpt:


"Colors matter and they are one of the factors that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies."


Here are a few takeaways:


**The true colors of the world's top brands:

   

     *29% use red

     *33% use blue

     *13% use yellow

     *28% use black or grayscale


**Good information about how people respond to different colors


     Here are just a few:


      *Red is agressive, provacative, attention-

        grabbing


      *Purple signifies royalty, sophistication, mystery


      *Black means prestige, value, timelessness


      *Brown is earthlike, natural, simplistic


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


See article and infographic here: [http://bit.ly/OjaJjM]  


Via janlgordon, thinksmart.it
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John van den Brink's comment, July 3, 2012 1:02 PM
Thanks Jan!
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Redesigning Scoopit and Your Web Design Too - via @Curagami

Redesigning Scoopit and Your Web Design Too - via @Curagami | Marketing Revolution | Scoop.it

Scoop.it Redesign Suggestions
Redesigning Scoopit sets a new stage for a favorite content marketing tool. Making Scoopit to be social & to createscommunity can help your web design too.


Things every website design can improve discussed in our Curagami post (www.curagami.com/featured/redesigning-scoopit-web-design/ )::


* Set your “stage” (webpages) to be aligned in a “hierarchy” of need.
* Create feedback loops and expose them (like nonprofits use thermometers to track donations).

* Don’t hide your analytics SHARE THEM.

* Double down on winners, leave laggards behind.
* KNOW what is winning so you can double down.
* Ask for and prize User Generated Content.
* Share MORE and then SHARE MORE.

@Brian Yanish - MarketingHits.com
Brian is a great web marketer and one of the POWER users of Scoop.it. Here is a great comment he left on Curagami about this post:

Marty I agree, I never promote my Scoopit homepage as it has no real value for my visitor. My Google analytics show I get very few visitors to the homepage which makes since because most visitors to Scoop.it are not members so can’t follow us via Scoop.it, but they are following other ways because 48% of them are return visitors.

Looking further into the analytics not many go to the topic homepage either, so I’m testing new ways within my marketing strategy for Scoop.it to engage.

Eg. Pop up and slide up call-to-actions as seen on my hhttp://www.scoop.it/t/marketinghits topic. This pop up also show when someone is coming to a shared post on my topic not just the homepage. Right now it a newsletter sign up, I’m thinking of doing polls, follow me, and maybe even a context are two. On my newsletter sign up is see a 1.4 ctr%


It sure would be nice to have some customization options for the homepage.


** Brian is the MASTER of organization. Check out his Scoop.it presentation (@Brian Yanish - MarketingHits.com ). That is a PR6 webpage using OPT (Other People's Templates) and tool (so impressive). Team at Scoop.it really listens to Brian because he has accomplished a lot with their tool. The Scoop.it team is responsive in general, so, thanks to BY and others, we may get a "homepage" we can use.





Martin (Marty) Smith's insight:

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Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde

Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde | Marketing Revolution | Scoop.it

“There it is,” I said to myself but aloud. As everyone at Triangle Startup Factory turned to look at me I waved them off. How was I going to explain that the 3 word mnemonic we’d been looking for was there sitting there in front of me. Truth be told I tripped over it:

* Story.

* Authority.

* User Generated Content (UGC).

This startup journey is a strange one. Equal parts hard work and CHANCE we throw dice and see how they roll. What about you? You in?

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Good Bots, Bad Bots, Spam Bots: Why The Web Is Going To The Dogs/Robots [Infographic]

Good Bots, Bad Bots, Spam Bots: Why The Web Is Going To The Dogs/Robots [Infographic] | Marketing Revolution | Scoop.it
The Bot Traffic Report 2013 from Incapsula clearly shows that robots already rule the world&...
Martin (Marty) Smith's insight:

Fascinating and the robot-itization of the web has implications for website design and conversion. Here is how to make sure your website "appeals" to the good bots:

* QDF - Quality Deserves Freshness so build ways for your pages to change frequently.

* Avoid "Spider Traps" Where Bots Go In, But They Don't Come Out.

* Limit Links - good idea anyway, easier the crawl the better.

* Pay attention to your DIVs (feed the spider differently than the way the page appears to visitor, same content just different order and use "read more" inline teases to hide too many words).

* One inside baseball secret I picked up was get your website certified as accessible (for handicapped) can function as a way to check your code's Google acceptability.  Accessible certification is rigorous so if you pass that you are probably good to go with SEO. 

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malek's curator insight, December 18, 2013 7:29 AM

humans account for only around 38 percent of total Internet traffic?!

Looks like wristlers in WWE.

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The Semantic Web: A Primer

The Semantic Web: A Primer | Marketing Revolution | Scoop.it

We all know the semantic web is coming, but what the heck is a "semantic web". The short course is machines understanding laguage in all its idiom and human vulnerabilities.


If "machines capable of understanding language" sounds a little Terminator 2 or confusing read this excellent primer from XML.com.

BTW, if you are thinking the semantic web changes everything from how we design and develop websites to how we think about information architexture and content marketer you are CORRECT.


If you have thoughts on what all of that means to how we did the ditches we need to actually create Internet marketing please share your thoughts, ideas and comments :). M

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