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Luke I Am Your FATHER! Surviving Google via @Curagami

Luke I Am Your FATHER! Surviving Google via @Curagami | Marketing Revolution | Scoop.it

Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm change by the Google Gods.

Follow these 5 Easy Steps to Recover:

  • Stop, Wait & Listen.
  • Analytics Deep Dive.
  • Create New KPIs.
  • Back In To Blue Oceans.
  • Create Community.


Possibly "easy" is the wrong word (lol). First STOP whatever you've been doing since "old SEO" tactics don't work anymore. Next figure out where to go that new and start testing. This Curagami post shares several Haiku Decks and explains each of those 5 "Recovery" tips.

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Marijo's curator insight, April 22, 6:55 PM

Always great posts to read and learn something new from Marty!

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Storytelling Is The New SEO - Almost 14,000 Views

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher
Martin (Marty) Smith's insight:

Storytelling is the new SEO is rocking on with a mention in @AmyStark's Slideshare about customer engagement caught by using @Scoopit as an Online Reputation Management tools (http://sco.lt/5rugnB ), 101 downloads and almost 80 Facebook likes.

Now at 14,100 views.

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Google Penguin: Its Impact On Search Results & Internet Marketing [& Panguin Tool]

Google Penguin: Its Impact On Search Results & Internet Marketing [& Panguin Tool] | Marketing Revolution | Scoop.it

The Panguin tool is still my favorite way to understand the impact of Google's ongoing algorithm changes. Find the Panguin tool here:
http://www.barracuda-digital.co.uk/panguin-tool/

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Rescooped by Martin (Marty) Smith from Digital Marketing & Communications
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Infographic: Google Penguin vs. Panda

Infographic: Google Penguin vs. Panda | Marketing Revolution | Scoop.it

Keeping Google’s constant and ever-changing algorithm upgrades straight is no easy task even for the most capable SEO technicians and marketing gurus. A visual representation of Panda’s perturbations in timeline infographic form is helpful when trying to wrap one’s head around the rationale behind Google’s algorithm decisions.


Due to the extreme nature of Panda, Google actually went out of their way to assist users in improving their websites to rank highly once the dust had settled.

Frightening reputation aside, Panda only reinforced the importance of putting out top notch content that delivers value.


Via Alex Butler
Martin (Marty) Smith's insight:

I agree, knowledge displaces SEO fear and this infographic helps

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Dan Baxter's curator insight, December 19, 2012 5:56 PM

Great article on googles moves to reduce the impact of SEO 'gaming' techniques such as keyword stuffing and content farms

Nedko Aldev's curator insight, May 12, 2013 8:08 AM

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