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Rescooped by Martin (Marty) Smith from Content Creation, Curation, Management
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Imagine The New Story - Why Stories Create Change

Imagine The New Story - Why Stories Create Change | Marketing Revolution | Scoop.it

"We are vehemently faithful to our own view of the world, our story. We want to know what new story we’re stepping into before we exit the old one. We don’t want an exit if we don’t know exactly where it is going to take us, even – or perhaps especially – in an emergency. This is so, I hasten to add, whether we are patients or psychoanalysts."


Via massimo facchinetti
Martin (Marty) Smith's insight:

Is Your Internet Marketing Telling A Great Story?
Wow, this is GREAT. I love this sentence,

"I think it is because change requires loss. And the prospect of loss is far more powerful than potential gain. It’s difficult to imagine what a change will do to us. This is why we need stories so desperately."

The implication, stories are the key to change, rings true and so the right question is how can we tell better stories, stories that promote the change we want :).

Buying anything anytime is a form of "change". We want the security of knowing our money will be well spent and the excitement of new experience. When in doubt, as this great post points out, we stand pat. We hesitate because we can't imagine the new story.

Here is another implication. Our jobs as Internet marketers is really to help our visitors imagine the new story :). M

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Karen Dietz's curator insight, September 4, 2013 4:27 PM

Many thanks to fellow curator Gregg Morris for finding and sharing this article! 


I'm working with an organizaiton right  now in the throws of huge change on multiple levels. It is a wild time and helping them find, frame, and share their stories is just beginning.


This article is a terrific place to start for thinking about the stories people need to hear when facing change. And the story shared in the post is powerful indeed.


In fact, this article fits very nicely into another recent article I posted by Rafe Martin on the importance of folklore and stories. Stories -- specifically folk tales -- help us respond to change, providing mental structures and pathways for us to follow when change happens.


As we all know, change is constant. Storytelling is a huge help. I hope you gain lots of great insights from this article and it gets you thinking about your next steps.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Krista Finstad-Milion's curator insight, October 6, 2013 9:21 AM

The Kübler-Ross Change curve is a tool you can store in your back pocket and pull our to help others get on with what is essential. You can also use it to coach yourself through the challenges of dealing with changes beyond your control.  In the ICN Executive MBA change management module, we combine this tool with others such as story-telling in a co-learning approach.

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Q: Who Needs To Retarget? A: YOU Pick A Retargeting Strategy Right For You[Infographic]

Q: Who Needs To Retarget? A: YOU Pick A Retargeting Strategy Right For You[Infographic] | Marketing Revolution | Scoop.it
Blog post at SeoCustomer : Let me show you this awesome Infographic from our friends at Chango.

Follow the arrows and find the right strategy for you. Love it... Re[..]
Martin (Marty) Smith's insight:

Retargeting works and this aticle helps you understand it and know how to use retargeting to increase conversions. 

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Rescooped by Martin (Marty) Smith from Business in a Social Media World
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5 Tools to Find and Share Great Content - Socialable

5 Tools to Find and Share Great Content - Socialable | Marketing Revolution | Scoop.it

If you use social media as a broadcast channel to only share your content you will not be successful.  You should actually share more of other people’s content rather than your own as long as you find really good content to share.

In this article we outline 5 tools that will help you find and share great content to your followers which will help significantly to increase your value to your community which in turn means you will be more successful.


Via Tom George, Cendrine Marrouat - cendrinemarrouat.com
Martin (Marty) Smith's insight:

Great post on tools that are moslty new to me. 

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Cendrine Marrouat - cendrinemarrouat.com's comment, May 10, 2013 4:11 PM
Thank you, Martin!
Rein Hof's curator insight, May 12, 2013 5:36 AM

Op de juiste tijdstippen versturen. Weet wie je lezers zijn. 

Charles Mungai's curator insight, May 20, 2013 5:28 AM

How do you find great content to share? Content Strategy help!