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Scooped by Martin (Marty) Smith
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Stumbling On Hero Marketing - The Only Marketing Left - via Curatti

Stumbling On Hero Marketing - The Only Marketing Left - via Curatti | Marketing Revolution | Scoop.it
Share compelling stories with a movement worth joining & community growing fat with advocates to discover the only tactic left - Hero Marketing.
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malek's curator insight, June 18, 9:55 AM

Thank you [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] for another hero's journey to spark our storytelling  wired brains. Marty picked the fear of Cancer, many won't ever realize they have. Enter "Big Idea", the hero, and here goes a movement which empowers stakeholders  to make change and provide a hope for one of our worst fears.

For the personal story here's a special gift 

"When a Hero Come Along"

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Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti

Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti | Marketing Revolution | Scoop.it

Customers are loyal to the web. Many traditional brands including car makers & dealers are having their karma leveled. Will car people ever get it? 


5 Ways SoLoMo Disrupts Loyalty
* Changing Times.

* Shifting Buyer Perceptions.

* Tech Trends.

* Winning Hearts & Minds.

* Giving Things Away FREE to mine gold of loyalty & data.

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The Revolution Will NOT Be Televised: Google Plus For Real Estate Agents

The Revolution Will NOT Be Televised: Google Plus For Real Estate Agents | Marketing Revolution | Scoop.it
When it comes to social media, there are two platforms that are no longer optional: Facebook and Google Plus. Yes, Twitter is cool and Pinterest is fun, but they can’t do for your real estate business what Facebook and Google Plus can -- at least not yet.
Martin (Marty) Smith's insight:

The Revolution Won't Be Televised YOU Will Create & Publish It
Real Estate is about to CHANGE. The space is being "rolled up" by outside forces - forces who know more about Internet marketing than real estate such as Redfin, Zillow and Trulia.

Bloomberg shared the GOOD NEWS (http://www.businessweek.com/articles/2013-03-07/why-redfin-zillow-and-trulia-havent-killed-off-real-estate-brokers ) about the "resilience" of "the old model". It seems buying a home is something people want help with and are willing to pay for that help.

If the attack of the roll up artists have been at least momentarily slowed there is another problem - how should realtors market themselves. I just scooped a post about niche marketing (http://sco.lt/7V8dLV ).

Finding an ownable "content niche" may be the most important mission any realtor faces and few understand or discuss. An attempt to be all things to all buyers/sellers online is a prescription for disaster.

Online your ability to own a niche such as relocation specialist or passionate about Arts and Crafts bungalows CREATES AN ABILITY TO SELL MORE BROADLY.

This is the CATCH-22 of marketing online where you must effectively narrowcast to have the authority needed to broadcast. Tools mastery reflects this online marketing irony for realtors. YES you can get business from StumbleUpon, but that business may be costly since learning StumbleUpon took away from your mastery of Facebook and GooglePlus.

I don't agree with the elimination of Twitter for realtors. Twitter is the "radio of the web" when you blog something Twitter is a great place to announce its presence. Twitter helps build community and its time to use to mastery is low enough it shouldn't take away from a more concentrated focus in learning how to use Facebook and G+ at high levels.

I do agree with Facebook and G+ along with a blog / website (see my Curatti post on the difference between blogs and websites http://curatti.com/websites-vs-blogs/ ) as the core of any realtors online marketing tool set and arsenal and the linked post does a great job explaining why.

The most important, and counter intuitive, idea is to NARROW to an ownable niche in a real estate agents online marketing since doing so creates the permission and authority needed to benefit from broadcast.


In other words, if you are the Arts and Crafts bungalow expert in Durham, NC you will get more condo and Victorian sales too because your online presence has authority. Trying to become an online authority in more than one niche is HARD to IMPOSSIBLE.

And that online marketing lesson applies to lawyers, doctors, accountants and car dealers too. Find the ownable niche, become an authority even if it is only "local authority" and use Facebook to create community and GooglePlus to create conversation and you will continue to beat back the Zillows of the world.

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Marc Kneepkens's curator insight, February 13, 11:28 AM

Totally agree, this is not limited to real estate agents. It's an excellent article that describes all the potential of Google+ in everyday language.

Bill Gassett's comment, February 13, 3:04 PM
Thanks for sharing Marc! I have followed and recommended your Scoop.it page:)
Rescooped by Martin (Marty) Smith from AtDotCom Social media
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6 Reasons to Create Great Visual Content Marketing in 2014

6 Reasons to Create Great Visual Content Marketing in 2014 | Marketing Revolution | Scoop.it

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.


As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?


In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!


Via Brian Yanish - MarketingHits.com, John van den Brink
Martin (Marty) Smith's insight:

If we are smack in the middle of a digital marketing revolution one of the most important wheels keeping that revolution turning faster and faster is VISUAL marketing. Friends @Scoopit call this "lean content", content that conveys complexity quickly, simply with visualization.

Mobile is another wheel turning the marketing revolution faster and faster AND being accelerated by little screens with their swiping, snipping and spinning of "mobile content".

What is "mobile content"? Some say there is no such thing ad "mobile content". I think there is an opportunity to create "mobile first" websites where content flows evenly, smoothly and in many directions at once.

Content is why the "mobile revolution" is about more than phones. Once we re-imagine content that creates engagement across all platforms (social and owned) we see the need for arresting visuals, great headlines and content snippets.

We are smack in the middle of a revolution. Visual marketing is a monster flywheel driving this revolution faster and faster, better and better. Find ways to make your content leaner and more visual in 2014 to stay up with the game.

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Rim Riahi's curator insight, January 5, 1:59 AM

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

 

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

 

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!

Rescooped by Martin (Marty) Smith from MarketingHits
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Marketing Strategies For A Small Budget - 27 Proven Ideas [INFOGRAPHIC]

Marketing Strategies For A Small Budget  - 27 Proven Ideas [INFOGRAPHIC] | Marketing Revolution | Scoop.it
From penning white papers to leveraging social networks, digital marketing strategies abound that can strengthen your brand or business’s social clout (and Klout).


Marty
Another great find from Brian Yanish @MarketingHits. 

Did notice that my #1 tactic, email marketing, didn't make the list. Email marketing, or the ability to speak to your supporters and increase thei support with almost no cost, should be every SMBs top tactic. 

Email marketing has 3 distinct parts:

1. Name acquisition via subscription forms, contests and games. 

2. Relationship building via offers and relevant, regular communication. 

3. List growth via referrals, contest and games. 

Do these three things right and you create your own destiny. Email marketing is the base all other Internet marketing should be built upon, but it does get forgotten as happened here.  


Via Brian Yanish - MarketingHits.com
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Rescooped by Esther Coronel De Iberkleid from Marketing Revolution
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QR Codes: Here, There and Everwhere

QR Codes: Here, There and Everwhere | Marketing Revolution | Scoop.it
This post is intended for newbies in the QR Code world; however, some creative ideas can certainly be useful for all.  Please comment and let me know the creative ways you have used your QR Codes t...

Via Martin (Marty) Smith
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Carla Deter's comment, May 30, 2013 7:21 PM
Wow, thanks Giuseppe. I'm new to Scoop It. Now, that I'm seeing how it works I realize a most worthy platform was missing in my life. Thanks again!
Carla Deter's comment, June 6, 2013 6:27 PM
Wow, thank all of you for the rescoop. I do appreciate it. Thanks for sharing this scoop! Would you like to connect on Facebook? https://www.facebook.com/sociallyyourvirtualassistantcarla
Esther Coronel De Iberkleid's comment, June 6, 2013 7:29 PM
Great comments Carla!
Scooped by Martin (Marty) Smith
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How Your Unique Greatness Meets Customer Aspirations [Marty Video]

How Your Unique Greatness Meets Customer Aspirations [Marty Video] | Marketing Revolution | Scoop.it
Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Martin (Marty) Smith's insight:

NEW Concept - Unique Customer Aspiration
Wrote this piece to introduce a new concept called Unique Customer Aspiration (UCA). Your UCA is what you want your customers to achieve as a result of your interaction or partnership.

I was taught to market based on USP or Unique Selling Proposition. USP seems solipsistic now. USP need to be combined with a UCA to insure your marketing doesn't talk to itself about itself.

We live in a socially engaged "Connection Economy", so combining USP + UCA creates a foundation for great Internet marketing.

What about you? Do you know your USP? What are your thoughts on UCA? Share your thoughts and I will curate them into the post.

 

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Brian Yanish - MarketingHits.com's curator insight, March 21, 2013 12:07 AM

How are you and your business different?


A quick search on Linkedin for "website designer" shows 300,000+ people who do the same thing I do. So how do you set yourself up as "different"? Try building on your other interests and experiences to strengthen your USP or Unique Selling proposition.

Martin (Marty) Smith's comment, March 21, 2013 12:13 AM
Only ONE Brian Yanish my friend, only one! Marty
Brian Yanish - MarketingHits.com's comment, March 21, 2013 12:13 AM
lol
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Riffing @DavidAmerland's Sunday Read On Father's Day

Riffing @DavidAmerland's Sunday Read On Father's Day | Marketing Revolution | Scoop.it

@David AmerlandA Must Follow
David writes clear as a ringing bell on a Sunday morning calling us to our new church. Inside this church we riff off of each other in ways that reminded me of seeing Miles Davis BLOW UP Scranton, PA back in the day. What I wouldn't give to write like "Big Papa" David Amerland (a #mustfollow).

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Scooped by John van den Brink
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Only 28% Brands Can Measure Content Marketing ROI

Only 28% Brands Can Measure Content Marketing ROI | Marketing Revolution | Scoop.it

Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company

Martin (Marty) Smith's insight:

Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty

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Tim Mustill's curator insight, March 18, 6:16 AM

No worse than print media imho!

Rescooped by Martin (Marty) Smith from Enterprise Social Media
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How Beyonce's SURPRISE Marked Social Marketing's ROI Tipping Point

How Beyonce's SURPRISE Marked Social Marketing's ROI Tipping Point | Marketing Revolution | Scoop.it
Social media has been with us for over a decade. Its impact started small but it's now significant. We have passed a social media marketing tipping point

Via Mike Ellsworth
Martin (Marty) Smith's insight:

POST NOTE
I Scooped this amazing Jeff Bullas article and thought about it more. The tipping point is bigger than just Social Media Marketing. Beyonce worked the album to make it VISUAL. This took 18 months, but she succeeded (not hard when you are Beyonce).

As you read the amazing stats below how Beyonce BLEW UP social media and commerce with her Surprise album read Jeff's post about how she changed her approach too since there may be more than one tipping point here - Social Media Marketing & Visual Marketing on SMM.
###



Great Scoop by Mike of a Jeff Bullas post noting how Beyonce may have marked our social marketing roi tipping point. Here are quotes from Jeff's post:
 

The tipping point?

With the evolution of the web there are some events that are small but significant. One of those happened on December 13, 2013. It was when Beyonce launched her latest album with an update on Instagram just captioned as “Surprise”

This broke convention.
 

Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising, billboards, 2 pop up stores and performed countless interviews. The result. She sold 305,000 copies in 2 weeks.

Beyonce, who has 8 million Instagram followers and over 53 million fans on Facebook decided to go straight to her fans. She decided to give the bus a miss. It was launched directly to iTunes and social media. She invoked the power of  ”World of Mouth”


The results

* It sold 828,773 copies in 3 days

* Twitter reported 1.2 million Tweets in 12 hours

* It was the largest single week ever in the Apple iTunes store

* It was iTunes fastest selling album worldwide


Jeff notes implications including

The lessons and what can you do

You may be not a Lady Gaga, Beyonce or a famous singer but the lessons are there. Start building your “own” digital assets. The world has changed. It is digital and it is social.


*Take control of your own digital future and build your own online assets and authority.

Grow your social networks now. The priorities are still for the most part Facebook and Twitter. It will also depend on the demographic, audience personas, media preferences and industry. So you will also need to consider Instagram, Pinterest, LinkedIn, Slideshare and YouTube. It will also be determined by whether you sell to business (B2B) or to consumers (B2C).

Create the best content you can. Repurpose it in a range of media including visual.

Publish and promote it everywhere on social media.

Don’t forget your other digital assets. This includes a blog, search engine optimisation, continue to increase your email subscriber list and keep up your content creation. It also means using content marketing in your mix.

* Boost your marketing with paid and targeted social media advertising. It doesn’t have to be expensive. You may need to get marketing traction fast and can’t wait to build the social networks from day one.


Marty
I agree with Jeff's points, would go easy on the paid stuff until you know what works, and would add these:


* Use G+ Author Rank as a great way to carry your klout with you.
* Crowdfund content - find ways to create community around your content and best way is to put THEIR content on YOUR websites.

* Contests and Games - great social content you can create with low costs and high User Generated Content (UGC) & social value.

* Be SOCIAL on Social Media - say congratulations, thank you and ask for favors. 

* Create video content because it is engaging, highly social and easy to move around the web. 
* Do Hang Outs On Air because they are fun and LIVE and so a little dangerous. 
 

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Mike Ellsworth's curator insight, February 3, 6:59 PM

Social media: Be on the wave or under it.

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Why Save The World Marketing Is A CSF (Critical Success Factor)

In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO
Martin (Marty) Smith's insight:

How Do You Save The World?
One of the sneaky social media marketing trends is how so much connection and involvement is changing US. Our desire for THINGS is going down even as our passion for unique experience increases. 

Easy to see why, as the CEO of Tough Mudder proclaimed, experience is the new branding. In a social connected world where "unique" is getting harder to find we are willing to pay people to spray water in our face and shock us as we go for a run. 

The more we KNOW the more we want heroes and the harder they are to find. Read Joseph Campbell's book A Hero With A Thousand Faces to realize our desire for the universal hero is true through time and across cultures. 

Everyone does something that saves the world in some way. Every company and brand, no matter how small or new, is connected to a larger community and truth. This slideshare, now with more than 8,000 views, states a simple "new marketing" truth - the more articulate you are about how what you do saves the world the more connections you can make. 

Connections, those magical Likes, Links and LOVE provide confirmation. THEY confirm what you think. If you think you are saving the world because you do X and brand advocates think it is because you do Y then learn to speak about Y. 

I'm not saying you should DROP your values, philosophy or beliefs to cater to a sentient mob. I am saying that, as communicators, we must learn to align our walking and talking with its social confirmation. 

Days we any company could create a market by sheer forces of expenditures are long gone. The good news about social media is every brand, company and idea must be humble enough to gain acceptance. Perhaps, this need for confirmation will eventually create more not less SAMENESS. 

Our connections are so nascent now it is hard to understand scope or direction. One thing is beyond clear - to the degree your marketing researchers beyond itself AND achieves confirmation of that research you will win. Sounds like saving the world is a CSF (Critical Success Factor :).  

 

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Rescooped by Martin (Marty) Smith from The Core Business Show with Tim Jacquet
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Great Marketing On A Shoestring Budget

Great Marketing On A Shoestring Budget | Marketing Revolution | Scoop.it
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.

Via The Fish Firm, Timothy Jacquet
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Contact Boostonsvotrestartup's curator insight, June 5, 2013 5:48 PM

...  to be read, alas...

Suggested by Carla Deter
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QR Codes: Here, There and Everwhere

QR Codes: Here, There and Everwhere | Marketing Revolution | Scoop.it
This post is intended for newbies in the QR Code world; however, some creative ideas can certainly be useful for all.  Please comment and let me know the creative ways you have used your QR Codes t...
Martin (Marty) Smith's insight:

Great suggested from Carla. I too believe QR codes will be everywhere and don't understand them nearly as well as that realization means they need to be understood. 

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Carla Deter's comment, May 30, 2013 7:21 PM
Wow, thanks Giuseppe. I'm new to Scoop It. Now, that I'm seeing how it works I realize a most worthy platform was missing in my life. Thanks again!
Carla Deter's comment, June 6, 2013 6:27 PM
Wow, thank all of you for the rescoop. I do appreciate it. Thanks for sharing this scoop! Would you like to connect on Facebook? https://www.facebook.com/sociallyyourvirtualassistantcarla
Esther Coronel De Iberkleid's comment, June 6, 2013 7:29 PM
Great comments Carla!