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Scooped by Martin (Marty) Smith
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Googles Cool Branded Search: What You Need To Know

Googles Cool Branded Search: What You Need To Know | Marketing Revolution | Scoop.it
Google's Branded Search is exciting, new & going to blow ecommerce up in five ways. Learn more and see our infographic on the new search revolution.
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BANG...ouch - How I Blew Up Every SEO Link on My Blog #dontdothis

BANG...ouch - How I Blew Up Every SEO Link on My Blog #dontdothis | Marketing Revolution | Scoop.it

SEO Blow Up
I know better, but moving to Woocommerce just blew up every URL on my blog. This post explains how URLs are tricky. URLs get changed in many unintended ways.

Changes to your Wordpress categories, use of an add on like Woocommerce or re-publishing after changing the URL window all change your URLs and require 301 redirects to maintain continuity with Google. URLs aren't just YOURS as this post shares.  

After spending 3 days creating manual redirects so my URLs won't stay broken my advice is try not to do that :). Marty  

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The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami

The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami | Marketing Revolution | Scoop.it

Marty Note
Excellent bricks vs. clicks rant here by Scott Galloway. We agree with about half of what he says and note our disagreements here: http://www.curagami.com/news/the-future-the-4-horsemen-amazon-apple-google-facebook/

Biggest disagreement is defining Amazon as a "e-retailing pure play". That is nonsense. Amazon is an INFORMATION pure play and they are agnostic about where information takes them. Professor Galloway is going against trend here.

Are we really all going to start piling in our cars and buying on our phones to ship to store? Maybe and I like his Best Buy example, but Amazon can zero out any advantage bricks and clicks brings in about a day.

As I noted in the post, we all can. There is so much SPACE out there waiting for stores we could start up a multi-point store system in a matter of days. We don't see bricks as the distinct advantage Scott does. Not by a long shot.

We see the world moving to digital goods and away from hard goods. That doesn't bode well for anyone NOT in the information business. Galloway even notes Amazon functions as a search engine as much as an e-retailer. That advantage doesn't erode fast. He needs to see my pagespread chart showing Amazon with millions of pages indexed vs. next closest competitor (Apple).

His points about mobile, search and Google feel correct. Search is changing and he gets one of the forces right - appification. Apps = search less, so appying up is a good idea. Run out and open 100 stores? Not so much, at least not unless the Renaissance Galloway preaches looks like a reality.

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Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti

Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti | Marketing Revolution | Scoop.it

Invisible SEO Giant
New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.

Here are 5 Reasons Its So Hard To "See" the New Seo
* Google Floating Filter Bubbles.
* Social Media's Disappearing Act.
* Friends of Friends Marketing.
* Multi-Channel Online Marketing.

* Web Like "Fabric" of Space/Time.

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Scoop.it & Curagami Record Views Analysis: Find & Invest In Get More w/ Less Tools

Scoop.it & Curagami Record Views Analysis: Find & Invest In Get More w/ Less Tools | Marketing Revolution | Scoop.it

Scoop.it & Curagami Record Day
Thanks to Curagami's Evolution of Web Design & Marketing Infographic (http://www.curagami.com/featured/evolution-web-design-marketing-infographic/) and post we had record views on 7.3.14. We wanted to look inside our record day so we created a series of charts & Graphs.

Since we can't share multiple images on Scoop.it we've pinned images to http://www.pinterest.com/scenttrail/curagami/

Chart 1 Traffic Pie Chart
66% of Curagami.com's record day visitors came from Scoop.it. My Scoops just passed 150,000 views. Views are helpful especialy for testing but conversions rule. In this context I would count a click from Scoop.it to the Curagami blog as a "conversion".


Find Charts Here
http://www.pinterest.com/scenttrail/curagami/


Chart 2 ROI By Traffic Source Chart

ROI v Work bar chart shows traffic over the work investment required. Scoop.it's "work units" of 6 were behind Twitter's 9 and ahead of G+'s 4. Scoop.it generated 6.5 "conversions" (traffic into Curagami.com.

I combined G+ and Google Search and Google is the next closest in work efficiency generated 2.5 conversions per unit of work. This means Scoop.it was 260% more "efficient" on Curagami's record day. than Google.

Google was 500% more efficient than Blog Links.


Find Charts Here
http://www.pinterest.com/scenttrail/curagami/

One Day Doesn't Make A Trend
While one record day doesn't make a trend the idea of creating an "efficiency index" for "Social conversions" is an important new metric we are working on at our Startup Factory funded startup called Curagami.

Social media requires INPUT, MONITORING and TUNING. Finding "get more with less" tools like Scoop.it are becoming increasingly important for digital marketing success. We don't have our Curagami Paper.li set up yet. Paper.li is another favorite "get more with less" tool.

We encourage marketers to think their INPUT, MONITORING and TUNING cycles with an eye for efficiency. Efficiency, how much RETURN comes from how much "work", is the great equalizer. TIME isn't infinite, but social demand is.

Given this contradiction, the amount of content you could create is always infinite while content you should create based on return is TINY. Efficiency like the one Scoop.it showed on Curagami's record day is something to watch.

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Rescooped by Martin (Marty) Smith from MobileWeb
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Emerging Channels Challenge SEO for Marketing Dollars

Emerging Channels Challenge SEO for Marketing Dollars | Marketing Revolution | Scoop.it

As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.


Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"


Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.




Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Startups Think Mobile First
I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google. 

These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google. 

It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google. 

All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE. 

Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol). 

After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.  

 

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YouTube's New High End Studio FREE, For The Cool Kids

YouTube's New High End Studio FREE, For The Cool Kids | Marketing Revolution | Scoop.it
Youtube's new Hollywood studio is free, for some Macleans.ca The idea is to dangle the prospect of Hollywood stardom before the eyes of millions of YouTube contributors in the hope that they'll step their games up, raise production values and shift...
Martin (Marty) Smith's insight:

Google's Rich Get Richer
If you've read Barabasi's book Linked: How Everything Is Connected TO Everything Else you know one mathematical certainty online is the RICH get RICHER.

YouTube and Google have created a cool state-of-the-art video creation facility. FREE if you can pay the freight. Free if you have the views, the velocity and the star potential.

Expect more of "Rich Get Richer" online marketing grouping since everyone wants the same thing - JUICE (buzz, viral content, whatever). BTW, the least likely way to create buzz is to follow the crowd.

IF that last sentence sounds like CATCH-22 it is and isn't. Actually its more like, "Any club that wants me for a member I don't want to have anything to do with," since to qualify for Google's free studio time means giving up the thing that got you the free studio time (ah and there's the Internet marketing rub if I ever heard it or thought it lol).  

One sure bet is RICH will get RICHER via the Internet marketing's compound interest (links). Disruption is quickly becoming your best contrarian play.  

One contrarian play that is rapidly becoming a favorite is don't aspire to be RICHER than you need. If 12 people and a dog can keep the mortgage paid and the product development engine primed then maye that is "rich enough" for you.

Google wants us to aspire to an increasing MORE in speed and volume. Perhaps one of the most magical things about the web is you can reach those 12 people and a dog who care about what you are doing the most.

Herasy I realize, but the hamster wheel of MORE seems a rigged game. When Google / YouTube creates a "by invitation only" star system they reinforce the rigged nature of the game.

The real REVOLUTION online is not everyone plays any game ever, so here's hoping 12 people and a dog find you and are sufficient to keep the wolf from the door :). Maybe we don't ALL have to get RICHER just better? Crazy talk I realize.  

BTW, YES the irony of providing tools to those who would seem to need them the least did strike me. CATCH-22 :). M  

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Rescooped by Martin (Marty) Smith from Digital Marketing & Communications
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Infographic: Google Penguin vs. Panda

Infographic: Google Penguin vs. Panda | Marketing Revolution | Scoop.it

Keeping Google’s constant and ever-changing algorithm upgrades straight is no easy task even for the most capable SEO technicians and marketing gurus. A visual representation of Panda’s perturbations in timeline infographic form is helpful when trying to wrap one’s head around the rationale behind Google’s algorithm decisions.


Due to the extreme nature of Panda, Google actually went out of their way to assist users in improving their websites to rank highly once the dust had settled.

Frightening reputation aside, Panda only reinforced the importance of putting out top notch content that delivers value.


Via Alex Butler
Martin (Marty) Smith's insight:

I agree, knowledge displaces SEO fear and this infographic helps

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Dan Baxter's curator insight, December 19, 2012 5:56 PM

Great article on googles moves to reduce the impact of SEO 'gaming' techniques such as keyword stuffing and content farms

Nedko Aldev's curator insight, May 12, 2013 8:08 AM

add your insight...

 
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Googles Cool Branded Search Implications Infographic

Googles Cool Branded Search Implications Infographic | Marketing Revolution | Scoop.it
Google's Branded Search is exciting, new & going to blow ecommerce up in five ways. Learn more and see our infographic on the new search revolution.
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Luke I Am Your FATHER! Surviving Google via @Curagami

Luke I Am Your FATHER! Surviving Google via @Curagami | Marketing Revolution | Scoop.it

Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm change by the Google Gods.

Follow these 5 Easy Steps to Recover:

  • Stop, Wait & Listen.
  • Analytics Deep Dive.
  • Create New KPIs.
  • Back In To Blue Oceans.
  • Create Community.


Possibly "easy" is the wrong word (lol). First STOP whatever you've been doing since "old SEO" tactics don't work anymore. Next figure out where to go that new and start testing. This Curagami post shares several Haiku Decks and explains each of those 5 "Recovery" tips.

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Marijo's curator insight, April 22, 2015 6:55 PM

Always great posts to read and learn something new from Marty!

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Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck

Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck | Marketing Revolution | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

Martin (Marty) Smith's insight:

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Heroic Summary of The State of Social Media: Summer 2014 by @albertqian

Heroic Summary of The State of Social Media: Summer 2014 by  @albertqian | Marketing Revolution | Scoop.it

Read the updated seasonal report for where social media is headed.

Martin (Marty) Smith's insight:

Great "inside baseball" summary of "state of the state" look into social media marketing by the extra brilliant Albert Qian for @ janlgordon's Curatti.

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Rescooped by Martin (Marty) Smith from Mobile Technology
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Game On: Mobile Web Declines as Mobile and Social Media Slow Yr over Yr Search Growth

Game On: Mobile Web Declines as Mobile and Social Media Slow Yr over Yr Search Growth | Marketing Revolution | Scoop.it

3 Amazing Sign of the Times Facts
This post shows app growth cutting use of the "mobile web" or access of the web from mobile devices.

Apps cutting down use of the mobile web.

Smartphones & Organic Searches
I created a chart here
https://plus.google.com/102639884404823294558/posts/i8GsS6piTdz
that shows the impact of smartphone adoption on organic Google searches - organic searches are slowing.

Mobile 1/3 of All Organic Searches
Finally this Scoop http://sco.lt/8yX2rB shows mobile searches now 1/3 of all organic searches.

SO, mobile searches are increasing even as smartphones and apps are reducing organic searches. Why would mobile, smartphones, apps and social media reduce organic search volume?

* Apps = search less.
* Mobile is more social and so search less.
* Mobile is a "game console" where we "play" apps and connect so search less.

* Appification of the world continues.

* Apps are games so gamification of the world continues.

Doubt we are in the middle of a REVOLUTION?


Via Jesús Hernández
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Google Penguin: Its Impact On Search Results & Internet Marketing [& Panguin Tool]

Google Penguin: Its Impact On Search Results & Internet Marketing [& Panguin Tool] | Marketing Revolution | Scoop.it

The Panguin tool is still my favorite way to understand the impact of Google's ongoing algorithm changes. Find the Panguin tool here:
http://www.barracuda-digital.co.uk/panguin-tool/

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Storytelling Is The New SEO - Almost 14,000 Views

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher
Martin (Marty) Smith's insight:

Storytelling is the new SEO is rocking on with a mention in @AmyStark's Slideshare about customer engagement caught by using @Scoopit as an Online Reputation Management tools (http://sco.lt/5rugnB ), 101 downloads and almost 80 Facebook likes.

Now at 14,100 views.

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