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Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study | Marketing Revolution | Scoop.it
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C
Martin (Marty) Smith's insight:

Fascinating study showing a narrowing gap between B2B, traditional leaders in content marketing and curation, and B2C. The narrowing gap proves what most on Scoop.it already know - content marketing is THE MOST IMPORTANT MARKETING your company, brand or personal brand is doing (period, full stop).

This piece inspired me to create a post about the difference between B2B and B2C content marketing. You can find that post the Ecom Revolution on Scoop.it: http://sco.lt/5oXU6T 

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Deanna Dahlsad's curator insight, October 15, 2013 5:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

Alessandro Rea's curator insight, October 17, 2013 5:28 AM

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.

John Thomas's curator insight, February 9, 2014 10:21 AM

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

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5 Content Creation Tactics Every Marketing Rock Star Needs [+ 5 More Tips]

5 Content Creation Tactics Every Marketing Rock Star Needs [+ 5 More Tips] | Marketing Revolution | Scoop.it
With content creation, the goal is to have a lot of the heavy lifting finished before you ever sit down to start producing it. If you want to be a content marketing rock star, use these 5 content c...
Martin (Marty) Smith's insight:

Content Marketing Institute Rock Star Tips
Those CMI guys are Rock Stars. No mistake they are located in Cleveland the home of the Rock 'n Roll Hall of Fame. This piece Scooped by Gladys Pintado ROCKS 5 great tips. 

Here are a 5 more Rock Start Content Marketing Tips:

* Newsjack - find HOT topical news and spin it in your direction.

* UGC - make sure you have at least 3 ways for visitors to weigh in.

* Technical SEO - make sure your H1s and page titles ROCK.

* Double Down - when something GOES take credit on social and get a second act out of it (easier to make HOT things get hotter).

* Multi-platform - know what platform does what for your content. 

Double Down is the concept of the HOT can get HOTTER easier than the cold can do anything. Once your content is lighting up with Shares and Likes then share that information with a Tweet. This will pump more shares, links and likes creating a content second act because of the power of a self-fulfilling prophecy. 

Great tips here from @CMIContent and @Gtpintado (Gladys Pintado). 

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20 Reasons Why Your Content Marketing Stinks & What To Do About It - CMI [+Marty Note]

20 Reasons Why Your Content Marketing Stinks & What To Do About It - CMI [+Marty Note] | Marketing Revolution | Scoop.it

Review this list of 20 things that make content stink. If you have check marks next to more than two your content marketing is stiinking up the joint. Don't worry, you are not alone. Share a few tips on what to do to stink less and wind your way toward great content marketing.

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