Marketing Revolution
28.0K views | +0 today
Follow
Marketing Revolution
Moving Toward A New Marketing.
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti | Marketing Revolution | Scoop.it
Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
Martin (Marty) Smith's insight:

Content, Community and Conversion dance a particular ballet. They are partners each contributing movement and beauty to the other. This Curatti post shares how one dancer supports the other with a simple yet complex goal - the self-perpetuation machine that happens as if by magic and helps create MORE from LESS.

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Travel Tech and Innovation
Scoop.it!

The Video Marketing Tsunami

The Video Marketing Tsunami | Marketing Revolution | Scoop.it


Online video picked up speed in 2013 and will continue to gain significant momentum in 2014. A simple Google search taps into a pile of data that underscores the importance of video in marketing collateral.

 

Intermediate/ Digest...

-- >  73% of B2B marketers say they will focus on video as a content marketing solution in 2014. In an industry saturated with whitepapers and e-books, the rise of online videos has come as a relief for B2B marketers, providing them with a new and exciting platform to market their products and services.

-- >  Choose HTML5 over Flash. Here’s why:

-- >  Optimizing and uploading videos on sites such as YouTube and Vimeo, and embedding them on your website, boosts your search rank standing.

-- >  Some of the popular video distribution websites include:

     * TubeMogul

     * OneLoad

     * Vimeo

     * Viddler

 

Marty
Video's Unique Stone Skipping via Widgetization
Videos skip across the surface of the web thanks to easy SHARES via links and embed codes. Be sure to HOST some of your own videos since the only people you are making rich by using Vimeo or YouTube is THEM.

When you host your videos make sure you offer the same easy ratings (thumbs up or down), views feedback metrics and easy link or embed options made popular by YouTube and Vimeo.

This "stone skipping" nature of video makes it HIGHLY VIRAL. Video engagement can be HIGH too (if the video doesn't drive visitors away which many do). Keep your videos short and "Daisy Chain" them together  like TV episodes (hanging threads at the end with the promise of resolution in the next video on into infinity :). M


Via marketingIO, Luis Costa
more...
marketingIO's curator insight, February 5, 2014 9:06 PM

Some solid information in this piece that I wanted to pass along to you.

marketingIO's curator insight, May 20, 2014 9:25 AM

Some solid information in this piece that I wanted to pass along to you.

Mike Power's curator insight, May 21, 2014 6:19 AM

Interesting but "Marketing Collateral"?   Please cut the meaningless jargon! 

To make matters worse, the link doesn't work! 

Rescooped by Martin (Marty) Smith from Enterprise Social Media
Scoop.it!

How Beyonce's SURPRISE Marked Social Marketing's ROI Tipping Point

How Beyonce's SURPRISE Marked Social Marketing's ROI Tipping Point | Marketing Revolution | Scoop.it
Social media has been with us for over a decade. Its impact started small but it's now significant. We have passed a social media marketing tipping point

Via Mike Ellsworth
Martin (Marty) Smith's insight:

POST NOTE
I Scooped this amazing Jeff Bullas article and thought about it more. The tipping point is bigger than just Social Media Marketing. Beyonce worked the album to make it VISUAL. This took 18 months, but she succeeded (not hard when you are Beyonce).

As you read the amazing stats below how Beyonce BLEW UP social media and commerce with her Surprise album read Jeff's post about how she changed her approach too since there may be more than one tipping point here - Social Media Marketing & Visual Marketing on SMM.
###



Great Scoop by Mike of a Jeff Bullas post noting how Beyonce may have marked our social marketing roi tipping point. Here are quotes from Jeff's post:
 

The tipping point?

With the evolution of the web there are some events that are small but significant. One of those happened on December 13, 2013. It was when Beyonce launched her latest album with an update on Instagram just captioned as “Surprise”

This broke convention.
 

Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising, billboards, 2 pop up stores and performed countless interviews. The result. She sold 305,000 copies in 2 weeks.

Beyonce, who has 8 million Instagram followers and over 53 million fans on Facebook decided to go straight to her fans. She decided to give the bus a miss. It was launched directly to iTunes and social media. She invoked the power of  ”World of Mouth”


The results

* It sold 828,773 copies in 3 days

* Twitter reported 1.2 million Tweets in 12 hours

* It was the largest single week ever in the Apple iTunes store

* It was iTunes fastest selling album worldwide


Jeff notes implications including

The lessons and what can you do

You may be not a Lady Gaga, Beyonce or a famous singer but the lessons are there. Start building your “own” digital assets. The world has changed. It is digital and it is social.


*Take control of your own digital future and build your own online assets and authority.

Grow your social networks now. The priorities are still for the most part Facebook and Twitter. It will also depend on the demographic, audience personas, media preferences and industry. So you will also need to consider Instagram, Pinterest, LinkedIn, Slideshare and YouTube. It will also be determined by whether you sell to business (B2B) or to consumers (B2C).

Create the best content you can. Repurpose it in a range of media including visual.

Publish and promote it everywhere on social media.

Don’t forget your other digital assets. This includes a blog, search engine optimisation, continue to increase your email subscriber list and keep up your content creation. It also means using content marketing in your mix.

* Boost your marketing with paid and targeted social media advertising. It doesn’t have to be expensive. You may need to get marketing traction fast and can’t wait to build the social networks from day one.


Marty
I agree with Jeff's points, would go easy on the paid stuff until you know what works, and would add these:


* Use G+ Author Rank as a great way to carry your klout with you.
* Crowdfund content - find ways to create community around your content and best way is to put THEIR content on YOUR websites.

* Contests and Games - great social content you can create with low costs and high User Generated Content (UGC) & social value.

* Be SOCIAL on Social Media - say congratulations, thank you and ask for favors. 

* Create video content because it is engaging, highly social and easy to move around the web. 
* Do Hang Outs On Air because they are fun and LIVE and so a little dangerous. 
 

more...
Mike Ellsworth's curator insight, February 3, 2014 6:59 PM

Social media: Be on the wave or under it.

Scooped by Martin (Marty) Smith
Scoop.it!

Content's Marketing's Hard Rain A-Gonna Fall & Here's Your Umbrella

Content's Marketing's Hard Rain A-Gonna Fall & Here's Your Umbrella | Marketing Revolution | Scoop.it

Content's Marketing's Hard Rain A-Gonna Fall
As much as I love a good debate the one I covered on ScentTrail Marketing on Friday between Scoop.it CEO Guillaume and ace content blogger Mark Schaefer is moot.

Google's algorithm is set. Facebook's "edgerank" is tightening. As Barabasi notes in his highly recommended book LINKED: How Everything Is Connected To Everything Else a hard rain is about to fall on content creators.

Do I believe in Guilluame advocacy of content curation? Yes, do I believe content curation can save PR4 blogs? Not even a little bit. The rich are about to get richer. Smart move is to pay the freight - cut partnership deals with content hubs in your business segment.


This G+ post shares how to structure such a deal since you need to discuss a lot of dimensions of support (not just what you owe them for their greatness lol).

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Content Curation: Learn Content Curation From Great Curators via @Curatti_

Content Curation: Learn Content Curation From Great Curators via @Curatti_ | Marketing Revolution | Scoop.it


Best way to learn content curation is from cuators such as Jan Gordon, Brian Yanish, Robin Good, Ana-Cristina Pratas, Cendrine Marrouat & Scoopit team.


Marty Note
This post is about five lessons learned from favorite Scoopiters such as


@Guillaume Decugis   @Ally Greer


@Brian Yanish - MarketingHits.com


@ janlgordon


@Robin Good& @Ana Cristina Pratas

@Cendrine Marrouat - cendrinemarrouat.com


Tips include:

* Gamify.
* Customization of social nets and tools.
* Pulling value out of social nets and tools.

* Curating what you love.
* Curating across the tapestry of tools we must use as content curators.

@Brian Yanish - MarketingHits.com

@Brian Yanish - MarketingHits.com


more...
Olivier Milo's curator insight, January 21, 2014 12:23 AM

Love these tips by @Guillaume Decugis@Ally Greer, @Brian Yanish - MarketingHits.com, @ janlgordon, @Robin Good, @Ana Cristina Pratas@Cendrine Marrouat - cendrinemarrouat.com.

malek's curator insight, January 21, 2014 8:02 AM

Some of the best tips you'll find around

Carlos Polaino Jiménez's curator insight, February 1, 2014 7:05 AM

Nunca viene mal compartir conocimientos de expertos. Evitemos el "nadie aprende en cabeza ajena"

Scooped by Martin (Marty) Smith
Scoop.it!

Optimize This: Why BRANDS Are The New SEO & How To Optimize Them

Optimize This: Why BRANDS Are The New SEO & How To Optimize Them | Marketing Revolution | Scoop.it

Optimize This explains that BRANDS are the new SEO and how, in a time when change is everything, creating, testing and surfing beats "optimization".

Speaking at Raleigh Jaycees tonight on why BRANDS are the new SEO and it is better to SURF and CREATE them than think in the old terms and ways such as "optimize" or "SEO".  

more...
Joachim Scholz, PhD's comment, January 17, 2014 7:50 PM
Did I miss something, or was this just the little saying Haiku deck? There wasn't much info. What does the author mean by surfing the brand, do you know? I am honestly asking, not trolling.
Scooped by Martin (Marty) Smith
Scoop.it!

What You Need to Know About Jab, Jab, Jab, Right Hook by Gary Vaynerchuk [Infographic]

What You Need to Know About Jab, Jab, Jab, Right Hook by Gary Vaynerchuk [Infographic] | Marketing Revolution | Scoop.it

I'm all about Infographics these days, so I decided to break down my new book into some fun stats. Take a look!

 

Marty Note
Gary Vaynerchuk's latest book is excellent. Gary describes the Thank You Economy as a great "jab" book. He wanted to right a great "right hook" book too, a book about conversion and how to finish the social marketing fight we are all in. 

He is aware, via his consulting work, that many view social media as a fad. He wishes them well as they fade off into obscurity (lol). I love his 3 characteristics of a great "right hook":

* Easy to understand (and present) Call-to-Action (CTA). 
* Crafted agnostic and beautiful on any receiving device.

* Respects the nuances of the social network for which you make the content. 

That last bullet should be the eye opening moment for many Internet marketers. Marketers who have one-sided conversations that don't respect the subtle and not so subtle nuance of platforms they use to communicate their stories will be treated like the spammers they are. 

It is not enough, Vaynerchuk explains, to have awesome content. Content must be massaged to the medium. Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories. To be heard your marketing must speak the right language at the right time. 

Will be writing a more extensive review, but BRAVO and KUDOS to Gary for creating writing another groundbreaking book a true "right hook".  


more...
malek's curator insight, January 9, 2014 1:18 PM

Looks interesting. Infographic is a visual leap, add some fun and you have a great resource to read and SHARE

Neil Ferree's curator insight, January 9, 2014 2:38 PM

What we need to know as Internet Marketers


Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories.


To be heard your marketing must speak the right language at the right time.


 What are your Top Performing Social Media Profiles?

Lori Wilk's curator insight, January 9, 2014 6:39 PM

Gary is keeping us up on the latest trends in the marketplace. You can always learn something from his books  and blogs. Great use of infographics and his ways of explaining was we need to know for our businesses about social media.

Scooped by Martin (Marty) Smith
Scoop.it!

7 Common Video Marketing Mistakes To Avoid via Visual.ly

7 Common Video Marketing Mistakes To Avoid via Visual.ly | Marketing Revolution | Scoop.it
It’s every marketer’s dream: producing a company video that goes viral or gets nominated for an Emmy Award. But if we have to be realistic, it should, at
Martin (Marty) Smith's insight:

Don't let anyone tell you otherwise. Video, especially great video marketing, is hard. I've created a handful of videos and have come away from the experience changed (lol). Best to avoid these BIG mistakes:

* Overlook importance of the script (AGREE).
*  Information overload, remember the KISS idea. 

* Too long - Vine is 6 seconds and that is the direction we are headed. 

* Bad Music or Music That Sits Up too Much (too loud or distracting).

* Animation is too fast (they always are). 

* No clear goal for the video in the first place (AGREE). 

* Bad VO (voice over). 

I got a lot of grief for insisting on a second to second mapped script by my last boss. Too much planning felt like selling used cars to him. Problem is time is literally MONEY on a video shoot. Even if you are doing you own shoot, something I would NOT recommend, you have people and resources tied up so PLAN IT OUT I say and so disagree with my old boss (lol).

Good luck, video is HARD but necessary. Video is an important bridge between your written and graphical content. Video creates personality and warmth (done right) and anger and frustration (done wrong). Angry customers don't typically BUY anything so avoid these seven video marketing mistakes.  

BTW, you want to HOST your videos inside your techncial "stack", see my note on this GPlus post: https://plus.google.com/102639884404823294558/posts/MmbfSSdopz5  

more...
No comment yet.
Suggested by Melindajon
Scoop.it!

Coca-Cola's Bottle is Half Full [cool Infographic & forgotten SMM]

Coca-Cola's Bottle is Half Full [cool Infographic & forgotten SMM] | Marketing Revolution | Scoop.it
With rising unit volume sales in emerging markets, Coca-Cola’s third quarter earnings were in line with analysts’ estimates, despite the decline in net revenues as a result of currency fluctuations
Martin (Marty) Smith's insight:

Loved this extensive analysis of some very positive Coca-Cola results. Well said here:

"Coca-Cola did not give any guidance for the next quarter, and said that its overall strategy to grow in emerging markets while embracing the shift to healthier beverages remains unchanged.

The company also mentioned that it has repurchased almost $2.8 billion worth of stock so far in 2013, and will buyback a further half a billion dollars’ worth of shares by the end of the year. Share repurchases in 2013 represent almost 2% of the company’s market cap."

###

 

Any company that buys its stock back, increases unit sales, has a well articulated and better-executed strategy is one to follow. What this analysis left out is how GREAT Coke is getting at Social Media.

Coca Cola's consistent social creativity is re-contextualizing an "old line" brand. Steve Jobs was dismissive of "sugar water" when he hired Scully away from Pepsi.

Social media provides ways to create new conversations about old brands. "New conversations" keep brands alive and relevant. In fact, of the two, Apple vs. Coca Cola, my social marketing innovation vote would go to sugared water ;)M.

 

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Content Creation, Curation, Management
Scoop.it!

5 Tips for Mastering the Art of Brand Storytelling | Business 2 Community

5 Tips for Mastering the Art of Brand Storytelling | Business 2 Community | Marketing Revolution | Scoop.it

"One thing that many business owners and newcomers to social media have a difficult time grasping is the importance of a powerful story behind your brand. This isn’t just flouncy language and big words; it’s finding a legitimate, interesting and engaging way to put a personal spin on your brand’s conception, creation and journey to what your customers know it as today. Bringing your brand to the masses through a relatable and well-written story is one of the quickest avenues to capturing customer and fan loyalty."


Read the full article to find out more about these tips to provide a relatable and personalized story for your customers:

  1. Understand the art of fiction writing
  2. Know your story
  3. Create characters
  4. Create tension
  5. Give your customers the room to interpret

Via Kim Zinke (aka Gimli Goose), massimo facchinetti
Martin (Marty) Smith's insight:

Love these writing tips applied to Internet marketing. Perfect. 

more...
Lori Wilk's curator insight, December 26, 2013 10:23 PM

Having spent time working the for Walt Disney Company I know storytelling and characters help capture customers and a loyal fan base.

Alisha Shibli's curator insight, December 28, 2013 8:12 AM

A lot has been written and spoken about this. So may articles and paper and stories about how to tell a story. It is indeed one of the most crucial part of brand building and getting this right is most essential.

Rescooped by Martin (Marty) Smith from WebsiteDesign
Scoop.it!

5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers

5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers | Marketing Revolution | Scoop.it
While discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals may be confused about SEO, particularly when it comes to advising clients on search initiatives.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Yep, these "SEO solutions are beoming commodities and that is only half the confusing part. Here are the "increasingly commodified" trends and a great summary from the post:

* Social Media

* Content Development
* Link Building
|

* Keyword Strategy

* SEO Reporting


Summary from the post
"Under the right circumstances, a “price per SEO” offering can make sense — but B2B marketers need to understand the impact and benefits of such an offering before assuming they’ve solved their SEO problem with this type of solution alone. It’s rare that they have.

Lastly,


I am a firm believer in productivity benchmarks combined with analysis and consultation. SEO partners need to be held accountable for output, just as much as anyone else. That said, it’s dangerous to rely solely on quantity and volume when establishing budgeting expectations."

more...
Lori Wilk's curator insight, December 19, 2013 8:40 PM

Searching for answers for your search initiative strategies?

Scooped by Martin (Marty) Smith
Scoop.it!

Good Bots, Bad Bots, Spam Bots: Why The Web Is Going To The Dogs/Robots [Infographic]

Good Bots, Bad Bots, Spam Bots: Why The Web Is Going To The Dogs/Robots [Infographic] | Marketing Revolution | Scoop.it
The Bot Traffic Report 2013 from Incapsula clearly shows that robots already rule the world&...
Martin (Marty) Smith's insight:

Fascinating and the robot-itization of the web has implications for website design and conversion. Here is how to make sure your website "appeals" to the good bots:

* QDF - Quality Deserves Freshness so build ways for your pages to change frequently.

* Avoid "Spider Traps" Where Bots Go In, But They Don't Come Out.

* Limit Links - good idea anyway, easier the crawl the better.

* Pay attention to your DIVs (feed the spider differently than the way the page appears to visitor, same content just different order and use "read more" inline teases to hide too many words).

* One inside baseball secret I picked up was get your website certified as accessible (for handicapped) can function as a way to check your code's Google acceptability.  Accessible certification is rigorous so if you pass that you are probably good to go with SEO. 

more...
malek's curator insight, December 18, 2013 7:29 AM

humans account for only around 38 percent of total Internet traffic?!

Looks like wristlers in WWE.

Suggested by Agnipravo Sengupta
Scoop.it!

Google Penguin: Its Impact On Search Results & Internet Marketing [& Panguin Tool]

Google Penguin: Its Impact On Search Results & Internet Marketing [& Panguin Tool] | Marketing Revolution | Scoop.it

The Panguin tool is still my favorite way to understand the impact of Google's ongoing algorithm changes. Find the Panguin tool here:
http://www.barracuda-digital.co.uk/panguin-tool/

more...
No comment yet.
Rescooped by Martin (Marty) Smith from The Daily Leadership Scoop
Scoop.it!

Why Your CEO Doesn't & Probably Won't Get It - Forbes

Why Your CEO Doesn't & Probably Won't Get It - Forbes | Marketing Revolution | Scoop.it

 

 

 

 

Quality leadership or a lack thereof is easy to spot if you know what to look for.


Marty Note
I've been working for C level executives since I was in my twenties. That sounds like more a brag than it really is (lol). In my twenties I saw the PC revolution not because I am a great visionary. Nope, I just wanted to get out of paperwork.

The irony of spending several "man years' studying software at night to eliminate my least favorite day as an M&M/Mars sales rep (Fridays were paperwork days) never occurred to me (lol). Being in the right place with the right idea moved me up to the C level early.

Wish I could tell you that makes me a C Level Whisperer or somethig, but not sure such a thing exists.

Working for one CEO or another for 20 years I watched the psychology of what it took to become a C level executive slowly move them further and further out to sea like C level ripe tide.

Now due to the dramatic dismantling of many industries thanks to the web there seems to be a Sargasso Sea of CEOs, a swirling ocean that never touches the new world.

This post reviews a SHOCKING survey where current CEOs rank key web attributes such as openness, honesty and integrity low while, and I know this is CATCH-22 ironic, ranking "ability to change" high.

Ironic because our big changes should rank integrity, openness and honesty higher since they fuel the change we are struggle to adapt too. Forbes stumbled on why so many of my Internet marketing meetings seem surreal.

In these meetings I explain how on the web there are no secrets and the mob is in control NOT you. I share data about why and how to adjust accept and profit from our brave new world only to have many C level executives ask me the equivalent of, "Why would we ever do THAT" where that is SHARE and encourage SHARING.

For this generation of C level executives proprietary, "Kill or Be Killed," zero sum thinking dies hard and will probably die them since GOOGLE wants something different, less proprietary and more sharing. How have teams I've managed made more than $30M online? Big reason is we did what Google told us to do (and sometimes they were VERY specific lol).


Via John Michel, luigi vico, Bobby Dillard
more...
John Michel's curator insight, February 8, 2014 12:53 PM

The reality is the talent leaders attract, the teams they build, the culture they create, the vision they cast, and the results they achieve will always be closely tied to what they value.  Put simply, leaders deserve the outcomes they create.

Scooped by Martin (Marty) Smith
Scoop.it!

5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti

5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti | Marketing Revolution | Scoop.it
"New SEO" based on content & social marketing spins different than old "optimize everything" SEO. Here are 5 New SEO Secrets to help your content WIN.
more...
malek's curator insight, February 4, 2014 9:13 AM

Eye opener on the ever changing SEO world

Scooped by Martin (Marty) Smith
Scoop.it!

Why There Is A Curatti In Your Future - Curatti

Why There Is A Curatti In Your Future - Curatti | Marketing Revolution | Scoop.it

Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.

Curatti is an example of the HuffPost, BuzzFeed, Mashable multi-author, multi-thread held together by content curation model. I've noted to own the conversaton is to own the traffic. This model is best way to "own the converation" today and that is why there is a Curatti in your future.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Searchlight Is A Great Enterprise SEO Tool from NY based Conductor

Searchlight Is A Great Enterprise SEO Tool from NY based Conductor | Marketing Revolution | Scoop.it

Enterprise SEO with Conductor Searchlight the world's leading natural search platform. Benchmark your performance against competitors, find the best keywords to target, uncover your competitors backlink strategies and more.

Marty Note
This is one of the best #SEO tools I've seen combining the best elements of other tools such as SpyFu and SEOmoz. Searchlight by Conductor creates an SEO tool for content marketers and curators and who isn't a content marketer these days? The tool is agency friendly too!

Strengths of this impressive tool include:

* Keyword management (for you and competitors). 
* Paid and organic search data.

* Templated and easy to private label "work spaces" to share reporting with clients.

* Reasonable price / value.

* Sliders to manage prioritization based on dimensions such as difficulty of the task or ROI. 

Searchlight by Conductor is a great SEO tool built for content marketers and curators.  

Will write more about why this tool should be a MUST for any Internet marketing team on http://www.scenttrail.com  over the weekend. 

more...
No comment yet.
Rescooped by Martin (Marty) Smith from MobileWeb
Scoop.it!

Emerging Channels Challenge SEO for Marketing Dollars

Emerging Channels Challenge SEO for Marketing Dollars | Marketing Revolution | Scoop.it

As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.


Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"


Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.




Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Startups Think Mobile First
I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google. 

These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google. 

It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google. 

All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE. 

Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol). 

After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.  

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

10 Startups to Watch in 2014 via @sfiegerman for Mashable

10 Startups to Watch in 2014 via @sfiegerman for Mashable | Marketing Revolution | Scoop.it
Some may thrive for years while others may get acquired, and still others may go nowhere. But all will be worth watching.
Martin (Marty) Smith's insight:

Using Seth Fiegerman's (@sfiegerman) excellent @Mashable post to help with Startup Trends 2 on Curatti.com tomorrow. 

Startup Trends 1
http://curatti.com/startup-trends-2014/ 

Startup Trends 2
Published Tuesday 1.14 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Quirky Email Marketing Makeover: Good To Great

Quirky Email Marketing Makeover: Good To Great | Marketing Revolution | Scoop.it

Quirky Email Marketing Makeover TIps
Quirky.com is new to email marketing. They haven't won the hard won lessons 7 years as a Director of Ecommerce teaches such as:

* Less is more in email marketing.

* Never forget your Call-To-Action.
* Selling more than one idea in an email is crazy.

Quirky started strong with a cold weather hero (hero is largest image on an email or webpage), but made a common "new to email marketing" mistake - they thought their content is as interesting to US as it is to THEM.

Not so much (lol).

Best to apply some Occam's razor to your email marketing cuttting down to a single relevant idea. Quirky's BEFORE makeover email could become 6 or 10 emails. Showed how I would change their email and bet those changes woud increase conversioins 10x.

 

more...
No comment yet.
Rescooped by Martin (Marty) Smith from AtDotCom Social media
Scoop.it!

6 Reasons to Create Great Visual Content Marketing in 2014

6 Reasons to Create Great Visual Content Marketing in 2014 | Marketing Revolution | Scoop.it

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.


As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?


In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!


Via Brian Yanish - MarketingHits.com, John van den Brink
Martin (Marty) Smith's insight:

If we are smack in the middle of a digital marketing revolution one of the most important wheels keeping that revolution turning faster and faster is VISUAL marketing. Friends @Scoopit call this "lean content", content that conveys complexity quickly, simply with visualization.

Mobile is another wheel turning the marketing revolution faster and faster AND being accelerated by little screens with their swiping, snipping and spinning of "mobile content".

What is "mobile content"? Some say there is no such thing ad "mobile content". I think there is an opportunity to create "mobile first" websites where content flows evenly, smoothly and in many directions at once.

Content is why the "mobile revolution" is about more than phones. Once we re-imagine content that creates engagement across all platforms (social and owned) we see the need for arresting visuals, great headlines and content snippets.

We are smack in the middle of a revolution. Visual marketing is a monster flywheel driving this revolution faster and faster, better and better. Find ways to make your content leaner and more visual in 2014 to stay up with the game.

more...
Rim Riahi's curator insight, January 5, 2014 1:59 AM

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

 

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

 

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!

Philippe Trebaul's curator insight, March 20, 2016 12:39 AM

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

 

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

 

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!

Scooped by Martin (Marty) Smith
Scoop.it!

How Netflix Is Changing Content Curation - ScentTrail Marketing

How Netflix Is Changing Content Curation - ScentTrail Marketing | Marketing Revolution | Scoop.it
Netflix & Amazon know something most new to web merchants miss; Information creates online scale becoming the gold at the end of a means rainbow.
Martin (Marty) Smith's insight:

Netflix and Amazon understand something most "new to web" catalog merchants don't - information is both means and ends. Online scale depends on information more than money. 

This post is about how Netflix uses their reviews-based User Generated Content engine to disrupt online retailing. Where that disruption will end who knows? The advantage of online scale is, once built, you can point a scaled and increasingly intelligent system at any business vertical and win. 

Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online.  

more...
Deanna Dahlsad's curator insight, December 28, 2013 4:45 PM

@Martin (Marty) Smith says,"Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

Deanna Dahlsad's curator insight, December 28, 2013 4:46 PM

@Martin (Marty) Smith says, "Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

Scooped by Martin (Marty) Smith
Scoop.it!

Create A Blue Ocean Strategy For 2014 - via Curatti.com

Create A Blue Ocean Strategy For 2014 - via Curatti.com | Marketing Revolution | Scoop.it

Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe. After Cirque du Soleil circus means astounding acrobatics, cultural tie ins (Beatles, Michael Jackson) and "you come to us" fixed locations (Vegas) in addition to touring shows.

Cirque du Soleil found a "blue ocean" of uncontested space within one of the oldest business models in the world proving the value of "blue oceans". This Curatti.com post shares ways Small to Medium Sized Businesses (SMBs) can find blue oceans of their own in 2914.

more...
Lori Wilk's curator insight, December 24, 2013 9:53 AM

Lead in your own direction. One of my mottos:"Why take a number and stand in line when you can start a new line and lead it?"

Scooped by Martin (Marty) Smith
Scoop.it!

Blue Dog Passing: Tips In Viral Marketing via @HaikuDeck

Blue Dog Passing: Tips In Viral Marketing via @HaikuDeck | Marketing Revolution | Scoop.it
Artist George Rodrigue painted his last iconic portrait last week, but his blue dog lives on and can teach Internet marketers how to create viral content.
Martin (Marty) Smith's insight:

Artist George Rodrigue painted his last iconic portrait last week, but his blue dog lives on. He lives on to teach lessons in how to create viral marketing for Internet marketers:

  • Arresting visual images help.
  • When you find the icon let it get GOOD to you.
  • Fun mixed with mystery and irony works well.
  • Good creation story is important.
  • When in doubt, paint it BLUE.
  • Let your icon become THEIR icon.
  • Keep it simple.
  • Turn a pattern on its head a little.

 
Use any 3 of those tips to increase chances of creating viral content for your website, blog or personal brand.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Where Is Content Marketing Headed In 2014 | Internet Billboards

Where Is Content Marketing Headed In 2014 | Internet Billboards | Marketing Revolution | Scoop.it

Great post here from Tom George at Internet Billboards.

Agree
* More content marketing.

* More content curation.

* Multi-screen.
* New SEO with Hummingbird leading to semantic web. .

Disagree
* Quality goes up.

I disgree with the last bullet since we don't have the tools yet to insure quality of content marketing and curation improves. Next year we will continue to muddle through. By the end of the year we may have better tools, tools capable of connecting top and botton of the funnel.

more...
Lori Wilk's curator insight, December 16, 2013 10:02 PM

Thoughts as we move into a New Year and how they will impact your plans

malek's curator insight, December 17, 2013 9:29 AM

But Marty,

Isn't ensuring quality a major target of Hummingbird?