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Create A Blue Ocean Strategy For 2014 - via Curatti.com

Create A Blue Ocean Strategy For 2014 - via Curatti.com | Marketing Revolution | Scoop.it

Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe. After Cirque du Soleil circus means astounding acrobatics, cultural tie ins (Beatles, Michael Jackson) and "you come to us" fixed locations (Vegas) in addition to touring shows.

Cirque du Soleil found a "blue ocean" of uncontested space within one of the oldest business models in the world proving the value of "blue oceans". This Curatti.com post shares ways Small to Medium Sized Businesses (SMBs) can find blue oceans of their own in 2914.

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Lori Wilk's curator insight, December 24, 2013 9:53 AM

Lead in your own direction. One of my mottos:"Why take a number and stand in line when you can start a new line and lead it?"

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Blue Dog Passing: Tips In Viral Marketing via @HaikuDeck

Blue Dog Passing: Tips In Viral Marketing via @HaikuDeck | Marketing Revolution | Scoop.it
Artist George Rodrigue painted his last iconic portrait last week, but his blue dog lives on and can teach Internet marketers how to create viral content.
Martin (Marty) Smith's insight:

Artist George Rodrigue painted his last iconic portrait last week, but his blue dog lives on. He lives on to teach lessons in how to create viral marketing for Internet marketers:

  • Arresting visual images help.
  • When you find the icon let it get GOOD to you.
  • Fun mixed with mystery and irony works well.
  • Good creation story is important.
  • When in doubt, paint it BLUE.
  • Let your icon become THEIR icon.
  • Keep it simple.
  • Turn a pattern on its head a little.

 
Use any 3 of those tips to increase chances of creating viral content for your website, blog or personal brand.  

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Where Is Content Marketing Headed In 2014 | Internet Billboards

Where Is Content Marketing Headed In 2014 | Internet Billboards | Marketing Revolution | Scoop.it

Great post here from Tom George at Internet Billboards.

Agree
* More content marketing.

* More content curation.

* Multi-screen.
* New SEO with Hummingbird leading to semantic web. .

Disagree
* Quality goes up.

I disgree with the last bullet since we don't have the tools yet to insure quality of content marketing and curation improves. Next year we will continue to muddle through. By the end of the year we may have better tools, tools capable of connecting top and botton of the funnel.

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Lori Wilk's curator insight, December 16, 2013 10:02 PM

Thoughts as we move into a New Year and how they will impact your plans

malek's curator insight, December 17, 2013 9:29 AM

But Marty,

Isn't ensuring quality a major target of Hummingbird?

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How Canonicalization Can Save You: Guide To Canonicals In WordPress

How Canonicalization Can Save You: Guide To Canonicals In WordPress | Marketing Revolution | Scoop.it

Welcome To Content Marketing
Many "new to content marketing" are blasting content out on new WordPress blogs, creating categories and loving life. Glad to have you and if you are reading this post then you know it is time to learn some "inside baseball" content marketing and SEO tips. 

Google doesn't like content to be duplicated. Problem is we bloggers and merchants MUST duplicate content since some of our readers care about SEO while another set wants to learn about social media marketing. 

An article like my Websites vs. Blogs post for Curatti.com (http://curatti.com/websites-vs-blogs/ ) could be categorized into web design, social media and Internet marketing. WordPress makes setting categories so easy the full ramification of that tag isn't fully understood. 

If I categorized my Websites Vs. Blogs piece in more than one category it appears equally duplicated to Google. The fact I know the piece MAINLY belongs in Internet marketing is something I can share with Google by using a canonical URL. 

I think of the canonical URL as the MASTERBLASTER URL, the URL I WANT Google to think of this content in. Other categories, any category NOT deemed the single MASTERBLASTER category, aren't "indexed" by Google's spider for that piece of content. 

Google sees your intent and understands your instructions to mean "don't index the same content twice" and that makes Google's spider get all warm, fuzzy and happy. You just saved Google TIME and time in the Google algorithm is truly MONEY so chances for your website to gain in authority just went UP. 

Chances to gain in authority when you have the same content in many categories goes DOWN. Your duplication costs Google money and time because they have to sort out if you are good and true or a spammer. Oh, btw Google NEVER sorts out if you are a spammer or good and true (and I wrote that sentence to make my SEO friends laugh :). 

Google ASSUMES you are spamming and treats your dupe content with disrespect and annoyance. Should you create many categories and place content in them? Sure, but when you do so be sure to use canonicalization to send the right signals to Google and so they don't assume you are spamming. 

Promise to write my next Curatti.com post on canonicalization and other important "SEO Ideas For New To Content Marketing". Marty 

BTW, geat @Tomewer post with one of the most clear and concise explanations of a difficult topic I've read. Well done Tom! 

 

 

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Free Shipping Out & Back TRENDING Holiday 2013 - Via Ecommies

Free Shipping Out & Back TRENDING Holiday 2013 - Via Ecommies | Marketing Revolution | Scoop.it

Holiday Ecommerce Trends
First Holiday Ecommerce awards are in with REI.com and Williams-Sonoma winning top honors and L. L. Bean most improved from November to December.

Trends Include
Free Shipping All Orders especially in December.

Free Shipping Out and back (returns) is also trending with several majors.
Deal of the Day is trending with REI.com having the best example.
Williams-Sonoma's explanation of BMSM (Buy More, Save More) is the best we've seen. 
Bean wins kudos for its Holiday Shopping Made Easier graphic.

Overall creative performance was lackluster this year in the 36 ecommerce websites we reviewed with the overall grade going DOWN in December.

Report card is on Google Plus: http://bit.ly/1bPhwz3  

 

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Mobile Is The New Black: Make Your Social Media Mobile Friendly

Mobile Is The New Black: Make Your Social Media Mobile Friendly | Marketing Revolution | Scoop.it
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:


* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.


Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.


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Joachim Scholz, PhD's curator insight, December 2, 2013 9:24 AM

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.

 

To oversimplify: Consumers watch big screens, but they touch small ones!

 

So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.

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Learning Internet Marketing Secrets: Social Mobile Marketing Paradox

Learning Internet Marketing Secrets: Social Mobile Marketing Paradox | Marketing Revolution | Scoop.it

Learning Internet Marketing's Secrets
My second Curatti.com Editors of Chaos post is about the strange alchemy that is Internet marketing, a alchemy that researchers into every business department, silo and idea. If a paradox is something that seems one way and in fact IS another then Internet marketing is paradox rich.

Knowing a paradox is a form of understanding the secret rules of the game. Vampires don't come out in the day, don't cast shadows and can be killed with wooden stakes are rules that govern the "vampire paradox".

Understanding Efficiency's Irony, knowing your Thetas and finding new ways to THINK about process and engagement are the rules that govern our social mobile marketing paradox. Know them, use them and you will never become a vampire and will know how to create engaging, inspiring Internet marketing.



http://curatti.com/social-mobile-marketing-paradox/

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A Brand's Visual Storytelling Is A CSF (Critical Success Factor)

A Brand's Visual Storytelling Is A CSF (Critical Success Factor) | Marketing Revolution | Scoop.it

There is a well-known statement that brand isn't just a logo or a product. As well as brand identity isn't just a stationary set. It is much more.

Marty - Love looking into a brand's "galaxy". Faith Popcorn famously said we don't BUY brands we JOIN them. That statement seems increasingly true in this connected social time.

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Editors of Chaos Website Curatti.com To Save Golden Content Marketing Goose From Extinction

Editors of Chaos Website Curatti.com To Save Golden Content Marketing Goose From Extinction | Marketing Revolution | Scoop.it

Major Scoop.iteer Jan Gordon launched Curatti.com - The Editors of Chaos website over the weekend. Jan's mission is important. She wants to save the golden content marketing goose before its killed by its own popularity.

Great mission and a Free "Insiders List" when you sign up for email (I did just that today). Be sure to stop by Jan's new website:

http://www.curatti.com

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Top 10 Marketing Revolution Scoops All Time

Top 10 Marketing Revolution Scoops All Time | Marketing Revolution | Scoop.it
Martin (Marty) Smith's insight:

Top 10 Marketing Revolution Scoops All Time

http://sco.lt/56lkMj Videos - We Are All App Builders Now

http://sco.lt/6w8cU5 Infographic - 12 Things To Do After You Publish A New Blog Post

http://sco.lt/6dQF5l Blog Post - 52 Totally Free Resources For Better Blogging

http://sco.lt/56p69J Scoop + Graphic - Why Facebook Is Making Online Merchants More Money Than They Realize

http://sco.lt/9JMGOX Graphic Matrix - Five Types of Social Media Influencers

http://sco.lt/7KVXIv Study - Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

http://sco.lt/7JDyZl Infographic - SEVEN STEPS TO THE PERFECT STORY 

http://sco.lt/5qwiGX Infographic - Content Marketing Is The New SEO

http://sco.lt/6EZdWT Infographic - The Importance of Social Media and How it can help your business

http://sco.lt/63ldvl Infographic - Top 29 Inspirational Ways To Stay Creative In Life, Love, Business

Learn more about the Scoop.it Top 10 Conversion Study: http://sco.lt/69HeAj

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5 Writing Tips For Techies [Marty's Blog]

5 Writing Tips For Techies [Marty's Blog] | Marketing Revolution | Scoop.it
5 EASY Writing Tips For Techies Helped our great network master guru write a post about Atlantic BT’s upcoming maintenance window (post is at the bottom of the piece).
Martin (Marty) Smith's insight:

Had a fun day today! One of Atlantic BT's really SMART techies asked me to help write a post about an upcoming tech maintenance window. I asked him if he wanted me to explain what I did.

Not so much it turns out (lol). Once that engine is started its hard for me to turn it off so I channeled my expereince today into this post on MartinMartySmith.com.

Some changes were SEO related while others were marketing focused I explained even as it was clear he didn't care (lol). Techies you have to love 'em because if you don't your site is down and life sucks.

Hope these 5 "techie writing" tips (and no that is not an oxymoron, help. Marty

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Brian Yanish - MarketingHits.com's curator insight, October 25, 2013 8:44 PM

Thanks for sharing Marty, I need all the help I can get.

Martin (Marty) Smith's comment, October 25, 2013 9:09 PM
No worries BY. Let me know how I can help your marketing with @Scoopit launch. Marty
Hugo Gonzalez's comment, May 6, 3:53 AM
Good tips that should be known. Are very helpful to know when typing, gives better view of the insight of who to use these tips to better use of the tech.
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Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking | Marketing Revolution | Scoop.it

|Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and...


Via Günter Schumacher
Martin (Marty) Smith's insight:

The great title of this scoop says it all. Everyone is creating content marketing but no one is sure how the top of the conversion funnel, those things we do like blogging and social media that drive traffic, and the bottom of the funnel, the magic land of conversions and ROI live, are connected.

There are several problems trying to connect traffic generation to ROI and conversion including:

* Attribution.
* Lack of accurate tools.
* TIME.
* Lack of predictive analytics.

Attribution, knowing where converting traffic came from, can be a bear. Conversion funnels can be peppered with visits; content and referring URLs What was the magic combination that actually created the conversion? Sophisticated analytics model attribution and assign some weighted value, but this is riff with bias and accurate enough (generally) to calm the riot. Some modeled attribution still beats NONE since no modeled attribution can lead to cutting off your websites proverbial nose to spite its face.

Time is part of the attribution problem. Some content lasts for a day and that are all its ever going to do. Other "evergreen" content can last for a year sending converting traffic all along. How do you know when you have short or long term content? By how it behaves and that is defining a bard door after horses are already out.

There is a missing algorithm in all of this. The magic QUANT math that can accurately connect funnel tops to bottoms. The problem is that QUANT math better be flexible and have some Artificial Intelligence-like flexibility or it isn't of much use since the web is a constantly changing sea of data, attribution and time.

We will master these complex FACTORS and find a way to better connect our funnel tops and bottoms someday soon. In the meantime bailing wire and chewing gum ROI systems will continue to rule our content marketing investments.

 

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Birth of the Cool: 9 Easy To Use Animation Tools

Birth of the Cool: 9 Easy To Use Animation Tools | Marketing Revolution | Scoop.it
These web-based applications will have you creating animations in no time.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Cool tools that seem moderate on the time invested to cool output equation. 

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malek's curator insight, October 11, 2013 9:20 AM

Aspire to inspire in 30 min or less

Angela Heath's curator insight, October 11, 2013 11:54 AM

The only thing better than content is videos.  Americans today would much prefer to watch verses read.  Amazingly many video software options are reasonable priced leveling the paying ground and making everyonw a rock star.

Marie Gillet's curator insight, October 13, 2013 6:37 AM

Sounds useful for small companies and self-trained people...

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5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers

5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers | Marketing Revolution | Scoop.it
While discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals may be confused about SEO, particularly when it comes to advising clients on search initiatives.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Yep, these "SEO solutions are beoming commodities and that is only half the confusing part. Here are the "increasingly commodified" trends and a great summary from the post:

* Social Media

* Content Development
* Link Building
|

* Keyword Strategy

* SEO Reporting


Summary from the post
"Under the right circumstances, a “price per SEO” offering can make sense — but B2B marketers need to understand the impact and benefits of such an offering before assuming they’ve solved their SEO problem with this type of solution alone. It’s rare that they have.

Lastly,


I am a firm believer in productivity benchmarks combined with analysis and consultation. SEO partners need to be held accountable for output, just as much as anyone else. That said, it’s dangerous to rely solely on quantity and volume when establishing budgeting expectations."

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Lori Wilk's curator insight, December 19, 2013 8:40 PM

Searching for answers for your search initiative strategies?

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Good Bots, Bad Bots, Spam Bots: Why The Web Is Going To The Dogs/Robots [Infographic]

Good Bots, Bad Bots, Spam Bots: Why The Web Is Going To The Dogs/Robots [Infographic] | Marketing Revolution | Scoop.it
The Bot Traffic Report 2013 from Incapsula clearly shows that robots already rule the world&...
Martin (Marty) Smith's insight:

Fascinating and the robot-itization of the web has implications for website design and conversion. Here is how to make sure your website "appeals" to the good bots:

* QDF - Quality Deserves Freshness so build ways for your pages to change frequently.

* Avoid "Spider Traps" Where Bots Go In, But They Don't Come Out.

* Limit Links - good idea anyway, easier the crawl the better.

* Pay attention to your DIVs (feed the spider differently than the way the page appears to visitor, same content just different order and use "read more" inline teases to hide too many words).

* One inside baseball secret I picked up was get your website certified as accessible (for handicapped) can function as a way to check your code's Google acceptability.  Accessible certification is rigorous so if you pass that you are probably good to go with SEO. 

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malek's curator insight, December 18, 2013 7:29 AM

humans account for only around 38 percent of total Internet traffic?!

Looks like wristlers in WWE.

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Google Penguin: Its Impact On Search Results & Internet Marketing [& Panguin Tool]

Google Penguin: Its Impact On Search Results & Internet Marketing [& Panguin Tool] | Marketing Revolution | Scoop.it

The Panguin tool is still my favorite way to understand the impact of Google's ongoing algorithm changes. Find the Panguin tool here:
http://www.barracuda-digital.co.uk/panguin-tool/

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The Most Critical Missing Element of Small Business Marketing? Effective Backends

The Most Critical Missing Element of Small Business Marketing? Effective Backends | Marketing Revolution | Scoop.it
What your sales back end can tell you about your small business marketing… When considering small business marketing, most owners think about getting exposure and visits/clicks/views, etc.
Martin (Marty) Smith's insight:

Great post by Michael Nelson about how and why Small To Medium sized Businesses can create a highly converting online process. Backend is movement of visitors to buyers. Buying can be defined broadly such as joining an email list is a form of "buying".

I love this tip about the Thank You Page:

"The “thank you” page is the location where your prospects who sign up on your squeeze page are taken.  This page can be the place they download or print the free offer and can be a page that provides them with another “call to action.”  Here is an example of a thank you page.

As you can see, neither page has to be too visually appealing, just have an effective offer and clear message."

The ""neither page has to be too visually appealing" message is so important. I've watched new to web SMBs spend budgets on how things look. The elastic value, what you bank after costs, of "beautiful" and confusing vs. "ugly" and clear is NOTHING. I'm an Internet marketer which means "beautiful" to me is something that converts better than what was there before especially if I didn't have to break the bank to learn how to "beat the control".

Michael Curatti.com post explains how to engage and close "sales" online in great detail. Here is another favorite quote from the Curatti.com piece:

"The “call to action” is the most obvious, but often the most overlooked in small business marketing.  Make it clear what you would like the prospects to do.  Click here to get this…Act now to get a free coupon… etc."

YES, hidden or lack critical CTAs (calls to action) would be on my "most common landing page mistakes" list of all time. High contrast CTAs, I prefer orange or red but have tested blue to a win once, that jump off the page would be my preference.

A boss told me he thought CTA approach was too "used car salesmen-like". Perhaps, but visitors WANT you to share what they are supposed to do next AND the benefits such an action should generate. The person who saw me as a used car salesmen did at least an equal disservice by keeping his true desires under wraps.

I prefer being clear, honest and immediate. DO THIS and GET THIS and this offer ends ON. We had long discussions about my belief B2B marketing is only different from B2C in one significant way - TIMING.

The more I thought about it the more even TIMING seems similar since B2C only SEEMS like immediate S-R curves (Stimulus-Response). A B2C merchant’s ability to sell today is built on their reputation and relationships too, so there is NO difference between B2B and B2C marketing.

I tried to explain my "invisible hand" theory of Internet marketing. When you visit a site I've architected you are looking for me (me or my team's curation and design hand). You want to "know" the architects of the space you are in. Clicking is a sign of respect and recognition of that desire (to get to know the environmental architects).

Michael's great explanations expose the invisible hand; make it clear what visitors need to do and who benefits. What a concept! A simple concept that can double your online sales.

 

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"Crowdfunding Game Changer" - A Haiku Deck by Martin Smith

"Crowdfunding Game Changer" - A Haiku Deck by Martin Smith | Marketing Revolution | Scoop.it

Crowdfunding is about to BLOW UP bringing vast changes to every functional department for SMBs and Fortune 1,000 companies. This deck explores the implications of crowdfunding on marketing, sales, B2B content marketing, customer service and loyalty. 

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Scoop.it One of 5 Secret & Disruptive Content Curation Tools

Scoop.it One of 5 Secret & Disruptive Content Curation Tools | Marketing Revolution | Scoop.it

5 Secret & Disruptive Content Curation Tools
* Scoop.it.
* Haiku Deck.
* Paper.li.
* Pinterest.
* GooglePlus.

More thoughts on Scoop.it as HUB of content marketing on GooglePlus: https://plus.google.com/102639884404823294558/posts/WKour5A4fke


http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/


Martin Marty Smith on Scoopit
@Martin (Marty) Smith

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malek's curator insight, November 22, 2013 8:14 AM

What's Google Plus?

This “new Google” era can be summarized as PEOPLE not BOTS!

Jordi Carrió Jamilà's curator insight, November 22, 2013 10:09 AM

Una muy interesante reflexión sobre 5 herramientas de curación de contenidos.

 

Google+ es una de las grandes herramientas a invertir tiempo, aparte de Scoop.it

Rescooped by Martin (Marty) Smith from Google Plus and Social SEO
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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Marketing Revolution | Scoop.it

Via janlgordon, Neil Ferree
Martin (Marty) Smith's insight:

Agree with this infographic, but noticed a dangerous trend at Triangle Startup Factory's Fall Showcase. Some entrepreneurs go Mobile Only. Mobile only is only a good idea if you've figured out a distribution system that will never need Google. If you find that please call and let me invest in it too :). M

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Manú Iñaki's curator insight, February 11, 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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Social Media Anxiety...Get Over It

Social Media Anxiety...Get Over It | Marketing Revolution | Scoop.it

Social Media Anxiety
Got to love social media. First social media has to prove it matters and isn't just a game then people worry about "doing it wrong". Yes there are "wrong" ways to create social media content...remember when we all started sharing exactly what was happening in the moment? Don't do that anymore.

Next we had the quote stage and now we seem to be getting the idea of how to surf social media. Some still have anxiety about jumping in or doing the wrong thing. 

The half-life a tweet is hours. Remember you are in an ocean of content, so surf don't try to hold, compress or rule it. Here is another anti-anxiety pill for SMM. Look around, I've yet to follow or RT someone so brilliant I shouldn't be allowed in the same social space (lol). Yes they are out there, but I may never find them :).  

Social media is the great level. What you can SEE and FEEL fast is we all have the same obsessions, fears, strengths, weaknesses, doubts and frustrations. Social shows our humanity in all its glory and aspirations.  

 
Here is the other issue. If you are an Internet marketer, and who isn't these days, then social media anxiety can HURT. Don't let your "Sistine Chapel" perfectionism stop you from making social media mud pies. M  

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malek's curator insight, November 13, 2013 6:47 PM

The DSM 5 (the cookbook of psychiatry) recently introduced the Internet Attention Deficit Disorder. Will they add Social media Anxiety Disorder? 

Sedra T.'s curator insight, November 18, 2013 12:11 AM

Townsdeal, social media is not just a game.

Lori Wilk's curator insight, November 23, 2013 5:13 PM

This article gives some recommendations about how to handle social media. I say, "participate." #socialmedia. Experience new platforms.Connect, Learn, and Grow.

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Care and Feeding of Networks & 10 Must Follow Scoopiteers

Care and Feeding of Networks & 10 Must Follow Scoopiteers | Marketing Revolution | Scoop.it

This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is. 

Since it isn't fair to tease such a list and not share, here is my list of 10 Must Follow Scoopers:

@Robin Good 
@Guillaume Decugis
@Ally Greer 
@ janlgordon 
@Jesús Hernández
@Brian Yanish - MarketingHits.com
@Karen Dietz
@Thierry Saint-Paul 
@Neil Ferree
@Ana Cristina Pratas  

If you want to see what each of these great content curators has taught me you will need to read the post (since I'm not one to spoil a tease :).   

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Monica S Mcfeeters's curator insight, November 9, 2013 8:48 AM

This is a link to a blog by Martin Smith his opinions about how to make your network and connections stronger and who to look towards for direction and inspiration.

Brian Yanish - MarketingHits.com's curator insight, November 9, 2013 12:56 PM

Totally agree with Marty, each of these Scoopers uses Scoop.it to build their readership.  That's right they are using Other Peoples Content (OPC) that they curate to build their own following and traffic to their channels be it a website or social network. 

Tahar Mehenni's curator insight, December 4, 2013 7:10 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Rescooped by John van den Brink from Content Marketing & Content Strategy
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What Is The Future of Content Marketing [Trends and Predictions] #BtoBLive

I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. 


Via Stefano Principato
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Stefano Principato's curator insight, October 27, 2013 5:14 AM

Customer-Centricity is the only way to break through the noise of boring and self-promoting content. We must begin to make our customers the heroes of our stories 
The future of content is mobile, visual, consumable and snackable 

Lori Wilk's curator insight, November 6, 2013 11:18 PM

I coudn't agree more

Rescooped by Martin (Marty) Smith from Surfing the Broadband Bit Stream
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FREE Is Always Revolutionary: Apple Ends Era of Paid Operating Systems

FREE Is Always Revolutionary: Apple Ends Era of Paid Operating Systems | Marketing Revolution | Scoop.it

The desktop operating system is dead as a major profit center, and Apple just delivered the obituary.


Amid a slew of incremental improvements to its iPad tablets and MacBook laptops, Apple today announced some landmark news about its oldest surviving operating system: It will not charge for the latest big upgrade, Mac OS X 10.9 Mavericks, breaking from a tradition that goes back 16 years and shining a light on a long-unfolding reversal in how tech profits are made. Eighteen years ago, the tech industry’s dominant company made nearly half its revenue selling OS licenses. Now, as Apple just confirmed, the prices of OS licenses are headed towards zilch.


Prices of Apple’s Mac OS X have long been on the wane. After four releases that cost $129, Apple dropped the operating system’s upgrade price to $29 with 2009’s OS X 10.6 Snow Leopard, and then to $19 with last year’s OS X 10.8 Mountain Lion. Microsoft — the king of the operating system in the ’80s and ’90s and on into the aughts — still charges PC makers who sell the Windows OS preloaded on their desktop and laptop machines, but that business is shrinking, thanks in large part to the continued success of Apple. And just last week, Microsoft announced that, much like Apple, it would not charge consumers who upgrade their machines to the latest version of Windows, version 8.1.


Click headlline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Martin (Marty) Smith's insight:

Apple Pivots Toward A Free Future
This is a razor blade vs. razor issue now. By dropping a losing idea, that operating systems are profit centers, Apple aligns with where we are going - so much FREE stuff the concept of "Operating System" is much too old school.

I love my AIR, but about half the time it is connected to some FREE web service or another (Google Docs, Dropbox, Google Drive) so the idea that consumers would continue to pay for expensive operating system upgrades when those same systems are operating less and less is a nonstarter.

By knocking the crutch out from under them Apple is better positioned for WHAT's NEXT (appification of everything) and less beholding to an unrealistic idea.

Apple is intensely profitable, but expect operating systems to be the first of many similar transitions as the ubiquitous mobile web that we are all connected to all the time. Add the web of things when all of our refrigerators and gizmos are connected too and you can see how the consumable idea is getting smaller and more frequent - micro payments for apps instead of macro payments for operating systems.

Oh and it may be time to reread FREE by Long Tail author Anderson ans the Wired editor's second book may prove to be the more important of the two long term. 

 

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malek's curator insight, October 23, 2013 7:52 AM

Is Apple putting a dent into Microsoft's revenues? 

Microsoft won't disappear in thin air, but the battlefield will be grossly reshaped 

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Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study | Marketing Revolution | Scoop.it
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C
Martin (Marty) Smith's insight:

Fascinating study showing a narrowing gap between B2B, traditional leaders in content marketing and curation, and B2C. The narrowing gap proves what most on Scoop.it already know - content marketing is THE MOST IMPORTANT MARKETING your company, brand or personal brand is doing (period, full stop).

This piece inspired me to create a post about the difference between B2B and B2C content marketing. You can find that post the Ecom Revolution on Scoop.it: http://sco.lt/5oXU6T 

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Deanna Dahlsad's curator insight, October 15, 2013 5:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

Alessandro Rea's curator insight, October 17, 2013 5:28 AM

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.

John Thomas's curator insight, February 9, 10:21 AM

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study