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Why There Is A Curatti In Your Future - Curatti

Why There Is A Curatti In Your Future - Curatti | Marketing Revolution | Scoop.it

Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.

Curatti is an example of the HuffPost, BuzzFeed, Mashable multi-author, multi-thread held together by content curation model. I've noted to own the conversaton is to own the traffic. This model is best way to "own the converation" today and that is why there is a Curatti in your future.

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Content Curation: Learn Content Curation From Great Curators via @Curatti_

Content Curation: Learn Content Curation From Great Curators via @Curatti_ | Marketing Revolution | Scoop.it


Best way to learn content curation is from cuators such as Jan Gordon, Brian Yanish, Robin Good, Ana-Cristina Pratas, Cendrine Marrouat & Scoopit team.


Marty Note
This post is about five lessons learned from favorite Scoopiters such as


@Guillaume Decugis   @Ally Greer


@Brian Yanish - MarketingHits.com


@ janlgordon


@Robin Good& @Ana Cristina Pratas

@Cendrine Marrouat - SocialMediaSlant.com


Tips include:

* Gamify.
* Customization of social nets and tools.
* Pulling value out of social nets and tools.

* Curating what you love.
* Curating across the tapestry of tools we must use as content curators.

@Brian Yanish - MarketingHits.com

@Brian Yanish - MarketingHits.com


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Olivier Milo's curator insight, January 21, 2014 12:23 AM

Love these tips by @Guillaume Decugis@Ally Greer, @Brian Yanish - MarketingHits.com, @ janlgordon, @Robin Good, @Ana Cristina Pratas@Cendrine Marrouat - SocialMediaSlant.com.

malek's curator insight, January 21, 2014 8:02 AM

Some of the best tips you'll find around

Carlos Polaino Jiménez's curator insight, February 1, 2014 7:05 AM

Nunca viene mal compartir conocimientos de expertos. Evitemos el "nadie aprende en cabeza ajena"

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What You Need to Know About Jab, Jab, Jab, Right Hook by Gary Vaynerchuk [Infographic]

What You Need to Know About Jab, Jab, Jab, Right Hook by Gary Vaynerchuk [Infographic] | Marketing Revolution | Scoop.it

I'm all about Infographics these days, so I decided to break down my new book into some fun stats. Take a look!

 

Marty Note
Gary Vaynerchuk's latest book is excellent. Gary describes the Thank You Economy as a great "jab" book. He wanted to right a great "right hook" book too, a book about conversion and how to finish the social marketing fight we are all in. 

He is aware, via his consulting work, that many view social media as a fad. He wishes them well as they fade off into obscurity (lol). I love his 3 characteristics of a great "right hook":

* Easy to understand (and present) Call-to-Action (CTA). 
* Crafted agnostic and beautiful on any receiving device.

* Respects the nuances of the social network for which you make the content. 

That last bullet should be the eye opening moment for many Internet marketers. Marketers who have one-sided conversations that don't respect the subtle and not so subtle nuance of platforms they use to communicate their stories will be treated like the spammers they are. 

It is not enough, Vaynerchuk explains, to have awesome content. Content must be massaged to the medium. Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories. To be heard your marketing must speak the right language at the right time. 

Will be writing a more extensive review, but BRAVO and KUDOS to Gary for creating writing another groundbreaking book a true "right hook".  


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malek's curator insight, January 9, 2014 1:18 PM

Looks interesting. Infographic is a visual leap, add some fun and you have a great resource to read and SHARE

Neil Ferree's curator insight, January 9, 2014 2:38 PM

What we need to know as Internet Marketers


Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories.


To be heard your marketing must speak the right language at the right time.


 What are your Top Performing Social Media Profiles?

Lori Wilk's curator insight, January 9, 2014 6:39 PM

Gary is keeping us up on the latest trends in the marketplace. You can always learn something from his books  and blogs. Great use of infographics and his ways of explaining was we need to know for our businesses about social media.

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7 Common Video Marketing Mistakes To Avoid via Visual.ly

7 Common Video Marketing Mistakes To Avoid via Visual.ly | Marketing Revolution | Scoop.it
It’s every marketer’s dream: producing a company video that goes viral or gets nominated for an Emmy Award. But if we have to be realistic, it should, at
Martin (Marty) Smith's insight:

Don't let anyone tell you otherwise. Video, especially great video marketing, is hard. I've created a handful of videos and have come away from the experience changed (lol). Best to avoid these BIG mistakes:

* Overlook importance of the script (AGREE).
*  Information overload, remember the KISS idea. 

* Too long - Vine is 6 seconds and that is the direction we are headed. 

* Bad Music or Music That Sits Up too Much (too loud or distracting).

* Animation is too fast (they always are). 

* No clear goal for the video in the first place (AGREE). 

* Bad VO (voice over). 

I got a lot of grief for insisting on a second to second mapped script by my last boss. Too much planning felt like selling used cars to him. Problem is time is literally MONEY on a video shoot. Even if you are doing you own shoot, something I would NOT recommend, you have people and resources tied up so PLAN IT OUT I say and so disagree with my old boss (lol).

Good luck, video is HARD but necessary. Video is an important bridge between your written and graphical content. Video creates personality and warmth (done right) and anger and frustration (done wrong). Angry customers don't typically BUY anything so avoid these seven video marketing mistakes.  

BTW, you want to HOST your videos inside your techncial "stack", see my note on this GPlus post: https://plus.google.com/102639884404823294558/posts/MmbfSSdopz5  

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Coca-Cola's Bottle is Half Full [cool Infographic & forgotten SMM]

Coca-Cola's Bottle is Half Full [cool Infographic & forgotten SMM] | Marketing Revolution | Scoop.it
With rising unit volume sales in emerging markets, Coca-Cola’s third quarter earnings were in line with analysts’ estimates, despite the decline in net revenues as a result of currency fluctuations
Martin (Marty) Smith's insight:

Loved this extensive analysis of some very positive Coca-Cola results. Well said here:

"Coca-Cola did not give any guidance for the next quarter, and said that its overall strategy to grow in emerging markets while embracing the shift to healthier beverages remains unchanged.

The company also mentioned that it has repurchased almost $2.8 billion worth of stock so far in 2013, and will buyback a further half a billion dollars’ worth of shares by the end of the year. Share repurchases in 2013 represent almost 2% of the company’s market cap."

###

 

Any company that buys its stock back, increases unit sales, has a well articulated and better-executed strategy is one to follow. What this analysis left out is how GREAT Coke is getting at Social Media.

Coca Cola's consistent social creativity is re-contextualizing an "old line" brand. Steve Jobs was dismissive of "sugar water" when he hired Scully away from Pepsi.

Social media provides ways to create new conversations about old brands. "New conversations" keep brands alive and relevant. In fact, of the two, Apple vs. Coca Cola, my social marketing innovation vote would go to sugared water ;)M.

 

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Blue Dog Passing: Tips In Viral Marketing via @HaikuDeck

Blue Dog Passing: Tips In Viral Marketing via @HaikuDeck | Marketing Revolution | Scoop.it
Artist George Rodrigue painted his last iconic portrait last week, but his blue dog lives on and can teach Internet marketers how to create viral content.
Martin (Marty) Smith's insight:

Artist George Rodrigue painted his last iconic portrait last week, but his blue dog lives on. He lives on to teach lessons in how to create viral marketing for Internet marketers:

  • Arresting visual images help.
  • When you find the icon let it get GOOD to you.
  • Fun mixed with mystery and irony works well.
  • Good creation story is important.
  • When in doubt, paint it BLUE.
  • Let your icon become THEIR icon.
  • Keep it simple.
  • Turn a pattern on its head a little.

 
Use any 3 of those tips to increase chances of creating viral content for your website, blog or personal brand.  

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"Crowdfunding Game Changer" - A Haiku Deck by Martin Smith

"Crowdfunding Game Changer" - A Haiku Deck by Martin Smith | Marketing Revolution | Scoop.it

Crowdfunding is about to BLOW UP bringing vast changes to every functional department for SMBs and Fortune 1,000 companies. This deck explores the implications of crowdfunding on marketing, sales, B2B content marketing, customer service and loyalty. 

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Learning Internet Marketing Secrets: Social Mobile Marketing Paradox

Learning Internet Marketing Secrets: Social Mobile Marketing Paradox | Marketing Revolution | Scoop.it

Learning Internet Marketing's Secrets
My second Curatti.com Editors of Chaos post is about the strange alchemy that is Internet marketing, a alchemy that researchers into every business department, silo and idea. If a paradox is something that seems one way and in fact IS another then Internet marketing is paradox rich.

Knowing a paradox is a form of understanding the secret rules of the game. Vampires don't come out in the day, don't cast shadows and can be killed with wooden stakes are rules that govern the "vampire paradox".

Understanding Efficiency's Irony, knowing your Thetas and finding new ways to THINK about process and engagement are the rules that govern our social mobile marketing paradox. Know them, use them and you will never become a vampire and will know how to create engaging, inspiring Internet marketing.



http://curatti.com/social-mobile-marketing-paradox/

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Editors of Chaos Website Curatti.com To Save Golden Content Marketing Goose From Extinction

Editors of Chaos Website Curatti.com To Save Golden Content Marketing Goose From Extinction | Marketing Revolution | Scoop.it

Major Scoop.iteer Jan Gordon launched Curatti.com - The Editors of Chaos website over the weekend. Jan's mission is important. She wants to save the golden content marketing goose before its killed by its own popularity.

Great mission and a Free "Insiders List" when you sign up for email (I did just that today). Be sure to stop by Jan's new website:

http://www.curatti.com

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Top 10 Marketing Revolution Scoops All Time

Top 10 Marketing Revolution Scoops All Time | Marketing Revolution | Scoop.it
Martin (Marty) Smith's insight:

Top 10 Marketing Revolution Scoops All Time

http://sco.lt/56lkMj Videos - We Are All App Builders Now

http://sco.lt/6w8cU5 Infographic - 12 Things To Do After You Publish A New Blog Post

http://sco.lt/6dQF5l Blog Post - 52 Totally Free Resources For Better Blogging

http://sco.lt/56p69J Scoop + Graphic - Why Facebook Is Making Online Merchants More Money Than They Realize

http://sco.lt/9JMGOX Graphic Matrix - Five Types of Social Media Influencers

http://sco.lt/7KVXIv Study - Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

http://sco.lt/7JDyZl Infographic - SEVEN STEPS TO THE PERFECT STORY 

http://sco.lt/5qwiGX Infographic - Content Marketing Is The New SEO

http://sco.lt/6EZdWT Infographic - The Importance of Social Media and How it can help your business

http://sco.lt/63ldvl Infographic - Top 29 Inspirational Ways To Stay Creative In Life, Love, Business

Learn more about the Scoop.it Top 10 Conversion Study: http://sco.lt/69HeAj

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Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking | Marketing Revolution | Scoop.it

|Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and...


Via Günter Schumacher
Martin (Marty) Smith's insight:

The great title of this scoop says it all. Everyone is creating content marketing but no one is sure how the top of the conversion funnel, those things we do like blogging and social media that drive traffic, and the bottom of the funnel, the magic land of conversions and ROI live, are connected.

There are several problems trying to connect traffic generation to ROI and conversion including:

* Attribution.
* Lack of accurate tools.
* TIME.
* Lack of predictive analytics.

Attribution, knowing where converting traffic came from, can be a bear. Conversion funnels can be peppered with visits; content and referring URLs What was the magic combination that actually created the conversion? Sophisticated analytics model attribution and assign some weighted value, but this is riff with bias and accurate enough (generally) to calm the riot. Some modeled attribution still beats NONE since no modeled attribution can lead to cutting off your websites proverbial nose to spite its face.

Time is part of the attribution problem. Some content lasts for a day and that are all its ever going to do. Other "evergreen" content can last for a year sending converting traffic all along. How do you know when you have short or long term content? By how it behaves and that is defining a bard door after horses are already out.

There is a missing algorithm in all of this. The magic QUANT math that can accurately connect funnel tops to bottoms. The problem is that QUANT math better be flexible and have some Artificial Intelligence-like flexibility or it isn't of much use since the web is a constantly changing sea of data, attribution and time.

We will master these complex FACTORS and find a way to better connect our funnel tops and bottoms someday soon. In the meantime bailing wire and chewing gum ROI systems will continue to rule our content marketing investments.

 

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Secrets For Revolutionaries

Secrets For Revolutionaries | Marketing Revolution | Scoop.it

These Days if you are NOT a revolutionary good luck with that. The problem is when everyone is a revolutionary is anyone really ahead of the curve? As many know we are trying to STIR THE POT with 2 new BHAGs:

CureCancerStarter.org - crowdfunding cancer research and let patients, friends and family see behind the curtain.
http://www.CureCancerStarter.org  (launching next week)

CureCancerStore - shop to cure cancer and give 100% profits to help cure the Big C. 
http://www.curecancerstore.org  

Here are the first 5 "Secrets For Revolutionaries" learned:

* Revolutionaries need a PLAN.
* Revolutionaries need TOOLS.
* Revolutionaries need to compete.
* Revolutionaries need to PLAY.

* Revolutionaries need to be THANKED!

I'm getting the idea. I need to be chief Thank You Note writer more than chief social, code, design guy (lol). Our Cure Cancer Buzz Team is missing a few of those pieces. Some revolutionaries are so GREAT they don't need every one of those features, but most need a STRUCTURE to the revolution, a sense of MEANING and PROGRESS. 

Will be working on those ideas in the days and weeks ahead. Please feel free to SHARE your community / revolution building tips and ideas. We are going to need so many AMAZING revolutionaries to help launch these two new ideas you may want to get your beret now :). Thanks, M 
 

 

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Content Marketing Is The New SEO [Infographic]

Content Marketing Is The New SEO [Infographic] | Marketing Revolution | Scoop.it

We hear a lot about content marketing these days. It is a phrase a lot of folks throw around to make themselves sound smarter but not many folks understand or


Via massimo facchinetti
Martin (Marty) Smith's insight:

The Who, What, Where, When, Why and How of content marketing in a sleek infographic. Use it with your CFO to justify funding the "new SEO".

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Searchlight Is A Great Enterprise SEO Tool from NY based Conductor

Searchlight Is A Great Enterprise SEO Tool from NY based Conductor | Marketing Revolution | Scoop.it

Enterprise SEO with Conductor Searchlight the world's leading natural search platform. Benchmark your performance against competitors, find the best keywords to target, uncover your competitors backlink strategies and more.

Marty Note
This is one of the best #SEO tools I've seen combining the best elements of other tools such as SpyFu and SEOmoz. Searchlight by Conductor creates an SEO tool for content marketers and curators and who isn't a content marketer these days? The tool is agency friendly too!

Strengths of this impressive tool include:

* Keyword management (for you and competitors). 
* Paid and organic search data.

* Templated and easy to private label "work spaces" to share reporting with clients.

* Reasonable price / value.

* Sliders to manage prioritization based on dimensions such as difficulty of the task or ROI. 

Searchlight by Conductor is a great SEO tool built for content marketers and curators.  

Will write more about why this tool should be a MUST for any Internet marketing team on http://www.scenttrail.com  over the weekend. 

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Emerging Channels Challenge SEO for Marketing Dollars

Emerging Channels Challenge SEO for Marketing Dollars | Marketing Revolution | Scoop.it

As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.


Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"


Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.




Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Startups Think Mobile First
I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google. 

These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google. 

It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google. 

All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE. 

Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol). 

After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.  

 

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Quirky Email Marketing Makeover: Good To Great

Quirky Email Marketing Makeover: Good To Great | Marketing Revolution | Scoop.it

Quirky Email Marketing Makeover TIps
Quirky.com is new to email marketing. They haven't won the hard won lessons 7 years as a Director of Ecommerce teaches such as:

* Less is more in email marketing.

* Never forget your Call-To-Action.
* Selling more than one idea in an email is crazy.

Quirky started strong with a cold weather hero (hero is largest image on an email or webpage), but made a common "new to email marketing" mistake - they thought their content is as interesting to US as it is to THEM.

Not so much (lol).

Best to apply some Occam's razor to your email marketing cuttting down to a single relevant idea. Quirky's BEFORE makeover email could become 6 or 10 emails. Showed how I would change their email and bet those changes woud increase conversioins 10x.

 

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6 Reasons to Create Great Visual Content Marketing in 2014

6 Reasons to Create Great Visual Content Marketing in 2014 | Marketing Revolution | Scoop.it

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.


As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?


In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!


Via Brian Yanish - MarketingHits.com, John van den Brink
Martin (Marty) Smith's insight:

If we are smack in the middle of a digital marketing revolution one of the most important wheels keeping that revolution turning faster and faster is VISUAL marketing. Friends @Scoopit call this "lean content", content that conveys complexity quickly, simply with visualization.

Mobile is another wheel turning the marketing revolution faster and faster AND being accelerated by little screens with their swiping, snipping and spinning of "mobile content".

What is "mobile content"? Some say there is no such thing ad "mobile content". I think there is an opportunity to create "mobile first" websites where content flows evenly, smoothly and in many directions at once.

Content is why the "mobile revolution" is about more than phones. Once we re-imagine content that creates engagement across all platforms (social and owned) we see the need for arresting visuals, great headlines and content snippets.

We are smack in the middle of a revolution. Visual marketing is a monster flywheel driving this revolution faster and faster, better and better. Find ways to make your content leaner and more visual in 2014 to stay up with the game.

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Rim Riahi's curator insight, January 5, 2014 1:59 AM

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

 

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

 

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!

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5 Tips for Mastering the Art of Brand Storytelling | Business 2 Community

5 Tips for Mastering the Art of Brand Storytelling | Business 2 Community | Marketing Revolution | Scoop.it

"One thing that many business owners and newcomers to social media have a difficult time grasping is the importance of a powerful story behind your brand. This isn’t just flouncy language and big words; it’s finding a legitimate, interesting and engaging way to put a personal spin on your brand’s conception, creation and journey to what your customers know it as today. Bringing your brand to the masses through a relatable and well-written story is one of the quickest avenues to capturing customer and fan loyalty."


Read the full article to find out more about these tips to provide a relatable and personalized story for your customers:

  1. Understand the art of fiction writing
  2. Know your story
  3. Create characters
  4. Create tension
  5. Give your customers the room to interpret

Via Kim Zinke (aka Gimli Goose), massimo facchinetti
Martin (Marty) Smith's insight:

Love these writing tips applied to Internet marketing. Perfect. 

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Lori Wilk's curator insight, December 26, 2013 10:23 PM

Having spent time working the for Walt Disney Company I know storytelling and characters help capture customers and a loyal fan base.

Alisha Shibli's curator insight, December 28, 2013 8:12 AM

A lot has been written and spoken about this. So may articles and paper and stories about how to tell a story. It is indeed one of the most crucial part of brand building and getting this right is most essential.

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How Canonicalization Can Save You: Guide To Canonicals In WordPress

How Canonicalization Can Save You: Guide To Canonicals In WordPress | Marketing Revolution | Scoop.it

Welcome To Content Marketing
Many "new to content marketing" are blasting content out on new WordPress blogs, creating categories and loving life. Glad to have you and if you are reading this post then you know it is time to learn some "inside baseball" content marketing and SEO tips. 

Google doesn't like content to be duplicated. Problem is we bloggers and merchants MUST duplicate content since some of our readers care about SEO while another set wants to learn about social media marketing. 

An article like my Websites vs. Blogs post for Curatti.com (http://curatti.com/websites-vs-blogs/ ) could be categorized into web design, social media and Internet marketing. WordPress makes setting categories so easy the full ramification of that tag isn't fully understood. 

If I categorized my Websites Vs. Blogs piece in more than one category it appears equally duplicated to Google. The fact I know the piece MAINLY belongs in Internet marketing is something I can share with Google by using a canonical URL. 

I think of the canonical URL as the MASTERBLASTER URL, the URL I WANT Google to think of this content in. Other categories, any category NOT deemed the single MASTERBLASTER category, aren't "indexed" by Google's spider for that piece of content. 

Google sees your intent and understands your instructions to mean "don't index the same content twice" and that makes Google's spider get all warm, fuzzy and happy. You just saved Google TIME and time in the Google algorithm is truly MONEY so chances for your website to gain in authority just went UP. 

Chances to gain in authority when you have the same content in many categories goes DOWN. Your duplication costs Google money and time because they have to sort out if you are good and true or a spammer. Oh, btw Google NEVER sorts out if you are a spammer or good and true (and I wrote that sentence to make my SEO friends laugh :). 

Google ASSUMES you are spamming and treats your dupe content with disrespect and annoyance. Should you create many categories and place content in them? Sure, but when you do so be sure to use canonicalization to send the right signals to Google and so they don't assume you are spamming. 

Promise to write my next Curatti.com post on canonicalization and other important "SEO Ideas For New To Content Marketing". Marty 

BTW, geat @Tomewer post with one of the most clear and concise explanations of a difficult topic I've read. Well done Tom! 

 

 

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Mobile Is The New Black: Make Your Social Media Mobile Friendly

Mobile Is The New Black: Make Your Social Media Mobile Friendly | Marketing Revolution | Scoop.it
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:


* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.


Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.


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Joachim Scholz, PhD's curator insight, December 2, 2013 9:24 AM

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.

 

To oversimplify: Consumers watch big screens, but they touch small ones!

 

So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.

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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Marketing Revolution | Scoop.it

Via janlgordon, Neil Ferree
Martin (Marty) Smith's insight:

Agree with this infographic, but noticed a dangerous trend at Triangle Startup Factory's Fall Showcase. Some entrepreneurs go Mobile Only. Mobile only is only a good idea if you've figured out a distribution system that will never need Google. If you find that please call and let me invest in it too :). M

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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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Care and Feeding of Networks & 10 Must Follow Scoopiteers

Care and Feeding of Networks & 10 Must Follow Scoopiteers | Marketing Revolution | Scoop.it

This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is. 

Since it isn't fair to tease such a list and not share, here is my list of 10 Must Follow Scoopers:

@Robin Good 
@Guillaume Decugis
@Ally Greer 
@ janlgordon 
@Jesús Hernández
@Brian Yanish - MarketingHits.com
@Karen Dietz
@Thierry Saint-Paul 
@Neil Ferree
@Ana Cristina Pratas  

If you want to see what each of these great content curators has taught me you will need to read the post (since I'm not one to spoil a tease :).   

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Brian Yanish - MarketingHits.com's curator insight, November 9, 2013 12:56 PM

Totally agree with Marty, each of these Scoopers uses Scoop.it to build their readership.  That's right they are using Other Peoples Content (OPC) that they curate to build their own following and traffic to their channels be it a website or social network. 

Tahar Mehenni's curator insight, December 4, 2013 7:10 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Jack Varnell's curator insight, June 14, 3:00 PM

Thanks for this list... I must be doing something right. All were in my network. Even the incomparable @KarenDietz !

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5 Writing Tips For Techies [Marty's Blog]

5 Writing Tips For Techies [Marty's Blog] | Marketing Revolution | Scoop.it
5 EASY Writing Tips For Techies Helped our great network master guru write a post about Atlantic BT’s upcoming maintenance window (post is at the bottom of the piece).
Martin (Marty) Smith's insight:

Had a fun day today! One of Atlantic BT's really SMART techies asked me to help write a post about an upcoming tech maintenance window. I asked him if he wanted me to explain what I did.

Not so much it turns out (lol). Once that engine is started its hard for me to turn it off so I channeled my expereince today into this post on MartinMartySmith.com.

Some changes were SEO related while others were marketing focused I explained even as it was clear he didn't care (lol). Techies you have to love 'em because if you don't your site is down and life sucks.

Hope these 5 "techie writing" tips (and no that is not an oxymoron, help. Marty

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Brian Yanish - MarketingHits.com's curator insight, October 25, 2013 8:44 PM

Thanks for sharing Marty, I need all the help I can get.

Martin (Marty) Smith's comment, October 25, 2013 9:09 PM
No worries BY. Let me know how I can help your marketing with @Scoopit launch. Marty
Hugo Gonzalez's comment, May 6, 2014 3:53 AM
Good tips that should be known. Are very helpful to know when typing, gives better view of the insight of who to use these tips to better use of the tech.
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Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study | Marketing Revolution | Scoop.it
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C
Martin (Marty) Smith's insight:

Fascinating study showing a narrowing gap between B2B, traditional leaders in content marketing and curation, and B2C. The narrowing gap proves what most on Scoop.it already know - content marketing is THE MOST IMPORTANT MARKETING your company, brand or personal brand is doing (period, full stop).

This piece inspired me to create a post about the difference between B2B and B2C content marketing. You can find that post the Ecom Revolution on Scoop.it: http://sco.lt/5oXU6T 

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Deanna Dahlsad's curator insight, October 15, 2013 5:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

Alessandro Rea's curator insight, October 17, 2013 5:28 AM

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.

John Thomas's curator insight, February 9, 2014 10:21 AM

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

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Why Brands MUST Blog! [Infographic]

Why Brands MUST Blog! [Infographic] | Marketing Revolution | Scoop.it

Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.


Via Jeff Domansky, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.

Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.

Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.

This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).

The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.

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Well Connected Mom's curator insight, October 1, 2013 1:07 PM

People love to hear from people directly, not companies.  Trust can be built up faster for brands through the people, not corporate advertising.

xaltd's curator insight, October 1, 2013 10:40 PM

Nice infographic on blogging for business