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Great infographic from Pardot the marketing automation people on how to rock social in just 30 minutes a day.
K, I will play. I think social a half an hour a day could work. The mapy in this infographic helps you move your content around and keep it alive across the key social nets.
Are you sure you want to delete this scoop?
Customer Service: The New Proactive MarketingHuffington PostCustomer service may just be the most proactive tool any business owner can plan to use as part of a marketing, advertising, or revenue-increasing plan.
Cheapest marketing you create is improving your customer service processes.
With an increasing year after year Brand Value of $25,9 Billion, Louis Vuitton is the luxury brand with the highest Value according to Millward Brown rankings (
Marketing As Art, Magic and MeaningI wrote an extensive piece on how amazing Louis Vuitton's Annie Liebovitz campaign is yesterday http://sco.lt/6FrqoT, but it is haunting my Saturday (lol). This magical marketing campaign is so lush, so romantic and brilliant it deserves another Scoop. Would love to meet the marketing genius behind this campaign, and make no mistake "genius" is less of a compliment than is deserved. Marketing this fluid and artistic yet with unmistakable calls to action (buy this luggage and your dreams come true) deserves study and many, many scoops (lol). When I wrote Why Big Marketing Ideas Will Rule last week for @NewMediaLeaderz, Louis Vuitton's ability to "OWN" travel by thinking BIG is a perfect example of the core idea in the piece: http://newmedialeaders.com/ideas/why-big-marketing-ideas-rule-343/
These are the slides of my talk at the Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?
I caught Guillaume's radio talk today about Lean Content Marketing and think he and Scoop.it are on to something. Feel like a movement to me so I wrote about it on Atlantic BT's blog: http://www.atlanticbt.com/blog/the-lean-content-movement/
Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing:
The myth that not all startups need marketing is simply untrue.
Marketing is more than just talking about your product.
Though publicizing product launches, updates, and new releases is a part of marketing, it doesn't do the trick on its own, but content marketing can be costly and time-consuming. The solution?...
Content Marketing World slipped in a subliminal message with the entertainment at this year's event. Use these content marketing lessons from Rick Springfield.
Cool article from Content Marketing World folks (Joe Pulizzi and his team at the Content Marketing Institute). Here are two of my favorite tips:
Rock bands need rhythm & cadence, and so do you.
Quality vs. quantity: A hit goes a long way.
I think quantity has a role too at least until you can tell what creates quality. Agree with the idea of stretching the hit. Make a hit a tent pole and refer back to it frequently reinforcing it as a hit and helping other new content have more immediate relevance.
Blogging and inbound marketing aren't working for a huge percentage of marketing agencies and consultants. Find out why your blog isn't generating leads.
WOW, is this a MUST READ for all 'inbound marketers". I realize we are all inbound marketers now and, as Marcus points out in this excellent post, that is part of the problem. We Internet marketers love to run to one side of the boat damn the consequences (like drowning LOL). Don't misunderstand my lament, I love the fact everyone and their sister is in love with content marketing. Friends of mine and I have been preaching content, content and more content since 2003. Careful what you wish for. Now two trends are meeting head-on. Everyone is creating and curating more content and so we are swamping the boat. Content creation and curation is NOT a dabbler's game. If the only thing you write is a grocery list please don't assume you can write mega-viral content. You can't. Creating great content takes WORK. I just wrote that if creating an online community (a tribe that loves you and follows you like the Grateful Dead) is the hardest thing to do well then writing mega-viral content that generates leads is a close second. This article is GREAT and correct. I would add most content marketers forget to: * RESEARCH those Keys.
* Watch near real time metrics.
* Double down on leaders.
* Leave losers.
* Write, Write and Write some more.
* Curate, Curate and Curate more.
* Connect top of funnel (what generates traffic).
* To Bottom of funnel (where conversions live).
There is no easy or fast way to do any of these things (sorry). I'm convinced you cannot either create or curate your way to where you need to be. You must CURATE and CREATE to become an authority, to be a player. Marcus has written a great article about sins we've all committed. Sin less and create more in 2013 and you will be one of the special inbound marketers who actually know how to write to make money.
When thinking about social media strategy creation, where should a marketer start?
One important component to be included should be a social media audit, where you survey the social landscape to find your customers, industry thought leaders and competitors on social spaces.
Through some analysis, a marketer is able to glean what works and what doesn’t based on the performance of competitor’s pages. By understanding how the audience responds to different types of content and calls-to-action, you can set your own channels up for success at the outsight.
Don’t know how to perform an audit? Don’t worry, we have you covered. Check out our How to Perform a Social Audit infographic below.
[Good starting point for social marketing - JD]Marty Note - Agree, good idea and easy to follow instructions.
Marketing Revolutionaries One of the hardest lessons I've learned as a "new Internet marketer" is my job is different now. I LOVE writing and pitching ideas, memes and STUFF. At my core I remain an ecommerce merchant. We create in teams now. Some of these teams are company based, but increasingly we form ad-hoc teams of friends and fellow travelers. The marketing revolution is happening in many dimensions simultaneously so I asked a great marketers to join and share their takes on the Marketing Revolution.
Revolutionary curators include: Brian Yanish (@MarketingHits) John van den Brink (@AtDotComSocial) Gladys Pintado (@Gtpintado)Jan L Gordon (@JanLGordon) Cuating After Curatti launch in JUNE. Esther Coronel de Iberkleid (@Esthersuchi)
Good team, ;). I'm inside group Social Media Revolution (Spanish community), why not on Marketing Revolution? ;P
Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
NEW Concept - Unique Customer Aspiration Wrote this piece to introduce a new concept called Unique Customer Aspiration (UCA). Your UCA is what you want your customers to achieve as a result of your interaction or partnership. I was taught to market based on USP or Unique Selling Proposition. USP seems solipsistic now. USP need to be combined with a UCA to insure your marketing doesn't talk to itself about itself. We live in a socially engaged "Connection Economy", so combining USP + UCA creates a foundation for great Internet marketing. What about you? Do you know your USP? What are your thoughts on UCA? Share your thoughts and I will curate them into the post.
How are you and your business different?
A quick search on Linkedin for "website designer" shows 300,000+ people who do the same thing I do. So how do you set yourself up as "different"? Try building on your other interests and experiences to strengthen your USP or Unique Selling proposition.
Question and Answer (Q&A) content is the secret RPG of content marketing. Here's HOW to create the most powerful SEO content by simply answering questions.
I tested some year old research today. When I joined Atlantic BT a little over a year ago I was asked to do research on 5 different business verticals. Amazingly I found a common pattern. Amazingly because these verticals varied from government research to BI software. The common theme? Q&A content was over subscribed (lots of searches) and under published (few pages). Why? I've been an Internet marketer for 13 years learning to drop WHY from my vocabulary. Speculation would say that we often overlook the simplest things assuming everyone knows something. Assuming is a good way to NOT make money online (lol). My challenge today was to look into a new vertical, food trucks, and see if the pattern held. It did, and this piece provides a step-by-step process to understand how to mine keywords for content marketing gold. If you can only start with ONE type of content, Q&A would be my suggestion (I also share my favorite Q&A tool AnswerHub.com from right here in Cary).
This post is getting a lot of pickup (Retweets and shares). I thought it would, but one never knows. I thought it would because some already know how powerful Q&A content is to Google and SEO and everyone else needs to know (lol).
Mashup these 4 content marketing posts and your Internet marketing wins in 2013.
A great analysis of 4 posts you should read before starting your online marketing plan for 2013. Thanks for including mine, Marty!
I like Ally Greer's post.
Why is a headline great? What content is viewed most? The Scoop.it Cool Content Curation Report answers these questions to improve your content marketing.
Creating the Top 10 Curation Revolution Scoops post I noticed some interesting trends in the data. This report explores two important questions:What type of content will get the most views?What kinds of keywords create the best headlines?Heaven is the day we connect traffic generation top of the funnel creation with bottom of the funnel conversion data. In the meantime, answering these two questions can increase chances of content marketing success. How did my team and I make more than $30M online? By doing what the data told us to do. The Cool Content Curation Report tells Internet marketers to do a few things to increase the chance of winning customer hearts and minds. What about you? If you've created cool ways to tie what and how we do to meaningful results please share and I will curate in. Thanks :). M also linked here: http://www.atlanticbt.com/blog/scoopit-content-curation-marketing-report/
Karen NoteWhen launching a new product, it is important that customers understand what problems your product is solving. You don’t have time to tell a long story so you need to make sure your message is effective in creating a desire to learn more.
This is where context can help. If you are trying to tell a story about your product, context is the background information that helps the scene make sense. Without this context, you leave it up to the customer to figure it out on their own.Marty NoteLove Karen's note. If you sensed customers NEVER figure it out on their own you match my 12 years of ecommerce experience. Here is how I thought of product page copy when I was an Ecommerce Director:* Be FACTUAL about specifications.
* Provide scale via visuals (or video)* Karen calls this defining the problems solved.* Curate words or phrases from reviews when repeated.
* YOUR context as seller is facts.
* Use reviews for sentiment and emotion.
* Consider using video if products are complex.
* Never refer to something in copy that can't be seen.
We came to understand our role as the ecommerce team was more curators than sellers. To the extent we attempted to sell it seemed baseless, so we stayed factual and created a "Buzz Team" to write reviews and teach us how our customers thought, wrote and felt about our products. We ended up using some of THEIR copy in our campaigns.
ABOUT CopyAnother important deep pool of context is your About page copy. If you lay out 5 key values in our about copy look for ways to tie any and all copy to one of those values. If we were discussing product X and it had tremendous attention to quality we could share empathy or similar stories to expand the context to reinforce our values.
Truer words couldn't be said! The author has great advice for how to create context around a product that allows the business to share its product story more effectively.
And I love that the author, Joshua Duncan uses the latest Microsoft commercial to make his point. I enjoy watching the commercial. But I agree with Joshua -- as a sales piece it doesn't work. And it is certainly not a story.
As you read what Joshua has written, don't forget to click through to his earlier post on how context does work to make a sale. The example he uses is Box.com. You can see context is provided. But I still think Box.com could do better in sharing its story.
Read both and let me know what you think! Do the examples work? Does Box.com really tell it's story? Love to hear your thoughts :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
This is almost a tautology - product storytelling is not conceptual art but is designed to sell....so don't forget the context!