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Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help

Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help | Marketing Revolution | Scoop.it

The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.

Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.

The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...

Read the Curagami Story and worry less :). M

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Brian Yanish - MarketingHits.com's curator insight, June 20, 2014 11:53 PM

You gotta read this, Marty's done it again!!!

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Riffing @DavidAmerland's Sunday Read On Father's Day

Riffing @DavidAmerland's Sunday Read On Father's Day | Marketing Revolution | Scoop.it

@David AmerlandA Must Follow
David writes clear as a ringing bell on a Sunday morning calling us to our new church. Inside this church we riff off of each other in ways that reminded me of seeing Miles Davis BLOW UP Scranton, PA back in the day. What I wouldn't give to write like "Big Papa" David Amerland (a #mustfollow).

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BANG Branding Changed: Red Bull's Branding Lessons

BANG Branding Changed: Red Bull's Branding Lessons | Marketing Revolution | Scoop.it

Red Bull's Branding Lessons
* Follow Your Customers Not The Other Way Around.
* We are all media companies now.
* Curation trumps creation.
* Some creation is needed to have authority.
* Brand and Publish, Publish and Brand.
* COPE - Create Once Publish Everywhere.  

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Tactical Internet Marketing Is Dead Man Walking

Tactical Internet Marketing Is Dead Man Walking | Marketing Revolution | Scoop.it
Startups Pitch Day is TODAY for Curagami & 3 Others - Why Tactical IM Can't Scale & What's Next and Better
+Phil Buckley and I will be pitching our… - Martin W. Smith - Google+
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7 Tools for Lean Content Marketing via @Scoopit team

Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but...
Martin (Marty) Smith's insight:

Yeah this deck from Ally rocks. 3 "new to me" content curation tools and love the lean content overlay. #toogood #mustread

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Craig Stark's curator insight, May 16, 2014 10:45 AM

Good summary- useful tools.

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OPA: How To Use Other People's Audiences to Build Your Own via @stonetemple

OPA: How To Use Other People's Audiences to Build Your Own via @stonetemple | Marketing Revolution | Scoop.it
There is no wizard to conjure an audience for you; you must build it for yourself. Do it by publishing content in front of Other People's Audiences ("OPA").
Martin (Marty) Smith's insight:

Wow my friend Mark Traphagen's boss (@MarkTraphagen) is GOOD! Here Eric Enge, founder of Stone Temple Consulting (@StoneTemple),  clearly explains a favorite tactic - using other SCALED people, websites, brands to help you scale.


Eric discusses the use of OPA (Other People's Audiences), but I also like OPC (Other People's Content) via content curation, OPN (Other People's Networks) and my personal favorite and what Phil Buckley (@1918) and I are doing right now at Triangle Startup Factory (@TRI_VC) Oter People's MONEY (OPM).

Eric's post is #toogood a #mustread and I will be riffing on it for our blog at http://www.curagami.com soon.

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Want To Escape From Google? Diversify Your Internet Marketing - Curatti

Want To Escape From Google? Diversify Your Internet Marketing - Curatti | Marketing Revolution | Scoop.it

Overweight Google SEO? You need to diversify. Google organic search is losing power as mobile, social and community create important new marketing channels.

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Ouch! 3 Ways To Avoid the Coming Community Shock - Curatti

Ouch! 3 Ways To Avoid the Coming Community Shock - Curatti | Marketing Revolution | Scoop.it

Community shock is what comes after March Schaefer's content shock. This post shares 3 quick tips for winning the coming race to create online community:

* Social - embracing social media marketing.

* Mobile - operating mobile first and crating responsive websites.

* Gamification - using the 4th pillar of building online community to attain the scale and return every Internet marketer needs.

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malek's curator insight, April 29, 2014 6:48 AM

Intriguing, mix economy with content and you'll be playing a new game. @Martin (Marty) Smith is outlining how to survive the new order.

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New SEO: Why Online Community Is A Game - CrowdFunde

New SEO: Why Online Community Is A Game - CrowdFunde | Marketing Revolution | Scoop.it
You are playing a game. Once more than one person is involved games have begun. Online communities must disrupt and gamify to win.
Martin (Marty) Smith's insight:

Building online community is HARD. This post shares the 4th "Pillar" of online community - Gamificaiton. The New SEO: 3 Pillars of Online Community share the other 3:
http://www.crowdfunde.com/seo/3-pillars-community/ 

and this post is linked to gamificaiton as the 4th Pillar here
http://www.crowdfunde.com/seo/3-pillars-community/  

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How-To: Early-Stage Startup Marketing

How-To: Early-Stage Startup Marketing | Marketing Revolution | Scoop.it
We at Everhour share startup marketing tips and tricks together with the first-hand experience on different promotion tactics.
Martin (Marty) Smith's insight:

Good tips here that apply to any Internet marketing.

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Playing Serious Games With Author Phaedra Boinodiris at Triangle Startup Factory - Curatti

Playing Serious Games With Author Phaedra Boinodiris at Triangle Startup Factory - Curatti | Marketing Revolution | Scoop.it
"Gamification is as important as social media, Serious Games For Business author Phaedra Boinodiris said at Triangle Startup factory today. Indeed!
Martin (Marty) Smith's insight:

Had a great talk with Phaedra Boinodiris today at Triangle Startup Factory. My favorite line was how gamification is every bit as important as social media. Agree!

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Commere + Content Revolution: Why CrowdFunde Is Hiring Content Curators & You Should Too - Curatti

Commere + Content Revolution: Why CrowdFunde Is Hiring Content Curators & You Should Too - Curatti | Marketing Revolution | Scoop.it

CrowdFunde is hiring great content curators. Curators form the pillars of every successful online community & community wins customer hearts and minds.

Content Curators may be the most important and least understood skill set on the planet. Critical to content creation content curation helps test a wide range of ideas, content combinations and personas. You can test more faster in content curation than creation.

This post explains why our Durham, NC based sartup CrowdFunde is hiring great content curators and why you should too.

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Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti

Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti | Marketing Revolution | Scoop.it

Customers are loyal to the web. Many traditional brands including car makers & dealers are having their karma leveled. Will car people ever get it? 


5 Ways SoLoMo Disrupts Loyalty
* Changing Times.

* Shifting Buyer Perceptions.

* Tech Trends.

* Winning Hearts & Minds.

* Giving Things Away FREE to mine gold of loyalty & data.

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Stumbling On Hero Marketing - The Only Marketing Left - via Curatti

Stumbling On Hero Marketing - The Only Marketing Left - via Curatti | Marketing Revolution | Scoop.it
Share compelling stories with a movement worth joining & community growing fat with advocates to discover the only tactic left - Hero Marketing.
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malek's curator insight, June 18, 2014 9:55 AM

Thank you [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] for another hero's journey to spark our storytelling  wired brains. Marty picked the fear of Cancer, many won't ever realize they have. Enter "Big Idea", the hero, and here goes a movement which empowers stakeholders  to make change and provide a hope for one of our worst fears.

For the personal story here's a special gift 

"When a Hero Come Along"

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Is Your Website A Tease? It Should Be, Learn Why via @Curagami

Is Your Website A Tease? It Should Be, Learn Why via @Curagami | Marketing Revolution | Scoop.it
Is your website a tease? It should be since teasing, promising and delivering is how trust forms. Right after trust is community. How to become a web tease.
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5 #stealthis Content Marketing Ideas From Amazon via Curatti

5 #stealthis Content Marketing Ideas From Amazon via Curatti | Marketing Revolution | Scoop.it
Streaming Downton Abbey via Roku and Amazon Prime this weekend struck a nerve. As the web continues to destroy middlemen and gatekeepers concepts like “CBS” and “Time Warner Cable” are in play. Watching Amazon move from webpage arbitrage to web services platform to streaming video seller got me thinking about tips every content marketer should steal …
Martin (Marty) Smith's insight:

Fun post to write after binging Downton Abbey all weekend (lol). Got me to thinking what happens when the web becomes the TV station and cable network. Amazon is set up nicely to rule the world. 

Well before that happens here are 5 ideas any content marketer should steal TODAY.  

  • Create original content.
  • Crowdsource your content.
  • Infinite Inventory Becomes Buzzing Inventory.
  • Be agnostic about content source.
  • Vertically integrate merchandising.
Steal away and share any other ideas you've stolen from Amazon.

 

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Red Bull Branding 2: Friends of Friends Marketing via Curatti

Red Bull Branding 2: Friends of Friends Marketing via Curatti | Marketing Revolution | Scoop.it
Red Bull Branding shared how we are all media companies now. Red Bull Branding 2 is about how to build online community via Friends of Friends. Marketing.
Martin (Marty) Smith's insight:

Think the core of the book we are going to write / edit is in this post - Marty

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The Beatles Were Right Take Love You Make Online and Off: 5 Internet Marketing Tips via Curatti

The Beatles Were Right Take Love You Make Online and Off: 5 Internet Marketing Tips via Curatti | Marketing Revolution | Scoop.it
Love, a word rare in business, is important to online marketers. No brand, company or product can create the LOVE needed on their own. We all need friends.
Martin (Marty) Smith's insight:

Who knew. The Beatles were right. We take the love we make.

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Funny Marty Story Ending In Admiration, Respect & Kudos for @FedEx

Funny Marty Story Ending In Admiration, Respect & Kudos for @FedEx | Marketing Revolution | Scoop.it


After speaking at the Digital Marketing For Business Conference in Raleigh today, a place where I heard a few "funny Marty stories, I created ANOTHER funny Marty story. Funny NOW, not so funny when I was half way to the beach before my FedEx meeting today.

Read the Funny story and learn why FedEx is one BIG TRUSTED brand that really GETS #socialmediamarketing and #contentmarketing. Also why I have HUGE respect for FedEx drivers after almost racking up a huge body count in the car for a mere 2 hours (they drive on those Route 70s and 54s all day long = #respect).

https://plus.google.com/102639884404823294558/posts/aM9jr2KatK1


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Red Bull's Branding Lessons Redux: We Are All Media Companies Now - Curatti

Red Bull's Branding Lessons Redux: We Are All Media Companies Now - Curatti | Marketing Revolution | Scoop.it

We Are All Media Companies Now
Working on how to create community with our new tool (http://www.crowdfunde.com) has me realizing sometimes you write things that don't SUCK and whose meaning becomes more clear as we move forward in time. 

Red Bull's Branding Lessons: We Are All Media Companies Now is reading that way. Evergreen content? Not quite yet. We need to think and write some more, but glad to see shares continue to increase as that means we've touch a nerve.

Social shares increasing over time also means as new people come in they find the piece valuable and that is an indication the content's sell by date is still off in the future. I'm thinking on a Red Bull II. If you have suggestions for similar GET IT social or content marketing companies please share in comments or email to martin(at)crowdfunde.com.

Much appreciated and glad to provide attributions and links back once Red Bull Redux is written. Red Bull On. Marty  

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Ideal Length for Online Content [charts & graphs]

Ideal Length for Online Content [charts & graphs] | Marketing Revolution | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
Martin (Marty) Smith's insight:

Helpful guidelines here. Interesting to see longer Tweets win.

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Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde

Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde | Marketing Revolution | Scoop.it

“There it is,” I said to myself but aloud. As everyone at Triangle Startup Factory turned to look at me I waved them off. How was I going to explain that the 3 word mnemonic we’d been looking for was there sitting there in front of me. Truth be told I tripped over it:

* Story.

* Authority.

* User Generated Content (UGC).

This startup journey is a strange one. Equal parts hard work and CHANCE we throw dice and see how they roll. What about you? You in?

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Freaky Freaks To Inherit Earth Says Chris Brogan

The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators

~ Chris Brogan (author) More about this product
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my coThe Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators [Chris Brogan] on Amazon.com. *FREE* shipping on qualifying offers. Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe

Martin (Marty) Smith's insight:

It's official. I'm a Freaky Freak having just purchased my copy of Chris' latest book. M 

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This Is Your Brain On Content Curation - @CrowdFunde

This Is Your Brain On Content Curation - @CrowdFunde | Marketing Revolution | Scoop.it

Remember those great, “This Is Your Brain on Drugs,” commercials? New neuroscience research shows benefits of your brain on content curation may be equally startling: I think there are some promising avenues of discovery in the work of Gary Marcus that could one day help address how we learn. Gary Marcus describes deep learning this …

What About You?
Are you seeing conversations and social media becoming increasingly important to your marketing? Share your experiences, fears, concerns, comments here, on CrowdFunde's blog or social media (linked on the post).

Thanks, Mary, Phil & Team at CrowdFUnde

http://www.crowdfunde.com/magical-thinking/your-brain-on-content-curation/  

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Tysa Fennern's curator insight, April 22, 2014 11:21 PM

With all the content curation tools, using Scoop.it seems appropriate to share this article!

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Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde

Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde | Marketing Revolution | Scoop.it

Social signals go way beyond Facebook likes. Listen as Mark traphagen explains the meta behind social signals and why you need to be aware of them. Exclusive @CrowdFunde Interview.

This post set a new Daily Views record on CrowdFunde Blog! 

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Marc Kneepkens's curator insight, April 5, 2014 8:05 AM

Don't we all need more of that? After getting everything lined up, is there still time for social interaction?