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Why Storytelling = Future of Web Copy & Why We Write In Present Tense

Why Storytelling = Future of Web Copy & Why We Write In Present Tense | Marketing Revolution | Scoop.it

The Problem of Web Copy
Today a friend shared copy that fought itself. He was trying to tell two stories at once. You can't tell two stories at once without reader confusion. I suggested combining the two very cool elements he wanted to mash together into a single story.

"Think of each element as a character in the story, in a story where difference between them will become zero at resolution," I suggested. The conversation reminded me of why storytelling is the future of web copy and why storytelling online is different than writing novels.

Online NOW is the only time that matters, so even historical reference needs to be shared in present tense. Wandering down a historical path is a sure prescription for readers wandering off. Find more online storytelling tips in the G+ post.

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3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami

3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami | Marketing Revolution | Scoop.it

This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.

Use these three simple metrics to find your long tail:

Rank
% of Total
Running Total

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malek's curator insight, January 21, 2015 9:41 AM

A simplified review of the 80-20 rule in sales.  The Running Total is an interesting parameter to be considered.  Need more on "Profitability" fractal from @Martin (Marty) Smith

Martin (Marty) Smith's comment, January 21, 2015 5:51 PM
@malek good idea to write more about how to use the 80-20 "fractal" to gain greater return. Will tackle that next on Curagami. Thanks, Marty
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December Must Follow Content Curators Last Day

December Must Follow Content Curators Last Day | Marketing Revolution | Scoop.it

3 Must Follow Content Curators
Tomorrow we will share 3 more great and #mustfollow content curators, but don't forget to follow our December greats:

@Cendrine Marrouat - cendrinemarrouat.com

@Neil Ferree

@Brian Yanish - MarketingHits.com

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Will Hubspot Change Moribund CRM Landscape? Yes

Will Hubspot Change Moribund CRM Landscape? Yes | Marketing Revolution | Scoop.it

Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble.   After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …

Marty Note
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.

Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.

Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M

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Unilever's Project Sunlight = Best Cause Marketing We've Seen! Many Lessons To Learn...

Unilever's Project Sunlight = Best Cause Marketing We've Seen! Many Lessons To Learn... | Marketing Revolution | Scoop.it

Great Cause Marketing
+Unilever's Project Sunlight (https://www.projectsunlight.us ) is some of the best #causemarketing I've ever seen and I spent a year creating CureCancerStarter.org. Lots to learn from here including:

* Arresting Visual Marketing.
* Collage of stories under a united theme clearly defined yet artistically balanced.
* Multimedia approach (pictures, video, text, & multiple sites).
* Consistency of tone & pitch.
* Curation of THEIR stories, passion and emotion.
* Splash of logic kissing hand of emotion.

Great work, good cause and lots to learn from. #toogood

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Burn Down The House: Marketing's Big Bang Manifesto

Burn Down The House: Marketing's Big Bang Manifesto | Marketing Revolution | Scoop.it

Burn Down The House: Marketing's Big Bang Manifesto
Insufficient describes how I felt driving to Columbus, Ohio to visit the wizards at Ohio State Medicine. Yesterday I created an outline for a book via a new Haiku Deck and it sucked.

It was no Cluetrain Manifesto.

First piece I wrote arriving at The Blackwell Inn on the Ohio State University Campus built on a piece Eli Fennel wrote yesterday. BURN DOWN THIS HOUSE: Marketing's Big Bang Manifesto is getting some great response so closer to the mark this time thanks to friends such as Mark Traphagen and great G+ voices such as David Kutcher and Eli Funnel.

Share your VOICE. Jump in with comments here, on G+ https://plus.google.com/102639884404823294558/posts/Tf9GNsX35qn or email martin(at)Curagami.com.

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Hero Marketing: Target's Great New Holiday Alice In Wonderland Ad [video]

Hero Marketing: Target's Great New Holiday Alice In Wonderland Ad [video] | Marketing Revolution | Scoop.it
Hero Marketing: Target's New Ad
Love this new Target ad that uses Alice In Wonderland as a template to build a great #holiday ad. Using #myth and #fable… - Martin W. Smith - Google+
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Mr. Dynamite: The Rise of James Brown l HBO Documentary Films l HBO

Mr. Dynamite: The Rise of James Brown l HBO Documentary Films l HBO | Marketing Revolution | Scoop.it

The official website for the HBO Documentary Film Mr. Dynamite: The Rise of James Brown, featuring videos, images, interviews, resources and schedule information.

Marty Note
Mr. Dynamite is a #mustsee documentary with so many lessons about life, marketing and it leaves a single question: What Would James Brown Do? WWJBD

#toogood #marketing #jamesbrown

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3 Trending Haiku Decks: Gamify The Clash For The Holidays

3 Trending Haiku Decks: Gamify The Clash For The Holidays | Marketing Revolution | Scoop.it

3 Trending Haiku Decks
Haiku Deck is a cool visual marketing tool we believe proves Slides are a new marketing channel. Haiku Deck isn't your father's slide deck template. Haiku Deck FORCES you to tell great stories and THINK about how to excite, lead and teach an audience even as you learn, think differently and rock a new content marketing channel.

Don't think Haiku Deck and slides are a new marketing channel? Take a look at some of these stats:

70, 216 = Total Views for team Curagami's 36 Haiku Decks 
7,963 = Views For Top Deck (Warren Buffett's Tips For Startups).
3,454 = views gained since 9.17 across all decks

T R E N D I N G

#1: Gamify Content Marketing (4,158 views +164% since 9.17)
http://shar.es/1aBtqW 
Now #5 overall and a Top Haiku Deck for us and the fastest to attain such heights. 

#2: Crowdfunding Tips From The Clash (1,223 views +128% since 9.17)
http://shar.es/1aBt5B 

#3: 5 Holiday Web Design Tips (845 views +113% since 9.17)
http://shar.es/1aBv3y 
 

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Free Ello User Guide: Tips To Use the New Ad Free Social Network

Free Ello User Guide: Tips To Use the New Ad Free Social Network | Marketing Revolution | Scoop.it

A complete guide to all the features of the Ello social network.

Mark reports 6,000 views of his Ello Users Guide today! Timely content goes crazy and that's Mark's specialty.



Martin (Marty) Smith's insight:

Posted the Ello Manifesto, Ello is the new ad free social net, earlier (http://sco.lt/7WwCor) and it has been trending all day on my Scoop.it. This link is to my friend Mark Traphagen's free user's guide (he thinks it may be the first). Ello requires an invite, so I'm not on it yet.



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GAMIFY Content Marketing - Fastest @HaikuDeck to 4K (of 37 Curagami decks)

GAMIFY Content Marketing - Fastest @HaikuDeck to 4K (of 37 Curagami decks) | Marketing Revolution | Scoop.it
Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.



Martin (Marty) Smith's insight:

This deck has been flying since we put it up. Being featured by @HaikuDeck really helps. The creation of an ecosystem capable of helping drive over 70 views as I suspect the have (was at 67K a week ago) is pretty amazing.
http://shar.es/1aCHqJ


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6 Free Visual Marketing Revolution Tools

6 Free Visual Marketing Revolution Tools | Marketing Revolution | Scoop.it

This lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the ticket to success. Even though I have other creative traits, I'm worried I'll get left in the visual storytelling dust.


I know I'm not alone.

 

Luckily, we non-artists have a few tools to mask our lack of design talent.

 

These tools are free, but often have advanced paid features for when you're ready to step up your game. They don't replace a designer's expertise, but you can use them for smaller projects, like blogs, social media graphics, or Slideshare templates....



Via Jeff Domansky, aanve
Martin (Marty) Smith's insight:

Great share from Jeff and all new to me. Don't let Jeff fool you, if his artistic abilities are failing then I hope I can fail that good (he just past me the other day like a bullet on Scoop.it views). Great share here of new cool tools. 


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Jeff Domansky's curator insight, September 15, 2014 11:47 PM

Looking for a way to make charts more appealing? Wish you knew what font was on your competitor's ad? Here's help.

Two Pens's curator insight, September 18, 2014 2:27 PM

My fave is Recite:  let's you make any quote look art directed. Given Twitter's predilection for quotes, it's a no-brainer.

lepidopt's curator insight, September 23, 2014 3:51 AM

confirmo la buena selección

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UGC = Content Gets Best Marketing Results (Great Infographic)

UGC = Content Gets Best Marketing Results (Great Infographic) | Marketing Revolution | Scoop.it

Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.

Marty Note
At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M

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2M Views On G+: Why Google+ Helps Online Davids Slay Giants

2M Views On G+: Why Google+ Helps Online Davids Slay Giants | Marketing Revolution | Scoop.it

2M Views On GooglePlus
You may think, "2M views so what, many have more than that," and you would be right and wrong. Right because many friends including @Mark Traphagenand @Neil Ferree(to name just two) have many more G+ followers and views than little ole me.

The point of Social Media Marketing is not to win a horse race. The point is to communicate YOUR message in order to create scaled online community. Once your community more than pays for itself your "degrees of freedom" open up.

If you know of another "moderate effort, HUGE return" tool please share and I will use that one too. In the meantime G+ may be the best "do less, get more" online marketing tool ever created. G+ is Davids stone helping to slay giants - how else can a tribe the 4500 generate views of more than 2M?

So get out your sling and load up some G+ rocks today and your digital marketing will be slaying giants soon too :). M

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Marijo's curator insight, February 24, 2015 3:14 AM

Must read if you are using G+...

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Social Media Marketing: Do You Have A Tin Ear? via @Curagami

Social Media Marketing: Do You Have A Tin Ear? via @Curagami | Marketing Revolution | Scoop.it

Social Media: It’s The conversation, stupid Are You Listening? Why is it so hard for institutions and companies to listen? Here is a sequence of social marketing I created to support the James Cancer Hospital that underscores how listening creates opportunity in a social / mobile / connected time. 

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Why Responsive Design Is A 2015 MUST! & What Thinking Mobile First MEANS via Ez & Scenttrail

Why Responsive Design Is A 2015 MUST! & What Thinking Mobile First MEANS via Ez & Scenttrail | Marketing Revolution | Scoop.it

Scenttrail Note Responsive Design
I wanted a post to explain Responsive Design's SEO implications in easy clear language and this ex.no post does that beautifully. I wanted an easy explanation of WHY RESPONSIVE so I could blow your mind a little.

Responsive impacts SEO because Google wants to be relevant to mobile search. The Ez.no post explains that dimension well, but there's another dimension rarely considered - Responsive Design's impact on data architecture.

Data architecture seems a lost science. Having spent most of the December tunneling into a friend's website (http://www.Moon-Audio.com) I can tell you there is NOTHING more important than how you classify information on your site.

The tug-of-war between search spiders and people has a new dimension now - mobile people. Mobile people need FLAT design, fewer options and smaller more visual presentation. Bless WordPress for making it so easy to Accordion a site's design, but if you don't think about HOW your information will be displayed on smartphone you are nuts.

Mobile people need different kinds of presentation and design than even laptopers. Mobile people need flatter, louder and more engaging User Interfaces.They need simple connection (to friends and social nets) and swiipe-y "waterfall" content.

You can't create "waterfall content" because your blog has rsponsive design built in. You get a site that doesn't sit well in its mobile coat. Better to STOP and RESTART with MOBILE FIRST as your content marketing guide and that means:

1. Visuals tease snippets.

2. Snippets tease deeper exploration (outside to social nets or inside to Snippet Plus content).

We don't READ on mobile devices we scan, swipe and send. Look at your GPlus or Facebook timelines. What gets all the engagement?

1. Pictures.
2. Questions
3. Videos

Some content such as contests and games combine those elements with deadlines, prizes and competition (always good for mobile). Are you thinking MOBILE FIRST? Share HOW and we will write a http://www.curagami.com post about how to THINK Mobile First.

Thanks & Happy New Year. Marty

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Curagami New Look Includes 3 Favorite Content Curators Every Month

Curagami New Look Includes 3 Favorite Content Curators Every Month | Marketing Revolution | Scoop.it

Content Curators Added To Curagami
Content curation may be the ultimate team sport. Together we are smarter than alone. As we changed our startup http://www.Curagami.com look and feel today we added a place to share 3 favorite content curators each month.

December's Must Follow Content Curators:

@Cendrine Marrouat - cendrinemarrouat.com


@Neil Ferree

@Brian Yanish - MarketingHits.com

Significant curators across every social net these special marketers sift a mountain of content daily so we their lucky followers are smarter, wiser and better informed. If you are NOT following Cendrine, Neil and Brian on Scoop.it, Twitter, Gplus and wherever else they contribute (blogs and company sites) you are missing the easiest way to learn content curation and Internet marketing we know.

Happy holidays to three of our favorite content curators, Scoopiteers and people. We will share 3 curators a month and won't have a problem filling up our 2015 content curation dance card.

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Cendrine Marrouat - cendrinemarrouat.com's comment, December 11, 2014 4:57 PM
Wow, thank you @Martin (Marty) Smith!
Brian Yanish - MarketingHits.com's curator insight, December 22, 2014 3:46 PM

Thanks @Martin (Marty) Smith for including me on your must follow list. You the best!!! Brian

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Content Curation: 7 Reasons Why You Must via @HaikuDeck

Content Curation: 7 Reasons Why You Must via @HaikuDeck | Marketing Revolution | Scoop.it

We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.

This Haiku Deck is the fastest to 2,000 views we've ever created. Discover the 7 reasons you MUST curate content:
http://shar.es/1XxuSs

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Why TIME Is Money Online: How Story Works As Setting Not Narrative

Why TIME Is Money Online: How Story Works As Setting Not Narrative | Marketing Revolution | Scoop.it

Story Online
Find I'm using this post about how storytelling works different online. Creating content online is like composing music. We need an introduction, a chorus, bridge and conclusion.

When we share too much our customers can't build on our stories. When we share too little trust can't develop. This delicate balancing beam is where time becomes money and stories become community.  

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Social Media: It's the Conversation, Stupid via @HaikuDeck

Social Media: It's the Conversation, Stupid via @HaikuDeck | Marketing Revolution | Scoop.it

Social Media It's The Conversation, Stupid is about the new rules of branding created by a social / mobile / connected world.

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Writing Web Analtyics For Non-Quants & You Can Help

Writing Web Analtyics For Non-Quants & You Can Help | Marketing Revolution | Scoop.it

Writing a post to help fellow right brain creatives understand the web's math. There I said the "M" word (lol). My theory is even my most math-paranoid friends can understand web analytics if they don't think of them as "analytics".

I think there are 5 - 7 questions when answered provide the insight needed to run a website. If you have insights, tips or resource recommendations for this http://www.Curagami.com post please share and we will write you into the post with attribution (so share a link we can  share).

Thanks, Marty

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Rise of the Storyteller / Analyst - via @Jgraymatter for Forbes

Rise of the Storyteller / Analyst - via @Jgraymatter for Forbes | Marketing Revolution | Scoop.it

Marty Note
Wait long enough, or in my case live long enough, and it gets to be YOUR TURN (lol). I loved this Justin Gray post on Forbes explaining that MARKETING is the last thing an online play needs.

Couldn't agree more.

I was trained in a different kind of marketing than we practice now at our startup Curagami. I was trained to invade Russia in the winter. THEN messages were few enough and far enough between capturing territory and holding it was possible.

Not so much anymore.

These days capturing hearts, minds and loyalty is the game and everything is happening all at once all the time. The skills needed to play this game, as Justin so astutely notes, are different. Here is an excellent summary of those skills from his Forbes post:

  • Content creators. In an era of shrinking attention spans, the ability to craft compelling stories into engaging online content is key. That’s why marketers need the same skills as a journalist: ideation, writing and editing.
  • Analysts. Marketers need to know how to extract insights from data and use it to make meaningful decisions. They also need to create models to collect data and feedback easily.
  • Designers. Modern marketers must have an eye for aesthetics and be able to capitalize on trends in real time. Look for candidates who can create high-quality, consumer-facing assets at a rapid pace.
  • Planners. Marketers engineer a brand’s interface with the buyer, including when, how and where they’re interacting. That means creating workflows and campaigns based on buyers’ behaviors while paying attention to other messages and campaigns.


AGREE and not just because I'm benefiting from such an analysis. I imagine EVEN if I was still working for one of the largest Consumer Products companies as I did a lifetime ago (P&G, M&M/Mars) we wouldn't be invading Russia in the winter anymore.

UNLESS, we were invading with a tribe of brand Sherpas, telling the story as we went and watching our analytics and pivoting based on what we learn in near real time.



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Brian Yanish - MarketingHits.com's curator insight, October 1, 2014 8:05 AM
With companies like Facebook and Twitter leading the way on new marketing, where the ad/marketing message is tailored to the consumer's state of mind and interactions both online and off. Gone are the days one ad for all.
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5 Reasons You Don't Want A "Free" Website via @Curagami

5 Reasons You Don't Want A "Free" Website via @Curagami | Marketing Revolution | Scoop.it

Free websites can become expensive fast. So called Free Websites can hurt brand, seo and marketing. If something seems to good to be true...it is.

5 Reasons To Avoid "Free Websites"
* You Lose Control.

* Limited Plugins and Addons.
* Ads.

* Slow Site.
* Migration Challenges.

Thanks to @malekfor his great summary (as always) that reminded me to put the bullet points into the Scoop. Not following Malek?  You should because he SHARES, curates amazing stuff and helps a friend out (all the time). #toogood and a #mustfollow on my Top Scoopers list. Marty


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malek's curator insight, September 24, 2014 11:51 AM
You get what you paid for.  The price of a website also includes
  • More credibility with the search engines
  • No banners or popups
  • The master of your domain
Martin (Marty) Smith's comment, September 24, 2014 12:27 PM
@malek YES, good idea to put the 5 point list in the Scoop. Thanks brother Malek and Thanks for the share as always. Marty
malek's comment, September 25, 2014 6:31 PM
#Gratitude promotes #positivity, Thank You.
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Can't Buy Love And Other Painful New Marketing TRUTH

Can't Buy Love And Other Painful New Marketing TRUTH | Marketing Revolution | Scoop.it

Can't Buy Love Rant
Are you as tired of the locust swarm offering 10, 000 or 100,000 followers for $5 as we are? We get it. We are AMERICANS damn-it and that means we get shit done FAST.

I used to be a Director of Ecommerce and worried about my job daily especially this time of year when plans moved from white boards to website and either came in or they didn't. Not coming in meant FAST pivots or look for work. My team and I got good at dancing for our means (lol).

EVEN if you could buy things that matter in today's new world of content is king, authority is queen and context matters you can't fool mother nature or Google. The math always wins. Think inflating your following by 10x in a few days might send up a red flag?

As much as I can RELATE and APPRECIATE our desire for a free lunch, better drugs, job security and love from millions I'm come today to bury Cesar not praise him. Cesar is old and left over and needs to GO.

Cesar is our belief in BIG IS BETTER even if big isn't real, true or honest. Cesar is our western belief in out ability to buy love. Our friends in the east know better.

Love comes from doing the no free lunch ditch digging that makes better people (we lucky few Internet marketers). We've long felt the real and most important "product" any website creates is a team capable of understanding how to win hearts, minds and loyalty online.

TRUST ME we keep looking for the shortcut too. The take this pill and lose 20 pounds or drink this magic potion, kiss a frog and become a prince is a powerful aphrodisiac.


Fairy tales were cool when we were 5. Believing in and subscribing to the most damaging fairy tale - that you can buy love - will hurt your marketing, brand and online trust.

If you can FOOL THEM, many still think, more power to you. The problem is the web is the world's biggest lie detecting amplifier. Would we love to have millions of connections, fans and supporters? Of course if only because such a following confirms our sweat equity and belief system - the karma of good people helping other good people.

We too can be tempted by the devil on our shoulder. We see and ascribe to the "Greater Good" theory instead of the Greater Fool theory. The greater good theory says karma gets repaid. Help others and you too will be helped. Treat others better than you want to be treated and you win the love you need to thrive.

The greater fool theory says a sucker is born every minute and so we should use the tools of mutually assured destruction or risk being left standing in the most important duck, duck, goose game of our lives.

The web is a daily battle between these two opposing armies. Hope you join team Curagami in the Greater Good army. If you are in the "Greater Fool" army you may win, but we still wouldn't want to live the SINGLE and ONLY life any of us are granted based on "a sucker is born every minute". Worked for P. T. Barnum until Cirque du Soleil leveled their circus karma so completely its never coming back (lol).M 

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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | Marketing Revolution | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search

Martin (Marty) Smith's insight:

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.

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