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5 EASY Writing Tips For Techies Helped our great network master guru write a post about Atlantic BT’s upcoming maintenance window (post is at the bottom of the piece).
Had a fun day today! One of Atlantic BT's really SMART techies asked me to help write a post about an upcoming tech maintenance window. I asked him if he wanted me to explain what I did. Not so much it turns out (lol). Once that engine is started its hard for me to turn it off so I channeled my expereince today into this post on MartinMartySmith.com. Some changes were SEO related while others were marketing focused I explained even as it was clear he didn't care (lol). Techies you have to love 'em because if you don't your site is down and life sucks. Hope these 5 "techie writing" tips (and no that is not an oxymoron, help. Marty
Are you sure you want to delete this scoop?
Thanks for sharing Marty, I need all the help I can get.
|Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and...
The great title of this scoop says it all. Everyone is creating content marketing but no one is sure how the top of the conversion funnel, those things we do like blogging and social media that drive traffic, and the bottom of the funnel, the magic land of conversions and ROI live, are connected. There are several problems trying to connect traffic generation to ROI and conversion including: * Attribution. * Lack of accurate tools. * TIME. * Lack of predictive analytics. Attribution, knowing where converting traffic came from, can be a bear. Conversion funnels can be peppered with visits; content and referring URLs What was the magic combination that actually created the conversion? Sophisticated analytics model attribution and assign some weighted value, but this is riff with bias and accurate enough (generally) to calm the riot. Some modeled attribution still beats NONE since no modeled attribution can lead to cutting off your websites proverbial nose to spite its face. Time is part of the attribution problem. Some content lasts for a day and that are all its ever going to do. Other "evergreen" content can last for a year sending converting traffic all along. How do you know when you have short or long term content? By how it behaves and that is defining a bard door after horses are already out. There is a missing algorithm in all of this. The magic QUANT math that can accurately connect funnel tops to bottoms. The problem is that QUANT math better be flexible and have some Artificial Intelligence-like flexibility or it isn't of much use since the web is a constantly changing sea of data, attribution and time. We will master these complex FACTORS and find a way to better connect our funnel tops and bottoms someday soon. In the meantime bailing wire and chewing gum ROI systems will continue to rule our content marketing investments.
These web-based applications will have you creating animations in no time.
Cool tools that seem moderate on the time invested to cool output equation.
Aspire to inspire in 30 min or less
The only thing better than content is videos. Americans today would much prefer to watch verses read. Amazingly many video software options are reasonable priced leveling the paying ground and making everyonw a rock star.
Sounds useful for small companies and self-trained people...
Appreciate Irene's video and if you like to be present and accounted for at the beginning of a revolution (and I know many Scoopers do) please join our Cure Cancer Buzz Team too:Quick Join Formhttp://jotform.us/form/32517495657162 More About The Teamhttp://storyofcancer.org/cure-cancer-buzz-team/
Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.
Beyond The Stats This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything. Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs. Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle. This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates). The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.
People love to hear from people directly, not companies. Trust can be built up faster for brands through the people, not corporate advertising.
Nice infographic on blogging for business
Eventbrite, Smule, ESPN and others on Apple's new design ethos and the impact of new features like background updating. By Stuart Dredge
Great post here as app developers weigh in on the impact of iOS7.
We hear a lot about content marketing these days. It is a phrase a lot of folks throw around to make themselves sound smarter but not many folks understand or
The Who, What, Where, When, Why and How of content marketing in a sleek infographic. Use it with your CFO to justify funding the "new SEO".
It has become widely accepted that content arranged in list form is quicker to find, easier to remember, and more actionable, which makes lists ideal for sharing content as part of a highly effecti...
I'm not a big fan of numbered lists since to number is to create priority, but this excellent post from Content Marketing World with great examples of how your look and feel doesn't have to be limited shows numbered lists are a great idea from a Google perspective. Maybe expressing priority isn't all bad :).
Promising the reader a short list of tips to help improve his knowledge about an interesting subject, is a great attraction. Lists work
Hero Stories Are CSFsCritical Success Factors in a post Google Panda and Penguin time begin and end with engagement.
There are 7 Hero Stories every website should tell. Which kinds of hero stories your website should be telling is locked inside your personas, segments and metrics. Here are the 7 types of Hero Stories:* Enlighted.
* Vicarious.* Altruistic.* Rescue.
* Stranger (stranger in a strange land).* Heroes Like Us.
* Heroes Together.
Created a Google Doc with examples of each hero type with URL links: http://bit.ly/14LcUpg If you have favorite examples of hero websites, pages or copy share them here:http://bit.ly/16XD5II
Why Engagement Is All The RAGE Ever wonder why the tide turns? Two years ago we lucky few Internet marketers wanted HUGE numbers. We needed to pass millions by our webpages to convert 6% or less. Times Are Changing We don't understand the full impact or reach of Google's Panda and Penguin algorithm changes. Google isn't a leading indicator either. Google wants a better more relevant web because relevance lowers their cost and increases customer satisfaction. Customers (US) were at a tipping point before Google open their Zoo. We want MORE because more has been given. MORE and FASTER is the irony of modern marketing. Once an expectation is set that same expectation must be beat fast and in ever more significant loops or habituation sets in. Habituation is only moments from being disgruntled and disgruntled customers do many things BUY and ENGAGE are never two of them. Google's Panda and Penguin algorithm shifts mirror the new game. Hearts & Minds = The New Game In a time of abundance where versions of every commodity can easily come from a number of excellent sources, consumers change their ASK. We move from simple wish fulfillment to complex aspiration satisfaction. We want our EXPERIENCE of a brand to help achieve our dreams. Yeah but we all have to go to the grocery store to get food you may be thinking. Yes, but your smart phone is with you, laptop in the car and you were online moments before. Soon you will be online all the time (Google glass). Once we are online all the time every brand, business or service must win the digital communication battle to win our hearts and minds. Every product and service will need to harness the power of NEW, communicate and share. First grocery story to realize shopping for groceries is an experience capable of being integrated into our digital lives WINS BIG. First brand to realize the EXPERIENCE can last for hours, as the examples in this excellent Robin Good post do, will win BIGGER.
While they may cost a few thousand dollars if commisioned through an agency, curated music playlist appear to be an emerging approach for big brands to develop a closer relationship with their fans.
From Nissan, to Juicy Fruit, Telus and Mr. Clean, there are already several large brands who have been investing in compiling dedicated music playlists to engage and stay in contact with their customers and potential ones for hours at a time.
Songza (available only in the US and Canada) is one of the pioneering music distribution platforms monetizing this approach.
My comment: DJs and music experts may have yet to witness the opportunity to become fully part of the communication and marketing process of big brands by curating all of their marketing-related music needs.
Check out this article to learn more about it: http://www.6smarketing.com/blog/songza/
Another innovative way to reach your market...
From penning white papers to leveraging social networks, digital marketing strategies abound that can strengthen your brand or business’s social clout (and Klout).
Marty Another great find from Brian Yanish @MarketingHits. Did notice that my #1 tactic, email marketing, didn't make the list. Email marketing, or the ability to speak to your supporters and increase thei support with almost no cost, should be every SMBs top tactic. Email marketing has 3 distinct parts: 1. Name acquisition via subscription forms, contests and games. 2. Relationship building via offers and relevant, regular communication. 3. List growth via referrals, contest and games. Do these three things right and you create your own destiny. Email marketing is the base all other Internet marketing should be built upon, but it does get forgotten as happened here.
Building and maintaining a successful brand is a difficult balancing act. This article looks at how brands can find and maintain a consistent voice...
Solid post on the value of having a unique voice with great examples and several videos. Voice can be created in copy, design or video and this post covers all three well.
I would like to ad a few: Be authentic, tell true stories, be passionated.
"We are vehemently faithful to our own view of the world, our story. We want to know what new story we’re stepping into before we exit the old one. We don’t want an exit if we don’t know exactly where it is going to take us, even – or perhaps especially – in an emergency. This is so, I hasten to add, whether we are patients or psychoanalysts."
Is Your Internet Marketing Telling A Great Story?Wow, this is GREAT. I love this sentence, "I think it is because change requires loss. And the prospect of loss is far more powerful than potential gain. It’s difficult to imagine what a change will do to us. This is why we need stories so desperately." The implication, stories are the key to change, rings true and so the right question is how can we tell better stories, stories that promote the change we want :). Buying anything anytime is a form of "change". We want the security of knowing our money will be well spent and the excitement of new experience. When in doubt, as this great post points out, we stand pat. We hesitate because we can't imagine the new story. Here is another implication. Our jobs as Internet marketers is really to help our visitors imagine the new story :). M
Many thanks to fellow curator Gregg Morris for finding and sharing this article!
I'm working with an organizaiton right now in the throws of huge change on multiple levels. It is a wild time and helping them find, frame, and share their stories is just beginning.
This article is a terrific place to start for thinking about the stories people need to hear when facing change. And the story shared in the post is powerful indeed.
In fact, this article fits very nicely into another recent article I posted by Rafe Martin on the importance of folklore and stories. Stories -- specifically folk tales -- help us respond to change, providing mental structures and pathways for us to follow when change happens.
As we all know, change is constant. Storytelling is a huge help. I hope you gain lots of great insights from this article and it gets you thinking about your next steps.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
The Kübler-Ross Change curve is a tool you can store in your back pocket and pull our to help others get on with what is essential. You can also use it to coach yourself through the challenges of dealing with changes beyond your control. In the ICN Executive MBA change management module, we combine this tool with others such as story-telling in a co-learning approach.
The desktop operating system is dead as a major profit center, and Apple just delivered the obituary.
Amid a slew of incremental improvements to its iPad tablets and MacBook laptops, Apple today announced some landmark news about its oldest surviving operating system: It will not charge for the latest big upgrade, Mac OS X 10.9 Mavericks, breaking from a tradition that goes back 16 years and shining a light on a long-unfolding reversal in how tech profits are made. Eighteen years ago, the tech industry’s dominant company made nearly half its revenue selling OS licenses. Now, as Apple just confirmed, the prices of OS licenses are headed towards zilch.
Prices of Apple’s Mac OS X have long been on the wane. After four releases that cost $129, Apple dropped the operating system’s upgrade price to $29 with 2009’s OS X 10.6 Snow Leopard, and then to $19 with last year’s OS X 10.8 Mountain Lion. Microsoft — the king of the operating system in the ’80s and ’90s and on into the aughts — still charges PC makers who sell the Windows OS preloaded on their desktop and laptop machines, but that business is shrinking, thanks in large part to the continued success of Apple. And just last week, Microsoft announced that, much like Apple, it would not charge consumers who upgrade their machines to the latest version of Windows, version 8.1.
Click headlline to read more--
Apple Pivots Toward A Free Future This is a razor blade vs. razor issue now. By dropping a losing idea, that operating systems are profit centers, Apple aligns with where we are going - so much FREE stuff the concept of "Operating System" is much too old school. I love my AIR, but about half the time it is connected to some FREE web service or another (Google Docs, Dropbox, Google Drive) so the idea that consumers would continue to pay for expensive operating system upgrades when those same systems are operating less and less is a nonstarter. By knocking the crutch out from under them Apple is better positioned for WHAT's NEXT (appification of everything) and less beholding to an unrealistic idea. Apple is intensely profitable, but expect operating systems to be the first of many similar transitions as the ubiquitous mobile web that we are all connected to all the time. Add the web of things when all of our refrigerators and gizmos are connected too and you can see how the consumable idea is getting smaller and more frequent - micro payments for apps instead of macro payments for operating systems.Oh and it may be time to reread FREE by Long Tail author Anderson ans the Wired editor's second book may prove to be the more important of the two long term.
Is Apple putting a dent into Microsoft's revenues?
Microsoft won't disappear in thin air, but the battlefield will be grossly reshaped
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C
Fascinating study showing a narrowing gap between B2B, traditional leaders in content marketing and curation, and B2C. The narrowing gap proves what most on Scoop.it already know - content marketing is THE MOST IMPORTANT MARKETING your company, brand or personal brand is doing (period, full stop).This piece inspired me to create a post about the difference between B2B and B2C content marketing. You can find that post the Ecom Revolution on Scoop.it: http://sco.lt/5oXU6T
I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:
a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)
b) purpose (to maintain existing clients/customers, to reach new ones?)
b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.
Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study
These Days if you are NOT a revolutionary good luck with that. The problem is when everyone is a revolutionary is anyone really ahead of the curve? As many know we are trying to STIR THE POT with 2 new BHAGs: CureCancerStarter.org - crowdfunding cancer research and let patients, friends and family see behind the curtain. http://www.CureCancerStarter.org (launching next week) CureCancerStore - shop to cure cancer and give 100% profits to help cure the Big C. http://www.curecancerstore.org Here are the first 5 "Secrets For Revolutionaries" learned: * Revolutionaries need a PLAN. * Revolutionaries need TOOLS. * Revolutionaries need to compete. * Revolutionaries need to PLAY.
* Revolutionaries need to be THANKED! I'm getting the idea. I need to be chief Thank You Note writer more than chief social, code, design guy (lol). Our Cure Cancer Buzz Team is missing a few of those pieces. Some revolutionaries are so GREAT they don't need every one of those features, but most need a STRUCTURE to the revolution, a sense of MEANING and PROGRESS. Will be working on those ideas in the days and weeks ahead. Please feel free to SHARE your community / revolution building tips and ideas. We are going to need so many AMAZING revolutionaries to help launch these two new ideas you may want to get your beret now :). Thanks, M
Big Week For Cure Cancer Buzz TeamUpdated Cure Cancer Buzz Team Brief with BIG News:
Innovative Ideas on Cure Cancer Store include:
Finally please don't forget to join our Cure Cancer Buzz team and help pepole learn about CureCanerStore.org and CureCancerStarter, crowdfunding cancer research, when it launches on Wenesday. http://storyofcancer.org/cure-cancer-buzz-team/
You stand tall when everything you do is for the miracle of life.
This post explores an apparent contradiction in The Lost Interview. In a post from the weekend Steve Jobs On How Content Truly Is King (http://sco.lt/8EwUrZ ) Jobs discusses the importance of keeping "Process" people away from artists like himself. Here Jobs discusses the "idea disease". Idea disease is not understanding the need for process. Instead of catching a genius in an apparent contradiction this post discusses the contradictions inherent in product development. Truth be told nothing would get created if there wasn't some magical thinking happening. Magical thinking is our human ability to over estimate what we bring and under estimate what we face. I did this when I rode a bicycle across America. I would argue that the only way I make such a ride is to under estimate the trouble and over estimate the joy (lol). I note how Black Swan author Taleb says our human condition is one of constant over and under estimation. Taleb sees such human arrogance as the cause of stock and home bubbles and so BAD. Perhaps it is this magical naive thinking that creates art and grace too and this piece explores the idea that our "idea disease" may be the source of all art, beauty and grace.
Has a more educated and informed costumer translated into managed expectations? Or are customer expectations just being managed better by brands? We are in the information age, consumers know more about your restaurant brand, product or service before they even contemplate making a purchase decision.
Does More Educated Always Equal Knowing What To Expect?
Today's consumer has changed, did your business?
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
Great insight from Jan on our evolving AUTHORITY conundrum - every one needs authority and to the extend we all do our ability to achieve it goes down.Jan's Noteanlgordon's insight:
This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward.......
Influence is Power
Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working.
Jan Gordon comment:
Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence.
Here are a few highlights:
Identifying who are the shapers and influencers is just the start of mapping the influence landscape.
*In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice.
There are three other key elements to understand:
Making Sense of the Influence Landscape: Implications for BusinessUnderstanding the landscape of influence and its shifting power structures is critical for businesses today and will become more so in future. Businesses that actively understand and manage influence have tremendous opportunities Here are an example: Tap into the value of entire networks, rather than that of individuals alone, e.g. pricing products or services according to an individual’s influence power, to maximize potential network value versus individual value.
The influence landscape is dynamic. The one certainty is that it will continue to shift more rapidly, raising the question of what’s next?
How will power bases shift if we learn to manage the landscape and its underlying technologies better?
Who will be the next generation of shapers and influencers – and how do we connect with them?
Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/1fwR2iF]
The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations.
Insightful article of how you can map and manage the influence within your business ecosystem.
Are Demands The New Rule of a New Marketing?If experience is the new branding then DEMANDS may be the new marketing. The idea of creating friction in order to demand customers "do the right thing" seems a radical notion. A radical notion until you think about how much the SAME everything is, how bland, how NOTHIING. Any purchase is a collaboration, a special dance. As David Edelman describe so well in HBR (http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey ) our new buy cycle is different. Social media is changing demands made OF brands and now, as @TrendWatching outlines so well in this new report, cutting edge creators (manufacturers, brands companies) are creating exclusive clubs where all need not apply but where demands are the new rule of a new marketing. Social media changes buyers as they feel more informed, included and "let in". As the wall between THEM (customers) and US (marketers) breaks down we will search for collaboration and experience. Demand create deep collaborations fast since we (consumers) are only willing to fulfill demands we care deeply about. The bond a "demanding brand" can create run deep fast. Advocacy FOR demanding brands could last a lifetime. My favorite "demanding brands" include:ChrityWater.orgKeva.orgToms.comFrom TrendWatching's examples my favorites are:Organ Donation in South AfricaBlood donation in VictoriaBuy One Get Half (David Amerland)@DavidAmerland has wrote about this trend in his What If We Had A New Value System for Goods and Services highly influential post:http://bit.ly/17qUzdu Part of David's "new value system" is a fully informed consumer willing to help reallocate, transform and change by how they spend time, money and social capital.
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content.
What Is Content Curation? I don't agree with much of this article, but then I would never suggest "curation" purely as a form of content build. Yes some curation such as Top 10 lists come close to the kind of "no value add" content Matt Cutts warns about, but as long as your website isn't 90% that kind of content you can afford a list or two or five. My key disagreement is over what constitutes "curation". Curation requires some filtering and positioning. Yes it is possible to stop there, but most curators place their curated content in some context. They write editorial to wedge their content into their mix. This "rich snippet" approach to curation creates the logic behind the curation. This post on Scoop.it is a "rich snippet" where I'm adding my two cents worth. Note too that I add editorial into a theme - content marketing and SEO - I comment and write about frequently. This means my "modeled" ecosystem shows consistent investment and confirmation from links, likes and shares. I wrote about how feeds are in all of our content marketing future (http://scenttrail.blogspot.com/2011/09/why-feeds-are-in-your-future.html ) and think I missed the importance of social signals when I wrote that post. Feeds absent confirming social signals are just useless noise (as Cutts all but declares in the video on the linked post). Function as "junior-Google" doesn't work UNLESS you have the editorial chops to support it as my friend Mark Traphagen (@MarkTraphagen) does on G+ and my friend Phil Buckley (@19818) does on SEO. Mark can "curate" related G+ content without his authority taking a hit because his curation is a tiny fraction of his content. Even though Mark can afford some % of comment less curation I doubt he would. Mark likes to add rich snippets to place his curation into his overall context - as so should we all. Bottom line is don't put content on your site that is duplicated. Use "no follow" tags or canonical URLs to show Google your intent are pure and you are only after the rankings your links, likes and loves generate.
Un debate interesante
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO
How Do You Save The World? One of the sneaky social media marketing trends is how so much connection and involvement is changing US. Our desire for THINGS is going down even as our passion for unique experience increases. Easy to see why, as the CEO of Tough Mudder proclaimed, experience is the new branding. In a social connected world where "unique" is getting harder to find we are willing to pay people to spray water in our face and shock us as we go for a run. The more we KNOW the more we want heroes and the harder they are to find. Read Joseph Campbell's book A Hero With A Thousand Faces to realize our desire for the universal hero is true through time and across cultures. Everyone does something that saves the world in some way. Every company and brand, no matter how small or new, is connected to a larger community and truth. This slideshare, now with more than 8,000 views, states a simple "new marketing" truth - the more articulate you are about how what you do saves the world the more connections you can make. Connections, those magical Likes, Links and LOVE provide confirmation. THEY confirm what you think. If you think you are saving the world because you do X and brand advocates think it is because you do Y then learn to speak about Y. I'm not saying you should DROP your values, philosophy or beliefs to cater to a sentient mob. I am saying that, as communicators, we must learn to align our walking and talking with its social confirmation. Days we any company could create a market by sheer forces of expenditures are long gone. The good news about social media is every brand, company and idea must be humble enough to gain acceptance. Perhaps, this need for confirmation will eventually create more not less SAMENESS. Our connections are so nascent now it is hard to understand scope or direction. One thing is beyond clear - to the degree your marketing researchers beyond itself AND achieves confirmation of that research you will win. Sounds like saving the world is a CSF (Critical Success Factor :).
Betabrand sells clothing with a quirky, California feel. The company has managed to turn a relatively small product line into an internet sensation by offering strangely appealing oddities (e.g., Disco Pants) and by encouraging customers to become brand storytellers by sharing photos and videos of their lives.
Great scoop by BY and @MarketingHits.
We all know the semantic web is coming, but what the heck is a "semantic web". The short course is machines understanding laguage in all its idiom and human vulnerabilities.
If "machines capable of understanding language" sounds a little Terminator 2 or confusing read this excellent primer from XML.com. BTW, if you are thinking the semantic web changes everything from how we design and develop websites to how we think about information architexture and content marketer you are CORRECT.
If you have thoughts on what all of that means to how we did the ditches we need to actually create Internet marketing please share your thoughts, ideas and comments :). M