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Scooped by Martin (Marty) Smith
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Funny Marty Story Ending In Admiration, Respect & Kudos for @FedEx

Funny Marty Story Ending In Admiration, Respect & Kudos for @FedEx | Marketing Revolution | Scoop.it


After speaking at the Digital Marketing For Business Conference in Raleigh today, a place where I heard a few "funny Marty stories, I created ANOTHER funny Marty story. Funny NOW, not so funny when I was half way to the beach before my FedEx meeting today.

Read the Funny story and learn why FedEx is one BIG TRUSTED brand that really GETS #socialmediamarketing and #contentmarketing. Also why I have HUGE respect for FedEx drivers after almost racking up a huge body count in the car for a mere 2 hours (they drive on those Route 70s and 54s all day long = #respect).

https://plus.google.com/102639884404823294558/posts/aM9jr2KatK1


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Want To Escape From Google? Diversify Your Internet Marketing - Curatti

Want To Escape From Google? Diversify Your Internet Marketing - Curatti | Marketing Revolution | Scoop.it

Overweight Google SEO? You need to diversify. Google organic search is losing power as mobile, social and community create important new marketing channels.

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The Domain Name Game: How To Play The Domain Name Game [Infogrpahic]

The Domain Name Game: How To Play The Domain Name Game [Infogrpahic] | Marketing Revolution | Scoop.it

We've been struggling with our name. CrowdFunde is a better description of where we started than where we are now. We've been buying so many domain names thought I would share some tricks to helping find a great name:

1. URL is ALL.
Intellectual property [IP] is over. No secrets anymore. Your best IP is a sizable online community.

2. Buy the .com, net and .org of any name you will build on. Buying other domains helps prevent others from stealing your traffic and then selling their steal of your traffic back to you (been there, done that and never want to do it again).  

3. Buy the nameSUCKS.com, .net, .org and, depending on your budget, all other relevant versions. This buy cuts off people from getting mad at you and sharing content that may live for ever.

4. Don't POINT your non-used domains at your "crown jewel" domain as that was a common spam tactic and Google may punish. Point to one of the non-used URL so if it gets banned or penalized you don't risk the crown jewels.

5. You have 2 basic URL name branches:

* Appy - like names. 
* Asynchronous combinations.

If you go asynch realize you are fighting a rising tide. Bots are beginning to inherit the earth. As bots get better identifying "ownable space it goes fast. So if you see a URL you like jump on  it.

Appy names use endings like y, ify, ology. namexify, namexology,.

Until about a year ago you could still find some substantial names. When in doubt pay the rent and own the name. Bots are taking over so creating names based on synchronous relationships between action verbs (snapchat, foursquare).

When you run two words together make sure they are distinct - two ///words and not one long way or read as one long one. The second option is to create asynchronous relationships such as     

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malek's curator insight, May 3, 12:57 PM

Your domain name should be catchy, memorable and easily communicate something about your business. Here comes the trouble,  so many top-level domains (TLDs) are already taken, it's no easy job..

Nancy Barnett's curator insight, May 5, 10:19 AM

Getting a great domain name is getting harder and harder.  Here are some goo tips.

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Web Design = Game Design: Game UI Wireframes & Paper Prototypes

Web Design, Game Design
Game and web design are rushing at each other like speeding trains. This Slideshare from David Farrell only adds to that belief. As our websites become more dynamic, controlled by math in response to behaviors and business rules, we will want to STEAL things like the flow diagrams from this excellent "lecture" on Game Interface and Prototyping.

Paper prototyping sounds like Minimal Viable Product too. Your website is easier to move than the mountain of code needed to create a game. We need to transform our thinking to be more FRAMEWORKS and contingency based.

The difference between a game's contingencies is each one has to be thought out all the way to the end of the branch. With websites we can leave some room for customer expression. Once User Generated Content happens we can curate it back to our community so everyone is singing off the same sheet of music.

Fascinating deck (stay with it as the first read can be confusing for IMers) that looks to the future when websites are games and games are everywhere.

Ref: see Scoop I just posted about if mobile games get any hotter they melt the world: http://sco.lt/7R9cRd

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Do Good Brands: 20 most iconic brands & why they work | Creative Bloq

Do Good Brands: 20 most iconic brands & why they work | Creative Bloq | Marketing Revolution | Scoop.it
We count down the 20 brands that have made the most impact on the world, and speak to leading design and branding experts to find out why they work so well.

Via k3hamilton
Martin (Marty) Smith's insight:

Love these top "Do Good" brands.

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Carlota Colom's curator insight, April 9, 9:47 AM

Ens diu el perquè dels colors i la forma dels logotips de marques molt conegudes. 

malek's curator insight, April 28, 7:03 AM

Iconic brands are instantly recognizable, Coke is on top. The "Do Goods" and the "Greens" are rumbling.

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New SEO: Why Online Community Is A Game - CrowdFunde

New SEO: Why Online Community Is A Game - CrowdFunde | Marketing Revolution | Scoop.it
You are playing a game. Once more than one person is involved games have begun. Online communities must disrupt and gamify to win.
Martin (Marty) Smith's insight:

Building online community is HARD. This post shares the 4th "Pillar" of online community - Gamificaiton. The New SEO: 3 Pillars of Online Community share the other 3:
http://www.crowdfunde.com/seo/3-pillars-community/ 

and this post is linked to gamificaiton as the 4th Pillar here
http://www.crowdfunde.com/seo/3-pillars-community/  

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How-To: Early-Stage Startup Marketing

How-To: Early-Stage Startup Marketing | Marketing Revolution | Scoop.it
We at Everhour share startup marketing tips and tricks together with the first-hand experience on different promotion tactics.
Martin (Marty) Smith's insight:

Good tips here that apply to any Internet marketing.

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Game On: Mobile Web Declines as Mobile and Social Media Slow Yr over Yr Search Growth

Game On: Mobile Web Declines as Mobile and Social Media Slow Yr over Yr Search Growth | Marketing Revolution | Scoop.it

3 Amazing Sign of the Times Facts
This post shows app growth cutting use of the "mobile web" or access of the web from mobile devices.

Apps cutting down use of the mobile web.

Smartphones & Organic Searches
I created a chart here
https://plus.google.com/102639884404823294558/posts/i8GsS6piTdz
that shows the impact of smartphone adoption on organic Google searches - organic searches are slowing.

Mobile 1/3 of All Organic Searches
Finally this Scoop http://sco.lt/8yX2rB shows mobile searches now 1/3 of all organic searches.

SO, mobile searches are increasing even as smartphones and apps are reducing organic searches. Why would mobile, smartphones, apps and social media reduce organic search volume?

* Apps = search less.
* Mobile is more social and so search less.
* Mobile is a "game console" where we "play" apps and connect so search less.

* Appification of the world continues.

* Apps are games so gamification of the world continues.

Doubt we are in the middle of a REVOLUTION?


Via Jesús Hernández
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This Is Your Brain On Content Curation - @CrowdFunde

This Is Your Brain On Content Curation - @CrowdFunde | Marketing Revolution | Scoop.it

Remember those great, “This Is Your Brain on Drugs,” commercials? New neuroscience research shows benefits of your brain on content curation may be equally startling: I think there are some promising avenues of discovery in the work of Gary Marcus that could one day help address how we learn. Gary Marcus describes deep learning this …

What About You?
Are you seeing conversations and social media becoming increasingly important to your marketing? Share your experiences, fears, concerns, comments here, on CrowdFunde's blog or social media (linked on the post).

Thanks, Mary, Phil & Team at CrowdFUnde

http://www.crowdfunde.com/magical-thinking/your-brain-on-content-curation/  

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Tysa Fennern's curator insight, April 22, 8:21 PM

With all the content curation tools, using Scoop.it seems appropriate to share this article!

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Commere + Content Revolution: Why CrowdFunde Is Hiring Content Curators & You Should Too - Curatti

Commere + Content Revolution: Why CrowdFunde Is Hiring Content Curators & You Should Too - Curatti | Marketing Revolution | Scoop.it

CrowdFunde is hiring great content curators. Curators form the pillars of every successful online community & community wins customer hearts and minds.

Content Curators may be the most important and least understood skill set on the planet. Critical to content creation content curation helps test a wide range of ideas, content combinations and personas. You can test more faster in content curation than creation.

This post explains why our Durham, NC based sartup CrowdFunde is hiring great content curators and why you should too.

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Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti

Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti | Marketing Revolution | Scoop.it

Customers are loyal to the web. Many traditional brands including car makers & dealers are having their karma leveled. Will car people ever get it? 


5 Ways SoLoMo Disrupts Loyalty
* Changing Times.

* Shifting Buyer Perceptions.

* Tech Trends.

* Winning Hearts & Minds.

* Giving Things Away FREE to mine gold of loyalty & data.

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5 New Money Rules: Making Money In A Thank You Economy - Curatti

5 New Money Rules: Making Money In A Thank You Economy - Curatti | Marketing Revolution | Scoop.it
Making money in our new Thank You economy can be tricky. This post shares 5 New Money Rules to help you say Thank You for the Return On Investment.


5 New Rules

* Partner As You Build.
* Create and Sell Training.
* Crowdfund.
* Sell Sponsorships & Advertising.
* Sell Anything of Value & You Have More Value Than You Know.

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malek's curator insight, March 25, 11:49 AM
New Money Rule 5: “Sell” Anything of Value

effective immediately

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How to Use AIDA Principles to Revitalize Your Content

How to Use AIDA Principles to Revitalize Your Content | Marketing Revolution | Scoop.it

Traditional marketing — advertising in particular — isn’t dead. If nothing, it still lives up to be a great teacher for all things marketing. 


Even the modern email marketing campaigns, landing pages, banners, and all other advertisement forms still follow the AIDA model – one way or the other. Your content should follow suit. If you are not developing your content for a purpose, you aren’t doing it right.


Read more: http://socialmediatoday.com/dave-ken/2228131/how-use-aida-principles-revitalize-your-content


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John van den Brink's curator insight, March 20, 11:43 AM

Great article about the AIDA Principles and how the modern marketing campains still follow this model

Heather Koroll's curator insight, March 21, 5:35 PM

add your insight...

 

 
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"Asynchronous Thinking " - A Haiku Deck by Martin Smith

"Asynchronous Thinking " - A Haiku Deck by Martin Smith | Marketing Revolution | Scoop.it

Created with Haiku Deck, free presentation software that’s simple, beautiful, and fun.

Martin (Marty) Smith's insight:

No Money to be made thinking like everyone else these days.

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Is Your Content Marketing So Good It's Binge-able? via @HaikuDeck

Is Your Content Marketing So Good It's Binge-able? via @HaikuDeck | Marketing Revolution | Scoop.it
Netflix data shows "binge watching" is up. How do we create content marketing to encourage a binge?
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Red Bull's Branding Lessons Redux: We Are All Media Companies Now - Curatti

Red Bull's Branding Lessons Redux: We Are All Media Companies Now - Curatti | Marketing Revolution | Scoop.it

We Are All Media Companies Now
Working on how to create community with our new tool (http://www.crowdfunde.com) has me realizing sometimes you write things that don't SUCK and whose meaning becomes more clear as we move forward in time. 

Red Bull's Branding Lessons: We Are All Media Companies Now is reading that way. Evergreen content? Not quite yet. We need to think and write some more, but glad to see shares continue to increase as that means we've touch a nerve.

Social shares increasing over time also means as new people come in they find the piece valuable and that is an indication the content's sell by date is still off in the future. I'm thinking on a Red Bull II. If you have suggestions for similar GET IT social or content marketing companies please share in comments or email to martin(at)crowdfunde.com.

Much appreciated and glad to provide attributions and links back once Red Bull Redux is written. Red Bull On. Marty  

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Ouch! 3 Ways To Avoid the Coming Community Shock - Curatti

Ouch! 3 Ways To Avoid the Coming Community Shock - Curatti | Marketing Revolution | Scoop.it

Community shock is what comes after March Schaefer's content shock. This post shares 3 quick tips for winning the coming race to create online community:

* Social - embracing social media marketing.

* Mobile - operating mobile first and crating responsive websites.

* Gamification - using the 4th pillar of building online community to attain the scale and return every Internet marketer needs.

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malek's curator insight, April 29, 3:48 AM

Intriguing, mix economy with content and you'll be playing a new game. @Martin (Marty) Smith is outlining how to survive the new order.

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Ideal Length for Online Content [charts & graphs]

Ideal Length for Online Content [charts & graphs] | Marketing Revolution | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
Martin (Marty) Smith's insight:

Helpful guidelines here. Interesting to see longer Tweets win.

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Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde

Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde | Marketing Revolution | Scoop.it

“There it is,” I said to myself but aloud. As everyone at Triangle Startup Factory turned to look at me I waved them off. How was I going to explain that the 3 word mnemonic we’d been looking for was there sitting there in front of me. Truth be told I tripped over it:

* Story.

* Authority.

* User Generated Content (UGC).

This startup journey is a strange one. Equal parts hard work and CHANCE we throw dice and see how they roll. What about you? You in?

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Freaky Freaks To Inherit Earth Says Chris Brogan

The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators

~ Chris Brogan (author) More about this product
List Price: $25.00
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You Save: $6.37 (25%)

my coThe Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators [Chris Brogan] on Amazon.com. *FREE* shipping on qualifying offers. Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe

Martin (Marty) Smith's insight:

It's official. I'm a Freaky Freak having just purchased my copy of Chris' latest book. M 

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Playing Serious Games With Author Phaedra Boinodiris at Triangle Startup Factory - Curatti

Playing Serious Games With Author Phaedra Boinodiris at Triangle Startup Factory - Curatti | Marketing Revolution | Scoop.it
"Gamification is as important as social media, Serious Games For Business author Phaedra Boinodiris said at Triangle Startup factory today. Indeed!
Martin (Marty) Smith's insight:

Had a great talk with Phaedra Boinodiris today at Triangle Startup Factory. My favorite line was how gamification is every bit as important as social media. Agree!

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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | Marketing Revolution | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - www.socialmediaslant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Congratulations to Scoop.it on reaching 1M users. I wrote this post about my favorite 20 Scoopers a few months ago. It seems to be having a  REDUX moment today as Scoop.it reaches a major milestone. There are several people such as @Therese Torris@Beth Kanter and others I would add now (such is the danger of making a list like this). But you can't go wrong following any of these great, kind, smart, creative and generous content curators on Scoop.it. Marty

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malek's curator insight, June 24, 8:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 12:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 3:21 PM

Possible Inspiring readings for Summer Vacation...

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Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde

Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde | Marketing Revolution | Scoop.it

Social signals go way beyond Facebook likes. Listen as Mark traphagen explains the meta behind social signals and why you need to be aware of them. Exclusive @CrowdFunde Interview.

This post set a new Daily Views record on CrowdFunde Blog! 

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Marc Kneepkens's curator insight, April 5, 5:05 AM

Don't we all need more of that? After getting everything lined up, is there still time for social interaction?

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Content Curation Tools: The Ultimate List - Meg Sutton via Curata Blog

Content Curation Tools: The Ultimate List - Meg Sutton via Curata Blog | Marketing Revolution | Scoop.it

Great list here, but "ultimate" not even close (lol). A few of my favorite content curation tools NOT mentioned include:

* Google Plus (duh, G+ is a great tool never included in these lists).
* BuzzSumo (tells me what's trending).
* WordPress is another often overlooked curation tool. Wordpress is really thousands of tools thanks to plugins.
* Guess obvious tools like YouTube, Vimeo and Twitter they left off due to how obvious they are.
* Also surprised they don't extend to inbound marketing tools like Marketo, Eloqua and Pardot.
* On the same vein I would include leading CRMs like SalesForce.
* Testing tools like Optimizely are missing too.

Guess the question is where do you draw the line between content sourcing, sharing and blogging. I tend to mashup all of those things and that means "ultimate" would look more like that huge Brian Solis graphic and I suspect that is what this post was trying to avoid.

About half the apps on this list are new to me, so will have fun exploring...again.

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Pawan Deshpande's comment, March 30, 7:52 AM
Thanks for posting this. Pawan from Curata here.<br><br>All the tools you mentioned such as video sharing platforms, A/B testing software, social media channels, etc... fall outside the scope of curation tools. <br><br>It sounds like you are looking for a map of content marketing tools, as opposed to our map of content curation tools. For our content marketing tools map, see here: http://www.curata.com/blog/content-marketing-tools-ultimate-list/
Beatriz Recio's comment, March 30, 8:08 AM
Welcome, Pawan. It´s a good list, very useful. Thank you!
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The Story Of Being Great Business Storyteller | Infographic List

The Story Of Being Great Business Storyteller | Infographic List | Marketing Revolution | Scoop.it

Step by step storytelling instructions.


Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Jack Varnell
Martin (Marty) Smith's insight:

I like this presentation as it seems more engaging, but it bears little relation to crafting stories in a business setting. I hear several problems over and over including:

* What we do is boring, no one will care.
* We don't have writers or storytellers on staff.
* We are too busy doing our jobs making widgets.
* No one does this in our space.

Excuses go on from there. Stories are how we learn best. Why then do we resist telling stories in a business setting. Do we really need to make things boring and uninteresting in order to make them "fit" in a business setting?

These "objections" are FALSE because:

* Everything is exciting when you explain it in story form.
* You may not have writers but you have storytellers. FIND THEM, grab a video camera or a phone with a video camera create a video diary.
* Your biggest job, no matter who you are, is to win hearts and minds, Stories, storytelling and online engagement is your job whether you realize it or not.
* No one is doing this in your space YET.

Great Scoop by Jack. Marty

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