Marketing Revolution
Follow
Find tag "web"
17.9K views | +2 today
Marketing Revolution
Moving Toward A New Marketing.
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti

Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti | Marketing Revolution | Scoop.it

Invisible SEO Giant
New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.

Here are 5 Reasons Its So Hard To "See" the New Seo
* Google Floating Filter Bubbles.
* Social Media's Disappearing Act.
* Friends of Friends Marketing.
* Multi-Channel Online Marketing.

* Web Like "Fabric" of Space/Time.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Crowdfunding Million Dollar Water Balloons @Curagami & @MajesticSEO

Crowdfunding Million Dollar Water Balloons @Curagami & @MajesticSEO | Marketing Revolution | Scoop.it

Bunch O Balloons Featured on TODAY Show This morning!

Bunch O Balloons, an easy to use time saving water balloon invention, may make $1M on Kickstsarter thanks to great crowdfunding marketing and the new SEO. Team Curagami is in Charlotte at the Search Exchange Conference.

This Curatti post combines a fascinating new tool set capable of making "Editors of Chaos" come true and the story of how a crowdfunding project goes "mega-viral".





Martin (Marty) Smith's insight:

add your insight...





more...
malek's curator insight, July 31, 2014 11:39 AM

Curagami helps form the “Ambassador Layer” every website and brand needs these days. Ambassadors, people who’ve “bought in” to a brand’s mission and want to help, need to be given contextually appropriate “jobs”.

Martin (Marty) Smith's curator insight, August 1, 2014 5:08 PM

add your insight...

M. Philip Oliver's curator insight, August 1, 2014 5:18 PM

Thanks much to Justin Jones

Scooped by Martin (Marty) Smith
Scoop.it!

The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video

The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video | Marketing Revolution | Scoop.it
If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.

Martin (Marty) Smith's insight:

add your insight...

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Red Bull, Media Companies & Curagami Scores via Curatti

Red Bull, Media Companies & Curagami Scores via Curatti | Marketing Revolution | Scoop.it
Red Bull's Branding Lessons taught us we are all media companies now. Curagami scores help content marketers understand how to attack a monster.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Is Your Website Creating Information Parity or Disparity

Is Your Website Creating Information Parity or Disparity | Marketing Revolution | Scoop.it

Conversion Go Up When

Visitors arriving on your website have expectations and not all visitors are equal. Some may be "new" to your content. Others may be learning your content and a small group may be as expert about your site's content as you.



Feed "newbie" content to experts is a sure way to frustrate two people - the expert and the new to your content person who didn't get the content they needed. This post is about MAPPING your content to your visitors needs and expectations.



Why map? Meeting and exceeding your visitors' expectations builds trust and community. Conversions don't happen without TRUST and COMMUNITY.


more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Is Your Website A Tease? It Should Be, Learn Why via @Curagami

Is Your Website A Tease? It Should Be, Learn Why via @Curagami | Marketing Revolution | Scoop.it
Is your website a tease? It should be since teasing, promising and delivering is how trust forms. Right after trust is community. How to become a web tease.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Tactical Internet Marketing Is Dead Man Walking

Tactical Internet Marketing Is Dead Man Walking | Marketing Revolution | Scoop.it
Startups Pitch Day is TODAY for Curagami & 3 Others - Why Tactical IM Can't Scale & What's Next and Better
+Phil Buckley and I will be pitching our… - Martin W. Smith - Google+
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Web Design = Game Design: Game UI Wireframes & Paper Prototypes

Web Design, Game Design
Game and web design are rushing at each other like speeding trains. This Slideshare from David Farrell only adds to that belief. As our websites become more dynamic, controlled by math in response to behaviors and business rules, we will want to STEAL things like the flow diagrams from this excellent "lecture" on Game Interface and Prototyping.

Paper prototyping sounds like Minimal Viable Product too. Your website is easier to move than the mountain of code needed to create a game. We need to transform our thinking to be more FRAMEWORKS and contingency based.

The difference between a game's contingencies is each one has to be thought out all the way to the end of the branch. With websites we can leave some room for customer expression. Once User Generated Content happens we can curate it back to our community so everyone is singing off the same sheet of music.

Fascinating deck (stay with it as the first read can be confusing for IMers) that looks to the future when websites are games and games are everywhere.

Ref: see Scoop I just posted about if mobile games get any hotter they melt the world: http://sco.lt/7R9cRd

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

New SEO: Why Online Community Is A Game - CrowdFunde

New SEO: Why Online Community Is A Game - CrowdFunde | Marketing Revolution | Scoop.it
You are playing a game. Once more than one person is involved games have begun. Online communities must disrupt and gamify to win.
Martin (Marty) Smith's insight:

Building online community is HARD. This post shares the 4th "Pillar" of online community - Gamificaiton. The New SEO: 3 Pillars of Online Community share the other 3:
http://www.crowdfunde.com/seo/3-pillars-community/ 

and this post is linked to gamificaiton as the 4th Pillar here
http://www.crowdfunde.com/seo/3-pillars-community/  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Freaky Freaks To Inherit Earth Says Chris Brogan

The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators

~ Chris Brogan (author) More about this product
List Price: $25.00
Price: $18.63
You Save: $6.37 (25%)

my coThe Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators [Chris Brogan] on Amazon.com. *FREE* shipping on qualifying offers. Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe

Martin (Marty) Smith's insight:

It's official. I'm a Freaky Freak having just purchased my copy of Chris' latest book. M 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

This Is Your Brain On Content Curation - @CrowdFunde

This Is Your Brain On Content Curation - @CrowdFunde | Marketing Revolution | Scoop.it

Remember those great, “This Is Your Brain on Drugs,” commercials? New neuroscience research shows benefits of your brain on content curation may be equally startling: I think there are some promising avenues of discovery in the work of Gary Marcus that could one day help address how we learn. Gary Marcus describes deep learning this …

What About You?
Are you seeing conversations and social media becoming increasingly important to your marketing? Share your experiences, fears, concerns, comments here, on CrowdFunde's blog or social media (linked on the post).

Thanks, Mary, Phil & Team at CrowdFUnde

http://www.crowdfunde.com/magical-thinking/your-brain-on-content-curation/  

more...
Tysa Fennern's curator insight, April 22, 2014 11:21 PM

With all the content curation tools, using Scoop.it seems appropriate to share this article!

Scooped by Martin (Marty) Smith
Scoop.it!

Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde

Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde | Marketing Revolution | Scoop.it

Social signals go way beyond Facebook likes. Listen as Mark traphagen explains the meta behind social signals and why you need to be aware of them. Exclusive @CrowdFunde Interview.

This post set a new Daily Views record on CrowdFunde Blog! 

more...
Marc Kneepkens's curator insight, April 5, 2014 8:05 AM

Don't we all need more of that? After getting everything lined up, is there still time for social interaction?

Scooped by Martin (Marty) Smith
Scoop.it!

Mint Social Currency: 3 Insider Tips - Curatti

Mint Social Currency: 3 Insider Tips - Curatti | Marketing Revolution | Scoop.it

Why Contagious? You could read Jonah Berger’s Contagious: Why Things Catch On as an update to Malcolm Gladwell’s The Tipping Point: How Little Things Can Make A Big Difference, but I wouldn’t (lol). 

Berger’s assertion that Gladwell is mostly wrong seems moot. The Tipping Point is philosophy. Berger’s book is ditch digging psychology based on his empirical research at Wharton.

Berger shares 3 key ideas to create viral marketing:

  • Find or Create Inner Remarkability.
  • Leverage Game Mechanics.
  • Make People Feel Like Insiders.


This Curatti.com post shares my favorite examples for each of Berger's Contagious traits including Red Bull for "Inner Remarkability", Scoop.it for leveraging game mechanics and Rue La La for making people feel like insiders.

more...
Brian Yanish - MarketingHits.com's curator insight, March 4, 2014 12:14 AM

Great post @Martin (Marty) Smith a must read for all marketers!

Suggested by Lorie Lewis
Scoop.it!

Winning or Losing So Far This Year? A B2B Marketing Evaluation

Winning or Losing So Far This Year? A B2B Marketing Evaluation | Marketing Revolution | Scoop.it
It’s always not too late to reevaluate the efforts made by your marketing team, especially when it comes to establishing and maintaining the business reputation.
Martin (Marty) Smith's insight:

Holidays happen NOW for most B2C businesses. This post is about doing a B2B checkin, but great tactics to steal and use B2C too.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Social media marketing is dead - Triangle Business Journal

Social media marketing is dead - Triangle Business Journal | Marketing Revolution | Scoop.it
In today’s millennial-inspired economy, social media marketing is dead. I didn’t say social media is dead — just the idea that social media marketing is the most effective approach to win over millennials. Here's how you should react.

Martin (Marty) Smith's insight:

At our Startup Factory funded startup Cuagami we agree. In fact we believe all tactical online marketing is dead or dying. What's next? Community, Friends-of-Friends Marketing & Content Curation.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

6 Reasons Content Curation Is Your Elephant - via @Curagami

6 Reasons Content Curation Is Your Elephant - via @Curagami | Marketing Revolution | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Stop Solipsistic Marketing II - 10 Tips on Two Blogs (Curatti & Curagami)

Stop Solipsistic Marketing II - 10 Tips on Two Blogs (Curatti & Curagami) | Marketing Revolution | Scoop.it
Is you digital marketing talking to itself about itself? Here are 10 Tips so your online marketing wins hearts, minds and loyalty. On Curagami & Curatti.
Martin (Marty) Smith's insight:

Tips on Curagami
http://www.curagami.com/featured/stop-solipsistic-marketing-10-tips/
1. Follow more followers.
2. Value & Curate User Generated Content ( #ugc ).
3. Find Your 1% Contributors & Give Them JOBS.
4. Follow & Brand Customers (like Red Bull Branding Lessons http://curatti.com/red-bulls-branding-lesson-media-companies-now/ )
5. Gamify UGC.

Tips 6 -10 are on Curatti
http://curatti.com/stop-solipsistic-marketing-ii-10-tips/

6. Build Community.
7. Curate 90%, Create 10%.
8. Create An Ask.
9. Use new #marketingchannels like #crowdfunding .
10. Use #newmarketing tools such as +Curagami, +Listly, +Haiku Deck, +Scoop.it  & +Paper.li.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help

Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help | Marketing Revolution | Scoop.it

The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.

Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.

The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...

Read the Curagami Story and worry less :). M

more...
Brian Yanish - MarketingHits.com's curator insight, June 20, 2014 11:53 PM

You gotta read this, Marty's done it again!!!

Scooped by Martin (Marty) Smith
Scoop.it!

5 #stealthis Content Marketing Ideas From Amazon via Curatti

5 #stealthis Content Marketing Ideas From Amazon via Curatti | Marketing Revolution | Scoop.it
Streaming Downton Abbey via Roku and Amazon Prime this weekend struck a nerve. As the web continues to destroy middlemen and gatekeepers concepts like “CBS” and “Time Warner Cable” are in play. Watching Amazon move from webpage arbitrage to web services platform to streaming video seller got me thinking about tips every content marketer should steal …
Martin (Marty) Smith's insight:

Fun post to write after binging Downton Abbey all weekend (lol). Got me to thinking what happens when the web becomes the TV station and cable network. Amazon is set up nicely to rule the world. 

Well before that happens here are 5 ideas any content marketer should steal TODAY.  

  • Create original content.
  • Crowdsource your content.
  • Infinite Inventory Becomes Buzzing Inventory.
  • Be agnostic about content source.
  • Vertically integrate merchandising.
Steal away and share any other ideas you've stolen from Amazon.

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Red Bull's Branding Lessons Redux: We Are All Media Companies Now - Curatti

Red Bull's Branding Lessons Redux: We Are All Media Companies Now - Curatti | Marketing Revolution | Scoop.it

We Are All Media Companies Now
Working on how to create community with our new tool (http://www.crowdfunde.com) has me realizing sometimes you write things that don't SUCK and whose meaning becomes more clear as we move forward in time. 

Red Bull's Branding Lessons: We Are All Media Companies Now is reading that way. Evergreen content? Not quite yet. We need to think and write some more, but glad to see shares continue to increase as that means we've touch a nerve.

Social shares increasing over time also means as new people come in they find the piece valuable and that is an indication the content's sell by date is still off in the future. I'm thinking on a Red Bull II. If you have suggestions for similar GET IT social or content marketing companies please share in comments or email to martin(at)crowdfunde.com.

Much appreciated and glad to provide attributions and links back once Red Bull Redux is written. Red Bull On. Marty  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Ideal Length for Online Content [charts & graphs]

Ideal Length for Online Content [charts & graphs] | Marketing Revolution | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
Martin (Marty) Smith's insight:

Helpful guidelines here. Interesting to see longer Tweets win.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde

Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde | Marketing Revolution | Scoop.it

“There it is,” I said to myself but aloud. As everyone at Triangle Startup Factory turned to look at me I waved them off. How was I going to explain that the 3 word mnemonic we’d been looking for was there sitting there in front of me. Truth be told I tripped over it:

* Story.

* Authority.

* User Generated Content (UGC).

This startup journey is a strange one. Equal parts hard work and CHANCE we throw dice and see how they roll. What about you? You in?

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Playing Serious Games With Author Phaedra Boinodiris at Triangle Startup Factory - Curatti

Playing Serious Games With Author Phaedra Boinodiris at Triangle Startup Factory - Curatti | Marketing Revolution | Scoop.it
"Gamification is as important as social media, Serious Games For Business author Phaedra Boinodiris said at Triangle Startup factory today. Indeed!
Martin (Marty) Smith's insight:

Had a great talk with Phaedra Boinodiris today at Triangle Startup Factory. My favorite line was how gamification is every bit as important as social media. Agree!

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Commere + Content Revolution: Why CrowdFunde Is Hiring Content Curators & You Should Too - Curatti

Commere + Content Revolution: Why CrowdFunde Is Hiring Content Curators & You Should Too - Curatti | Marketing Revolution | Scoop.it

CrowdFunde is hiring great content curators. Curators form the pillars of every successful online community & community wins customer hearts and minds.

Content Curators may be the most important and least understood skill set on the planet. Critical to content creation content curation helps test a wide range of ideas, content combinations and personas. You can test more faster in content curation than creation.

This post explains why our Durham, NC based sartup CrowdFunde is hiring great content curators and why you should too.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Content Curation Tools: The Ultimate List - Meg Sutton via Curata Blog

Content Curation Tools: The Ultimate List - Meg Sutton via Curata Blog | Marketing Revolution | Scoop.it

Great list here, but "ultimate" not even close (lol). A few of my favorite content curation tools NOT mentioned include:

* Google Plus (duh, G+ is a great tool never included in these lists).
* BuzzSumo (tells me what's trending).
* WordPress is another often overlooked curation tool. Wordpress is really thousands of tools thanks to plugins.
* Guess obvious tools like YouTube, Vimeo and Twitter they left off due to how obvious they are.
* Also surprised they don't extend to inbound marketing tools like Marketo, Eloqua and Pardot.
* On the same vein I would include leading CRMs like SalesForce.
* Testing tools like Optimizely are missing too.

Guess the question is where do you draw the line between content sourcing, sharing and blogging. I tend to mashup all of those things and that means "ultimate" would look more like that huge Brian Solis graphic and I suspect that is what this post was trying to avoid.

About half the apps on this list are new to me, so will have fun exploring...again.

more...
Pawan Deshpande's comment, March 30, 2014 10:52 AM
Thanks for posting this. Pawan from Curata here.<br><br>All the tools you mentioned such as video sharing platforms, A/B testing software, social media channels, etc... fall outside the scope of curation tools. <br><br>It sounds like you are looking for a map of content marketing tools, as opposed to our map of content curation tools. For our content marketing tools map, see here: http://www.curata.com/blog/content-marketing-tools-ultimate-list/
Beatriz Recio's comment, March 30, 2014 11:08 AM
Welcome, Pawan. It´s a good list, very useful. Thank you!