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Scooped by Martin (Marty) Smith
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Social Media Anxiety...Get Over It

Social Media Anxiety...Get Over It | Marketing Revolution | Scoop.it

Social Media Anxiety
Got to love social media. First social media has to prove it matters and isn't just a game then people worry about "doing it wrong". Yes there are "wrong" ways to create social media content...remember when we all started sharing exactly what was happening in the moment? Don't do that anymore.

Next we had the quote stage and now we seem to be getting the idea of how to surf social media. Some still have anxiety about jumping in or doing the wrong thing. 

The half-life a tweet is hours. Remember you are in an ocean of content, so surf don't try to hold, compress or rule it. Here is another anti-anxiety pill for SMM. Look around, I've yet to follow or RT someone so brilliant I shouldn't be allowed in the same social space (lol). Yes they are out there, but I may never find them :).  

Social media is the great level. What you can SEE and FEEL fast is we all have the same obsessions, fears, strengths, weaknesses, doubts and frustrations. Social shows our humanity in all its glory and aspirations.  

 
Here is the other issue. If you are an Internet marketer, and who isn't these days, then social media anxiety can HURT. Don't let your "Sistine Chapel" perfectionism stop you from making social media mud pies. M  

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malek's curator insight, November 13, 2013 6:47 PM

The DSM 5 (the cookbook of psychiatry) recently introduced the Internet Attention Deficit Disorder. Will they add Social media Anxiety Disorder? 

Sedra T.'s curator insight, November 18, 2013 12:11 AM

Townsdeal, social media is not just a game.

Lori Wilk's curator insight, November 23, 2013 5:13 PM

This article gives some recommendations about how to handle social media. I say, "participate." #socialmedia. Experience new platforms.Connect, Learn, and Grow.

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Why Save The World Marketing Is A CSF (Critical Success Factor)

In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO
Martin (Marty) Smith's insight:

How Do You Save The World?
One of the sneaky social media marketing trends is how so much connection and involvement is changing US. Our desire for THINGS is going down even as our passion for unique experience increases. 

Easy to see why, as the CEO of Tough Mudder proclaimed, experience is the new branding. In a social connected world where "unique" is getting harder to find we are willing to pay people to spray water in our face and shock us as we go for a run. 

The more we KNOW the more we want heroes and the harder they are to find. Read Joseph Campbell's book A Hero With A Thousand Faces to realize our desire for the universal hero is true through time and across cultures. 

Everyone does something that saves the world in some way. Every company and brand, no matter how small or new, is connected to a larger community and truth. This slideshare, now with more than 8,000 views, states a simple "new marketing" truth - the more articulate you are about how what you do saves the world the more connections you can make. 

Connections, those magical Likes, Links and LOVE provide confirmation. THEY confirm what you think. If you think you are saving the world because you do X and brand advocates think it is because you do Y then learn to speak about Y. 

I'm not saying you should DROP your values, philosophy or beliefs to cater to a sentient mob. I am saying that, as communicators, we must learn to align our walking and talking with its social confirmation. 

Days we any company could create a market by sheer forces of expenditures are long gone. The good news about social media is every brand, company and idea must be humble enough to gain acceptance. Perhaps, this need for confirmation will eventually create more not less SAMENESS. 

Our connections are so nascent now it is hard to understand scope or direction. One thing is beyond clear - to the degree your marketing researchers beyond itself AND achieves confirmation of that research you will win. Sounds like saving the world is a CSF (Critical Success Factor :).  

 

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Vision, Purpose & Value Define New Era In Social Media Marketing [@Briansolis & Pivot Team]

Vision, Purpose & Value Define New Era In Social Media Marketing [@Briansolis & Pivot Team] | Marketing Revolution | Scoop.it

If you don't follow Brian Solis you should if only for great lines like this:

"In a connected economy where information becomes a powerful currency, social data will only help you benchmark where you are to help visualize where you could be."

Indeed social provides one of the most valuable and alive benchmarks any marketer could hope for, but social media marketing's giving doesn't end there as the amazing array of charts and graphs generated by  pivot team http://www.pivotcon.com/research_reports/SOS2013.pdf . 

This deck is worth spending some serious time with as it is sure to influence your Internet marketing.  

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Storytelling Is The New SEO - Almost 14,000 Views

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher
Martin (Marty) Smith's insight:

Storytelling is the new SEO is rocking on with a mention in @AmyStark's Slideshare about customer engagement caught by using @Scoopit as an Online Reputation Management tools (http://sco.lt/5rugnB ), 101 downloads and almost 80 Facebook likes.

Now at 14,100 views.

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Suggested by Carla Deter
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QR Codes: Here, There and Everwhere

QR Codes: Here, There and Everwhere | Marketing Revolution | Scoop.it
This post is intended for newbies in the QR Code world; however, some creative ideas can certainly be useful for all.  Please comment and let me know the creative ways you have used your QR Codes t...
Martin (Marty) Smith's insight:

Great suggested from Carla. I too believe QR codes will be everywhere and don't understand them nearly as well as that realization means they need to be understood. 

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Carla Deter's comment, May 30, 2013 7:21 PM
Wow, thanks Giuseppe. I'm new to Scoop It. Now, that I'm seeing how it works I realize a most worthy platform was missing in my life. Thanks again!
Carla Deter's comment, June 6, 2013 6:27 PM
Wow, thank all of you for the rescoop. I do appreciate it. Thanks for sharing this scoop! Would you like to connect on Facebook? https://www.facebook.com/sociallyyourvirtualassistantcarla
Esther Coronel De Iberkleid's comment, June 6, 2013 7:29 PM
Great comments Carla!
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BufferApp Gets Better With ReTweet Scheduler

BufferApp Gets Better With ReTweet Scheduler | Marketing Revolution | Scoop.it
One of the most asked features of Buffer is a way to schedule retweets. With today's brand new update you can now schedule retweets from the web and any mobile device:
Martin (Marty) Smith's insight:

Cool Innovation
I stopped using Bufferapp because I didn't feel as immediate to my social networks when I used the app, but I am a department of ONE. If I was managing a team again BufferApp would be invaluabe. Just got more invluable too since it is possible to schedule retweets now.  

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Ally Greer's comment, May 16, 2013 1:24 AM
I love using BufferApp to spread out my tweets for the day because I'm usually finding awesome content either late at night or first thing in the morning! It's a cool way to form a base for my social sharing - a few tweets / posts just in case I don't have time to do it throughout the day =)
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STOP the PRESSES: No really, STOP the Presses Here's Why

STOP the PRESSES: No really, STOP the Presses Here's Why | Marketing Revolution | Scoop.it
.The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created.
Martin (Marty) Smith's insight:

Websites Don't Kill Newspapers, Unsatisfied People Do
AGREE with Scoop.it's take here, and would add AROGANCE to the list of things killing newspapers. Newspapers believed their job was to pre-digest the news for us, explain how the world really works to the children. Good luck with that kind of arrogance in the middle of the digital revolution. 

One of the underpinnings of the digital revolution is we are capable of understanding the world thank you very much. Yes, we may make mistakes but the concept of "pre-digestion" is all but dead.  Doesn't mean we don't want to know the NYT take, but it is not my most trusted source for technology news (not by a long shot). 

Once any part of the picture changes the entire picture changes, so Scoop.it is right websites aren't killing newspapers two kinds of people are:

* Newspaper people who still don't LISTEN as well as they TALK.

* People who use real time curation tools such as Scoop.it to form their own opinions.  

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Our Connected Feminine Future: Men vs. Women Use Of Social Networking [Infographic]

Our Connected Feminine Future: Men vs. Women Use Of Social Networking [Infographic] | Marketing Revolution | Scoop.it
Have you ever wondered what the differences are between men and women when it comes to social networking? Well, one thing has been proven, and that is that
Martin (Marty) Smith's insight:

As an Ecommerce Director our sales were dependent on word-of-mouth advertising, the best advertising you can't buy :). Realizing that women were much more likely to generate word-of-mouth we created personas and campaigns designed to begin meme creation among women. 

That last sentence sounds a lot tidier than life actually was since if my team and I could understand how to "meme create" without fail we would all be retired and living next to an ocean with expensive cars in the garage (or broke and The Story of Cancer Trust would be fully funded :). 

The truth is you stumble along and do the best you can to learn faster and faster and do more and more. Our testing revealed differences between men and women in:

* Call To Action triggers.

* Language.

* Importance of reviews.

* Cause marketing.

 

Faith Popcorn famously said people JOIN brands they don't buy them and we saw the truth of her idea in our feminine marketing results. Now there is a study showing what we saw in our numbers. Women are more active on social networks and beginning to express their more networked profiles by buying cool gadgets (territory usually thought of as male). 

The limitations of stereotypes in today's marketing are HUGE. Don't assume anything, but create different strings focused on gender differences and see what your A/B or MVT tests show. Bet you see distinct differences to. 

NOTE: I write this post sitting across from a group of six women who look like they meet regularly and know each other well. For most of my men friends starting a Saturday with a long conversation with six friends is the third circle of Hell (lol).  

 


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Rescooped by Martin (Marty) Smith from MarketingHits
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Why Brands MUST Blog! [Infographic]

Why Brands MUST Blog! [Infographic] | Marketing Revolution | Scoop.it

Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.


Via Jeff Domansky, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.

Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.

Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.

This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).

The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.

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Well Connected Mom's curator insight, October 1, 2013 1:07 PM

People love to hear from people directly, not companies.  Trust can be built up faster for brands through the people, not corporate advertising.

xaltd's curator insight, October 1, 2013 10:40 PM

Nice infographic on blogging for business

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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Marketing Revolution | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?


In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

  • • Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);
  • • Consideration (longer average visit duration, social shares); and
  • • Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss, Alessandro Rea
Martin (Marty) Smith's insight:

Social media requires new Key Performance Indicators because the value of social media marketing goes deeper than a single Stimulus -Response monkey on a string conversion. Greatbinfographic to help figure out those new KPIs.

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tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

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SoundCloud Is A COOL Social Net For Sounds [Cool App of the Week]

SoundCloud Is A COOL Social Net For Sounds [Cool App of the Week] | Marketing Revolution | Scoop.it
Explore the largest community of artists, bands, podcasters and creators of music & audio
Martin (Marty) Smith's insight:

SoundCloud Sounds Like MAGIC
I'm in my honeymoon period with my new iPad. You know that first week when you load 100 apps most of which you will never open or use. One new app I encourage people and e-commerce merchants to explore is SoundCloud.

SoundCloud is a sound sample of the world. The app's UI is easy to use and its catalog of User Generated Content (contributed sounds) is big and sure to get bigger.

WHY?

https://soundcloud.com/pwhitty/listening-to-the-wind-through

I just tweeted the sound of wind blowing in tall grass. A few birds squawk and sing, time passes. It sounds like grassy dunes next to a beach, but the beach and the waves are far enough wind and birds dominate.

Impossible to listen to pwhitty's magical 10 minute recording and feel anything other than more relaxed than when you started. Sounds are such a powerful artistic medium unused in contemporary e-commerce.

SoundCloud will fix that since its possible to curate sound in the same way we curate images or video. Sample, edit, tag and mix to tell a more complete story, set a mood or help illustrate our words and images.

What is the power of a few sample of pwwhitty's magical ten minutes of wind and birds moving tall grass? Think a 3x or 4x increase in conversion not to mention a whole new dimension to User Generated Content (UGC) for contests and games.

Ask your visitors what SEO sounds like or provide a prize for the best summer vacation sounds and let UGC do it's #SEO and content marketing magic.

Kudos SoundCloud for hearing what only you heard and for creating such an elegant and seductive tool.

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8 Steps To Effective Content For Social Media [Slides] - B2B Marketing Insider

8 Steps To Effective Content For Social Media [Slides] - B2B Marketing Insider | Marketing Revolution | Scoop.it
Are you struggling with what to share on your social networks? Here are 8 simple steps to creating effective content for social media.


8 Steps To Effective Content For Social Media

  1. Listen first
  2. Stop creating crap
  3. Engage your audience
  4. Find your voice
  5. Be helpful
  6. Find your Rhythm: (the 4-1-1 rule of social sharing)
  7. Reject excuses for not using any social channels
  8. Be entertaining, if you can


To Read more and the slides of Michael: click here


By MICHAEL BRENNER


Martin (Marty) Smith's insight:

Love the "listen first" idea. Best ideas come from THEM (the sentient mob). #2 is infinitely more difficult since THEY also determine what is crap. The way to pave with golden bricks is to pave and understand how to mix mortar into gold. That is another way of saying you are going to produce some crap its inevitable (and needed).


The 4-1-1 Rule is for every 1 self promotion piece you should RT one and share 4. Had to look this up and the rule was popularaized by the Content Marketing Institute and Joe Pulizzi (a trusted source0. I agree, find your own 4-1-1 rule, but I like the the emphasis on OPC (Other People's Content).

Solid slides, great post by John (@AtDotComSocial).

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Rescooped by Esther Coronel De Iberkleid from Marketing Revolution
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QR Codes: Here, There and Everwhere

QR Codes: Here, There and Everwhere | Marketing Revolution | Scoop.it
This post is intended for newbies in the QR Code world; however, some creative ideas can certainly be useful for all.  Please comment and let me know the creative ways you have used your QR Codes t...

Via Martin (Marty) Smith
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Carla Deter's comment, May 30, 2013 7:21 PM
Wow, thanks Giuseppe. I'm new to Scoop It. Now, that I'm seeing how it works I realize a most worthy platform was missing in my life. Thanks again!
Carla Deter's comment, June 6, 2013 6:27 PM
Wow, thank all of you for the rescoop. I do appreciate it. Thanks for sharing this scoop! Would you like to connect on Facebook? https://www.facebook.com/sociallyyourvirtualassistantcarla
Esther Coronel De Iberkleid's comment, June 6, 2013 7:29 PM
Great comments Carla!
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Social Media in 30 Minutes a Day [INFOGRAPHIC]

Social Media in 30 Minutes a Day [INFOGRAPHIC] | Marketing Revolution | Scoop.it

Great infographic from Pardot the marketing automation people on how to rock social in just 30 minutes a day. 

Martin (Marty) Smith's insight:

K, I will play. I think social a half an hour a day could work. The mapy in this infographic helps you move your content around and keep it alive across the key social nets. 

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Brian Yanish - MarketingHits.com's comment, April 2, 2013 12:23 AM
Make that 2 hours for me, can't type that fast.
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The Camry Effect - Toyota Rocking Social Media

The Camry Effect - Toyota Rocking Social Media | Marketing Revolution | Scoop.it
Camry owners across the US were asked to share their special moments with Camry. With a sprinkle of HTML5, 200,000+ stories were created as part of the...
Martin (Marty) Smith's insight:

Toyotay Knows UGC
FINALLY a major brand ASKS for some User Generated Content (UGC) and cares. Amazing, of course it would have to be Toyota. Granted Pepsi ReFresh was pretty cool and there is a smattering of other big brands that seem to be getting it. 


We are also about to see the latest Super Bowl UGC, the yearly push to create an ad that will live longer than halftime and not show up on anyone's "worst ads of the Super Bowl" list. 

As The Great Social Customer Service Race proved most big brands aren't present on social when presence is answer their Tweets.


How Social Media Is Changing Customer Service 
http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

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2013 Trend: Customers Will Get in Your Face

2013 Trend: Customers Will Get in Your Face | Marketing Revolution | Scoop.it
Used to be you had to please your customers, your investors, and the press. What happens when your customers are your investors and your press?
Martin (Marty) Smith's insight:

Yes customers will be in our "face" via social media marketing in 2013. As our guest bloggers from Softwae Advice proved in their Twitter social customer service survey, even big brands are not ready:

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

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