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The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video

The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video | Marketing Revolution | Scoop.it
If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.

Martin (Marty) Smith's insight:

add your insight...

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Stop Solipsistic Marketing II - 10 Tips on Two Blogs (Curatti & Curagami)

Stop Solipsistic Marketing II - 10 Tips on Two Blogs (Curatti & Curagami) | Marketing Revolution | Scoop.it
Is you digital marketing talking to itself about itself? Here are 10 Tips so your online marketing wins hearts, minds and loyalty. On Curagami & Curatti.
Martin (Marty) Smith's insight:

Tips on Curagami
http://www.curagami.com/featured/stop-solipsistic-marketing-10-tips/
1. Follow more followers.
2. Value & Curate User Generated Content ( #ugc ).
3. Find Your 1% Contributors & Give Them JOBS.
4. Follow & Brand Customers (like Red Bull Branding Lessons http://curatti.com/red-bulls-branding-lesson-media-companies-now/ )
5. Gamify UGC.

Tips 6 -10 are on Curatti
http://curatti.com/stop-solipsistic-marketing-ii-10-tips/

6. Build Community.
7. Curate 90%, Create 10%.
8. Create An Ask.
9. Use new #marketingchannels like #crowdfunding .
10. Use #newmarketing tools such as +Curagami, +Listly, +Haiku Deck, +Scoop.it  & +Paper.li.  

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Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help

Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help | Marketing Revolution | Scoop.it

The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.

Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.

The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...

Read the Curagami Story and worry less :). M

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Brian Yanish - MarketingHits.com's curator insight, June 20, 2014 11:53 PM

You gotta read this, Marty's done it again!!!

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Is Your Website A Tease? It Should Be, Learn Why via @Curagami

Is Your Website A Tease? It Should Be, Learn Why via @Curagami | Marketing Revolution | Scoop.it
Is your website a tease? It should be since teasing, promising and delivering is how trust forms. Right after trust is community. How to become a web tease.
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Tactical Internet Marketing Is Dead Man Walking

Tactical Internet Marketing Is Dead Man Walking | Marketing Revolution | Scoop.it
Startups Pitch Day is TODAY for Curagami & 3 Others - Why Tactical IM Can't Scale & What's Next and Better
+Phil Buckley and I will be pitching our… - Martin W. Smith - Google+
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Ideal Length for Online Content [charts & graphs]

Ideal Length for Online Content [charts & graphs] | Marketing Revolution | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
Martin (Marty) Smith's insight:

Helpful guidelines here. Interesting to see longer Tweets win.

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Freaky Freaks To Inherit Earth Says Chris Brogan

The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators

~ Chris Brogan (author) More about this product
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my coThe Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators [Chris Brogan] on Amazon.com. *FREE* shipping on qualifying offers. Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe

Martin (Marty) Smith's insight:

It's official. I'm a Freaky Freak having just purchased my copy of Chris' latest book. M 

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This Is Your Brain On Content Curation - @CrowdFunde

This Is Your Brain On Content Curation - @CrowdFunde | Marketing Revolution | Scoop.it

Remember those great, “This Is Your Brain on Drugs,” commercials? New neuroscience research shows benefits of your brain on content curation may be equally startling: I think there are some promising avenues of discovery in the work of Gary Marcus that could one day help address how we learn. Gary Marcus describes deep learning this …

What About You?
Are you seeing conversations and social media becoming increasingly important to your marketing? Share your experiences, fears, concerns, comments here, on CrowdFunde's blog or social media (linked on the post).

Thanks, Mary, Phil & Team at CrowdFUnde

http://www.crowdfunde.com/magical-thinking/your-brain-on-content-curation/  

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Tysa Fennern's curator insight, April 22, 2014 11:21 PM

With all the content curation tools, using Scoop.it seems appropriate to share this article!

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Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde

Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde | Marketing Revolution | Scoop.it

Social signals go way beyond Facebook likes. Listen as Mark traphagen explains the meta behind social signals and why you need to be aware of them. Exclusive @CrowdFunde Interview.

This post set a new Daily Views record on CrowdFunde Blog! 

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Marc Kneepkens's curator insight, April 5, 2014 8:05 AM

Don't we all need more of that? After getting everything lined up, is there still time for social interaction?

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Content Curation Tools: The Ultimate List - Meg Sutton via Curata Blog

Content Curation Tools: The Ultimate List - Meg Sutton via Curata Blog | Marketing Revolution | Scoop.it

Great list here, but "ultimate" not even close (lol). A few of my favorite content curation tools NOT mentioned include:

* Google Plus (duh, G+ is a great tool never included in these lists).
* BuzzSumo (tells me what's trending).
* WordPress is another often overlooked curation tool. Wordpress is really thousands of tools thanks to plugins.
* Guess obvious tools like YouTube, Vimeo and Twitter they left off due to how obvious they are.
* Also surprised they don't extend to inbound marketing tools like Marketo, Eloqua and Pardot.
* On the same vein I would include leading CRMs like SalesForce.
* Testing tools like Optimizely are missing too.

Guess the question is where do you draw the line between content sourcing, sharing and blogging. I tend to mashup all of those things and that means "ultimate" would look more like that huge Brian Solis graphic and I suspect that is what this post was trying to avoid.

About half the apps on this list are new to me, so will have fun exploring...again.

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Pawan Deshpande's comment, March 30, 2014 10:52 AM
Thanks for posting this. Pawan from Curata here.<br><br>All the tools you mentioned such as video sharing platforms, A/B testing software, social media channels, etc... fall outside the scope of curation tools. <br><br>It sounds like you are looking for a map of content marketing tools, as opposed to our map of content curation tools. For our content marketing tools map, see here: http://www.curata.com/blog/content-marketing-tools-ultimate-list/
Beatriz Recio's comment, March 30, 2014 11:08 AM
Welcome, Pawan. It´s a good list, very useful. Thank you!
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Mint Social Currency: 3 Insider Tips - Curatti

Mint Social Currency: 3 Insider Tips - Curatti | Marketing Revolution | Scoop.it

Why Contagious? You could read Jonah Berger’s Contagious: Why Things Catch On as an update to Malcolm Gladwell’s The Tipping Point: How Little Things Can Make A Big Difference, but I wouldn’t (lol). 

Berger’s assertion that Gladwell is mostly wrong seems moot. The Tipping Point is philosophy. Berger’s book is ditch digging psychology based on his empirical research at Wharton.

Berger shares 3 key ideas to create viral marketing:

  • Find or Create Inner Remarkability.
  • Leverage Game Mechanics.
  • Make People Feel Like Insiders.


This Curatti.com post shares my favorite examples for each of Berger's Contagious traits including Red Bull for "Inner Remarkability", Scoop.it for leveraging game mechanics and Rue La La for making people feel like insiders.

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Brian Yanish - MarketingHits.com's curator insight, March 4, 2014 12:14 AM

Great post @Martin (Marty) Smith a must read for all marketers!

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Content Marketing Terms A to Z You Should Know

Content Marketing Terms A to Z You Should Know | Marketing Revolution | Scoop.it

Our A to Z of content marketing helps you get a handle on one of the most important aspects of digital marketing. Content marketing is becoming increasingly important (just check out our piece on how content is going to be dominant for 2014).


Via Gwenaël Bonnafoux, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

This is a cool post format - important content marketing terms with short explanations. The format has more editorial control than it appears because the writer is selecting the terms. I would probably arrange in order of priority. They arrange by alphabetical which makes all terms feel equal...they aren't :). M

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Carmen Troche's curator insight, February 16, 2014 4:54 PM

Great marketing tools

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The Video Marketing Tsunami

The Video Marketing Tsunami | Marketing Revolution | Scoop.it


Online video picked up speed in 2013 and will continue to gain significant momentum in 2014. A simple Google search taps into a pile of data that underscores the importance of video in marketing collateral.

 

Intermediate/ Digest...

-- >  73% of B2B marketers say they will focus on video as a content marketing solution in 2014. In an industry saturated with whitepapers and e-books, the rise of online videos has come as a relief for B2B marketers, providing them with a new and exciting platform to market their products and services.

-- >  Choose HTML5 over Flash. Here’s why:

-- >  Optimizing and uploading videos on sites such as YouTube and Vimeo, and embedding them on your website, boosts your search rank standing.

-- >  Some of the popular video distribution websites include:

     * TubeMogul

     * OneLoad

     * Vimeo

     * Viddler

 

Marty
Video's Unique Stone Skipping via Widgetization
Videos skip across the surface of the web thanks to easy SHARES via links and embed codes. Be sure to HOST some of your own videos since the only people you are making rich by using Vimeo or YouTube is THEM.

When you host your videos make sure you offer the same easy ratings (thumbs up or down), views feedback metrics and easy link or embed options made popular by YouTube and Vimeo.

This "stone skipping" nature of video makes it HIGHLY VIRAL. Video engagement can be HIGH too (if the video doesn't drive visitors away which many do). Keep your videos short and "Daisy Chain" them together  like TV episodes (hanging threads at the end with the promise of resolution in the next video on into infinity :). M


Via marketingIO, Luis Costa
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marketingIO's curator insight, February 5, 2014 9:06 PM

Some solid information in this piece that I wanted to pass along to you.

marketingIO's curator insight, May 20, 2014 9:25 AM

Some solid information in this piece that I wanted to pass along to you.

Mike Power's curator insight, May 21, 2014 6:19 AM

Interesting but "Marketing Collateral"?   Please cut the meaningless jargon! 

To make matters worse, the link doesn't work! 

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6 Reasons Content Curation Is Your Elephant - via @Curagami

6 Reasons Content Curation Is Your Elephant - via @Curagami | Marketing Revolution | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  

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Is Your Website Creating Information Parity or Disparity

Is Your Website Creating Information Parity or Disparity | Marketing Revolution | Scoop.it

Conversion Go Up When

Visitors arriving on your website have expectations and not all visitors are equal. Some may be "new" to your content. Others may be learning your content and a small group may be as expert about your site's content as you.



Feed "newbie" content to experts is a sure way to frustrate two people - the expert and the new to your content person who didn't get the content they needed. This post is about MAPPING your content to your visitors needs and expectations.



Why map? Meeting and exceeding your visitors' expectations builds trust and community. Conversions don't happen without TRUST and COMMUNITY.


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Riffing @DavidAmerland's Sunday Read On Father's Day

Riffing @DavidAmerland's Sunday Read On Father's Day | Marketing Revolution | Scoop.it

@David AmerlandA Must Follow
David writes clear as a ringing bell on a Sunday morning calling us to our new church. Inside this church we riff off of each other in ways that reminded me of seeing Miles Davis BLOW UP Scranton, PA back in the day. What I wouldn't give to write like "Big Papa" David Amerland (a #mustfollow).

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5 #stealthis Content Marketing Ideas From Amazon via Curatti

5 #stealthis Content Marketing Ideas From Amazon via Curatti | Marketing Revolution | Scoop.it
Streaming Downton Abbey via Roku and Amazon Prime this weekend struck a nerve. As the web continues to destroy middlemen and gatekeepers concepts like “CBS” and “Time Warner Cable” are in play. Watching Amazon move from webpage arbitrage to web services platform to streaming video seller got me thinking about tips every content marketer should steal …
Martin (Marty) Smith's insight:

Fun post to write after binging Downton Abbey all weekend (lol). Got me to thinking what happens when the web becomes the TV station and cable network. Amazon is set up nicely to rule the world. 

Well before that happens here are 5 ideas any content marketer should steal TODAY.  

  • Create original content.
  • Crowdsource your content.
  • Infinite Inventory Becomes Buzzing Inventory.
  • Be agnostic about content source.
  • Vertically integrate merchandising.
Steal away and share any other ideas you've stolen from Amazon.

 

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Want To Escape From Google? Diversify Your Internet Marketing - Curatti

Want To Escape From Google? Diversify Your Internet Marketing - Curatti | Marketing Revolution | Scoop.it

Overweight Google SEO? You need to diversify. Google organic search is losing power as mobile, social and community create important new marketing channels.

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Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde

Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde | Marketing Revolution | Scoop.it

“There it is,” I said to myself but aloud. As everyone at Triangle Startup Factory turned to look at me I waved them off. How was I going to explain that the 3 word mnemonic we’d been looking for was there sitting there in front of me. Truth be told I tripped over it:

* Story.

* Authority.

* User Generated Content (UGC).

This startup journey is a strange one. Equal parts hard work and CHANCE we throw dice and see how they roll. What about you? You in?

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Playing Serious Games With Author Phaedra Boinodiris at Triangle Startup Factory - Curatti

Playing Serious Games With Author Phaedra Boinodiris at Triangle Startup Factory - Curatti | Marketing Revolution | Scoop.it
"Gamification is as important as social media, Serious Games For Business author Phaedra Boinodiris said at Triangle Startup factory today. Indeed!
Martin (Marty) Smith's insight:

Had a great talk with Phaedra Boinodiris today at Triangle Startup Factory. My favorite line was how gamification is every bit as important as social media. Agree!

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Commere + Content Revolution: Why CrowdFunde Is Hiring Content Curators & You Should Too - Curatti

Commere + Content Revolution: Why CrowdFunde Is Hiring Content Curators & You Should Too - Curatti | Marketing Revolution | Scoop.it

CrowdFunde is hiring great content curators. Curators form the pillars of every successful online community & community wins customer hearts and minds.

Content Curators may be the most important and least understood skill set on the planet. Critical to content creation content curation helps test a wide range of ideas, content combinations and personas. You can test more faster in content curation than creation.

This post explains why our Durham, NC based sartup CrowdFunde is hiring great content curators and why you should too.

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Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti

Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti | Marketing Revolution | Scoop.it

Customers are loyal to the web. Many traditional brands including car makers & dealers are having their karma leveled. Will car people ever get it? 


5 Ways SoLoMo Disrupts Loyalty
* Changing Times.

* Shifting Buyer Perceptions.

* Tech Trends.

* Winning Hearts & Minds.

* Giving Things Away FREE to mine gold of loyalty & data.

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Toy Story's Creator Shares Magical Storytelling Tips [TED Talk Video]

Toy Story's Creator Shares Magical Storytelling Tips [TED Talk Video] | Marketing Revolution | Scoop.it
Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning. Contains graphic language ... (Note: this talk is not available for download.)
Martin (Marty) Smith's insight:

We are entering a time when STORY is paramount. Anyone and everyone can share content. Few can tell great stories. Fewer websites will tell great stories. 

Andrew Stanton shares great tips every Internet marketer and web designer should take to heart as we enter "the time of online stories". Loved this explanation of why stories are so important for humans:

"We all love stories. We're born for them. Stories affirm who we are. We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories. It can cross the barriers of time, past, present and future, and allow us to experience the similarities between ourselves and through others, real and imagined."

and ...

"In 1998, I had finished writing "Toy Story" and "A Bug's Life" and I was completely hooked on screenwriting. So I wanted to become much better at it and learn anything I could. So I researched everything I possibly could. And I finally came across this fantastic quote by a British playwright, William Archer: "Drama is anticipation mingled with uncertainty." It's an incredibly insightful definition. "|

I love the idea of Story as affirmation. Reviews are affirming stories. Comments and other forms of User Generated Content (social shares) also feel like "affirming signals".

Affirmation goes in two directions as my friends at Bazaar Voice taught me years ago. I asked, "Why would someone write the 251st review of a product?" "To join the tribe," was their simple and beautiful explanation.

One VERY important role for User Generated Content (UGC) is to confirm the contributor as a member of the tribe. The other is to confirm the content being reviewed or commented on. More than affirmation UGC can help reset a company's branding and positioning.

As marketers we have our own language and the "curse of knowledge". We know too much about the stories we tell. UGC helps confirm our story is consistent with the experience our products create.  

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Content Marketing's Magic Beans: 4 Sharing Tips - via Curatti

Content Marketing's Magic Beans: 4 Sharing Tips - via Curatti | Marketing Revolution | Scoop.it

Sharing is the "magic beans" of content marketing. Sharing starts the train,but there are ways to share that help generate more shares. This post includes 4 Sharing Tips:

* Give Expertise Away.
* Following Is Currency, Spend It.
* Presence Makes You Real.
* Trust in Karma of the Share.

If you plant these magic beans your content marketing will reach for the clouds. Just make sure to run for the hills if you year, "Fee-Fi-Fo-Fum".

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Therese Torris's comment, February 19, 2014 4:14 AM
Great post, Marty, thanks !
Therese Torris's curator insight, February 19, 2014 4:19 AM

Excellent. Sharing is vital to content marketing and it's not as easy as it seems: "Trust is hard"

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The Revolution Will NOT Be Televised: Google Plus For Real Estate Agents

The Revolution Will NOT Be Televised: Google Plus For Real Estate Agents | Marketing Revolution | Scoop.it
When it comes to social media, there are two platforms that are no longer optional: Facebook and Google Plus. Yes, Twitter is cool and Pinterest is fun, but they can’t do for your real estate business what Facebook and Google Plus can -- at least not yet.
Martin (Marty) Smith's insight:

The Revolution Won't Be Televised YOU Will Create & Publish It
Real Estate is about to CHANGE. The space is being "rolled up" by outside forces - forces who know more about Internet marketing than real estate such as Redfin, Zillow and Trulia.

Bloomberg shared the GOOD NEWS (http://www.businessweek.com/articles/2013-03-07/why-redfin-zillow-and-trulia-havent-killed-off-real-estate-brokers ) about the "resilience" of "the old model". It seems buying a home is something people want help with and are willing to pay for that help.

If the attack of the roll up artists have been at least momentarily slowed there is another problem - how should realtors market themselves. I just scooped a post about niche marketing (http://sco.lt/7V8dLV ).

Finding an ownable "content niche" may be the most important mission any realtor faces and few understand or discuss. An attempt to be all things to all buyers/sellers online is a prescription for disaster.

Online your ability to own a niche such as relocation specialist or passionate about Arts and Crafts bungalows CREATES AN ABILITY TO SELL MORE BROADLY.

This is the CATCH-22 of marketing online where you must effectively narrowcast to have the authority needed to broadcast. Tools mastery reflects this online marketing irony for realtors. YES you can get business from StumbleUpon, but that business may be costly since learning StumbleUpon took away from your mastery of Facebook and GooglePlus.

I don't agree with the elimination of Twitter for realtors. Twitter is the "radio of the web" when you blog something Twitter is a great place to announce its presence. Twitter helps build community and its time to use to mastery is low enough it shouldn't take away from a more concentrated focus in learning how to use Facebook and G+ at high levels.

I do agree with Facebook and G+ along with a blog / website (see my Curatti post on the difference between blogs and websites http://curatti.com/websites-vs-blogs/ ) as the core of any realtors online marketing tool set and arsenal and the linked post does a great job explaining why.

The most important, and counter intuitive, idea is to NARROW to an ownable niche in a real estate agents online marketing since doing so creates the permission and authority needed to benefit from broadcast.


In other words, if you are the Arts and Crafts bungalow expert in Durham, NC you will get more condo and Victorian sales too because your online presence has authority. Trying to become an online authority in more than one niche is HARD to IMPOSSIBLE.

And that online marketing lesson applies to lawyers, doctors, accountants and car dealers too. Find the ownable niche, become an authority even if it is only "local authority" and use Facebook to create community and GooglePlus to create conversation and you will continue to beat back the Zillows of the world.

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Marc Kneepkens's curator insight, February 13, 2014 11:28 AM

Totally agree, this is not limited to real estate agents. It's an excellent article that describes all the potential of Google+ in everyday language.

Bill Gassett's comment, February 13, 2014 3:04 PM
Thanks for sharing Marc! I have followed and recommended your Scoop.it page:)