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OPC - Other People's Content WINS - VIDEO @ScentTrail Marketing

OPC - Other People's Content WINS - VIDEO @ScentTrail Marketing | Marketing Revolution | Scoop.it

OPC Rules Because...

Internet marketing isn't about YOU anymore. Internet marketing and branding is about the US your marketing creates. When your website welcomes input from me, my FOMs (Friends of Martin), the army of brand sherpas you must recruit to help, feeds and other sources of OPC you win.

In a post Panda and Penguin world, Internet marketing MUST create likes, links and shares. When Google changed their algorithm, iterative changes named Panda and Penguin, they elevated quality content to KING and curation of OPC to Queen.

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Brian Yanish - MarketingHits.com's curator insight, May 26, 2013 12:48 AM

In the past I would read Other Peoples Content (OPC) and would email clients to let them know of gems I found online related to their business. Now as a power Scoop.it user I can not only let the people that follow me know about all the great OPC I read but it goes much farther now with rescoops, retweets and social connections.

Martin (Marty) Smith's comment, May 26, 2013 1:35 PM
Brian is a great example of how WE (as Internet marketers) are changed by our interaction with social media. MarketingHits.com and Brian are POWER Internet marketers now with a SUBSTANTIAL network waiting for the next cool things he finds. Brian uses Scoop.it to create more with less: more reach, more traffic, more conversion and more community with less effort. Mind you the effort is still SUBSTANTIAL. IMers like Brian don't hit the beach with the time saved by great tools like Scoopit. They double down and increase the SPEED and IMPACT of their work. If you don't follow Brian and @MarktingHits you are missing a valuable fire hose filter, a filter sure to help you make more money, friends or advocates :). Marty
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How Communities Save The World #cmgrhangout LIVE 5.24 at Two EST

How Communities Save The World #cmgrhangout LIVE 5.24 at Two EST | Marketing Revolution | Scoop.it
Bringing communities together around a cause is one of the most meaningful and rewarding types of community management. Marty Smith shares how he does it.
Martin (Marty) Smith's insight:

Looking forward to my HANGOUT with Ally, Tim and Jonathan discussing how community saves the world AND your Internet marketing.

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Ally Greer's curator insight, May 24, 2013 12:50 PM

So excited to have Marty Smith on today's #cmgrhangout! We're going to talk about storytelling and bringing communities together around personal stories to make an impact and "Save The World."

Martin (Marty) Smith's curator insight, May 24, 2013 1:15 PM

Thanks to Ally, Tim and Jonathan for including me into today's How Community Saves The world G+ Hangout.

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12 Things To Do After You've Published a New Blog Post | Infographic

12 Things To Do After You've Published a New Blog Post | Infographic | Marketing Revolution | Scoop.it
You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next?
Martin (Marty) Smith's insight:

Wow, I do SOME of these not the others. Great blogging tips. 

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Jeff Domansky's curator insight, May 19, 2013 9:26 PM

Bloggers take note. Tips you can use.

Charles Mungai's curator insight, May 20, 2013 5:27 AM

The Key to becoming a power Blogger

Deborah Spector's curator insight, May 20, 2013 3:28 PM

Great usable suggestions. Since I just published a new blog post I need to get busy!

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How to Come Up with Ideas for Great Content [Speakeasy Podcast #40] | Business 2 Community

How to Come Up with Ideas for Great Content [Speakeasy Podcast #40] | Business 2 Community | Marketing Revolution | Scoop.it

Whether it’s content for your emails or content for your social media sites, you can often find yourself staring at a blank screen. But creating great content is probably a lot easier than you think. Today we’ll be discussing ways to help you overcome writer’s block and create content that your audience will love.


Click on the link to listen to this Podcast: bit.ly/102Ws16

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Eight Data Myths That Get Marketing Directors Fired

Eight Data Myths That Get Marketing Directors Fired | Marketing Revolution | Scoop.it
From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.
Martin (Marty) Smith's insight:

Eight data myths that marketing people believe that get them fired:

1. Real-time data is life changing.
2. All you need to do is fix the bounce rate.
3. Number of Likes represents social awesomeness.
4. # 1 Search Results Ranking = SEO Success.
5. REDUCE MY CPC! REDUCE MY CPC NOW!!
6. Page views. Give me more page views, more and more and more!
7. Impressions. Go, get me some impressions stat!
8. Demographics and psychographics. That is all I need! Don't care for intent!


http://www.kaushik.net/avinash/silly-marketing-data-strategy-metrics-mistakes/  


Beyond Brilliant! @avinash

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Robin Martin's comment, May 15, 2013 10:35 AM
Ooohhh my...sounds very familiar!!
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Activate Targeting Options for Facebook Timeline Posts

Activate Targeting Options for Facebook Timeline Posts | Marketing Revolution | Scoop.it
Do you have access to Facebook’s targeting options for your timeline posts on your business or brand Page?
Martin (Marty) Smith's insight:

Hard to keep up with all the changes Facebook is making.

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Develop an Audience-Centric Content Strategy

Develop an Audience-Centric Content Strategy | Marketing Revolution | Scoop.it
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.

Via digitalassetman, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Unique Customer Aspirations
I do something very similar as this post suggests, but I reverse the process preferring to do keyword research first. Keywords are vox populi, the voice of the mob, and so represent raw, unfiltered demand. If you listen carefully enough you can hear semantics too (how customers FEEL about something). 

Keywords also represent how customers think about your product, service or company. Whenever possible use THEIR language not yours, so I start with Keywords and work to personas. 

This post goes into intricate detail on persona creation and, in their model, I can see why they fit keys to personas. My personas are created from keys and patterns in our site's Google analytics. 

If you do either end of this exercise well the rest is somewhat moot. A great keyword set can drive a great persona and it works just as well in the other direction.

I agree with the core idea very much. As marketers we have what the Heath brothers called a "curse of knowledge" (Made To Stick). We LIVE our marketing. Customers DON'T live for our marketing. They live to raise great kids, experience special moments with people they love and experience life at its fullest.

This is why I like to connect with UCA (Unique Customer Aspirations) another way of saying "develop an audience-centric" content strategy.

UCA Post
http://www.atlanticbt.com/blog/how-unique-greatness-meets-customer-aspirations/  

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Stefano Principato's curator insight, May 1, 2013 10:12 AM

Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.

Robin Martin's comment, May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment, May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
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20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]

20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare] | Marketing Revolution | Scoop.it
Flip through some much-needed inspiration with this SlideShare from inbound marketing industry experts, and their pearls of wisdom.
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The Role of Color in Marketing [Infographics]

The Role of Color in Marketing [Infographics] | Marketing Revolution | Scoop.it
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.
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The Importance of Social Media and How it can help your business | Visual.ly

The Importance of Social Media and How it can help your business | Visual.ly | Marketing Revolution | Scoop.it
Tips on how to utilise the different types of social media marketing techniques for your business.
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The Rise Of Content 4.0 [Infographic + Marty Note]

The Rise Of Content 4.0 [Infographic + Marty Note] | Marketing Revolution | Scoop.it

The Next Generation of Content Marketing
Haven’t heard the term "content 4.0" before and would agree with every dimension outlined in this excellent infographic. Would add a few too including:

* Tagging - content is going to flow in all directions.

* Speed - content will be become tagged snippets flowing in all directions.

* SOCIAL - we are going to do more and more things with sentient mobs.

* UGC - User Generate Content is well mined GOLD so will become harder to get.

 

The next generation of content marketing, much like the next generation of web design, is going to be have more content going in more directions faster and faster, better and better.

 

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Collect, Curate, Communicate: The 3 C's Of Content Curation

Collect, Curate, Communicate: The 3 C's Of Content Curation | Marketing Revolution | Scoop.it

This is an informative article by Jeremy Floyd about content curation and useful for novices. Here is an excerpt from it:

"In the past, we had a few channels of information and each channel had a few gatekeepers that sorted, prioritized and reported the information to the public.

 

Today, information-consumers have an endless supply of channels. News, entertainment, gossip and professional development all drain into the same information stream that flows rich throughout the connected world. The gatekeepers have been removed and anyone is free to flow about the stream looking for relevant and useful information.

 

Since people have “clipped” news articles, there has been content curation. Today, however, the information flow is that of a mighty raging river, and it’s easy to get lost in the current. Content curators are effective at managing a series of information pipes and sharing that with their following.

 

1. Collect:
The content curator’s work is never done. Minutes after perusing your RSS reader 20 more articles have been posted and the cycle starts again. In the mainstream news era, the national news came on at precisely the same time every night.

2. Curate:
- Consistent Subject Matter – Because the information flow is swift and always moving, content curators must be consistent with their niche and resist the temptation to follow whims. Define the topics that you are going to cover.
- Direct Communication – Social media has no appreciation for nuance, so as a curator, be direct.
- Filter Consistently – As news editors filtered the news that was worthy of their readership, think about what is relevant to your readership. Filter out the stories that are redundant, irrelevant or boring.

3. Communicate:
- Be human - Bring your voice to your content. Be real.
- Be frequent not a freak when you overpublish..."

Read full original article here:
http://www.jeremyfloyd.com/2013/02/the-abcs-of-content-curation/

 


Via Giuseppe Mauriello
John van den Brink's insight:

Great scoop! Best tips: #2 Curate: content curators must be consistent with their niche.  #3: Communicate: Be Human - Be Real!

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Socius Ars's curator insight, April 14, 2013 9:53 PM

add your insight...

 

 
Kathy Lenard's curator insight, May 2, 2013 10:32 AM

--

AndySernovitz's curator insight, May 7, 2013 1:04 AM

 – 

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Is A Clean Slate Brand Coming TO CLEAN YOUR CLOCK? Social, Mobile and Hostile

Is A Clean Slate Brand Coming TO CLEAN YOUR CLOCK? Social, Mobile and Hostile | Marketing Revolution | Scoop.it

Clean Slate Brands Are Social, Mobile, Hostile 
Clean Slate Brands create instant trust, trade on instant global communication and connection and they play with the new tools some of the old bands hardly know exist.

 

Is it better to be a "clean slate" brand? Everything is in the execution, but it's better to ROCK the world no matter what if you are clean slate or putting a new face on "old and rusty". 

Clean Slate Brands are built for connection. They use social to amplify their message moving to incorporate an army of brand advocates as soon as possible with cool takes on old traditions, a hawk's eye on the feedback loops and a broken field runner's ability to change and change again. 

Branding is different and FASTER in our social connection economy, so whether you are "clean slate:" or "old and dirty" there are tips and tricks here to steal from the next generation of Coke and Pepsi.  

 


Martin (Marty) Smith's insight:

Cool Trendwatching post. These guys ROCK consistently. 

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How Users Interact with Mobile Marketing Campaigns [Infographic]

How Users Interact with Mobile Marketing Campaigns [Infographic] | Marketing Revolution | Scoop.it
Mobile marketing is everywhere. The ability to run a promotion that people can interact with immediately using their mobile phone - instead of having
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The difference between content marketing and content strategy

The difference between content marketing and content strategy | Marketing Revolution | Scoop.it
The difference between content marketing and content strategy manifests in the way you conceive, create, publish and then distribute your content.


Suppose you want to reach a destination “A”. In order to reach “A” you start walking and let us call that walking content marketing. Content strategy is the path that you take to ensure a safe and speedy arrival at “A”. If content marketing is an action, then content strategy is the brain behind that action.


Strategy, as we all know, is a series of actions that we take in order to arrive at a desired result. There is no use performing tasks without having an idea of what you need to do, at what time, for whom, and how.


Does content marketing precede content strategy or is it the other way around? Ideally, it is the other way around and in fact they both need to go parallel. But if I work for you, I would start with the latter.

Brian Yanish - MarketingHits.com's insight:

As I have found with my own content your strategy will change based on your readers input and traffic analysts.


Setting your goals but leaving room for other options can generate new revenue sources.

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BufferApp Gets Better With ReTweet Scheduler

BufferApp Gets Better With ReTweet Scheduler | Marketing Revolution | Scoop.it
One of the most asked features of Buffer is a way to schedule retweets. With today's brand new update you can now schedule retweets from the web and any mobile device:
Martin (Marty) Smith's insight:

Cool Innovation
I stopped using Bufferapp because I didn't feel as immediate to my social networks when I used the app, but I am a department of ONE. If I was managing a team again BufferApp would be invaluabe. Just got more invluable too since it is possible to schedule retweets now.  

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Ally Greer's comment, May 16, 2013 1:24 AM
I love using BufferApp to spread out my tweets for the day because I'm usually finding awesome content either late at night or first thing in the morning! It's a cool way to form a base for my social sharing - a few tweets / posts just in case I don't have time to do it throughout the day =)
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5 Tools to Find and Share Great Content - Socialable

5 Tools to Find and Share Great Content - Socialable | Marketing Revolution | Scoop.it

If you use social media as a broadcast channel to only share your content you will not be successful.  You should actually share more of other people’s content rather than your own as long as you find really good content to share.

In this article we outline 5 tools that will help you find and share great content to your followers which will help significantly to increase your value to your community which in turn means you will be more successful.


Via Tom George, Cendrine Marrouat - SocialMediaSlant.com
Martin (Marty) Smith's insight:

Great post on tools that are moslty new to me. 

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Cendrine Marrouat - SocialMediaSlant.com's comment, May 10, 2013 4:11 PM
Thank you, Martin!
Rein Hof's curator insight, May 12, 2013 5:36 AM

Op de juiste tijdstippen versturen. Weet wie je lezers zijn. 

Charles Mungai's curator insight, May 20, 2013 5:28 AM

How do you find great content to share? Content Strategy help!

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The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


Via Giuseppe Mauriello, Ricard Lloria
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Adam Donkus's curator insight, May 9, 2013 1:21 PM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock - H&H Social Design's curator insight, May 13, 2013 4:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

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The Scoop on Email Marketing

The Scoop on Email Marketing | Marketing Revolution | Scoop.it
Looking for “The Scoop on Email Marketing”? ProMarketing Leads has created an infographic outlining just how important email marketing is for your
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Content Marketing For Business To Business (Infographic) | Business 2 Community

Content Marketing For Business To Business (Infographic) | Business 2 Community | Marketing Revolution | Scoop.it

Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info, including this newly released infographic from Uberflip. If you’re targeting other businesses (B2B), you may wonder how your marketing tactics compare to others, or may be looking for inspiration. We think you’ll find both in this infographic; here are a few key points: 94% of B2B marketers create new content rather than share. 82% of B2B marketers use content marketing to gain new customers and leads. The top three ways to share content: Social media 87% Website articles 83% Email 78%...


Via Jeff Domansky, Marie Ennis-O'Connor
John van den Brink's insight:

The Top Three ways to share content: Social Media 87%, website articles 83% and email 78%. Email is still in the Top Three, see also this article: http://atdotcommarketing.com/why-email-is-still-alive-infographic-socialtimes

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Martin (Marty) Smith's comment, April 29, 2013 2:21 PM
Excellent infographic and good discussion by @B2Community.
Peter (PJ) Fulcher-Meredith's curator insight, May 15, 2013 6:53 PM

The whole issue of content marketing leaves me a bit breathless.  What is it?  Where does it fit? What am I already doing that fits into the definition of Content Marketing?  What do I need to do differently that I am not doing now?  Questions. Questions. Questions. This infographic is a good starting point - a foundation

Graeme & Jennifer Bowman's curator insight, June 23, 2013 7:21 AM

Not enough B2B firms are amplifying their influence through content marketing. And of those who are, not enough are ensuring that, firstly, the content is of genuine value to their target audience, secondly, the content is presented in a highly creative way, and, thirdly, the content is linked strongly to their company or personal brand. My advice: when they experience each piece of your content, make your audience go 'Wow!' for as many reasons as possible.

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3 Tips for More Effective Content Marketing Visuals

3 Tips for More Effective Content Marketing Visuals | Marketing Revolution | Scoop.it
Are your visual content efforts producing effective results? Use these tips to make sure you are generating content that helps drive action, rather than just conveying information.
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Martin (Marty) Smith's comment, April 22, 2013 9:35 AM
Great easy to follow and implement tips for visual marketing at a time when "visual marketing" is taking over the world.
Meryl Jaffe, PhD's comment, May 6, 2013 8:03 AM
Let's hear it for visual literacy! Great post, thanks.
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52 Totally Free Resources For Better Blogging

52 Totally Free Resources For Better Blogging | Marketing Revolution | Scoop.it
Free stuff is the best. Right? Of course you'd love to be able to buy lots of exciting books and training courses and whatnot, but you haven't got a ton of cash to spare. That's why you're here, learning to make money from your blogging services.
Martin (Marty) Smith's insight:

Better Blogging 
Want to BLOG BETTER? Better means you get more guest blogging post offers, more traffic, more engagement, more social, more LIKES and more personal branding benefit? Use any of these cool 52 tools and yor blogging gets better.

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Chuck Bartok's curator insight, April 21, 2013 12:11 PM
Worth the read...
Robert Kempster's curator insight, April 28, 2013 1:15 PM

Cool resources for any blogger.

Nedko Aldev's curator insight, May 12, 2013 9:22 AM

add your insight...

 
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The Death of the Cold Call...Maybe: The New Sales Kabuki In A Connected Economy

The Death of the Cold Call...Maybe: The New Sales Kabuki In A Connected Economy | Marketing Revolution | Scoop.it
Death of the Cold Call...Maybe
If you sell something B2B these days I suggest SLOWING DOWN a tad and doing something I know will be anathema to fast…
Martin (Marty) Smith's insight:

Social Selling = Death Of The Cold Call

If you sell something I hope you like to read. Read the Thank You Economy or Crushing It by Gary Vaynerchuk BEFORE you make your next cold call. Gary will school you in the ways of the new sales Kabuki.

Here is some of the "new social selling" suggestions shared in the linked post: 

* Send prospects a LinkedIn Request. 
* REVIEW prospects' LinkedIn profiles before the call. 
* Follow prospects on Twitter & their blogs.
* NO SCRIPTS, read and note backgrounds. 
* Know what prospects LOVE before the call. 

 

To understand the NEW social selling, this new Kabuki where just because you can reach more people doesn't mean a strong arm is a good thing to have or even try, is to walk softly, listen more than you talk and know and respect those you "cold call". 

If you are NOT making sales don't blame buyers. I've known and worked with several GREAT salespeople and they worked on their instrument relentlessly. Great sales people are kinetic motion. They are always learning, reviewing and thinking about how to connect, listen better and serve. 

Great sales people aren't selfish or manipulative. They are invested and in the moment able to make connections in an instant and willing to share. If you aren't already a GREAT sales person or willing to learn how to create "social sales" good luck with that. Send a postcard from your next gig. 

If, on the other hand, you are willing to sign on to constant improvement and want to change the world in some measurable way this time was created or you. 

Welcome to the Death of the Call. 

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SF Vision's comment, April 26, 2013 5:41 PM
interesting discussion, thanks for starting it Marty.
Martin (Marty) Smith's comment, April 29, 2013 7:35 PM
Don't disagree with Monika but I wouldn't go in as COLD as in the past. If a phone call is worth making then a quick pass of the prospects Linkedin and Twitter never hurts.
Monika D'Agostino's comment, April 30, 2013 9:32 AM
Exactly, Marty. Using all the available channels is essential in building your presence and your brand, but it also doesn't hurt to pick up the phone, especially when you have done your research.
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12 Social Media Strategies To Market to Women

12 Social Media Strategies To Market to Women | Marketing Revolution | Scoop.it
Here are 12 social media strategies to think about when crafting your marketing plan targeted to women.
Martin (Marty) Smith's insight:

The big idea here is to not slip into limiting stereotypes. 

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Why Content Marketing Works via WOMMA [Infographic]

Why Content Marketing Works via WOMMA [Infographic] | Marketing Revolution | Scoop.it
Incredible content has the power to break through the clutter of your consumers' lives and provide that moment in the spotlight all of us desire.
Martin (Marty) Smith's insight:

Great Word Of Mouth Marketing Association infographicon why content marketing works.

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