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The Death of the Cold Call...Maybe: The New Sales Kabuki In A Connected Economy

The Death of the Cold Call...Maybe: The New Sales Kabuki In A Connected Economy | Marketing Revolution | Scoop.it
Death of the Cold Call...Maybe
If you sell something B2B these days I suggest SLOWING DOWN a tad and doing something I know will be anathema to fast…
Martin (Marty) Smith's insight:

Social Selling = Death Of The Cold Call

If you sell something I hope you like to read. Read the Thank You Economy or Crushing It by Gary Vaynerchuk BEFORE you make your next cold call. Gary will school you in the ways of the new sales Kabuki.

Here is some of the "new social selling" suggestions shared in the linked post: 

* Send prospects a LinkedIn Request. 
* REVIEW prospects' LinkedIn profiles before the call. 
* Follow prospects on Twitter & their blogs.
* NO SCRIPTS, read and note backgrounds. 
* Know what prospects LOVE before the call. 

 

To understand the NEW social selling, this new Kabuki where just because you can reach more people doesn't mean a strong arm is a good thing to have or even try, is to walk softly, listen more than you talk and know and respect those you "cold call". 

If you are NOT making sales don't blame buyers. I've known and worked with several GREAT salespeople and they worked on their instrument relentlessly. Great sales people are kinetic motion. They are always learning, reviewing and thinking about how to connect, listen better and serve. 

Great sales people aren't selfish or manipulative. They are invested and in the moment able to make connections in an instant and willing to share. If you aren't already a GREAT sales person or willing to learn how to create "social sales" good luck with that. Send a postcard from your next gig. 

If, on the other hand, you are willing to sign on to constant improvement and want to change the world in some measurable way this time was created or you. 

Welcome to the Death of the Call. 

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SF Vision's comment, April 26, 2013 5:41 PM
interesting discussion, thanks for starting it Marty.
Martin (Marty) Smith's comment, April 29, 2013 7:35 PM
Don't disagree with Monika but I wouldn't go in as COLD as in the past. If a phone call is worth making then a quick pass of the prospects Linkedin and Twitter never hurts.
Monika D'Agostino's comment, April 30, 2013 9:32 AM
Exactly, Marty. Using all the available channels is essential in building your presence and your brand, but it also doesn't hurt to pick up the phone, especially when you have done your research.
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12 Social Media Strategies To Market to Women

12 Social Media Strategies To Market to Women | Marketing Revolution | Scoop.it
Here are 12 social media strategies to think about when crafting your marketing plan targeted to women.
Martin (Marty) Smith's insight:

The big idea here is to not slip into limiting stereotypes. 

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Why Content Marketing Works via WOMMA [Infographic]

Why Content Marketing Works via WOMMA [Infographic] | Marketing Revolution | Scoop.it
Incredible content has the power to break through the clutter of your consumers' lives and provide that moment in the spotlight all of us desire.
Martin (Marty) Smith's insight:

Great Word Of Mouth Marketing Association infographicon why content marketing works.

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5 Big Mistakes Made With Internet Marketing | Business 2 Community

5 Big Mistakes Made With Internet Marketing | Business 2 Community | Marketing Revolution | Scoop.it
In the dozens of presentations and classes I have given this year, there is a common theme to the questions I get. There is a lot of conflicting information out


1. Not Having A Plan

Things on the internet change quickly, but it continues to amaze how people play possum with online marketing.


2. Set It And Forget It With Your Website

Stores change inventory every quarter… some every week. So tell me why someone would want to visit your website again?
3. Relying Too Much On SEO

I am a fan of SEO as long as it’s only 25% of what you spend your time or budget on. That’s all that search engines care about it. The other 75% is about reciprocal links, social media, and ways that attract users back to your website and visa versa.


4. Social Networking Without Really Networking

Put the shoe on the other foot for a second. You get a request to connect on LinkedIn, Facebook, or Twitter from someone you have never met.


5. Letting Google Do Your Adwords

Talk about the fox guarding the hen house. Google knows that calling people who have Google accounts and telling them they can help them manage Adwords is a sure way to grow business.

John van den Brink's insight:

Great article and tips!

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Martin (Marty) Smith's comment, April 11, 2013 8:25 AM
These are GREAT common faults especially #3, Relying Too Much On SEO.
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What Every Entrepreneur Should Know About Content Marketing

What Every Entrepreneur Should Know About Content Marketing | Marketing Revolution | Scoop.it
Content Marketing isn’t a new phenomenon but it is certainly the buzz term of 2013, and if you’re starting up a new business there are a few things in the field of content marketing that every entrepreneur should be familiar with.
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How Your Team Becomes Epic Content Creators In 6 Easy Steps [+Marty Note]

How Your Team Becomes Epic Content Creators In 6 Easy Steps [+Marty Note] | Marketing Revolution | Scoop.it
If you're serious about instituting a successful company-wide blogging initiative, use this guide to get started. Your internal workforce may be a goldmine of epic content just waiting to be harnes...
Martin (Marty) Smith's insight:

Gold In Them There Hills
You need GREAT content and lots of it. Outsourcing great content is expensive. What do you do? A: You become a content creating engine creating GREAT content. K, how do you do THAT?

Now you are asking the right question. Sun Tzu said there is nothing as motivating as closing off all the exits. Here are 6 Steps from the Content Marketing Institute to help you create the content team you need:


1. Ideation/topic generation

2. Create Hook-y Blog titles

3. Blog Structure - The Magic Loop

4. Listen for Tone and Style

5. Content Governance (Who Signs Off)

6. Repurposing Content and Doubling Down

 

Ideation
I create a lot of content since I love being a content marketer. I get ideas from three places:

* What is happening NOW.

* Branded themes I know are important or that I am interested in such as content marketing.

* Listening very carefully to feedback in all its many shapes and sizes (metrics, comments, reviews, friends talking to me over lunch, whatever).

 

Since the things you could write about are infinite I agree with having a solid plan, BUT I like to leave large blocks open for response, ideation or tweaking. Don't schedule every moment in a content marketing plan. Leave some open space.

 

Titles SELL Attention
You will learn how to form a title FAST and with hooks. Hooks are things that force engagement. An unanswered question can be a hook. A hot piece of news can be a hook. A branded guru or authority like Forrester can be a hook. I try to live by the 7-word rule - titles shouldn't exceed 7 words.

The Magic Loop
Stories open with connection and hooks, explain some things and then close the "magic" loop by going back the start and closing the loop. I don't write in loops, but by the time I get to the end of a piece I look for ways to pull the opening back and summarize the middle thus closing the loop.

 

Hear Tone By Reading Out loud
When I want to hear my tone I read the piece I'm working on out loud. Sometimes I record it. Usually just "hearing" the words as they are spoken helps fix stutters and pauses, helps speed up your writing and tone.

 

Governance is pretty straightforward, but don't put so many layers of approval on top of your content marketing that all spontaneity is washed out.

Double Down
When content GOES learn from it and immediate go back for MORE. Most of your content will meet with average response. Know those baselines well since the minute some new content is setting records for shares or links you want to write the redux piece. Your second acts will never get as much viral lift as your first, but they will get more than the average content since you are riffing a proven winner.

 

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New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week

New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week | Marketing Revolution | Scoop.it
Check out the top inbound marketing stories of the week centered around tools to help prove ROI.
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IBM Smarter Marketing: Now we start with the customer

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Brian Yanish - MarketingHits.com's curator insight, March 31, 2013 10:55 PM

Knowing your customer dates back to the start of commerce when we traded goods and services. Interesting how things come full circle even in today's digital age.

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Avoid the Headline Holdup: Learn How to Unplug The Bottleneck in Your Business #contentmarketing

Avoid the Headline Holdup: Learn How to Unplug The Bottleneck in Your  Business #contentmarketing | Marketing Revolution | Scoop.it
Headlines, more than anything else, are the key drivers for generating traffic, readers, and leads for blogs. They are the most overlooked aspects of the blog writing process.


According to Copyblogger, 80% of people will read your headline, but only 20% will read the content in the body.


And it looks like you’re one who has read the headline and converted to a reader. I thank you for that and hope to fulfill your expectations.


Headlines, more than anything else, are the key drivers for generating traffic, readers, and leads for blogs. They are really important and yet are one of the most overlooked aspects of marketing.


So what do I mean when I say that headlines are key drivers for generating traffic?


When people are browsing through a search engine results page, the only things they see are the title tag (which is usually the headline) and snippets of text:

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Brian Yanish - MarketingHits.com's curator insight, March 30, 2013 8:56 PM

This is an in-depth article on how to write a great headline.


The 7 Things to Keep in Mind


1. Assure the Reader of a Benefit
2. Focus on the First Five Words
3. Spark the Curiosity and Interest of the Reader
4. Know What Makes Readers Tick
5. Give it the Breath Test
6. Don’t Be Afraid to be Contrarian
7. Write a Lot of Different Titles for Each Post

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Join The Marketing Revolution on Scoop.it - Follow, Contribute

Join The Marketing Revolution on Scoop.it - Follow, Contribute | Marketing Revolution | Scoop.it


Marketing Revolutionaries
One of the hardest lessons I've learned as a "new Internet marketer" is my job is different now. I LOVE writing and pitching ideas, memes and STUFF. At my core I remain an ecommerce merchant. 

We create in teams now.

Some of these teams are company based, but increasingly we form ad-hoc teams of friends and fellow travelers. 

The marketing revolution is happening in many dimensions simultaneously so I asked a great marketers to join and share their takes on the Marketing Revolution.


Revolutionary curators include:

Brian Yanish (@MarketingHits)

John van den Brink (@AtDotComSocial)

Gladys Pintado (@Gtpintado)

Jan L Gordon (@JanLGordon) Cuating After Curatti launch in JUNE.

Esther Coronel de Iberkleid (@Esthersuchi)

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Esther Coronel De Iberkleid's comment, May 19, 2013 10:09 PM
I did check and sent you a message on facebook private. Please check and I look forward to hear from you. Great week!
Carla Deter's comment, June 1, 2013 7:57 PM
Hi Esther! Martin - I'm In. Are there spots left? I love on-line promotions! Contact me or I can contact you. I've been watching the Marketing Revolution across many scoops until I came upon this opportunity. Email: socialinfairfaxva@yahoo.com
Esther Turón Perez 's curator insight, June 28, 2013 3:37 PM

Good team, ;). I'm inside group Social Media Revolution (Spanish community), why not on Marketing Revolution? ;P

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Difference Between Who We ARE and What We Do [content curate and click study]

Difference Between Who We ARE and What We Do [content curate and click study] | Marketing Revolution | Scoop.it
You share stuff that makes you look smart. You read stuff that doesn't necessarily.

Via Marylene Delbourg-Delphis
Martin (Marty) Smith's insight:

Great 33Across study showing the "inside baseball" truths about content marketing. We curate different than we consume. We curate Pluto and consume Kardashians.

The good news is celebrity gossip gets high clicks but is a guilty secret. We don't share that Kardashian post as much as read it in the dark alone (lol).

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Jon Turino's curator insight, March 29, 2013 2:32 PM

Interesting info.

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Customer Service: The New Proactive Marketing - Huffington Post

Customer Service: The New Proactive Marketing - Huffington Post | Marketing Revolution | Scoop.it
Customer Service: The New Proactive Marketing
Huffington Post
Customer service may just be the most proactive tool any business owner can plan to use as part of a marketing, advertising, or revenue-increasing plan.
Martin (Marty) Smith's insight:

Cheapest marketing you create is improving your customer service processes.

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How Your Unique Greatness Meets Customer Aspirations [Marty Video]

How Your Unique Greatness Meets Customer Aspirations [Marty Video] | Marketing Revolution | Scoop.it
Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Martin (Marty) Smith's insight:

NEW Concept - Unique Customer Aspiration
Wrote this piece to introduce a new concept called Unique Customer Aspiration (UCA). Your UCA is what you want your customers to achieve as a result of your interaction or partnership.

I was taught to market based on USP or Unique Selling Proposition. USP seems solipsistic now. USP need to be combined with a UCA to insure your marketing doesn't talk to itself about itself.

We live in a socially engaged "Connection Economy", so combining USP + UCA creates a foundation for great Internet marketing.

What about you? Do you know your USP? What are your thoughts on UCA? Share your thoughts and I will curate them into the post.

 

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Brian Yanish - MarketingHits.com's curator insight, March 21, 2013 12:07 AM

How are you and your business different?


A quick search on Linkedin for "website designer" shows 300,000+ people who do the same thing I do. So how do you set yourself up as "different"? Try building on your other interests and experiences to strengthen your USP or Unique Selling proposition.

Martin (Marty) Smith's comment, March 21, 2013 12:13 AM
Only ONE Brian Yanish my friend, only one! Marty
Brian Yanish - MarketingHits.com's comment, March 21, 2013 12:13 AM
lol
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The Rise Of Content 4.0 [Infographic + Marty Note]

The Rise Of Content 4.0 [Infographic + Marty Note] | Marketing Revolution | Scoop.it

The Next Generation of Content Marketing
Haven’t heard the term "content 4.0" before and would agree with every dimension outlined in this excellent infographic. Would add a few too including:

* Tagging - content is going to flow in all directions.

* Speed - content will be become tagged snippets flowing in all directions.

* SOCIAL - we are going to do more and more things with sentient mobs.

* UGC - User Generate Content is well mined GOLD so will become harder to get.

 

The next generation of content marketing, much like the next generation of web design, is going to be have more content going in more directions faster and faster, better and better.

 

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Collect, Curate, Communicate: The 3 C's Of Content Curation

Collect, Curate, Communicate: The 3 C's Of Content Curation | Marketing Revolution | Scoop.it

This is an informative article by Jeremy Floyd about content curation and useful for novices. Here is an excerpt from it:

"In the past, we had a few channels of information and each channel had a few gatekeepers that sorted, prioritized and reported the information to the public.

 

Today, information-consumers have an endless supply of channels. News, entertainment, gossip and professional development all drain into the same information stream that flows rich throughout the connected world. The gatekeepers have been removed and anyone is free to flow about the stream looking for relevant and useful information.

 

Since people have “clipped” news articles, there has been content curation. Today, however, the information flow is that of a mighty raging river, and it’s easy to get lost in the current. Content curators are effective at managing a series of information pipes and sharing that with their following.

 

1. Collect:
The content curator’s work is never done. Minutes after perusing your RSS reader 20 more articles have been posted and the cycle starts again. In the mainstream news era, the national news came on at precisely the same time every night.

2. Curate:
- Consistent Subject Matter – Because the information flow is swift and always moving, content curators must be consistent with their niche and resist the temptation to follow whims. Define the topics that you are going to cover.
- Direct Communication – Social media has no appreciation for nuance, so as a curator, be direct.
- Filter Consistently – As news editors filtered the news that was worthy of their readership, think about what is relevant to your readership. Filter out the stories that are redundant, irrelevant or boring.

3. Communicate:
- Be human - Bring your voice to your content. Be real.
- Be frequent not a freak when you overpublish..."

Read full original article here:
http://www.jeremyfloyd.com/2013/02/the-abcs-of-content-curation/

 


Via Giuseppe Mauriello
John van den Brink's insight:

Great scoop! Best tips: #2 Curate: content curators must be consistent with their niche.  #3: Communicate: Be Human - Be Real!

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Socius Ars's curator insight, April 14, 2013 9:53 PM

add your insight...

 

 
Kathy Lenard's curator insight, May 2, 2013 10:32 AM

--

AndySernovitz's curator insight, May 7, 2013 1:04 AM

 – 

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Is A Clean Slate Brand Coming TO CLEAN YOUR CLOCK? Social, Mobile and Hostile

Is A Clean Slate Brand Coming TO CLEAN YOUR CLOCK? Social, Mobile and Hostile | Marketing Revolution | Scoop.it

Clean Slate Brands Are Social, Mobile, Hostile 
Clean Slate Brands create instant trust, trade on instant global communication and connection and they play with the new tools some of the old bands hardly know exist.

 

Is it better to be a "clean slate" brand? Everything is in the execution, but it's better to ROCK the world no matter what if you are clean slate or putting a new face on "old and rusty". 

Clean Slate Brands are built for connection. They use social to amplify their message moving to incorporate an army of brand advocates as soon as possible with cool takes on old traditions, a hawk's eye on the feedback loops and a broken field runner's ability to change and change again. 

Branding is different and FASTER in our social connection economy, so whether you are "clean slate:" or "old and dirty" there are tips and tricks here to steal from the next generation of Coke and Pepsi.  

 


Martin (Marty) Smith's insight:

Cool Trendwatching post. These guys ROCK consistently. 

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12 Attributes of a Successful Content Curation Strategy #contentcuration

12 Attributes of a Successful Content Curation Strategy #contentcuration | Marketing Revolution | Scoop.it

At its core, content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.


Content curation defined

Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content. This digital content can be in one or more formats such as text, blogs, feeds, images, video and presentations.



3 Reasons your content marketing strategy needs content curation


As an integral part of your content marketing strategy, content curation doesn’t push masses of content to your audience. Content curation is a core content marketing element for the following three reasons:


  1. Offering your audience a combination of original and third party content provides a branded context for your work.
  2. Curating other people’s content positions you and/or your organization as a tastemaker in your field.
  3. Creating sufficient content is a marketing and business challenge.


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Brian Yanish - MarketingHits.com's curator insight, April 9, 2013 11:26 AM

Are you a content curator, if so this article for you? It covers many points on to develop a successful content curation strategy. 

Martin (Marty) Smith's comment, April 9, 2013 3:46 PM
I would add a few reasons you need content curation including 1. Greater REACH for the same costs as content creation, 2. Easier to do more FASTER so value of the feedback loop is greater and possible moves OFF of your curation are greater and 3. Line up NEXT to authorities via your curation and they get to know you and may recommend or contribute to your content like the very generous Brian Yanish :). Marty
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5 Traits All Successful Content Marketers Share

5 Traits All Successful Content Marketers Share | Marketing Revolution | Scoop.it

Everyone is into content marketing these days. You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing.


Content that actually works as marketing is another.


Let’s look at the five traits that matter most:

1. Empathy

The biggest mistake most people (and many marketers) make is failing to put people in their own shoes


2. Curiosity

It’s boring to talk about research, but to content marketing superstars, it’s actually a treat to do it.


3. Observation

Curiosity, research, and observation go hand in hand, but what we’re talking about now is something that takes it to the next level.


4. Packaging

Seeing a topic in a unique way is the first step to packaging information in a better way.


5. Caring

Yes, great content marketers care. They care about getting people to truly understand, because without understanding the prospective customer or client cannot grasp the benefit to them, and there’s no opportunity for persuasion.









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Martin (Marty) Smith's comment, April 9, 2013 3:47 PM
LOVE THIS post from John as it speaks to the squishy right brain creative stuff that is the secret fuel of social media marketing. Great Scoop.
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Social Media in 30 Minutes a Day [INFOGRAPHIC]

Social Media in 30 Minutes a Day [INFOGRAPHIC] | Marketing Revolution | Scoop.it

Great infographic from Pardot the marketing automation people on how to rock social in just 30 minutes a day. 

Martin (Marty) Smith's insight:

K, I will play. I think social a half an hour a day could work. The mapy in this infographic helps you move your content around and keep it alive across the key social nets. 

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Brian Yanish - MarketingHits.com's comment, April 2, 2013 12:23 AM
Make that 2 hours for me, can't type that fast.
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5 Content Creation Tactics Every Marketing Rock Star Needs [+ 5 More Tips]

5 Content Creation Tactics Every Marketing Rock Star Needs [+ 5 More Tips] | Marketing Revolution | Scoop.it
With content creation, the goal is to have a lot of the heavy lifting finished before you ever sit down to start producing it. If you want to be a content marketing rock star, use these 5 content c...
Martin (Marty) Smith's insight:

Content Marketing Institute Rock Star Tips
Those CMI guys are Rock Stars. No mistake they are located in Cleveland the home of the Rock 'n Roll Hall of Fame. This piece Scooped by Gladys Pintado ROCKS 5 great tips. 

Here are a 5 more Rock Start Content Marketing Tips:

* Newsjack - find HOT topical news and spin it in your direction.

* UGC - make sure you have at least 3 ways for visitors to weigh in.

* Technical SEO - make sure your H1s and page titles ROCK.

* Double Down - when something GOES take credit on social and get a second act out of it (easier to make HOT things get hotter).

* Multi-platform - know what platform does what for your content. 

Double Down is the concept of the HOT can get HOTTER easier than the cold can do anything. Once your content is lighting up with Shares and Likes then share that information with a Tweet. This will pump more shares, links and likes creating a content second act because of the power of a self-fulfilling prophecy. 

Great tips here from @CMIContent and @Gtpintado (Gladys Pintado). 

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How To Make Your Internet Marketing STICKY [infographic]

How To Make Your Internet Marketing STICKY [infographic] | Marketing Revolution | Scoop.it

Great infographic capturing tips from Heath brothers book Made To Stick. 

Martin (Marty) Smith's insight:

Made To Stick
If you are an Internet marketer and haven't read Made To Stick by the Heath brothers you can get some of the main ideas from this excellent infogrpahic summary. Biggest idea is sticky ideas are KING and there are specific things you can do to mek your ideas, your memes, more sticky or less sticky. You want MORE sticky (lol).

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Martin (Marty) Smith's comment, March 31, 2013 10:03 PM
Jesus, I noticed the main infographic blanked out so I shifted to the header. Looks like it blanked out for you too. Don't know why as it is a cool infogrpahic but may want to pick up the header I switched to.
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Infographic: Google Penguin vs. Panda

Infographic: Google Penguin vs. Panda | Marketing Revolution | Scoop.it

Keeping Google’s constant and ever-changing algorithm upgrades straight is no easy task even for the most capable SEO technicians and marketing gurus. A visual representation of Panda’s perturbations in timeline infographic form is helpful when trying to wrap one’s head around the rationale behind Google’s algorithm decisions.


Due to the extreme nature of Panda, Google actually went out of their way to assist users in improving their websites to rank highly once the dust had settled.

Frightening reputation aside, Panda only reinforced the importance of putting out top notch content that delivers value.


Via Alex Butler
Martin (Marty) Smith's insight:

I agree, knowledge displaces SEO fear and this infographic helps

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Dan Baxter's curator insight, December 19, 2012 5:56 PM

Great article on googles moves to reduce the impact of SEO 'gaming' techniques such as keyword stuffing and content farms

Nedko Aldev's curator insight, May 12, 2013 8:08 AM

add your insight...

 
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Blending Creation and Curation in a Balanced Content Diet | Free eBook by Curata

Blending Creation and Curation in a Balanced Content Diet | Free eBook by Curata | Marketing Revolution | Scoop.it

In this free ebook by Curata (made up of 33 pages), with foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of "Content Rules", it will show you how to mix original content and curated content to get results.


In this ebook you’ll learn:

- How to re-purpose old content;

- Front-end marketing tactics;

- How to develop short and long form content;

- and how to keep your Content Beast well fed!


Here is a short excerpt as summary that caught my attention:

"6 tips for smart and effective content curation:

1) Be strategic about your topic selection. Do the legwork to determine audience needs. Think about the voice you want for your brand. Build your content around that.


2) Vary your sources. Exposure to a broad variety of voices, ideas, and information is one of the key values of a strong curation strategy.


3) Be selective. Curation is not about sharing as much as you can. It’s about sharing the best of the best – acting as a filter for your audience.


4) Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you.


5) Adhere to ethical best practices. Always attribute your original sources and only publish abstracts and excerpts.


6) Add value. Help your audience get the most out of your curated content by providing insights, opinions, and context."



Very informative.

Fill out the form here and download free your copy of ebook:

http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/


Via Giuseppe Mauriello, Jimun Gimm
Martin (Marty) Smith's insight:

Good solid tips here.

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Stephen Dale's curator insight, March 29, 2013 8:02 AM

It's not juts about Marketing. The tips and good practice are equally appropriate to Personal Knowldge Management. #pkm

jaynalocke's curator insight, March 29, 2013 12:13 PM

I love the image of the Content Beast. It is always hungry...!

Ignasi Alcalde's curator insight, April 1, 2013 5:53 AM

Buena perspectiva sobre la curación de contenidos

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The Fish Firm: The Secret To Mining Gold In The Social Media Revolution

The Fish Firm: The Secret To Mining Gold In The Social Media Revolution | Marketing Revolution | Scoop.it

Elynn Fish and her Fish Firm can show you how and where to catch fish in this new Internet marketing river we all wade, the social river of connections that only flows FURTHER and FASTER. 

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Big Data, Big Challenges, Big Gap, Big Opportunity

Big Data, Big Challenges, Big Gap, Big Opportunity | Marketing Revolution | Scoop.it
Manufacturers and retailers identify Big Datas big challenges.
Martin (Marty) Smith's insight:

Funny I read the Big Data challenge different than DM News. I see the mountains and hard climbing ahead, but what about the unobstructed view from the top? To the early climbers will go some Big Spoils, so batten down the quants and full speed ahead.

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