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Google Penguin: Its Impact On Search Results & Internet Marketing [& Panguin Tool]

Google Penguin: Its Impact On Search Results & Internet Marketing [& Panguin Tool] | Marketing Revolution |

The Panguin tool is still my favorite way to understand the impact of Google's ongoing algorithm changes. Find the Panguin tool here:

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Scooped by Martin (Marty) Smith!

The Most Critical Missing Element of Small Business Marketing? Effective Backends

The Most Critical Missing Element of Small Business Marketing? Effective Backends | Marketing Revolution |
What your sales back end can tell you about your small business marketing… When considering small business marketing, most owners think about getting exposure and visits/clicks/views, etc.
Martin (Marty) Smith's insight:

Great post by Michael Nelson about how and why Small To Medium sized Businesses can create a highly converting online process. Backend is movement of visitors to buyers. Buying can be defined broadly such as joining an email list is a form of "buying".

I love this tip about the Thank You Page:

"The “thank you” page is the location where your prospects who sign up on your squeeze page are taken.  This page can be the place they download or print the free offer and can be a page that provides them with another “call to action.”  Here is an example of a thank you page.

As you can see, neither page has to be too visually appealing, just have an effective offer and clear message."

The ""neither page has to be too visually appealing" message is so important. I've watched new to web SMBs spend budgets on how things look. The elastic value, what you bank after costs, of "beautiful" and confusing vs. "ugly" and clear is NOTHING. I'm an Internet marketer which means "beautiful" to me is something that converts better than what was there before especially if I didn't have to break the bank to learn how to "beat the control".

Michael post explains how to engage and close "sales" online in great detail. Here is another favorite quote from the piece:

"The “call to action” is the most obvious, but often the most overlooked in small business marketing.  Make it clear what you would like the prospects to do.  Click here to get this…Act now to get a free coupon… etc."

YES, hidden or lack critical CTAs (calls to action) would be on my "most common landing page mistakes" list of all time. High contrast CTAs, I prefer orange or red but have tested blue to a win once, that jump off the page would be my preference.

A boss told me he thought CTA approach was too "used car salesmen-like". Perhaps, but visitors WANT you to share what they are supposed to do next AND the benefits such an action should generate. The person who saw me as a used car salesmen did at least an equal disservice by keeping his true desires under wraps.

I prefer being clear, honest and immediate. DO THIS and GET THIS and this offer ends ON. We had long discussions about my belief B2B marketing is only different from B2C in one significant way - TIMING.

The more I thought about it the more even TIMING seems similar since B2C only SEEMS like immediate S-R curves (Stimulus-Response). A B2C merchant’s ability to sell today is built on their reputation and relationships too, so there is NO difference between B2B and B2C marketing.

I tried to explain my "invisible hand" theory of Internet marketing. When you visit a site I've architected you are looking for me (me or my team's curation and design hand). You want to "know" the architects of the space you are in. Clicking is a sign of respect and recognition of that desire (to get to know the environmental architects).

Michael's great explanations expose the invisible hand; make it clear what visitors need to do and who benefits. What a concept! A simple concept that can double your online sales.


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"Crowdfunding Game Changer" - A Haiku Deck by Martin Smith

"Crowdfunding Game Changer" - A Haiku Deck by Martin Smith | Marketing Revolution |

Crowdfunding is about to BLOW UP bringing vast changes to every functional department for SMBs and Fortune 1,000 companies. This deck explores the implications of crowdfunding on marketing, sales, B2B content marketing, customer service and loyalty. 

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Scooped by Martin (Marty) Smith! One of 5 Secret & Disruptive Content Curation Tools One of 5 Secret & Disruptive Content Curation Tools | Marketing Revolution |

5 Secret & Disruptive Content Curation Tools
* Haiku Deck.
* Pinterest.
* GooglePlus.

More thoughts on as HUB of content marketing on GooglePlus:

Martin Marty Smith on Scoopit
@Martin (Marty) Smith

malek's curator insight, November 22, 2013 8:14 AM

What's Google Plus?

This “new Google” era can be summarized as PEOPLE not BOTS!

Jordi Carrió Jamilà's curator insight, November 22, 2013 10:09 AM

Una muy interesante reflexión sobre 5 herramientas de curación de contenidos.


Google+ es una de las grandes herramientas a invertir tiempo, aparte de

Rescooped by Martin (Marty) Smith from Google Plus and Social SEO!

Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Marketing Revolution |

Via janlgordon, Neil Ferree
Martin (Marty) Smith's insight:

Agree with this infographic, but noticed a dangerous trend at Triangle Startup Factory's Fall Showcase. Some entrepreneurs go Mobile Only. Mobile only is only a good idea if you've figured out a distribution system that will never need Google. If you find that please call and let me invest in it too :). M

Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia


willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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Social Media Anxiety...Get Over It

Social Media Anxiety...Get Over It | Marketing Revolution |

Social Media Anxiety
Got to love social media. First social media has to prove it matters and isn't just a game then people worry about "doing it wrong". Yes there are "wrong" ways to create social media content...remember when we all started sharing exactly what was happening in the moment? Don't do that anymore.

Next we had the quote stage and now we seem to be getting the idea of how to surf social media. Some still have anxiety about jumping in or doing the wrong thing. 

The half-life a tweet is hours. Remember you are in an ocean of content, so surf don't try to hold, compress or rule it. Here is another anti-anxiety pill for SMM. Look around, I've yet to follow or RT someone so brilliant I shouldn't be allowed in the same social space (lol). Yes they are out there, but I may never find them :).  

Social media is the great level. What you can SEE and FEEL fast is we all have the same obsessions, fears, strengths, weaknesses, doubts and frustrations. Social shows our humanity in all its glory and aspirations.  

Here is the other issue. If you are an Internet marketer, and who isn't these days, then social media anxiety can HURT. Don't let your "Sistine Chapel" perfectionism stop you from making social media mud pies. M  

malek's curator insight, November 13, 2013 6:47 PM

The DSM 5 (the cookbook of psychiatry) recently introduced the Internet Attention Deficit Disorder. Will they add Social media Anxiety Disorder? 

Sedra T.'s curator insight, November 18, 2013 12:11 AM

Townsdeal, social media is not just a game.

Lori Wilk's curator insight, November 23, 2013 5:13 PM

This article gives some recommendations about how to handle social media. I say, "participate." #socialmedia. Experience new platforms.Connect, Learn, and Grow.

Scooped by Martin (Marty) Smith!

Care and Feeding of Networks & 10 Must Follow Scoopiteers

Care and Feeding of Networks & 10 Must Follow Scoopiteers | Marketing Revolution |

This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is. 

Since it isn't fair to tease such a list and not share, here is my list of 10 Must Follow Scoopers:

@Robin Good 
@Guillaume Decugis
@Ally Greer 
@ janlgordon 
@Jesús Hernández
@Brian Yanish -
@Karen Dietz
@Thierry Saint-Paul 
@Neil Ferree
@Ana Cristina Pratas  

If you want to see what each of these great content curators has taught me you will need to read the post (since I'm not one to spoil a tease :).   

Brian Yanish -'s curator insight, November 9, 2013 12:56 PM

Totally agree with Marty, each of these Scoopers uses to build their readership.  That's right they are using Other Peoples Content (OPC) that they curate to build their own following and traffic to their channels be it a website or social network. 

Tahar Mehenni's curator insight, December 4, 2013 7:10 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

Jack Varnell's curator insight, June 14, 2015 3:00 PM

Thanks for this list... I must be doing something right. All were in my network. Even the incomparable @KarenDietz !

Rescooped by John van den Brink from Content Marketing & Content Strategy!

What Is The Future of Content Marketing [Trends and Predictions] #BtoBLive

I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. 

Via Stefano Principato
Stefano Principato's curator insight, October 27, 2013 5:14 AM

Customer-Centricity is the only way to break through the noise of boring and self-promoting content. We must begin to make our customers the heroes of our stories 
The future of content is mobile, visual, consumable and snackable 

Lori Wilk's curator insight, November 6, 2013 11:18 PM

I coudn't agree more

Rescooped by Martin (Marty) Smith from Surfing the Broadband Bit Stream!

FREE Is Always Revolutionary: Apple Ends Era of Paid Operating Systems

FREE Is Always Revolutionary: Apple Ends Era of Paid Operating Systems | Marketing Revolution |

The desktop operating system is dead as a major profit center, and Apple just delivered the obituary.

Amid a slew of incremental improvements to its iPad tablets and MacBook laptops, Apple today announced some landmark news about its oldest surviving operating system: It will not charge for the latest big upgrade, Mac OS X 10.9 Mavericks, breaking from a tradition that goes back 16 years and shining a light on a long-unfolding reversal in how tech profits are made. Eighteen years ago, the tech industry’s dominant company made nearly half its revenue selling OS licenses. Now, as Apple just confirmed, the prices of OS licenses are headed towards zilch.

Prices of Apple’s Mac OS X have long been on the wane. After four releases that cost $129, Apple dropped the operating system’s upgrade price to $29 with 2009’s OS X 10.6 Snow Leopard, and then to $19 with last year’s OS X 10.8 Mountain Lion. Microsoft — the king of the operating system in the ’80s and ’90s and on into the aughts — still charges PC makers who sell the Windows OS preloaded on their desktop and laptop machines, but that business is shrinking, thanks in large part to the continued success of Apple. And just last week, Microsoft announced that, much like Apple, it would not charge consumers who upgrade their machines to the latest version of Windows, version 8.1.

Click headlline to read more--

Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Martin (Marty) Smith's insight:

Apple Pivots Toward A Free Future
This is a razor blade vs. razor issue now. By dropping a losing idea, that operating systems are profit centers, Apple aligns with where we are going - so much FREE stuff the concept of "Operating System" is much too old school.

I love my AIR, but about half the time it is connected to some FREE web service or another (Google Docs, Dropbox, Google Drive) so the idea that consumers would continue to pay for expensive operating system upgrades when those same systems are operating less and less is a nonstarter.

By knocking the crutch out from under them Apple is better positioned for WHAT's NEXT (appification of everything) and less beholding to an unrealistic idea.

Apple is intensely profitable, but expect operating systems to be the first of many similar transitions as the ubiquitous mobile web that we are all connected to all the time. Add the web of things when all of our refrigerators and gizmos are connected too and you can see how the consumable idea is getting smaller and more frequent - micro payments for apps instead of macro payments for operating systems.

Oh and it may be time to reread FREE by Long Tail author Anderson ans the Wired editor's second book may prove to be the more important of the two long term. 


malek's curator insight, October 23, 2013 7:52 AM

Is Apple putting a dent into Microsoft's revenues? 

Microsoft won't disappear in thin air, but the battlefield will be grossly reshaped 

Scooped by Martin (Marty) Smith!

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study | Marketing Revolution |
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C
Martin (Marty) Smith's insight:

Fascinating study showing a narrowing gap between B2B, traditional leaders in content marketing and curation, and B2C. The narrowing gap proves what most on already know - content marketing is THE MOST IMPORTANT MARKETING your company, brand or personal brand is doing (period, full stop).

This piece inspired me to create a post about the difference between B2B and B2C content marketing. You can find that post the Ecom Revolution on 

Deanna Dahlsad's curator insight, October 15, 2013 5:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:

a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)

b) purpose (to maintain existing clients/customers, to reach new ones?)

b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

Alessandro Rea's curator insight, October 17, 2013 5:28 AM

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.

John Thomas's curator insight, February 9, 2014 10:21 AM

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

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Secrets For Revolutionaries

Secrets For Revolutionaries | Marketing Revolution |

These Days if you are NOT a revolutionary good luck with that. The problem is when everyone is a revolutionary is anyone really ahead of the curve? As many know we are trying to STIR THE POT with 2 new BHAGs: - crowdfunding cancer research and let patients, friends and family see behind the curtain.  (launching next week)

CureCancerStore - shop to cure cancer and give 100% profits to help cure the Big C.  

Here are the first 5 "Secrets For Revolutionaries" learned:

* Revolutionaries need a PLAN.
* Revolutionaries need TOOLS.
* Revolutionaries need to compete.
* Revolutionaries need to PLAY.

* Revolutionaries need to be THANKED!

I'm getting the idea. I need to be chief Thank You Note writer more than chief social, code, design guy (lol). Our Cure Cancer Buzz Team is missing a few of those pieces. Some revolutionaries are so GREAT they don't need every one of those features, but most need a STRUCTURE to the revolution, a sense of MEANING and PROGRESS. 

Will be working on those ideas in the days and weeks ahead. Please feel free to SHARE your community / revolution building tips and ideas. We are going to need so many AMAZING revolutionaries to help launch these two new ideas you may want to get your beret now :). Thanks, M 


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Cure Cancer Buzz Team Update: TV Interview With Marty Tuesday, is LIVE

Cure Cancer Buzz Team Update: TV Interview With Marty Tuesday, is LIVE | Marketing Revolution |

Big Week For Cure Cancer Buzz Team
Updated Cure Cancer Buzz Team Brief with BIG News:

  • WRAL's Tar Heel Traveler in Raleigh (CBS) Will share Marty's story on air during the news Tuesday night. We will post the link as soon as we have it.

  • where you can SHOPE TO CURE CANCER is OPEN

Innovative Ideas on Cure Cancer Store include:

Finally please don't forget to join our Cure Cancer Buzz team and help pepole learn about and CureCancerStarter, crowdfunding cancer research, when it launches on Wenesday.

malek's curator insight, October 8, 2013 7:35 AM

You stand tall when everything you do is for the miracle of life.

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Steve Jobs On The Idea Disease [VIDEO]

Steve Jobs On The Idea Disease [VIDEO] | Marketing Revolution |

This post explores an apparent contradiction in The Lost Interview. In a post from the weekend Steve Jobs On How Content Truly Is King ( ) Jobs discusses the importance of keeping "Process" people away from artists like himself.

Here Jobs discusses the "idea disease". Idea disease is not understanding the need for process. Instead of catching a genius in an apparent contradiction this post discusses the contradictions inherent in product development.

Truth be told nothing would get created if there wasn't some magical thinking happening. Magical thinking is our human ability to over estimate what we bring and under estimate what we face. I did this when I rode a bicycle across America.

I would argue that the only way I make such a ride is to under estimate the trouble and over estimate the joy (lol). I note how Black Swan author Taleb says our human condition is one of constant over and under estimation.

Taleb sees such human arrogance as the cause of stock and home bubbles and so BAD. Perhaps it is this magical naive thinking that creates art and grace too and this piece explores the idea that our "idea disease" may be the source of all art, beauty and grace.

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How Canonicalization Can Save You: Guide To Canonicals In WordPress

How Canonicalization Can Save You: Guide To Canonicals In WordPress | Marketing Revolution |

Welcome To Content Marketing
Many "new to content marketing" are blasting content out on new WordPress blogs, creating categories and loving life. Glad to have you and if you are reading this post then you know it is time to learn some "inside baseball" content marketing and SEO tips. 

Google doesn't like content to be duplicated. Problem is we bloggers and merchants MUST duplicate content since some of our readers care about SEO while another set wants to learn about social media marketing. 

An article like my Websites vs. Blogs post for ( ) could be categorized into web design, social media and Internet marketing. WordPress makes setting categories so easy the full ramification of that tag isn't fully understood. 

If I categorized my Websites Vs. Blogs piece in more than one category it appears equally duplicated to Google. The fact I know the piece MAINLY belongs in Internet marketing is something I can share with Google by using a canonical URL. 

I think of the canonical URL as the MASTERBLASTER URL, the URL I WANT Google to think of this content in. Other categories, any category NOT deemed the single MASTERBLASTER category, aren't "indexed" by Google's spider for that piece of content. 

Google sees your intent and understands your instructions to mean "don't index the same content twice" and that makes Google's spider get all warm, fuzzy and happy. You just saved Google TIME and time in the Google algorithm is truly MONEY so chances for your website to gain in authority just went UP. 

Chances to gain in authority when you have the same content in many categories goes DOWN. Your duplication costs Google money and time because they have to sort out if you are good and true or a spammer. Oh, btw Google NEVER sorts out if you are a spammer or good and true (and I wrote that sentence to make my SEO friends laugh :). 

Google ASSUMES you are spamming and treats your dupe content with disrespect and annoyance. Should you create many categories and place content in them? Sure, but when you do so be sure to use canonicalization to send the right signals to Google and so they don't assume you are spamming. 

Promise to write my next post on canonicalization and other important "SEO Ideas For New To Content Marketing". Marty 

BTW, geat @Tomewer post with one of the most clear and concise explanations of a difficult topic I've read. Well done Tom! 



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Free Shipping Out & Back TRENDING Holiday 2013 - Via Ecommies

Free Shipping Out & Back TRENDING Holiday 2013 - Via Ecommies | Marketing Revolution |

Holiday Ecommerce Trends
First Holiday Ecommerce awards are in with and Williams-Sonoma winning top honors and L. L. Bean most improved from November to December.

Trends Include
Free Shipping All Orders especially in December.

Free Shipping Out and back (returns) is also trending with several majors.
Deal of the Day is trending with having the best example.
Williams-Sonoma's explanation of BMSM (Buy More, Save More) is the best we've seen. 
Bean wins kudos for its Holiday Shopping Made Easier graphic.

Overall creative performance was lackluster this year in the 36 ecommerce websites we reviewed with the overall grade going DOWN in December.

Report card is on Google Plus:  


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Rescooped by Martin (Marty) Smith from MobileWeb!

Mobile Is The New Black: Make Your Social Media Mobile Friendly

Mobile Is The New Black: Make Your Social Media Mobile Friendly | Marketing Revolution |
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.

Via Brian Yanish -
Martin (Marty) Smith's insight:

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:

* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.

Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.

Joachim Scholz, PhD's curator insight, December 2, 2013 9:24 AM

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.


To oversimplify: Consumers watch big screens, but they touch small ones!


So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.

Scooped by Martin (Marty) Smith!

Learning Internet Marketing Secrets: Social Mobile Marketing Paradox

Learning Internet Marketing Secrets: Social Mobile Marketing Paradox | Marketing Revolution |

Learning Internet Marketing's Secrets
My second Editors of Chaos post is about the strange alchemy that is Internet marketing, a alchemy that researchers into every business department, silo and idea. If a paradox is something that seems one way and in fact IS another then Internet marketing is paradox rich.

Knowing a paradox is a form of understanding the secret rules of the game. Vampires don't come out in the day, don't cast shadows and can be killed with wooden stakes are rules that govern the "vampire paradox".

Understanding Efficiency's Irony, knowing your Thetas and finding new ways to THINK about process and engagement are the rules that govern our social mobile marketing paradox. Know them, use them and you will never become a vampire and will know how to create engaging, inspiring Internet marketing.

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A Brand's Visual Storytelling Is A CSF (Critical Success Factor)

A Brand's Visual Storytelling Is A CSF (Critical Success Factor) | Marketing Revolution |

There is a well-known statement that brand isn't just a logo or a product. As well as brand identity isn't just a stationary set. It is much more.

Marty - Love looking into a brand's "galaxy". Faith Popcorn famously said we don't BUY brands we JOIN them. That statement seems increasingly true in this connected social time.

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Editors of Chaos Website To Save Golden Content Marketing Goose From Extinction

Editors of Chaos Website To Save Golden Content Marketing Goose From Extinction | Marketing Revolution |

Major Scoop.iteer Jan Gordon launched - The Editors of Chaos website over the weekend. Jan's mission is important. She wants to save the golden content marketing goose before its killed by its own popularity.

Great mission and a Free "Insiders List" when you sign up for email (I did just that today). Be sure to stop by Jan's new website:

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Top 10 Marketing Revolution Scoops All Time

Top 10 Marketing Revolution Scoops All Time | Marketing Revolution |
Martin (Marty) Smith's insight:

Top 10 Marketing Revolution Scoops All Time Videos - We Are All App Builders Now Infographic - 12 Things To Do After You Publish A New Blog Post Blog Post - 52 Totally Free Resources For Better Blogging Scoop + Graphic - Why Facebook Is Making Online Merchants More Money Than They Realize Graphic Matrix - Five Types of Social Media Influencers Study - Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study Infographic - SEVEN STEPS TO THE PERFECT STORY Infographic - Content Marketing Is The New SEO Infographic - The Importance of Social Media and How it can help your business Infographic - Top 29 Inspirational Ways To Stay Creative In Life, Love, Business

Learn more about the Top 10 Conversion Study:

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5 Writing Tips For Techies [Marty's Blog]

5 Writing Tips For Techies [Marty's Blog] | Marketing Revolution |
5 EASY Writing Tips For Techies Helped our great network master guru write a post about Atlantic BT’s upcoming maintenance window (post is at the bottom of the piece).
Martin (Marty) Smith's insight:

Had a fun day today! One of Atlantic BT's really SMART techies asked me to help write a post about an upcoming tech maintenance window. I asked him if he wanted me to explain what I did.

Not so much it turns out (lol). Once that engine is started its hard for me to turn it off so I channeled my expereince today into this post on

Some changes were SEO related while others were marketing focused I explained even as it was clear he didn't care (lol). Techies you have to love 'em because if you don't your site is down and life sucks.

Hope these 5 "techie writing" tips (and no that is not an oxymoron, help. Marty

Brian Yanish -'s curator insight, October 25, 2013 8:44 PM

Thanks for sharing Marty, I need all the help I can get.

Martin (Marty) Smith's comment, October 25, 2013 9:09 PM
No worries BY. Let me know how I can help your marketing with @Scoopit launch. Marty
Hugo Gonzalez's comment, May 6, 2014 3:53 AM
Good tips that should be known. Are very helpful to know when typing, gives better view of the insight of who to use these tips to better use of the tech.
Rescooped by Martin (Marty) Smith from Social Media & Marketing!

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking | Marketing Revolution |

|Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and...

Via Günter Schumacher
Martin (Marty) Smith's insight:

The great title of this scoop says it all. Everyone is creating content marketing but no one is sure how the top of the conversion funnel, those things we do like blogging and social media that drive traffic, and the bottom of the funnel, the magic land of conversions and ROI live, are connected.

There are several problems trying to connect traffic generation to ROI and conversion including:

* Attribution.
* Lack of accurate tools.
* Lack of predictive analytics.

Attribution, knowing where converting traffic came from, can be a bear. Conversion funnels can be peppered with visits; content and referring URLs What was the magic combination that actually created the conversion? Sophisticated analytics model attribution and assign some weighted value, but this is riff with bias and accurate enough (generally) to calm the riot. Some modeled attribution still beats NONE since no modeled attribution can lead to cutting off your websites proverbial nose to spite its face.

Time is part of the attribution problem. Some content lasts for a day and that are all its ever going to do. Other "evergreen" content can last for a year sending converting traffic all along. How do you know when you have short or long term content? By how it behaves and that is defining a bard door after horses are already out.

There is a missing algorithm in all of this. The magic QUANT math that can accurately connect funnel tops to bottoms. The problem is that QUANT math better be flexible and have some Artificial Intelligence-like flexibility or it isn't of much use since the web is a constantly changing sea of data, attribution and time.

We will master these complex FACTORS and find a way to better connect our funnel tops and bottoms someday soon. In the meantime bailing wire and chewing gum ROI systems will continue to rule our content marketing investments.


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Rescooped by Martin (Marty) Smith from Inspired By Design!

Birth of the Cool: 9 Easy To Use Animation Tools

Birth of the Cool: 9 Easy To Use Animation Tools | Marketing Revolution |
These web-based applications will have you creating animations in no time.

Via Brian Yanish -
Martin (Marty) Smith's insight:

Cool tools that seem moderate on the time invested to cool output equation. 

malek's curator insight, October 11, 2013 9:20 AM

Aspire to inspire in 30 min or less

Angela Heath's curator insight, October 11, 2013 11:54 AM

The only thing better than content is videos.  Americans today would much prefer to watch verses read.  Amazingly many video software options are reasonable priced leveling the paying ground and making everyonw a rock star.

Marie Gillet's curator insight, October 13, 2013 6:37 AM

Sounds useful for small companies and self-trained people...

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Why I Joined The Cure Cancer Buzz Team - Sleep Coach Irene Gouge [VIDEO]

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Why Brands MUST Blog! [Infographic]

Why Brands MUST Blog! [Infographic] | Marketing Revolution |

Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.

Via Jeff Domansky, Brian Yanish -
Martin (Marty) Smith's insight:

Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.

Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.

Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.

This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).

The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.

Well Connected Mom's curator insight, October 1, 2013 1:07 PM

People love to hear from people directly, not companies.  Trust can be built up faster for brands through the people, not corporate advertising.

xaltd's curator insight, October 1, 2013 10:40 PM

Nice infographic on blogging for business