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An Experiment That Shows How Content Marketing Works

An Experiment That Shows How Content Marketing Works | Marketing Revolution | Scoop.it

With a little twist, Jerry Silfwer wanted to demonstrate how content marketing works — in particular for smaller companies. And how it could work for your business.


Read more: http://socialmediatoday.com/doktorspinn/2268741/experiment-shows-how-content-marketing-works

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John van den Brink's curator insight, March 20, 2014 2:55 PM

Still convinced that content marketing is not the right thing for your business? You have to read the article for the outcome of this experiment.

Marketing Revolution
Moving Toward A New Marketing.
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Marty's Content Curation Blab Video Interview - Curagami

Marty's Content Curation Blab Video Interview - Curagami | Marketing Revolution | Scoop.it

Content Curation Blab
When Cendrine said we should have a Blab about content curation I didn't know what she was talking about. Blab is a new cool tool. Much like Google's hangouts,, but less involved though still not falling off a log easy to start / attend. 

The video of our almost hour long riff on content curation is embedded into Curagami:
http://www.curagami.com/content-curation-video/ 

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The Video Marketing Challenge

The Video Marketing Challenge | Marketing Revolution | Scoop.it
The Video Marketing Challenge shares the create a few expensive branded videos or many cheaper videos rich in feedback loops problem digital marketers face.
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Martin Smith (@Scenttrail) on Quora re: Marketing Plans

Martin Smith (@Scenttrail) on Quora re: Marketing Plans | Marketing Revolution | Scoop.it

Is Planning A Dirty Word?
We aren't going to say planning is a dirty word, but we would say the LARGE desire for them stems from an illusion built on a fantasy. The illusion is that a plan can save you. 

The fantasy is thinking marketing plans can exist. Marketing ideas can exist as can well-executed campaigns based on values (something we think of as MOVEMENTS), and community, collaboration and curation exist. 

Planning...not so much as we share on Quora. We are answering a marketing question a day. Be sure to ask your marketing question and we will add it to the best Q&A app on the web. 

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Googles Cool Branded Search Implications Infographic

Googles Cool Branded Search Implications Infographic | Marketing Revolution | Scoop.it
Google's Branded Search is exciting, new & going to blow ecommerce up in five ways. Learn more and see our infographic on the new search revolution.
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The Incredible Importance of Mobile to Small Businesses

The Incredible Importance of Mobile to Small Businesses | Marketing Revolution | Scoop.it
Any edge your small business (SMB) can gain to stay in the ring with your heavy weight competitors is crucial. In a world full of millennial customers, your advantage is your mobile presence. Bottom line—if your business is not set up to serve the mobile population, look for a knock out punch to come from the competition.



It’s no secret that SMB is the backbone of the American economy. It’s also no secret that technology is a major factor in a SMB’s success. You would think that as technology continues to evolve that SMBs would have greater opportunities to compete with their larger competitors. This is the case on some occasions, but for most, modern technology is evolving faster than businesses can keep up with, thus leaving many scrambling to understand the changes they need to make.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Never forget mobile is more than the phone. Mobile is a commitment to new design ideas, data struc. And user engagement. 

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malek's curator insight, February 25, 8:23 AM

In the new era of millennial customers,  your mobile presence is your competitive advantage 

José Manuel Voces García's curator insight, March 1, 1:26 PM

Never forget mobile is more than the phone. Mobile is a commitment to new design ideas, data struc. And user engagement. 

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Curagami's Week On Feedly - Top Riffs From Around The Web

Curagami's Week On Feedly - Top Riffs From Around The Web | Marketing Revolution | Scoop.it

The Week On Feedly
We use the RSS reader Feedly to inspire our curation, content marekting and blogging. Easy to miss cool stuff so every Saturday we create a week in Feedly review.  

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Attack Of The Killer Zombie Office Chairs Video via NISSAN

Marty Note - Just Because You Can Do Something Don't
Sad to think of the squandered genius, effort and resources to create a truly spooky product. Nissan's new self-parking chair is nothing if not walking dead scary.

Just as any "clean desk policy" pushes papers into a thousand drawers self-parking chairs is goofy stupid and a strange lie.  Will self-parking chairs help innovate, develop the next big thing or do anything other than remind us how far real innovation and genius can be? 

Real innovaton and genius come from passion, pain and production. The self parking chair removes feeling, humanity, and chaos in favor of an expensiv e bland uniformity. But then bland uniformity is always expensive.  

 The only proper response to such over self-indulgence is to ask, "You spent how much on THAT?" Don't buy one of these stupid and I'm sure expensive chairs. If you work at a company that buys them FLEE :). Marty 

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Plum Branding and Logo Design Secrets via Curagami

Plum Branding and Logo Design Secrets via Curagami | Marketing Revolution | Scoop.it

Plum Branding Secrets
After starting 4 companies and marketing some of the world's biggest brands (M&M's, Nutrasweet) I have hard won logo and branding best practices shared in this  Curagami post:

http://www.curagami.com/plum-branding-secrets/  

Here is the list of branding and logo development secrets" shared:
 

  • Keep It Simple Stupid
  • Tell a story
  • Co-opt universal symbols or images to help tell your story fast
  • Clean and FLAT work better in a mobile world
  • Colors communicate too, so choose wisely

http://www.curagami.com/plum-branding-secrets/

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Digital Customer Service Is Becoming A Fully Realized Marketing Channel

Digital Customer Service Is Becoming A Fully Realized Marketing Channel | Marketing Revolution | Scoop.it
Predictive analytics, self-service knowledge bases, and personalization are turning the reactive interaction into a marketing opportunity.
Martin (Marty) Smith's insight:
Digital customer service sounds great, but tools are only as good as the personality using them. Even the coolest new tools can sound unhelpful and bored with the wrong execution. That said it feels like digital customer service is about to explode.
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Peak iPhone? End of the Beginning or Beginning of the End?

Peak iPhone? End of the Beginning or Beginning of the End? | Marketing Revolution | Scoop.it
It's going to be very interesting to see Apple spin these financials results. The company just announced its Q1 2016 results, and the company posted recored qua...
Martin (Marty) Smith's insight:

Peak iPhone? 5 Implications
Apple has more money than Ft. Knox, but iPhone sales dipped for the first time ever.  6s didn't feel like a "Must Upgrade" to us. Apparently that feeling was shared by many. If we've reached "Peak iPhone" are there implications across web marketing and app development? Yes and here are a few we see coming:

  • iPhones To The Breadbasket? Crossing The Chasm
  • Improving Competition
  • Think ECOSYSTEM not laptop, desktop or phone
  • Keep thinking Mobile First
  • Innovation is harder now


Moore's Adoption
Geoffrey Moore's classic Crossing The Chasm describes the tech adoption lifecycle from early adopters to the broad breadbasket of acceptance. If everyone can have an iPhone are iPhones still special. We say YES since Apple's tool is nothing if not a flexible magic wand


Competition Gets Better
Little doubt the bar for smartphones is high and getting higher. We admire Apple for creating a semi-open source developer network who've fought Google with innovation and quality. Apple's filter creates a high bar (though we believe some of the pain is inflated for the sake of being Apple). The question of open sources vs not remains unresolved. 

Ecosystems Not Phones, Laptops or Desktops

As our usage moves to the cloud our devices can afford to be smaller, cheaper and less powerful. Power lives in the cloud and in doing small things fast over and over instead of HUGE things rarely and with tremendous risks. 

Ecosystem is as much about PHILOSOPHY as anything. I'm an Apple guy and so my buying decisions are made. I also own a great Android phone, but my heart (my like me philosophy) is with Apple. 

Mobile First

Don't be fooled by Apple's first dip your mission, should you choose to accept it, is to MOBILIZE YOUR EVERYTHING. Every online marketer reading this note should be looking for ways to get on their customers phones in 2016. Smartphones = LIFE and Sustainability. 


Innovation Gets Harder
We are high up the tree now. Picking apples up here require more effort and fewer risks. Lower risks and rewards usually follow. iPhone sales dipped so the end is near misses the point. Innovation moves to web services now (can you say Uber?), the cloud and to a different kind of engineering - the kind of engineering disruptive artists create, understand and see. Innovation requires disruptive.. 

 

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Holiday E-commerce Trends Infographic Includes Free Shipping, Mobile & More

Holiday E-commerce Trends Infographic Includes Free Shipping, Mobile & More | Marketing Revolution | Scoop.it

5 Holiday Ecommerce Trends
Holiday E-commerce Trends Infographic shares trends in free shipping, gamification, mobile, cause and loyalty marketing we've watched for years. 5 BIG Trends for this holidays includes:

* More, Better & Faster Free Shipping 
* Mobile  research and games, some smartphone bying\

* Gamification and lmore loyalty programs (they work)

* More causes & movemens less shouting and doorbusters

* More asking for help

Find each of these trends in our Holiday Ecommerce Infographic on Curagami.  

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Marketing Goes Boom

Marketing Goes Boom | Marketing Revolution | Scoop.it

Marketing Goes Boom
Marketing Goes Boom 25 years after the Cluetrain Manifesto and at a time when the video contained in this post took less than five minutes to create.

Watch the video
https://youtu.be/NoSQd-E1UsI

Read The Post
http://www.curagami.com/marketing-goes-boom/?v=7516fd43adaa  

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7 Quick Tips on Setting Up Your Startup On Social Media via @shane_barker

7 Quick Tips on Setting Up Your Startup On Social Media via @shane_barker | Marketing Revolution | Scoop.it

SMM For Startups
Great tips here for #startups including:

1. Create Your Social Media Strategy
2. Choose the Right Social Networks

3. Ask Your Audience What They Want
4. Provide Customer Service on Social Media
5. Build An Online Community
6. Constantly Evaluate Your SMM Strategy

7. Don't Be Afraid To Experiment


I left a comment on Shane's post about the need to curate content and blog. Social media without meaningful shares is spam. Startups are so self referential. They are so widget focused it can be hard to have them THINK about the world their widget fits into. Content curation helps open any company up to great relevant content from other sources. Curating that content creates a supportive social network and places a startups business in context.  

 

 

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malek's curator insight, October 11, 2015 6:58 PM

I would say #6.Track and evaluate your social media performance, is probably the one we hardly do.

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Content Marketing’s Day of the Dead on B2B News Network

Content Marketing’s Day of the Dead on B2B News Network | Marketing Revolution | Scoop.it

B2B News Riffs Day of the Content Marketing Dead
Thanks to new friends at B2B News Network for riffing Content Marketing's Day of the Dead. Thanks also to  @Cendrine Marrouat - cendrinemarrouat.com  for her support, great questions, and post that led to our Day of the Dead riff. 

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Marketing Questions on Quora Summary - Curagami

Marketing Questions on Quora Summary - Curagami | Marketing Revolution | Scoop.it
Marketing Questions on Quora Summary
We’re answering a marketing question a day on Quora, and we’re frustrated. We are frustrated by difficulties of incorporating other platforms into our site.


NOW = Gamification, Content Marketing & Content Marketers
Wish every platform would sign...Read More
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Googles Cool Branded Search: What You Need To Know

Googles Cool Branded Search: What You Need To Know | Marketing Revolution | Scoop.it
Google's Branded Search is exciting, new & going to blow ecommerce up in five ways. Learn more and see our infographic on the new search revolution.
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Killing the Wordpress Buddha - Curagami

Killing the Wordpress Buddha - Curagami | Marketing Revolution | Scoop.it

.
Meet Buddha, Kill Buddha
Wordpress is becoming the God of blogging. One hard lesson we learned early on in our #internetmarketing career was just because everyone is doing something doesn't mean it is right FOR US. That is why we are leaving Wordpress and so must kill the WP Buddha.

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The Art of Emoji Marketing: 7 Clever Examples From Top Brands

The Art of Emoji Marketing: 7 Clever Examples From Top Brands | Marketing Revolution | Scoop.it
Check out these awesome examples of emoji marketing from brands like Bud Light and Dominio's.
Martin (Marty) Smith's insight:

Good another marketing to master along with email marketing, conversion marketing, mobile marketing, cause marketing, video marketing and about 50 others.  Now Emoji Marketing. Crazy. 

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Reframing Creativity

Reframing Creativity | Marketing Revolution | Scoop.it

"Proving and improving the value of public relations" We feel that the views of the reader are as important as the views of the writer.

Martin (Marty) Smith's insight:

Understanding Creativity
I studied art at Vassar College with a great painter named Alton Pickens. Pickens taught what this Holmes Report post shares - work and worry about what works later. Perspiration may not create great art, but it may create great artists.  

I'ved lived truths shared in this Reframing Creativity post from the Holmes Report. I know the statistics they quote too and believe they are right. People don't think of themselves as creative even when evidence is in abundance to the country.

It is as if creativity has to be walled off, trapped in an artist's studio to be observed from afar. Not so much. Your creativity is probably in evidence 100 times a day from how you decide to drive to work to your choices for lunch. By seeing ourselves as "not creative", we cut off those things that are most important NOW such as flexibility, analysis and ability to know friend from foe.  Trust us, you are creative :). Marty 

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Want To Make Money Online In 2016? Tell Stories

Want To Make Money Online In 2016? Tell Stories | Marketing Revolution | Scoop.it

2016 Year of the Story
Telling e-commerce stories is HARD. When we tested narrative on the e-commerce site I managed conversions tanked. Conversons tanked because we did it wrong (lol).

This post riffs a video game developer post from Gamasutra. What does e-commerce and video games have to do with one another? Read our Curagami post to find out:

http://www.curagami.com/new-ecommerce-story-rules/

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Content Marketing +35% In 2015, Engagement -17% [Report]

Content Marketing +35% In 2015, Engagement -17% [Report] | Marketing Revolution | Scoop.it

Beginning of the End - Marty Note
This  Marketing Land report confirms Mark Schaeffer's Content Shock and highlights a few of our favorite rants including:

Burn Your Website THINKING Down
 http://www.curagami.com/burn-down-your-website-3-more-reasons/


and Tactical web marketing, that time when it was possible to beat the crowd and gain competitive advantage is gone too. When your website is simply another marketing tactic and not connected to the bone and sinew of your company, brand or spirit then you will end up talking to yourself about yourself. 

Websites are focused on US (we lucky few web marketers) more often than not. Good luck with that going forward. Tomorrow's website will be focused on THEM (customers) with more ways to connect, engage, empower, and inspire than we can imagine.  

Content marketing is over time to start thinking about and creating whatever is next.  Oh, and content curation will be a big part what's next we are convinced since curation combines creation, support and tribalism. 


http://www.curagami.com/burn-down-your-website-3-more-reasons/

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10 Rules for Content Marketers in 2016 - 5 From Adobe 5 From Curagami

10 Rules for Content Marketers in 2016 - 5 From Adobe 5 From Curagami | Marketing Revolution | Scoop.it

Adobe Content Rules For 2016
Here are Adobe's 5 content "rules" for 2016 and our reactions: 


Design for the Multiscreen Reality

Agree. Finding ways to have your content move like a pinball between devices will be key. The title image used here actually came from Adobe's mobile pitch of this piece. We went to Google, grabbed the URL, shared it here and then moved the mobile image we preferred over demonstrating today's "multiscreen reality". 


Don’t Fall Victim to #TLDR (Too Long, Didn’t Read)
Agree and disagree. Tell great stories is what we would say. Tell great stories supported by great graphics and map your multiscreen reality. What constitutes #TLDR? Is Moby Dick TLDR? Not so much because Melville knows how to tell a story. Oh, and there is, at least, one reader sure to read your entire post - Google's spider :). 


 Humor Makes Brands More Relatable

Agree with a caveat - what you think is funny may be infantile or worse for others. Stay in tune with your audience and use humor SPARINGLY since to overuse what you think is tyranny. 


In Our Relationships We Trust

Agree with a caveat here too. Adobe talks about brands we want to talk about people. We trust our friends and their friends. The ONLY way we know to spread trust today is to win the advocacy of your core audience. "Win the advocacy of" is HARD and you must ASK FOR HELP. Be humble, ask for help, listen and your circle of trust will grow. Be inauthentic, lie or not match walk to talk and your content will come back to bite you in bad ways. 

Don’t Show Up Uninvited

Disagree. The next generation live on phones and share, share and share some more. The use of our devices as connection machines is inevitable and won't be deterred by latent fears pumped by media or poorly understood posts.  Is asking for your customers' permission and being honest about what you and your website do with information essential - yes (and DUH). Don't think this know me help me genie goes back in the bottle anytime soon, however. 


+ 5 More From Curagami

Learn To Tag
Tags, keywords, short descriptions and snippets will be key in 2016 because of Adobe's Rule #1 - the need to have content ping and play on different devices.

Think Like A Photo Editor
If you find an arresting image USE IT. Image support for content cuts down on the Too Long To Read problem while providing hooks for sharing.

Make Sharing EASY
If you have Ambassadors, those special people helping you create friends of friends marketing, empower them with suggestions, curation of great work by fellow Ambassadors and great visuals. Making sharing your content easy in 2016 is MORE than adding social widgets. Don't forget to ASK QUESTIONS too. Asking questions even if you NEVER hear an answer says you are at least interested in listening (lol).


Be Present
Nothing will kill your online marketing faster in 2016 than canned responses, nofollow@ links, not thanking supporters and not being fully present and available. Want to win hearts, minds and loyalty with content in 2016? Then LISTEN, CURATE and REWARD (LCR). 

Leave Room & Reduce Space
Seems like a contradiction, but we mean your content should always anticpate engagement, ask for involvement and look to reward those who help. Reduce the space between YOU (creators of a site) and THEM (those using and contriuting to your conent) by creating sustainble commuity. LOVE your readers and customes and they will love you back. 


Please Note
I modified the Adobe graphics without permission demonstrating our 6th rule of content for 2016 - collaborate and build on. If Adobe's lawyers are reading this we hope they are in a forgiving mood and understand our desire was to curate and build onto a great post not steal, or at least not steal outright :). Marty 

 


Desig

n fo

r the Multiscreen Reality

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malek's curator insight, January 28, 7:39 AM

Exemplary curation function. If I my add, designing for multi-screen is a serious challenge. How to sync the process if  search usually starts on mobile and jumps to PC or tablet?

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Red Bull's Branding Lessons: We Are All Media Companies Now - Curatti

Red Bull's Branding Lessons: We Are All Media Companies Now - Curatti | Marketing Revolution | Scoop.it
This post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now.
Martin (Marty) Smith's insight:

Jeff Bullas just posted a piece that supports our thinking on this Curatti post from 2014. Jeff's post about Red Bull: http://www.jeffbullas.com/2013/11/08/is-this-the-top-content-marketing-company-in-the-world/ 

Confirms @ janlgordon's Curatti run of a very similar post in 2014!  http://curatti.com/red-bulls-branding-lesson-media-companies-now/ 



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Holiday E-Commerce Tips Magazine - Preview VIdeo

Sharing Ecom Secrets 
Beginning 11-2 and lasting for a week we will be sharing Holiday Ecom Tips at Curagami.com. Want to make more money this holiday selling season?

Visit Curaga For More 
http://www.curagami.com/holiday-ecommerce-tips-magazine/?v=7516fd43adaa  

Watch Preview Video 

https://youtu.be/vkD3oASu29Q

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12 #mustfollow Web Marketing Pros

12 #mustfollow Web Marketing Pros | Marketing Revolution | Scoop.it

Follow & Learn From These 12 People
At the bottom of our Make Buffer's Social Failure Your Success Curagami post (http://www.curagami.com/buffers-social-failure-your-success/?v=7516fd43adaa ) we included a list of a few of our favorite web marketers. 

Each of these 12 people teach us things daily, and the list includes many from the Scoop.it community including:

@Guillaume Decugis 
@Kelly Hungerford 
@Cendrine Marrouat - cendrinemarrouat.com
@Brian Yanish - MarketingHits.com 

Read about why Buffer's social "failure" can be your success and discover some of my favorite teachers so your online marketing wins customer hearts, minds and loyalty. 

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Susan Charles's curator insight, October 27, 2015 6:51 AM

I'm a certified accountant (CPA, CMA) with over 10 years of experience as both a freelance and corporate accountant. I currently work with a wide variety of small business owners  internationally) providing services including financial planning, accounting, payroll and Business promoting

https://uk.fiverr.com/queenofgig