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Agree with this infographic, but noticed a dangerous trend at Triangle Startup Factory's Fall Showcase. Some entrepreneurs go Mobile Only. Mobile only is only a good idea if you've figured out a distribution system that will never need Google. If you find that please call and let me invest in it too :). M
Are you sure you want to delete this scoop?
Makes sense to me. Mobile seems quicker but it's still not instant enough, perhaps.
Los usuarios de smartphones son importantes para la mercadotecnia
INFOGRAPHIC ALERT: The Social Case for Mobile 1st
Major Scoop.iteer Jan Gordon launched Curatti.com - The Editors of Chaos website over the weekend. Jan's mission is important. She wants to save the golden content marketing goose before its killed by its own popularity. Great mission and a Free "Insiders List" when you sign up for email (I did just that today). Be sure to stop by Jan's new website:http://www.curatti.com
We’ve pulled together a resource which rather than aiming to tell you everything, instead tells you exactly what you need to know to get your own website up and running in no time.
Business owners are aware of the increasing importance of having an online presence; regardless of whether their key objective is using their website to sell online, to generate enquiries, or act as a branding tool. However the costs associated with building and particularly maintaining a website can quickly become a drain on business owners.
WordPress is a platform that appeals to many, as even if you have no coding experience you can set up a website and manage it yourself.
This step-by-step guide takes the guesswork out, so you'll be up and running in no time.
By Jasper Martens / Hannah Smith. http://bit.ly/UGsxHk
Interesting way to organize an "Ultimate Guide".
hard to find a better guide to setting up your own website than this beauty!
Wordpress's essential guide to getting your website up and running
Ce tableau pourrait vous aiguiller et vous permettre de commencer sur le bon pied avec WordPress.
It’s obvious that we as consumers have taken a liking to our smartphones. It’s our on demand connection to anything we could possibly need when it comes to information. Which means, as a business owner, we need to pay attention to how our customers engage with our content and us. How. Where. When. What Device. …
Wow, I feel like crap today and reading these Greck Hickman posts from Curatti.com may be the only productive thing I do but glad I got this done since they are BOTH great reads and timely as we try and go MOBILE FIRST on http://www.CrowdFunde.com :First great mobile post
Training In Mobile First DesignCrowdFunde, our content marketing meets crowdfunding startup, has to "play" well on smartphones. Play is a good word for how I feel about designing CrowdFunde for phones and then scaling that build into pads, laptops and desktops. Play makes sense because the phone feels like a game console. A smartphone is a PS2 in disguise. The PHONE holds Keys to Crowdfunde goals such as:* Daily Use. * Quickly scaling tribe and community. * Harvesting an increasing amount of UGC (User Generated Content). * Promoting positively scaling engagement heuristics (social shares, time on site, content viewed, UGC contributed, campaigns created, lower bounce rates). * Making a difference in the world, making the world better for startup entrepreneurs and investors, donors and contributors. Found this fascinating step by step study of designing a "mobile first" site from http://kathrynjamesfaulkner.com. Irony of ironies Kathryn Faulkner is a student at UNC practically in my back yard.
This post from LinkedIn's Jason Miller focuses on how marketers can use mindfulness to achieve their content goals.
How do we reconcile our audiences' need to unplug and find a meaningful daily focus with our own drive to generate a buzz of comments, likes, shares, plus-ones, and retweets? Were we better off when those social signals were not around to serve as a barometer for our content?
Our A to Z of content marketing helps you get a handle on one of the most important aspects of digital marketing. Content marketing is becoming increasingly important (just check out our piece on how content is going to be dominant for 2014).
This is a cool post format - important content marketing terms with short explanations. The format has more editorial control than it appears because the writer is selecting the terms. I would probably arrange in order of priority. They arrange by alphabetical which makes all terms feel equal...they aren't :). M
Great marketing tools
Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
Content, Community and Conversion dance a particular ballet. They are partners each contributing movement and beauty to the other. This Curatti post shares how one dancer supports the other with a simple yet complex goal - the self-perpetuation machine that happens as if by magic and helps create MORE from LESS.
Online video picked up speed in 2013 and will continue to gain significant momentum in 2014. A simple Google search taps into a pile of data that underscores the importance of video in marketing collateral.
-- > 73% of B2B marketers say they will focus on video as a content marketing solution in 2014. In an industry saturated with whitepapers and e-books, the rise of online videos has come as a relief for B2B marketers, providing them with a new and exciting platform to market their products and services.
-- > Choose HTML5 over Flash. Here’s why:
-- > Optimizing and uploading videos on sites such as YouTube and Vimeo, and embedding them on your website, boosts your search rank standing.
-- > Some of the popular video distribution websites include:
MartyVideo's Unique Stone Skipping via WidgetizationVideos skip across the surface of the web thanks to easy SHARES via links and embed codes. Be sure to HOST some of your own videos since the only people you are making rich by using Vimeo or YouTube is THEM. When you host your videos make sure you offer the same easy ratings (thumbs up or down), views feedback metrics and easy link or embed options made popular by YouTube and Vimeo. This "stone skipping" nature of video makes it HIGHLY VIRAL. Video engagement can be HIGH too (if the video doesn't drive visitors away which many do). Keep your videos short and "Daisy Chain" them together like TV episodes (hanging threads at the end with the promise of resolution in the next video on into infinity :). M
Some solid information in this piece that I wanted to pass along to you.
Social media has been with us for over a decade. Its impact started small but it's now significant. We have passed a social media marketing tipping point
POST NOTE I Scooped this amazing Jeff Bullas article and thought about it more. The tipping point is bigger than just Social Media Marketing. Beyonce worked the album to make it VISUAL. This took 18 months, but she succeeded (not hard when you are Beyonce). As you read the amazing stats below how Beyonce BLEW UP social media and commerce with her Surprise album read Jeff's post about how she changed her approach too since there may be more than one tipping point here - Social Media Marketing & Visual Marketing on SMM. ###
Great Scoop by Mike of a Jeff Bullas post noting how Beyonce may have marked our social marketing roi tipping point. Here are quotes from Jeff's post:
The tipping point?
With the evolution of the web there are some events that are small but significant. One of those happened on December 13, 2013. It was when Beyonce launched her latest album with an update on Instagram just captioned as “Surprise”
This broke convention.
Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising, billboards, 2 pop up stores and performed countless interviews. The result. She sold 305,000 copies in 2 weeks.
Beyonce, who has 8 million Instagram followers and over 53 million fans on Facebook decided to go straight to her fans. She decided to give the bus a miss. It was launched directly to iTunes and social media. She invoked the power of ”World of Mouth”
* It sold 828,773 copies in 3 days
* Twitter reported 1.2 million Tweets in 12 hours
* It was the largest single week ever in the Apple iTunes store
* It was iTunes fastest selling album worldwide
Jeff notes implications including
The lessons and what can you do
You may be not a Lady Gaga, Beyonce or a famous singer but the lessons are there. Start building your “own” digital assets. The world has changed. It is digital and it is social.
*Take control of your own digital future and build your own online assets and authority.
* Grow your social networks now. The priorities are still for the most part Facebook and Twitter. It will also depend on the demographic, audience personas, media preferences and industry. So you will also need to consider Instagram, Pinterest, LinkedIn, Slideshare and YouTube. It will also be determined by whether you sell to business (B2B) or to consumers (B2C).
* Create the best content you can. Repurpose it in a range of media including visual.
* Publish and promote it everywhere on social media.
* Don’t forget your other digital assets. This includes a blog, search engine optimisation, continue to increase your email subscriber list and keep up your content creation. It also means using content marketing in your mix.
* Boost your marketing with paid and targeted social media advertising. It doesn’t have to be expensive. You may need to get marketing traction fast and can’t wait to build the social networks from day one.
MartyI agree with Jeff's points, would go easy on the paid stuff until you know what works, and would add these:
* Use G+ Author Rank as a great way to carry your klout with you.* Crowdfund content - find ways to create community around your content and best way is to put THEIR content on YOUR websites.
* Contests and Games - great social content you can create with low costs and high User Generated Content (UGC) & social value.
* Be SOCIAL on Social Media - say congratulations, thank you and ask for favors.
* Create video content because it is engaging, highly social and easy to move around the web. * Do Hang Outs On Air because they are fun and LIVE and so a little dangerous.
Social media: Be on the wave or under it.
Content's Marketing's Hard Rain A-Gonna Fall As much as I love a good debate the one I covered on ScentTrail Marketing on Friday between Scoop.it CEO Guillaume and ace content blogger Mark Schaefer is moot. Google's algorithm is set. Facebook's "edgerank" is tightening. As Barabasi notes in his highly recommended book LINKED: How Everything Is Connected To Everything Else a hard rain is about to fall on content creators. Do I believe in Guilluame advocacy of content curation? Yes, do I believe content curation can save PR4 blogs? Not even a little bit. The rich are about to get richer. Smart move is to pay the freight - cut partnership deals with content hubs in your business segment.
This G+ post shares how to structure such a deal since you need to discuss a lot of dimensions of support (not just what you owe them for their greatness lol).
Best way to learn content curation is from cuators such as Jan Gordon, Brian Yanish, Robin Good, Ana-Cristina Pratas, Cendrine Marrouat & Scoopit team.
Marty NoteThis post is about five lessons learned from favorite Scoopiters such as
@Guillaume Decugis @Ally Greer
@Brian Yanish - MarketingHits.com
@Robin Good& @Ana Cristina Pratas@Cendrine Marrouat - www.socialmediaslant.com
Tips include:* Gamify.* Customization of social nets and tools. * Pulling value out of social nets and tools.
* Curating what you love. * Curating across the tapestry of tools we must use as content curators.
Love these tips by [url=/u/2005 x-already-notified=1]Guillaume Decugis[/url][url=/u/104211 x-already-notified=1]Ally Greer[/url], [url=/u/114035 x-already-notified=1]Brian Yanish - MarketingHits.com[/url], [url=/u/98044 x-already-notified=1] janlgordon[/url], [url=/u/39026 x-already-notified=1]Robin Good[/url], [url=/u/128177 x-already-notified=1]Ana Cristina Pratas[/url][url=/u/39407 x-already-notified=1]Cendrine Marrouat - www.cendrinemarrouat.com[/url].
Some of the best tips you'll find around
Nunca viene mal compartir conocimientos de expertos. Evitemos el "nadie aprende en cabeza ajena"
Optimize This explains that BRANDS are the new SEO and how, in a time when change is everything, creating, testing and surfing beats "optimization".Speaking at Raleigh Jaycees tonight on why BRANDS are the new SEO and it is better to SURF and CREATE them than think in the old terms and ways such as "optimize" or "SEO".
I'm all about Infographics these days, so I decided to break down my new book into some fun stats. Take a look!
Marty Note Gary Vaynerchuk's latest book is excellent. Gary describes the Thank You Economy as a great "jab" book. He wanted to right a great "right hook" book too, a book about conversion and how to finish the social marketing fight we are all in. He is aware, via his consulting work, that many view social media as a fad. He wishes them well as they fade off into obscurity (lol). I love his 3 characteristics of a great "right hook": * Easy to understand (and present) Call-to-Action (CTA). * Crafted agnostic and beautiful on any receiving device.
* Respects the nuances of the social network for which you make the content. That last bullet should be the eye opening moment for many Internet marketers. Marketers who have one-sided conversations that don't respect the subtle and not so subtle nuance of platforms they use to communicate their stories will be treated like the spammers they are. It is not enough, Vaynerchuk explains, to have awesome content. Content must be massaged to the medium. Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories. To be heard your marketing must speak the right language at the right time. Will be writing a more extensive review, but BRAVO and KUDOS to Gary for creating writing another groundbreaking book a true "right hook".
Looks interesting. Infographic is a visual leap, add some fun and you have a great resource to read and SHARE
What we need to know as Internet Marketers
Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories.
To be heard your marketing must speak the right language at the right time.
What are your Top Performing Social Media Profiles?
Gary is keeping us up on the latest trends in the marketplace. You can always learn something from his books and blogs. Great use of infographics and his ways of explaining was we need to know for our businesses about social media.
The Social Media Life Cycle describes the processes and stimuli involved in transforming attention into affection, creating social commerce in full motion.
Infografia de explicación del proceso y los estímulos para transformar a los interesados en verdaderos fans
Interesting, even for non-business types.
Social media has evolved beyond the superficial level of attention. Has your social media strategy evolved past the superficial attention to affection or commitment?
Why Contagious? You could read Jonah Berger’s Contagious: Why Things Catch On as an update to Malcolm Gladwell’s The Tipping Point: How Little Things Can Make A Big Difference, but I wouldn’t (lol). Berger’s assertion that Gladwell is mostly wrong seems moot. The Tipping Point is philosophy. Berger’s book is ditch digging psychology based on his empirical research at Wharton. Berger shares 3 key ideas to create viral marketing:
This Curatti.com post shares my favorite examples for each of Berger's Contagious traits including Red Bull for "Inner Remarkability", Scoop.it for leveraging game mechanics and Rue La La for making people feel like insiders.
Great post [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] a must read for all marketers!
If you are going to create #contentmarketing these days it better be EPIC. There is way too much noise. Only Epic Content will do. Here are 5 Easy Steps To Create Epic Content Marketing:* Get your C-level executives to BELIEVE.* Think Mobile First.* Work with customers and creating a "commons".* COPE (Create Once Publish Everywhere).* Write a Content Marketing Mission Statement.Set the stage with those easy steps and EPIC is possible, epic content marketing is probable IF your commitment is strong, you learn fast and you don't mind failing a little. Remember the content you write is NOT about you. Epic content marketing is always about CUSTOMERS. Answering questions, solving pain points and finding innovative ways to be "of service" are all great ideas for your EPIC content marketing.
add your insight...
This infographic outlines the 8 components required to build trust online.
Another great infographic and post by Mark Smiciklas (@intersection1).
Sharing is the "magic beans" of content marketing. Sharing starts the train,but there are ways to share that help generate more shares. This post includes 4 Sharing Tips:* Give Expertise Away. * Following Is Currency, Spend It. * Presence Makes You Real. * Trust in Karma of the Share.If you plant these magic beans your content marketing will reach for the clouds. Just make sure to run for the hills if you year, "Fee-Fi-Fo-Fum".
Excellent. Sharing is vital to content marketing and it's not as easy as it seems: "Trust is hard"
When it comes to social media, there are two platforms that are no longer optional: Facebook and Google Plus. Yes, Twitter is cool and Pinterest is fun, but they can’t do for your real estate business what Facebook and Google Plus can -- at least not yet.
The Revolution Won't Be Televised YOU Will Create & Publish ItReal Estate is about to CHANGE. The space is being "rolled up" by outside forces - forces who know more about Internet marketing than real estate such as Redfin, Zillow and Trulia.Bloomberg shared the GOOD NEWS (http://www.businessweek.com/articles/2013-03-07/why-redfin-zillow-and-trulia-havent-killed-off-real-estate-brokers ) about the "resilience" of "the old model". It seems buying a home is something people want help with and are willing to pay for that help. If the attack of the roll up artists have been at least momentarily slowed there is another problem - how should realtors market themselves. I just scooped a post about niche marketing (http://sco.lt/7V8dLV ). Finding an ownable "content niche" may be the most important mission any realtor faces and few understand or discuss. An attempt to be all things to all buyers/sellers online is a prescription for disaster. Online your ability to own a niche such as relocation specialist or passionate about Arts and Crafts bungalows CREATES AN ABILITY TO SELL MORE BROADLY. This is the CATCH-22 of marketing online where you must effectively narrowcast to have the authority needed to broadcast. Tools mastery reflects this online marketing irony for realtors. YES you can get business from StumbleUpon, but that business may be costly since learning StumbleUpon took away from your mastery of Facebook and GooglePlus. I don't agree with the elimination of Twitter for realtors. Twitter is the "radio of the web" when you blog something Twitter is a great place to announce its presence. Twitter helps build community and its time to use to mastery is low enough it shouldn't take away from a more concentrated focus in learning how to use Facebook and G+ at high levels.I do agree with Facebook and G+ along with a blog / website (see my Curatti post on the difference between blogs and websites http://curatti.com/websites-vs-blogs/ ) as the core of any realtors online marketing tool set and arsenal and the linked post does a great job explaining why. The most important, and counter intuitive, idea is to NARROW to an ownable niche in a real estate agents online marketing since doing so creates the permission and authority needed to benefit from broadcast.
In other words, if you are the Arts and Crafts bungalow expert in Durham, NC you will get more condo and Victorian sales too because your online presence has authority. Trying to become an online authority in more than one niche is HARD to IMPOSSIBLE. And that online marketing lesson applies to lawyers, doctors, accountants and car dealers too. Find the ownable niche, become an authority even if it is only "local authority" and use Facebook to create community and GooglePlus to create conversation and you will continue to beat back the Zillows of the world.
Totally agree, this is not limited to real estate agents. It's an excellent article that describes all the potential of Google+ in everyday language.
Quality leadership or a lack thereof is easy to spot if you know what to look for.
Marty NoteI've been working for C level executives since I was in my twenties. That sounds like more a brag than it really is (lol). In my twenties I saw the PC revolution not because I am a great visionary. Nope, I just wanted to get out of paperwork. The irony of spending several "man years' studying software at night to eliminate my least favorite day as an M&M/Mars sales rep (Fridays were paperwork days) never occurred to me (lol). Being in the right place with the right idea moved me up to the C level early. Wish I could tell you that makes me a C Level Whisperer or somethig, but not sure such a thing exists. Working for one CEO or another for 20 years I watched the psychology of what it took to become a C level executive slowly move them further and further out to sea like C level ripe tide. Now due to the dramatic dismantling of many industries thanks to the web there seems to be a Sargasso Sea of CEOs, a swirling ocean that never touches the new world. This post reviews a SHOCKING survey where current CEOs rank key web attributes such as openness, honesty and integrity low while, and I know this is CATCH-22 ironic, ranking "ability to change" high. Ironic because our big changes should rank integrity, openness and honesty higher since they fuel the change we are struggle to adapt too. Forbes stumbled on why so many of my Internet marketing meetings seem surreal. In these meetings I explain how on the web there are no secrets and the mob is in control NOT you. I share data about why and how to adjust accept and profit from our brave new world only to have many C level executives ask me the equivalent of, "Why would we ever do THAT" where that is SHARE and encourage SHARING. For this generation of C level executives proprietary, "Kill or Be Killed," zero sum thinking dies hard and will probably die them since GOOGLE wants something different, less proprietary and more sharing. How have teams I've managed made more than $30M online? Big reason is we did what Google told us to do (and sometimes they were VERY specific lol).
The reality is the talent leaders attract, the teams they build, the culture they create, the vision they cast, and the results they achieve will always be closely tied to what they value. Put simply, leaders deserve the outcomes they create.
"New SEO" based on content & social marketing spins different than old "optimize everything" SEO. Here are 5 New SEO Secrets to help your content WIN.
Eye opener on the ever changing SEO world
Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.Curatti is an example of the HuffPost, BuzzFeed, Mashable multi-author, multi-thread held together by content curation model. I've noted to own the conversaton is to own the traffic. This model is best way to "own the converation" today and that is why there is a Curatti in your future.
Enterprise SEO with Conductor Searchlight the world's leading natural search platform. Benchmark your performance against competitors, find the best keywords to target, uncover your competitors backlink strategies and more.
Marty Note This is one of the best #SEO tools I've seen combining the best elements of other tools such as SpyFu and SEOmoz. Searchlight by Conductor creates an SEO tool for content marketers and curators and who isn't a content marketer these days? The tool is agency friendly too! Strengths of this impressive tool include: * Keyword management (for you and competitors). * Paid and organic search data.
* Templated and easy to private label "work spaces" to share reporting with clients.
* Reasonable price / value.
* Sliders to manage prioritization based on dimensions such as difficulty of the task or ROI. Searchlight by Conductor is a great SEO tool built for content marketers and curators. Will write more about why this tool should be a MUST for any Internet marketing team on http://www.scenttrail.com over the weekend.
As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.
Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"
Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.
Startups Think Mobile First I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google. These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google. It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google. All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE. Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol). After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.
Some may thrive for years while others may get acquired, and still others may go nowhere. But all will be worth watching.
Using Seth Fiegerman's (@sfiegerman) excellent @Mashable post to help with Startup Trends 2 on Curatti.com tomorrow. Startup Trends 1http://curatti.com/startup-trends-2014/ Startup Trends 2Published Tuesday 1.14
Quirky Email Marketing Makeover TIpsQuirky.com is new to email marketing. They haven't won the hard won lessons 7 years as a Director of Ecommerce teaches such as:* Less is more in email marketing.
* Never forget your Call-To-Action. * Selling more than one idea in an email is crazy. Quirky started strong with a cold weather hero (hero is largest image on an email or webpage), but made a common "new to email marketing" mistake - they thought their content is as interesting to US as it is to THEM. Not so much (lol). Best to apply some Occam's razor to your email marketing cuttting down to a single relevant idea. Quirky's BEFORE makeover email could become 6 or 10 emails. Showed how I would change their email and bet those changes woud increase conversioins 10x.