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Interview with Edward O. Wilson: The Origin of MoralsI (Thomas Kang) enjoyed this interview with E. O. Wilson on many different levels. On one level, I have been…
EMERGENCE I'm a big fan of E O Wilson. I read his biology text books in a vain attempt to understand emergence, the collective consciousness so present in biology (think ants and bees). Brilliant man and reading something other than Internet marketing, back in the day when I did that (lol), helps understand what we IMers do for a living. This interview is with Thomas Kang, a very cool G+ resource I met by sheer serendipity today. Here is where you can follow Thomas: @ThomasKang https://plus.google.com/u/0/114049181704701025985/posts
Couldn't leave the important subject of emergence, that weather-like roil that is the web, without mentioning Steven Johnson's excellent book: Emergence: The Collective Brains of Ants, Bees, Cities and Software. GREAT READ as are most Johnson books.
Are you sure you want to delete this scoop?
Major Scoop.iteer Jan Gordon launched Curatti.com - The Editors of Chaos website over the weekend. Jan's mission is important. She wants to save the golden content marketing goose before its killed by its own popularity. Great mission and a Free "Insiders List" when you sign up for email (I did just that today). Be sure to stop by Jan's new website:http://www.curatti.com
3 Amazing Sign of the Times FactsThis post shows app growth cutting use of the "mobile web" or access of the web from mobile devices. Apps cutting down use of the mobile web. Smartphones & Organic Searches I created a chart herehttps://plus.google.com/102639884404823294558/posts/i8GsS6piTdz that shows the impact of smartphone adoption on organic Google searches - organic searches are slowing. Mobile 1/3 of All Organic SearchesFinally this Scoop http://sco.lt/8yX2rB shows mobile searches now 1/3 of all organic searches. SO, mobile searches are increasing even as smartphones and apps are reducing organic searches. Why would mobile, smartphones, apps and social media reduce organic search volume?* Apps = search less.* Mobile is more social and so search less.* Mobile is a "game console" where we "play" apps and connect so search less.
* Appification of the world continues.
* Apps are games so gamification of the world continues. Doubt we are in the middle of a REVOLUTION?
Remember those great, “This Is Your Brain on Drugs,” commercials? New neuroscience research shows benefits of your brain on content curation may be equally startling: I think there are some promising avenues of discovery in the work of Gary Marcus that could one day help address how we learn. Gary Marcus describes deep learning this …What About You?Are you seeing conversations and social media becoming increasingly important to your marketing? Share your experiences, fears, concerns, comments here, on CrowdFunde's blog or social media (linked on the post). Thanks, Mary, Phil & Team at CrowdFUnde http://www.crowdfunde.com/magical-thinking/your-brain-on-content-curation/
CrowdFunde is hiring great content curators. Curators form the pillars of every successful online community & community wins customer hearts and minds. Content Curators may be the most important and least understood skill set on the planet. Critical to content creation content curation helps test a wide range of ideas, content combinations and personas. You can test more faster in content curation than creation. This post explains why our Durham, NC based sartup CrowdFunde is hiring great content curators and why you should too.
Customers are loyal to the web. Many traditional brands including car makers & dealers are having their karma leveled. Will car people ever get it?
5 Ways SoLoMo Disrupts Loyalty* Changing Times.
* Shifting Buyer Perceptions.
* Tech Trends.
* Winning Hearts & Minds.
* Giving Things Away FREE to mine gold of loyalty & data.
Making money in our new Thank You economy can be tricky. This post shares 5 New Money Rules to help you say Thank You for the Return On Investment.
5 New Rules
* Partner As You Build. * Create and Sell Training. * Crowdfund. * Sell Sponsorships & Advertising. * Sell Anything of Value & You Have More Value Than You Know.
Traditional marketing — advertising in particular — isn’t dead. If nothing, it still lives up to be a great teacher for all things marketing.
Even the modern email marketing campaigns, landing pages, banners, and all other advertisement forms still follow the AIDA model – one way or the other. Your content should follow suit. If you are not developing your content for a purpose, you aren’t doing it right.
Read more: http://socialmediatoday.com/dave-ken/2228131/how-use-aida-principles-revitalize-your-content
Great article about the AIDA Principles and how the modern marketing campains still follow this model
add your insight...
Social media was not intended to be a soapbox for businesses to talk about themselves. Consumers don't owe your brand anything. They don't have to share your content, they don't have to interact with posts and they certainly don't have to suggest your page to other people.
fall in love, play the game!!! #contentmarketing2014 #shoshin #billgrishaw
Of course great content is key to what happens with your social media. And if you don't produce is, curate it.
Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning. Contains graphic language ... (Note: this talk is not available for download.)
We are entering a time when STORY is paramount. Anyone and everyone can share content. Few can tell great stories. Fewer websites will tell great stories. Andrew Stanton shares great tips every Internet marketer and web designer should take to heart as we enter "the time of online stories". Loved this explanation of why stories are so important for humans:"We all love stories. We're born for them. Stories affirm who we are. We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories. It can cross the barriers of time, past, present and future, and allow us to experience the similarities between ourselves and through others, real and imagined."and ..."In 1998, I had finished writing "Toy Story" and "A Bug's Life" and I was completely hooked on screenwriting. So I wanted to become much better at it and learn anything I could. So I researched everything I possibly could. And I finally came across this fantastic quote by a British playwright, William Archer: "Drama is anticipation mingled with uncertainty." It's an incredibly insightful definition. "|I love the idea of Story as affirmation. Reviews are affirming stories. Comments and other forms of User Generated Content (social shares) also feel like "affirming signals". Affirmation goes in two directions as my friends at Bazaar Voice taught me years ago. I asked, "Why would someone write the 251st review of a product?" "To join the tribe," was their simple and beautiful explanation. One VERY important role for User Generated Content (UGC) is to confirm the contributor as a member of the tribe. The other is to confirm the content being reviewed or commented on. More than affirmation UGC can help reset a company's branding and positioning. As marketers we have our own language and the "curse of knowledge". We know too much about the stories we tell. UGC helps confirm our story is consistent with the experience our products create.
Value, Experience & The New SEOI'm having five related conversations across three social nets right now about #contentmarketing , #contentcuration and #SEO with @Robin Good@Brian Yanish - MarketingHits.comand @David Amerlandthis post pulls these threads together in a single place. "David's idea is all of factors will align at some point in the not very distant future. Points such as:* What makes money.* The value of an experience NOW and over time.* Value as a function of Uniqueness / Scarcity.* The social REPUTATION and AUTHORITY of a brand or curator."
Brian suggested we have a debate and I think that is a great idea. Will see if we can put together a HOA on content marketing, engagement and the new SEO soon. In the meantime I'm sure everyone will chime in on this G+ post.
We’ve pulled together a resource which rather than aiming to tell you everything, instead tells you exactly what you need to know to get your own website up and running in no time.
Business owners are aware of the increasing importance of having an online presence; regardless of whether their key objective is using their website to sell online, to generate enquiries, or act as a branding tool. However the costs associated with building and particularly maintaining a website can quickly become a drain on business owners.
WordPress is a platform that appeals to many, as even if you have no coding experience you can set up a website and manage it yourself.
This step-by-step guide takes the guesswork out, so you'll be up and running in no time.
By Jasper Martens / Hannah Smith. http://bit.ly/UGsxHk
Interesting way to organize an "Ultimate Guide".
Ce tableau pourrait vous aiguiller et vous permettre de commencer sur le bon pied avec WordPress.
a step-by-step approach to a WordPress site for a small business
Pour ne rien oublier des étapes clés
It’s obvious that we as consumers have taken a liking to our smartphones. It’s our on demand connection to anything we could possibly need when it comes to information. Which means, as a business owner, we need to pay attention to how our customers engage with our content and us. How. Where. When. What Device. …
Wow, I feel like crap today and reading these Greck Hickman posts from Curatti.com may be the only productive thing I do but glad I got this done since they are BOTH great reads and timely as we try and go MOBILE FIRST on http://www.CrowdFunde.com :First great mobile post
More and more, Mobile is the way to reach our customer on personal level
Training In Mobile First DesignCrowdFunde, our content marketing meets crowdfunding startup, has to "play" well on smartphones. Play is a good word for how I feel about designing CrowdFunde for phones and then scaling that build into pads, laptops and desktops. Play makes sense because the phone feels like a game console. A smartphone is a PS2 in disguise. The PHONE holds Keys to Crowdfunde goals such as:* Daily Use. * Quickly scaling tribe and community. * Harvesting an increasing amount of UGC (User Generated Content). * Promoting positively scaling engagement heuristics (social shares, time on site, content viewed, UGC contributed, campaigns created, lower bounce rates). * Making a difference in the world, making the world better for startup entrepreneurs and investors, donors and contributors. Found this fascinating step by step study of designing a "mobile first" site from http://kathrynjamesfaulkner.com. Irony of ironies Kathryn Faulkner is a student at UNC practically in my back yard.
my coThe Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators [Chris Brogan] on Amazon.com. *FREE* shipping on qualifying offers. Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe
It's official. I'm a Freaky Freak having just purchased my copy of Chris' latest book. M
"Gamification is as important as social media, Serious Games For Business author Phaedra Boinodiris said at Triangle Startup factory today. Indeed!
Had a great talk with Phaedra Boinodiris today at Triangle Startup Factory. My favorite line was how gamification is every bit as important as social media. Agree!
20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :@Robin Good
@Ana Cristina Pratas
@Brian Yanish - MarketingHits.com
@The Fish Firm
@Cendrine Marrouat - www.socialmediaslant.com
Congratulations to Scoop.it on reaching 1M users. I wrote this post about my favorite 20 Scoopers a few months ago. It seems to be having a REDUX moment today as Scoop.it reaches a major milestone. There are several people such as @Therese Torris@Beth Kanter and others I would add now (such is the danger of making a list like this). But you can't go wrong following any of these great, kind, smart, creative and generous content curators on Scoop.it. Marty
Glad to have made the list. As an afterthought, I feel proud to be in the the company of Beth Kanter @ttorris
Social signals go way beyond Facebook likes. Listen as Mark traphagen explains the meta behind social signals and why you need to be aware of them. Exclusive @CrowdFunde Interview.This post set a new Daily Views record on CrowdFunde Blog!
Don't we all need more of that? After getting everything lined up, is there still time for social interaction?
Great list here, but "ultimate" not even close (lol). A few of my favorite content curation tools NOT mentioned include:* Google Plus (duh, G+ is a great tool never included in these lists). * BuzzSumo (tells me what's trending). * WordPress is another often overlooked curation tool. Wordpress is really thousands of tools thanks to plugins. * Guess obvious tools like YouTube, Vimeo and Twitter they left off due to how obvious they are. * Also surprised they don't extend to inbound marketing tools like Marketo, Eloqua and Pardot. * On the same vein I would include leading CRMs like SalesForce. * Testing tools like Optimizely are missing too. Guess the question is where do you draw the line between content sourcing, sharing and blogging. I tend to mashup all of those things and that means "ultimate" would look more like that huge Brian Solis graphic and I suspect that is what this post was trying to avoid. About half the apps on this list are new to me, so will have fun exploring...again.
Step by step storytelling instructions.
I like this presentation as it seems more engaging, but it bears little relation to crafting stories in a business setting. I hear several problems over and over including:* What we do is boring, no one will care. * We don't have writers or storytellers on staff. * We are too busy doing our jobs making widgets. * No one does this in our space. Excuses go on from there. Stories are how we learn best. Why then do we resist telling stories in a business setting. Do we really need to make things boring and uninteresting in order to make them "fit" in a business setting?These "objections" are FALSE because:* Everything is exciting when you explain it in story form. * You may not have writers but you have storytellers. FIND THEM, grab a video camera or a phone with a video camera create a video diary. * Your biggest job, no matter who you are, is to win hearts and minds, Stories, storytelling and online engagement is your job whether you realize it or not. * No one is doing this in your space YET. Great Scoop by Jack. Marty
With a little twist, Jerry Silfwer wanted to demonstrate how content marketing works — in particular for smaller companies. And how it could work for your business.
Read more: http://socialmediatoday.com/doktorspinn/2268741/experiment-shows-how-content-marketing-works
Still convinced that content marketing is not the right thing for your business? You have to read the article for the outcome of this experiment.
Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company
Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty
No worse than print media imho!
BANG Branding Changed Figuring out why branding changed is moot. Understanding HOW branding has changed is important. Brands used to create aspirations for customers as this 1958 Tide commercial demonstrates: Flash forward to this video from Red Bull TV: What happened? A: The web, Smart Phones, We Changed, Branding Changed. There isn’t ONE thing moving …
Small company or large brand, we've morphed into our own media company.
The challenge especially for small companies is too develop a daily regimen to find, curate, and produce great content for their customers and audience. While at the same time running a profitable business.
FOCUS on those things that give you the highest return for your time.
The hugh upside for them, they like control and this gives them control to amplify their brand.
For those that don't like the fast pace of change, they'll like irrelevance even more.
The Social Media Life Cycle describes the processes and stimuli involved in transforming attention into affection, creating social commerce in full motion.
Infografia de explicación del proceso y los estímulos para transformar a los interesados en verdaderos fans
Interesting, even for non-business types.
Why Contagious? You could read Jonah Berger’s Contagious: Why Things Catch On as an update to Malcolm Gladwell’s The Tipping Point: How Little Things Can Make A Big Difference, but I wouldn’t (lol). Berger’s assertion that Gladwell is mostly wrong seems moot. The Tipping Point is philosophy. Berger’s book is ditch digging psychology based on his empirical research at Wharton. Berger shares 3 key ideas to create viral marketing:
This Curatti.com post shares my favorite examples for each of Berger's Contagious traits including Red Bull for "Inner Remarkability", Scoop.it for leveraging game mechanics and Rue La La for making people feel like insiders.
Great post @Martin (Marty) Smith a must read for all marketers!
If you are going to create #contentmarketing these days it better be EPIC. There is way too much noise. Only Epic Content will do. Here are 5 Easy Steps To Create Epic Content Marketing:* Get your C-level executives to BELIEVE.* Think Mobile First.* Work with customers and creating a "commons".* COPE (Create Once Publish Everywhere).* Write a Content Marketing Mission Statement.Set the stage with those easy steps and EPIC is possible, epic content marketing is probable IF your commitment is strong, you learn fast and you don't mind failing a little. Remember the content you write is NOT about you. Epic content marketing is always about CUSTOMERS. Answering questions, solving pain points and finding innovative ways to be "of service" are all great ideas for your EPIC content marketing.
This infographic outlines the 8 components required to build trust online.
Another great infographic and post by Mark Smiciklas (@intersection1).