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What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:
Via Ken Morrison
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Rescooped by Martin (Marty) Smith from An Eye on New Media onto Marketing Revolution |
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Via Ken Morrison
Martin (Marty) Smith's insight:
Agree with Ken. These, as are any personas, are helpful to outline who is helping and why. Next step is creation of content, campaigns and community that support these and other personas:
Ken Morrison's insight:
I am one of the people who does not put much weight on this matrix. I feel it is a good starting point for discussion though. I like the new list at the bottom prosed by a communications firm in NYC:
Social Butterfly
The Opinion Leader
The Discoverer
The Sharer
The User
I consider myself to be a Sharer and Discover according to this list.
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What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of: Via Ken Morrison
Martin (Marty) Smith's insight:
Agree with Ken. These, as are any personas, are helpful to outline who is helping and why. Next step is creation of content, campaigns and community that support these and other personas: Ken Morrison's insight: I am one of the people who does not put much weight on this matrix. I feel it is a good starting point for discussion though. I like the new list at the bottom prosed by a communications firm in NYC:
Social Butterfly
I consider myself to be a Sharer and Discover according to this list.
Liza Loop's curator insight,
January 23, 9:16 PM
This looks like a good model for future oriented teaching roles. 
's comment, January 24, 12:58 PM
I will share this matrix with my business students at the University of Utah and get their comments. Thanks for sharing.
Neli Maria Mengalli's curator insight,
January 28, 8:30 AM
Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization. |
This looks like a good model for future oriented teaching roles.
Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization.