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Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms.
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Scooped by Martin (Marty) Smith onto Marketing Revolution |
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Scooped by Martin (Marty) Smith |
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One of the most asked features of Buffer is a way to schedule retweets. With today's brand new update you can now schedule retweets from the web and any mobile device:
Martin (Marty) Smith's insight:
Cool Innovation
I stopped using Bufferapp because I didn't feel as immediate to my social networks when I used the app, but I am a department of ONE. If I was managing a team again BufferApp would be invaluabe. Just got more invluable too since it is possible to schedule retweets now.
Ally Greer's comment,
May 16, 1:24 AM
I love using BufferApp to spread out my tweets for the day because I'm usually finding awesome content either late at night or first thing in the morning! It's a cool way to form a base for my social sharing - a few tweets / posts just in case I don't have time to do it throughout the day =)
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Rescooped by Martin (Marty) Smith from Social Media Tips, News, and Tools |
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If you use social media as a broadcast channel to only share your content you will not be successful. You should actually share more of other people’s content rather than your own as long as you find really good content to share.
In this article we outline 5 tools that will help you find and share great content to your followers which will help significantly to increase your value to your community which in turn means you will be more successful.
Via Tom George, Cendrine Marrouat - www.cendrinemarrouat.com
Martin (Marty) Smith's insight:
Great post on tools that are moslty new to me.
Martin (Marty) Smith's comment,
May 10, 2:56 PM
I would include Cendrine Marrouat as an amazingly helpful and generous IMer too.
Rein Hof's curator insight,
May 12, 5:36 AM
Op de juiste tijdstippen versturen. Weet wie je lezers zijn.
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Rescooped by Gladys Pintado from Bussines Improvement and Social media |
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Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.
"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."
Original Presentation on SlideShare:
http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing
Via Giuseppe Mauriello, Ricard Lloria
Michael Kristiansen's curator insight,
May 8, 1:57 AM
This is a very good explanation on how important the role curation plays in improving the overall content of a website. This gives reason for staying on a website and getting bookmarked for return visits.
Adam Donkus's curator insight,
May 9, 1:21 PM
Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.
Luke Hancock's curator insight,
May 13, 4:13 PM
Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda.
The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy
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Scooped by Gladys Pintado |
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Looking for “The Scoop on Email Marketing”? ProMarketing Leads has created an infographic outlining just how important email marketing is for your
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Rescooped by John van den Brink from Blogging For Business |
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Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info, including this newly released infographic from Uberflip. If you’re targeting other businesses (B2B), you may wonder how your marketing tactics compare to others, or may be looking for inspiration. We think you’ll find both in this infographic; here are a few key points: 94% of B2B marketers create new content rather than share. 82% of B2B marketers use content marketing to gain new customers and leads. The top three ways to share content: Social media 87% Website articles 83% Email 78%...
Via Jeff Domansky, Marie Ennis-O'Connor
John van den Brink's insight:
The Top Three ways to share content: Social Media 87%, website articles 83% and email 78%. Email is still in the Top Three, see also this article: http://atdotcommarketing.com/why-email-is-still-alive-infographic-socialtimes
Linda Dap's curator insight,
April 29, 3:20 AM
De top 3 manieren om content te delen:
Social Media 87%
website articles 83%
email 78%
Martin (Marty) Smith's comment,
April 29, 2:21 PM
Excellent infographic and good discussion by @B2Community.
Peter (PJ) Fulcher-Meredith's curator insight,
May 15, 6:53 PM
The whole issue of content marketing leaves me a bit breathless. What is it? Where does it fit? What am I already doing that fits into the definition of Content Marketing? What do I need to do differently that I am not doing now? Questions. Questions. Questions. This infographic is a good starting point - a foundation
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Scooped by Gladys Pintado |
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Are your visual content efforts producing effective results? Use these tips to make sure you are generating content that helps drive action, rather than just conveying information.
Martin (Marty) Smith's comment,
April 22, 9:35 AM
Great easy to follow and implement tips for visual marketing at a time when "visual marketing" is taking over the world.
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Scooped by Martin (Marty) Smith |
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Free stuff is the best. Right? Of course you'd love to be able to buy lots of exciting books and training courses and whatnot, but you haven't got a ton of cash to spare. That's why you're here, learning to make money from your blogging services.
Martin (Marty) Smith's insight:
Better Blogging
Want to BLOG BETTER? Better means you get more guest blogging post offers, more traffic, more engagement, more social, more LIKES and more personal branding benefit? Use any of these cool 52 tools and yor blogging gets better.
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Scooped by Martin (Marty) Smith |
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Death of the Cold Call...Maybe
If you sell something B2B these days I suggest SLOWING DOWN a tad and doing something I know will be anathema to fast…
Martin (Marty) Smith's insight:
Social Selling = Death Of The Cold Call
If you sell something I hope you like to read. Read the Thank You Economy or Crushing It by Gary Vaynerchuk BEFORE you make your next cold call. Gary will school you in the ways of the new sales Kabuki.
Here is some of the "new social selling" suggestions shared in the linked post:
* Send prospects a LinkedIn Request.
* REVIEW prospects' LinkedIn profiles before the call.
* Follow prospects on Twitter & their blogs.
* NO SCRIPTS, read and note backgrounds.
* Know what prospects LOVE before the call.
To understand the NEW social selling, this new Kabuki where just because you can reach more people doesn't mean a strong arm is a good thing to have or even try, is to walk softly, listen more than you talk and know and respect those you "cold call".
If you are NOT making sales don't blame buyers. I've known and worked with several GREAT salespeople and they worked on their instrument relentlessly. Great sales people are kinetic motion. They are always learning, reviewing and thinking about how to connect, listen better and serve.
Great sales people aren't selfish or manipulative. They are invested and in the moment able to make connections in an instant and willing to share. If you aren't already a GREAT sales person or willing to learn how to create "social sales" good luck with that. Send a postcard from your next gig.
If, on the other hand, you are willing to sign on to constant improvement and want to change the world in some measurable way this time was created or you.
Welcome to the Death of the Call.
Martin (Marty) Smith's comment,
April 29, 7:35 PM
Don't disagree with Monika but I wouldn't go in as COLD as in the past. If a phone call is worth making then a quick pass of the prospects Linkedin and Twitter never hurts.
Monika D'Agostino's comment,
April 30, 9:32 AM
Exactly, Marty. Using all the available channels is essential in building your presence and your brand, but it also doesn't hurt to pick up the phone, especially when you have done your research.
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Scooped by Martin (Marty) Smith |
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Here are 12 social media strategies to think about when crafting your marketing plan targeted to women.
Martin (Marty) Smith's insight:
The big idea here is to not slip into limiting stereotypes.
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Scooped by Martin (Marty) Smith |
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Incredible content has the power to break through the clutter of your consumers' lives and provide that moment in the spotlight all of us desire.
Martin (Marty) Smith's insight:
Great Word Of Mouth Marketing Association infographicon why content marketing works.
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Scooped by John van den Brink |
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In the dozens of presentations and classes I have given this year, there is a common theme to the questions I get. There is a lot of conflicting information out
1. Not Having A Plan
Things on the internet change quickly, but it continues to amaze how people play possum with online marketing.
2. Set It And Forget It With Your Website
Stores change inventory every quarter… some every week. So tell me why someone would want to visit your website again?
3. Relying Too Much On SEO
I am a fan of SEO as long as it’s only 25% of what you spend your time or budget on. That’s all that search engines care about it. The other 75% is about reciprocal links, social media, and ways that attract users back to your website and visa versa.
4. Social Networking Without Really Networking
Put the shoe on the other foot for a second. You get a request to connect on LinkedIn, Facebook, or Twitter from someone you have never met.
5. Letting Google Do Your Adwords
Talk about the fox guarding the hen house. Google knows that calling people who have Google accounts and telling them they can help them manage Adwords is a sure way to grow business.
John van den Brink's insight:
Great article and tips!
Martin (Marty) Smith's comment,
April 11, 8:25 AM
These are GREAT common faults especially #3, Relying Too Much On SEO.
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Scooped by John van den Brink |
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Content Marketing isn’t a new phenomenon but it is certainly the buzz term of 2013, and if you’re starting up a new business there are a few things in the field of content marketing that every entrepreneur should be familiar with.
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Scooped by Martin (Marty) Smith |
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You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next?
Martin (Marty) Smith's insight:
Wow, I do SOME of these not the others. Great blogging tips.
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Scooped by John van den Brink |
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![How to Come Up with Ideas for Great Content [Speakeasy Podcast #40] | Business 2 Community | Marketing Revolution | Scoop.it](http://img.scoop.it/K6OUOVwgrRzyuZvJmBoxnTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Whether it’s content for your emails or content for your social media sites, you can often find yourself staring at a blank screen. But creating great content is probably a lot easier than you think. Today we’ll be discussing ways to help you overcome writer’s block and create content that your audience will love.
Click on the link to listen to this Podcast: bit.ly/102Ws16
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Scooped by Martin (Marty) Smith |
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From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.
Martin (Marty) Smith's insight:
Eight data myths that marketing people believe that get them fired:
1. Real-time data is life changing.
2. All you need to do is fix the bounce rate.
3. Number of Likes represents social awesomeness.
4. # 1 Search Results Ranking = SEO Success.
5. REDUCE MY CPC! REDUCE MY CPC NOW!!
6. Page views. Give me more page views, more and more and more!
7. Impressions. Go, get me some impressions stat!
8. Demographics and psychographics. That is all I need! Don't care for intent!
2. All you need to do is fix the bounce rate.
3. Number of Likes represents social awesomeness.
4. # 1 Search Results Ranking = SEO Success.
5. REDUCE MY CPC! REDUCE MY CPC NOW!!
6. Page views. Give me more page views, more and more and more!
7. Impressions. Go, get me some impressions stat!
8. Demographics and psychographics. That is all I need! Don't care for intent!
http://www.kaushik.net/avinash/silly-marketing-data-strategy-metrics-mistakes/
Beyond Brilliant! @avinash
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Scooped by Martin (Marty) Smith |
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Do you have access to Facebook’s targeting options for your timeline posts on your business or brand Page?
Martin (Marty) Smith's insight:
Hard to keep up with all the changes Facebook is making.
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Rescooped by Martin (Marty) Smith from MarketingHits |
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An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.
Via digitalassetman, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Unique Customer Aspirations
I do something very similar as this post suggests, but I reverse the process preferring to do keyword research first. Keywords are vox populi, the voice of the mob, and so represent raw, unfiltered demand. If you listen carefully enough you can hear semantics too (how customers FEEL about something).
Keywords also represent how customers think about your product, service or company. Whenever possible use THEIR language not yours, so I start with Keywords and work to personas.
This post goes into intricate detail on persona creation and, in their model, I can see why they fit keys to personas. My personas are created from keys and patterns in our site's Google analytics.
If you do either end of this exercise well the rest is somewhat moot. A great keyword set can drive a great persona and it works just as well in the other direction.
I agree with the core idea very much. As marketers we have what the Heath brothers called a "curse of knowledge" (Made To Stick). We LIVE our marketing. Customers DON'T live for our marketing. They live to raise great kids, experience special moments with people they love and experience life at its fullest.
This is why I like to connect with UCA (Unique Customer Aspirations) another way of saying "develop an audience-centric" content strategy.
UCA Post
http://www.atlanticbt.com/blog/how-unique-greatness-meets-customer-aspirations/
Stefano Principato's curator insight,
May 1, 10:12 AM
Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.
Robin Martin's comment,
May 15, 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment,
May 15, 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
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Scooped by Gladys Pintado |
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Flip through some much-needed inspiration with this SlideShare from inbound marketing industry experts, and their pearls of wisdom.
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Scooped by Gladys Pintado |
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It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.
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Scooped by John van den Brink |
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Tips on how to utilise the different types of social media marketing techniques for your business.
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Scooped by Martin (Marty) Smith |
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The Next Generation of Content Marketing
Haven’t heard the term "content 4.0" before and would agree with every dimension outlined in this excellent infographic. Would add a few too including:
* Tagging - content is going to flow in all directions.
* Speed - content will be become tagged snippets flowing in all directions.
* SOCIAL - we are going to do more and more things with sentient mobs.
* UGC - User Generate Content is well mined GOLD so will become harder to get.
The next generation of content marketing, much like the next generation of web design, is going to be have more content going in more directions faster and faster, better and better.
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Rescooped by John van den Brink from Social Media Content Curation |
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This is an informative article by Jeremy Floyd about content curation and useful for novices. Here is an excerpt from it:
"In the past, we had a few channels of information and each channel had a few gatekeepers that sorted, prioritized and reported the information to the public.
Today, information-consumers have an endless supply of channels. News, entertainment, gossip and professional development all drain into the same information stream that flows rich throughout the connected world. The gatekeepers have been removed and anyone is free to flow about the stream looking for relevant and useful information.
Since people have “clipped” news articles, there has been content curation. Today, however, the information flow is that of a mighty raging river, and it’s easy to get lost in the current. Content curators are effective at managing a series of information pipes and sharing that with their following.
1. Collect:
The content curator’s work is never done. Minutes after perusing your RSS reader 20 more articles have been posted and the cycle starts again. In the mainstream news era, the national news came on at precisely the same time every night.
2. Curate:
- Consistent Subject Matter – Because the information flow is swift and always moving, content curators must be consistent with their niche and resist the temptation to follow whims. Define the topics that you are going to cover.
- Direct Communication – Social media has no appreciation for nuance, so as a curator, be direct.
- Filter Consistently – As news editors filtered the news that was worthy of their readership, think about what is relevant to your readership. Filter out the stories that are redundant, irrelevant or boring.
3. Communicate:
- Be human - Bring your voice to your content. Be real.
- Be frequent not a freak when you overpublish..."
Read full original article here:
http://www.jeremyfloyd.com/2013/02/the-abcs-of-content-curation/
Via Giuseppe Mauriello
John van den Brink's insight:
Great scoop! Best tips: #2 Curate: content curators must be consistent with their niche. #3: Communicate: Be Human - Be Real!
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Scooped by Martin (Marty) Smith |
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Clean Slate Brands Are Social, Mobile, Hostile
Clean Slate Brands create instant trust, trade on instant global communication and connection and they play with the new tools some of the old bands hardly know exist.
Is it better to be a "clean slate" brand? Everything is in the execution, but it's better to ROCK the world no matter what if you are clean slate or putting a new face on "old and rusty".
Clean Slate Brands are built for connection. They use social to amplify their message moving to incorporate an army of brand advocates as soon as possible with cool takes on old traditions, a hawk's eye on the feedback loops and a broken field runner's ability to change and change again.
Branding is different and FASTER in our social connection economy, so whether you are "clean slate:" or "old and dirty" there are tips and tricks here to steal from the next generation of Coke and Pepsi.
Martin (Marty) Smith's insight:
Cool Trendwatching post. These guys ROCK consistently.
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Rescooped by Brian Yanish - MarketingHits.com from MarketingHits |
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At its core, content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.
Content curation defined
Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content. This digital content can be in one or more formats such as text, blogs, feeds, images, video and presentations.
3 Reasons your content marketing strategy needs content curation
As an integral part of your content marketing strategy, content curation doesn’t push masses of content to your audience. Content curation is a core content marketing element for the following three reasons:
- Offering your audience a combination of original and third party content provides a branded context for your work.
- Curating other people’s content positions you and/or your organization as a tastemaker in your field.
- Creating sufficient content is a marketing and business challenge.
Brian Yanish - MarketingHits.com's curator insight,
April 9, 11:26 AM
Are you a content curator, if so this article for you? It covers many points on to develop a successful content curation strategy.
Martin (Marty) Smith's comment,
April 9, 3:46 PM
I would add a few reasons you need content curation including 1. Greater REACH for the same costs as content creation, 2. Easier to do more FASTER so value of the feedback loop is greater and possible moves OFF of your curation are greater and 3. Line up NEXT to authorities via your curation and they get to know you and may recommend or contribute to your content like the very generous Brian Yanish :). Marty
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Rescooped by John van den Brink from AtDotCom Social media |
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Everyone is into content marketing these days. You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing.
Content that actually works as marketing is another.
Let’s look at the five traits that matter most:
1. Empathy
The biggest mistake most people (and many marketers) make is failing to put people in their own shoes
2. Curiosity
It’s boring to talk about research, but to content marketing superstars, it’s actually a treat to do it.
3. Observation
Curiosity, research, and observation go hand in hand, but what we’re talking about now is something that takes it to the next level.
4. Packaging
Seeing a topic in a unique way is the first step to packaging information in a better way.
5. Caring
Yes, great content marketers care. They care about getting people to truly understand, because without understanding the prospective customer or client cannot grasp the benefit to them, and there’s no opportunity for persuasion.
Martin (Marty) Smith's comment,
April 9, 3:47 PM
LOVE THIS post from John as it speaks to the squishy right brain creative stuff that is the secret fuel of social media marketing. Great Scoop.
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Brian Yanish is a good friend, a trusted Internet marketing source and his website MarketingHits.com provided a great example in how to create SEO from curation.
Brian creates a quick page about cool content he curates. Today Brian found a great "Ultimate Guide" from @YouBrandInc. Brian could push the link across Scoop.it, and he does use Scoop.it that way sometimes.
The YouBrandInc.com "Ultimate Guide" is great content. Anyone creating an "Ultimate Guide" understands SEO and how to do keyword research because "ultimate guide" is a HOT way to describe content right now.
Content handles come and go in popularity, but "Ultimate Guide" will probably always be valuable since it sounds so definitive. When you use a handle like "Ultimate Guide" be sure to deliver since your website could get hammered if your ultimate guide forgets 5 BIG tools everyone loves.
The cool thing about using "Ultimate Guide" is anyone you forget will beat a path to your door to be included and then you can update. Brian creates a "teaser" page on MarketingHits.com for You Brand Inc.’s Ultimate Guide to Curation Tools.
The advantage to a short page like this "teaser page", note Brian doesn't just copy their copy but writes a quick unique blurb and then pushes across to You Brand Inc., is your curation can bring social shares and juice to your website.
One of the big questions in my Free Internet Marketing Consulting for Small Businesses (SMBs) this last Saturday was, "How are we supposed to keep up with all of this?" Curation with teaser pages like the one Brian created for the Ultimate Guide to Curation Tools is a great way to build a SMB’s authority without having to write thousands of words every day.
A tactic like this builds page spread, the number of pages Google' indexes, adds frequency (remember Quality Deserves Freshness or QDF) and become an easy way to "curate" your way to authority.
Problem with using a tool, even ones I love like Scoop.it, is SEO juice (rankings and Google value) go to the platform. Brian's example breaks off a piece for MarketingHits.com as you should for your content marketing website by stealing his "teaser page" approach to curation.
Brian and MarketingHits earn today's #StealThis.