Learn how To Optimize Blog Post Titles for your Readers and SEO. It can increase your CTR. (RT @istiaak Are Your Blog Post Titles Optimized for Readers and Search Engines?
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Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble. After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …
Great Cause Marketing
Burn Down The House: Marketing's Big Bang Manifesto
The official website for the HBO Documentary Film Mr. Dynamite: The Rise of James Brown, featuring videos, images, interviews, resources and schedule information.
|Rescooped by Martin (Marty) Smith from AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi|
This lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the ticket to success. Even though I have other creative traits, I'm worried I'll get left in the visual storytelling dust.
I know I'm not alone.
Luckily, we non-artists have a few tools to mask our lack of design talent.
These tools are free, but often have advanced paid features for when you're ready to step up your game. They don't replace a designer's expertise, but you can use them for smaller projects, like blogs, social media graphics, or Slideshare templates....
Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M
Guest Blogging Works Because
Guest blogging is not dead and most likely it will never die. We have the proof coming right from a guest blog post on Google. We also have proof from fiends at SalesForce who BLEW UP their blog by asking for guest posts.
SalesForce published 54% of the time from guests last year and their blog traffic went through the roof. Even better, they made more money. Strange that Matt Cutts would suggest sticking a fork in guest blogging when Google continues to ask guests to blog.
Guest blogging works, when done right, because your guest brings their social network to your content. This "friends of friends" marketing idea is at the core of our Startup Factory funded startup. Curagami believes in the power of THEIR content on your digital assets.
So, when Google's talk is one way and walk is another GO WITH THEIR WALK. And in the case of guest blogging Google's walk supports guest blogging.
Social Media: It’s The conversation, stupid Are You Listening? Why is it so hard for institutions and companies to listen? Here is a sequence of social marketing I created to support the James Cancer Hospital that underscores how listening creates opportunity in a social / mobile / connected time.
Scenttrail Note Responsive Design
I wanted a post to explain Responsive Design's SEO implications in easy clear language and this ex.no post does that beautifully. I wanted an easy explanation of WHY RESPONSIVE so I could blow your mind a little.
Responsive impacts SEO because Google wants to be relevant to mobile search. The Ez.no post explains that dimension well, but there's another dimension rarely considered - Responsive Design's impact on data architecture.
Data architecture seems a lost science. Having spent most of the December tunneling into a friend's website (http://www.Moon-Audio.com) I can tell you there is NOTHING more important than how you classify information on your site.
The tug-of-war between search spiders and people has a new dimension now - mobile people. Mobile people need FLAT design, fewer options and smaller more visual presentation. Bless WordPress for making it so easy to Accordion a site's design, but if you don't think about HOW your information will be displayed on smartphone you are nuts.
Mobile people need different kinds of presentation and design than even laptopers. Mobile people need flatter, louder and more engaging User Interfaces.They need simple connection (to friends and social nets) and swiipe-y "waterfall" content.
You can't create "waterfall content" because your blog has rsponsive design built in. You get a site that doesn't sit well in its mobile coat. Better to STOP and RESTART with MOBILE FIRST as your content marketing guide and that means:
1. Visuals tease snippets.
2. Snippets tease deeper exploration (outside to social nets or inside to Snippet Plus content).
We don't READ on mobile devices we scan, swipe and send. Look at your GPlus or Facebook timelines. What gets all the engagement?
Some content such as contests and games combine those elements with deadlines, prizes and competition (always good for mobile). Are you thinking MOBILE FIRST? Share HOW and we will write a http://www.curagami.com post about how to THINK Mobile First.
Thanks & Happy New Year. Marty
Content Curators Added To Curagami
Content curation may be the ultimate team sport. Together we are smarter than alone. As we changed our startup http://www.Curagami.com look and feel today we added a place to share 3 favorite content curators each month.
December's Must Follow Content Curators:
@Cendrine Marrouat - www.socialmediaslant.com
@Brian Yanish - MarketingHits.com
Significant curators across every social net these special marketers sift a mountain of content daily so we their lucky followers are smarter, wiser and better informed. If you are NOT following Cendrine, Neil and Brian on Scoop.it, Twitter, Gplus and wherever else they contribute (blogs and company sites) you are missing the easiest way to learn content curation and Internet marketing we know.
Happy holidays to three of our favorite content curators, Scoopiteers and people. We will share 3 curators a month and won't have a problem filling up our 2015 content curation dance card.
We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.
This Haiku Deck is the fastest to 2,000 views we've ever created. Discover the 7 reasons you MUST curate content:
Find I'm using this post about how storytelling works different online. Creating content online is like composing music. We need an introduction, a chorus, bridge and conclusion.
When we share too much our customers can't build on our stories. When we share too little trust can't develop. This delicate balancing beam is where time becomes money and stories become community.
Writing a post to help fellow right brain creatives understand the web's math. There I said the "M" word (lol). My theory is even my most math-paranoid friends can understand web analytics if they don't think of them as "analytics".
I think there are 5 - 7 questions when answered provide the insight needed to run a website. If you have insights, tips or resource recommendations for this http://www.Curagami.com post please share and we will write you into the post with attribution (so share a link we can share).
Wait long enough, or in my case live long enough, and it gets to be YOUR TURN (lol). I loved this Justin Gray post on Forbes explaining that MARKETING is the last thing an online play needs.
Couldn't agree more.
I was trained in a different kind of marketing than we practice now at our startup Curagami. I was trained to invade Russia in the winter. THEN messages were few enough and far enough between capturing territory and holding it was possible.
Not so much anymore.
These days capturing hearts, minds and loyalty is the game and everything is happening all at once all the time. The skills needed to play this game, as Justin so astutely notes, are different. Here is an excellent summary of those skills from his Forbes post:
AGREE and not just because I'm benefiting from such an analysis. I imagine EVEN if I was still working for one of the largest Consumer Products companies as I did a lifetime ago (P&G, M&M/Mars) we wouldn't be invading Russia in the winter anymore.
UNLESS, we were invading with a tribe of brand Sherpas, telling the story as we went and watching our analytics and pivoting based on what we learn in near real time.
Free websites can become expensive fast. So called Free Websites can hurt brand, seo and marketing. If something seems to good to be true...it is.
5 Reasons To Avoid "Free Websites"
* You Lose Control.
* Limited Plugins and Addons.
* Slow Site.
* Migration Challenges.
Thanks to @malekfor his great summary (as always) that reminded me to put the bullet points into the Scoop. Not following Malek? You should because he SHARES, curates amazing stuff and helps a friend out (all the time). #toogood and a #mustfollow on my Top Scoopers list. Marty
add your insight...
Can't Buy Love Rant
Are you as tired of the locust swarm offering 10, 000 or 100,000 followers for $5 as we are? We get it. We are AMERICANS damn-it and that means we get shit done FAST.
I used to be a Director of Ecommerce and worried about my job daily especially this time of year when plans moved from white boards to website and either came in or they didn't. Not coming in meant FAST pivots or look for work. My team and I got good at dancing for our means (lol).
EVEN if you could buy things that matter in today's new world of content is king, authority is queen and context matters you can't fool mother nature or Google. The math always wins. Think inflating your following by 10x in a few days might send up a red flag?
As much as I can RELATE and APPRECIATE our desire for a free lunch, better drugs, job security and love from millions I'm come today to bury Cesar not praise him. Cesar is old and left over and needs to GO.
Cesar is our belief in BIG IS BETTER even if big isn't real, true or honest. Cesar is our western belief in out ability to buy love. Our friends in the east know better.
Love comes from doing the no free lunch ditch digging that makes better people (we lucky few Internet marketers). We've long felt the real and most important "product" any website creates is a team capable of understanding how to win hearts, minds and loyalty online.
TRUST ME we keep looking for the shortcut too. The take this pill and lose 20 pounds or drink this magic potion, kiss a frog and become a prince is a powerful aphrodisiac.
Fairy tales were cool when we were 5. Believing in and subscribing to the most damaging fairy tale - that you can buy love - will hurt your marketing, brand and online trust.
If you can FOOL THEM, many still think, more power to you. The problem is the web is the world's biggest lie detecting amplifier. Would we love to have millions of connections, fans and supporters? Of course if only because such a following confirms our sweat equity and belief system - the karma of good people helping other good people.
We too can be tempted by the devil on our shoulder. We see and ascribe to the "Greater Good" theory instead of the Greater Fool theory. The greater good theory says karma gets repaid. Help others and you too will be helped. Treat others better than you want to be treated and you win the love you need to thrive.
The greater fool theory says a sucker is born every minute and so we should use the tools of mutually assured destruction or risk being left standing in the most important duck, duck, goose game of our lives.
The web is a daily battle between these two opposing armies. Hope you join team Curagami in the Greater Good army. If you are in the "Greater Fool" army you may win, but we still wouldn't want to live the SINGLE and ONLY life any of us are granted based on "a sucker is born every minute". Worked for P. T. Barnum until Cirque du Soleil leveled their circus karma so completely its never coming back (lol).M
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search
GREAT Haiku Deck by Harris (
@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).
The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.
As a small business owner, you’ve got a lot on your plate. With so many different hats to wear, it’s easy to get overwhelmed.
Wouldn’t it be great if you could get your best customers to do your marketing for you?
If only it were that easy, right?
Our epiphany was realizing the most socially shared and linked to content on our websites and blogs wasn't ours but THEIRS. When customers share content they support it with links from their social nets. This "Friends of Friends" marketing is how your brand breaks through to the other side of the filter bubble.
Filter bubbles, well outlined by Eli Pariser in a TED talk, http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en, make it all but impossible for branded marketing messages to reach their intended audience.
Marketing today must be done by friends of your and friends of theirs where "theirs" are people your brand doesn't know yet. When your brand is introduced thanks to "friends of friends" marketing then trust and conversion aren't far away.
Going in cold is not something that works very often in a socially connected time like this.