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Ally Greer, The Sales Lion and A Content Marketing Whip, Chair and Gun Mashup For 2013

Ally Greer, The Sales Lion and A Content Marketing Whip, Chair and Gun Mashup For 2013 | Marketing Revolution | Scoop.it

Mashup these 4 content marketing posts and your Internet marketing wins in 2013.

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Ally Greer's curator insight, January 2, 2013 1:40 AM

A great analysis of 4 posts you should read before starting your online marketing plan for 2013. Thanks for including mine, Marty!

Two Pens's curator insight, January 6, 2013 9:46 PM

I like Ally Greer's post.

Mustapha Barki's curator insight, January 20, 2013 8:00 AM

http://www.scoop.it/t/engineer-betatester/p/3995239686/friendship-page-facebook

Marketing Revolution
Moving Toward A New Marketing.
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How Compete with Amazon? via @Curagami Forum

How Compete with Amazon? via @Curagami Forum | Marketing Revolution | Scoop.it

Competing With Amazon
Competing with one of the Internet's 4 horsemen is hard but not impossible. Amazon is a monster, but a monster with vulnerabilities as all monsters have. Amazon is too big to listen and care. They compete on price. 

Price doesn't create love. Price is about convenience, ease of use and becoming the Walmart of the web. No one loves Walmart much and few LOVE Amazon and therein lies the rub for Small to Medium Sized Businesses as this Curagami post shares. 

Did you know Amazon has several prices for the same thing almost all the time? This post teaches you how to really know what Amazon is charging for something so your prices won't be so far out of line as to appear absurd and so rejected on first inspection. 

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6 Visual Apps for Creating Social Media Content : Social Media Examiner

6 Visual Apps for Creating Social Media Content : Social Media Examiner | Marketing Revolution | Scoop.it
Do you need to create content on the go? Discover six mobile apps to create content for your social media profiles.
Martin (Marty) Smith's insight:

6 Excellent Mobile Apps
Great list of tools to use to create mobile content and content with mobile. If you've ever tried to use your phone like a laptop you know life is different in the land of smartphones. This excellent Social Media Examiner post shares 6 apps to help you create mobile content with mobile phones OR create blog, social network or website content with your mobile tools. 

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The FTC and Influence Marketing: The crackdown begins

The FTC and Influence Marketing: The crackdown begins | Marketing Revolution | Scoop.it
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers
Martin (Marty) Smith's insight:

Could be a big OUCH for some. If you're paying for reviews or otherwise violating the FTC's standards look out. 

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Stan Smith's curator insight, May 23, 1:57 AM
If you're paying for reviews and some other frowned upon practices you may want to tighten up your shot group.
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Video Marketing Hosting Tips - Curagami

Video Marketing Hosting Tips - Curagami | Marketing Revolution | Scoop.it

Video Hosting Tips
We found a great post from GoAnimate about 8 Hosting Alternatives to YouTube. YouTube is a ROACH MOTEL - customers go in but they rarely come out. 

Finding alternatives such as Vimeo, Viddler, and Wistia is important. Getting SEO JUICE inside your stack is important too. YouTube = NO JUICE, so finding a way to use your videos to promote your site and help with SEO is a CSF (Critical Success Factor). 

This is NOT to say there aren't times YouTube is the RIGHT choice. Just don't use YouTube as your main and only video host...Ever. 

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Scoopit "Revolution" Feeds Over 300,000 Views - Thank You!

Scoopit "Revolution" Feeds Over 300,000 Views - Thank You! | Marketing Revolution | Scoop.it

Scoopit Over 300,000 Views - Thank You
Thanks to many friends, followers and teachers our @Scoopit fees went over 300,000 views yesterday. I would thank everyone here, but for some reason I haven't been able to see the @name links on Scoop.it since the move to this UI. I can see 'em, but they are behind my Scoop and so unreachable. 

This post links to GPlus where I tried to say THANK YOU to those who've helped teach me. The list is LONG, too long to fully include anywhere, so if you follow me, have collaborated with me or linked to and made suggestions for our Scoop.it THANK YOU. 

As I noted on GPlus. Scoopit is an enormously important tool now given all of Google's changes. Using this "safe" environment to test and then commit to content, ideas and memes is what will separate tomorrow's content curaiton winners from content shock losers. 

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Brian Yanish - MarketingHits.com's curator insight, May 11, 8:36 PM

Marty is a must follow. Check out his website http://www.curagami.com

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Marty's Content Curation Blab Video Interview - Curagami

Marty's Content Curation Blab Video Interview - Curagami | Marketing Revolution | Scoop.it

Content Curation Blab
When Cendrine said we should have a Blab about content curation I didn't know what she was talking about. Blab is a new cool tool. Much like Google's hangouts,, but less involved though still not falling off a log easy to start / attend. 

The video of our almost hour long riff on content curation is embedded into Curagami:
http://www.curagami.com/content-curation-video/ 

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The Video Marketing Challenge

The Video Marketing Challenge | Marketing Revolution | Scoop.it
The Video Marketing Challenge shares the create a few expensive branded videos or many cheaper videos rich in feedback loops problem digital marketers face.
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Martin Smith (@Scenttrail) on Quora re: Marketing Plans

Martin Smith (@Scenttrail) on Quora re: Marketing Plans | Marketing Revolution | Scoop.it

Is Planning A Dirty Word?
We aren't going to say planning is a dirty word, but we would say the LARGE desire for them stems from an illusion built on a fantasy. The illusion is that a plan can save you. 

The fantasy is thinking marketing plans can exist. Marketing ideas can exist as can well-executed campaigns based on values (something we think of as MOVEMENTS), and community, collaboration and curation exist. 

Planning...not so much as we share on Quora. We are answering a marketing question a day. Be sure to ask your marketing question and we will add it to the best Q&A app on the web. 

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Googles Cool Branded Search Implications Infographic

Googles Cool Branded Search Implications Infographic | Marketing Revolution | Scoop.it
Google's Branded Search is exciting, new & going to blow ecommerce up in five ways. Learn more and see our infographic on the new search revolution.
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The Incredible Importance of Mobile to Small Businesses

The Incredible Importance of Mobile to Small Businesses | Marketing Revolution | Scoop.it
Any edge your small business (SMB) can gain to stay in the ring with your heavy weight competitors is crucial. In a world full of millennial customers, your advantage is your mobile presence. Bottom line—if your business is not set up to serve the mobile population, look for a knock out punch to come from the competition.



It’s no secret that SMB is the backbone of the American economy. It’s also no secret that technology is a major factor in a SMB’s success. You would think that as technology continues to evolve that SMBs would have greater opportunities to compete with their larger competitors. This is the case on some occasions, but for most, modern technology is evolving faster than businesses can keep up with, thus leaving many scrambling to understand the changes they need to make.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Never forget mobile is more than the phone. Mobile is a commitment to new design ideas, data struc. And user engagement. 

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malek's curator insight, February 25, 8:23 AM

In the new era of millennial customers,  your mobile presence is your competitive advantage 

José Manuel Voces García's curator insight, March 1, 1:26 PM

Never forget mobile is more than the phone. Mobile is a commitment to new design ideas, data struc. And user engagement. 

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Curagami's Week On Feedly - Top Riffs From Around The Web

Curagami's Week On Feedly - Top Riffs From Around The Web | Marketing Revolution | Scoop.it

The Week On Feedly
We use the RSS reader Feedly to inspire our curation, content marekting and blogging. Easy to miss cool stuff so every Saturday we create a week in Feedly review.  

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Attack Of The Killer Zombie Office Chairs Video via NISSAN

Marty Note - Just Because You Can Do Something Don't
Sad to think of the squandered genius, effort and resources to create a truly spooky product. Nissan's new self-parking chair is nothing if not walking dead scary.

Just as any "clean desk policy" pushes papers into a thousand drawers self-parking chairs is goofy stupid and a strange lie.  Will self-parking chairs help innovate, develop the next big thing or do anything other than remind us how far real innovation and genius can be? 

Real innovaton and genius come from passion, pain and production. The self parking chair removes feeling, humanity, and chaos in favor of an expensiv e bland uniformity. But then bland uniformity is always expensive.  

 The only proper response to such over self-indulgence is to ask, "You spent how much on THAT?" Don't buy one of these stupid and I'm sure expensive chairs. If you work at a company that buys them FLEE :). Marty 

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Plum Branding and Logo Design Secrets via Curagami

Plum Branding and Logo Design Secrets via Curagami | Marketing Revolution | Scoop.it

Plum Branding Secrets
After starting 4 companies and marketing some of the world's biggest brands (M&M's, Nutrasweet) I have hard won logo and branding best practices shared in this  Curagami post:

http://www.curagami.com/plum-branding-secrets/  

Here is the list of branding and logo development secrets" shared:
 

  • Keep It Simple Stupid
  • Tell a story
  • Co-opt universal symbols or images to help tell your story fast
  • Clean and FLAT work better in a mobile world
  • Colors communicate too, so choose wisely

http://www.curagami.com/plum-branding-secrets/

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Software Eats the World NOW - Curagami

Software Eats the World NOW - Curagami | Marketing Revolution | Scoop.it
Software Eats the World Now riffs a great Tech Crunch post smashing it into Blue Ocean Strategy and Start with Why as we are all softwareists now.
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9 Tips to Save Time in Social Media Marketing

9 Tips to Save Time in Social Media Marketing | Marketing Revolution | Scoop.it
Most marketers view social media as a must-have strategy, because it produces results. A disadvantage is that it can quickly become an enormous time sink.
Martin (Marty) Smith's insight:

All 9 tips new to us and we may use #3 and #7. Marty 

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Steven Adams's comment, May 26, 6:07 AM
Nice tips, Thanks for sharing.
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Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday

Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday | Marketing Revolution | Scoop.it
A social media executive is frustrated with influencers.
Martin (Marty) Smith's insight:

So wait, you mean I could have been paid for this? Always a day late and a dollar short on this kind of stuff (lol). Marty 

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malek's curator insight, May 18, 6:37 AM

"Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit."

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#Growth Hacking : What Is Tripwire Marketing?

#Growth Hacking : What Is Tripwire Marketing? | Marketing Revolution | Scoop.it
What is Tripwire Marketing?

Tripwire marketing involves segmenting your leads based on interest and selling them a low-priced entry level item before buying into your main item or service and then further upselling them from there.

Confused? Let me break it down for you. The process revolves around the tripwire offer itself. The tripwire offer is a low-cost, painless offer that is easy for your prospect to buy into. So instead of asking someone to buy, for example, your monthly fitness subscription service for £30 per month, you would first offer them your complete subscription service for 30 days for just £1.

This is not only something painless for them to purchase, but teases them to what you offer as a full package.

Via Jesus Alvarez desde www.sercompetitivos.com
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3 Powerful Steps to Write Your Brand Story

3 Powerful Steps to Write Your Brand Story | Marketing Revolution | Scoop.it
Effective storytelling can make all the difference as you create your company's brand.
Martin (Marty) Smith's insight:

Start With Why
Solid Simon Sinek-like tips here. If you are confused about your story that wobble will be multiplied around the world. Better to know who you are first. Start with Why as Sinek says in his must read book. This post won't get you all the way to Sinek-land, but not bad for a four minute read :). Marty 

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Content Marketing’s Day of the Dead on B2B News Network

Content Marketing’s Day of the Dead on B2B News Network | Marketing Revolution | Scoop.it

B2B News Riffs Day of the Content Marketing Dead
Thanks to new friends at B2B News Network for riffing Content Marketing's Day of the Dead. Thanks also to  @Cendrine Marrouat - cendrinemarrouat.com  for her support, great questions, and post that led to our Day of the Dead riff. 

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Marketing Questions on Quora Summary - Curagami

Marketing Questions on Quora Summary - Curagami | Marketing Revolution | Scoop.it
Marketing Questions on Quora Summary
We’re answering a marketing question a day on Quora, and we’re frustrated. We are frustrated by difficulties of incorporating other platforms into our site.


NOW = Gamification, Content Marketing & Content Marketers
Wish every platform would sign...Read More
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Googles Cool Branded Search: What You Need To Know

Googles Cool Branded Search: What You Need To Know | Marketing Revolution | Scoop.it
Google's Branded Search is exciting, new & going to blow ecommerce up in five ways. Learn more and see our infographic on the new search revolution.
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Killing the Wordpress Buddha - Curagami

Killing the Wordpress Buddha - Curagami | Marketing Revolution | Scoop.it

.
Meet Buddha, Kill Buddha
Wordpress is becoming the God of blogging. One hard lesson we learned early on in our #internetmarketing career was just because everyone is doing something doesn't mean it is right FOR US. That is why we are leaving Wordpress and so must kill the WP Buddha.

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The Art of Emoji Marketing: 7 Clever Examples From Top Brands

The Art of Emoji Marketing: 7 Clever Examples From Top Brands | Marketing Revolution | Scoop.it
Check out these awesome examples of emoji marketing from brands like Bud Light and Dominio's.
Martin (Marty) Smith's insight:

Good another marketing to master along with email marketing, conversion marketing, mobile marketing, cause marketing, video marketing and about 50 others.  Now Emoji Marketing. Crazy. 

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Reframing Creativity

Reframing Creativity | Marketing Revolution | Scoop.it

"Proving and improving the value of public relations" We feel that the views of the reader are as important as the views of the writer.

Martin (Marty) Smith's insight:

Understanding Creativity
I studied art at Vassar College with a great painter named Alton Pickens. Pickens taught what this Holmes Report post shares - work and worry about what works later. Perspiration may not create great art, but it may create great artists.  

I'ved lived truths shared in this Reframing Creativity post from the Holmes Report. I know the statistics they quote too and believe they are right. People don't think of themselves as creative even when evidence is in abundance to the country.

It is as if creativity has to be walled off, trapped in an artist's studio to be observed from afar. Not so much. Your creativity is probably in evidence 100 times a day from how you decide to drive to work to your choices for lunch. By seeing ourselves as "not creative", we cut off those things that are most important NOW such as flexibility, analysis and ability to know friend from foe.  Trust us, you are creative :). Marty 

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Want To Make Money Online In 2016? Tell Stories

Want To Make Money Online In 2016? Tell Stories | Marketing Revolution | Scoop.it

2016 Year of the Story
Telling e-commerce stories is HARD. When we tested narrative on the e-commerce site I managed conversions tanked. Conversons tanked because we did it wrong (lol).

This post riffs a video game developer post from Gamasutra. What does e-commerce and video games have to do with one another? Read our Curagami post to find out:

http://www.curagami.com/new-ecommerce-story-rules/

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