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Are You The King of Pinterest? Prove It, Enter King Of Pinterest Contest

Are You The King of Pinterest? Prove It, Enter King Of Pinterest Contest | Marketing Revolution | Scoop.it
From scenttrail.blogspot.com - December 29, 2012 8:05 PM

Are You The King of Pinterest?

This contest is about recognizing power Pinterest pinners who happen to be men.


How To Enter

1. Follow Pinterest/ScentTrail


2. I will add you to the board.


3. Pin 5 pins before 2.13.


4. Select 10 finalists. Community vote determines King of Pinterest.


http://scenttrail.blogspot.com/p/king-of-pinterest-contest.html 

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BufferApp Gets Better With ReTweet Scheduler

BufferApp Gets Better With ReTweet Scheduler | Marketing Revolution | Scoop.it
From blog.bufferapp.com - May 15, 12:19 PM
One of the most asked features of Buffer is a way to schedule retweets. With today's brand new update you can now schedule retweets from the web and any mobile device:
Martin (Marty) Smith's insight:

Cool Innovation
I stopped using Bufferapp because I didn't feel as immediate to my social networks when I used the app, but I am a department of ONE. If I was managing a team again BufferApp would be invaluabe. Just got more invluable too since it is possible to schedule retweets now.  

Ally Greer's comment, May 16, 1:24 AM
I love using BufferApp to spread out my tweets for the day because I'm usually finding awesome content either late at night or first thing in the morning! It's a cool way to form a base for my social sharing - a few tweets / posts just in case I don't have time to do it throughout the day =)
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Suggested by Chintan Jain
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Digital Marketing & Its Tools [Cool Infographic]

Digital Marketing & Its Tools [Cool Infographic] | Marketing Revolution | Scoop.it
From allinfographics.org - February 28, 2:01 PM
Infographic on Digital Marketing tools and social media tools with search engine tools in getting branding with viral marketing on videos, content, emails
Martin (Marty) Smith's insight:

Tools vs. YOU
I know there are days when it feels like YOU are the Internet marketing "tool". You are not alone in your overwhelmed state (believe me). This infographic provides a helpful meta-look at the digital tools we all know and love so well (or hate depending on your stance :). M

Keith Cathcart's comment, March 7, 10:32 AM
I'm a visual planner and this graphic really focuses on some key variables.
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The Camry Effect - Toyota Rocking Social Media

The Camry Effect - Toyota Rocking Social Media | Marketing Revolution | Scoop.it
From www.awwwards.com - January 11, 12:10 AM
Camry owners across the US were asked to share their special moments with Camry. With a sprinkle of HTML5, 200,000+ stories were created as part of the...
Martin (Marty) Smith's insight:

Toyotay Knows UGC
FINALLY a major brand ASKS for some User Generated Content (UGC) and cares. Amazing, of course it would have to be Toyota. Granted Pepsi ReFresh was pretty cool and there is a smattering of other big brands that seem to be getting it. 


We are also about to see the latest Super Bowl UGC, the yearly push to create an ad that will live longer than halftime and not show up on anyone's "worst ads of the Super Bowl" list. 

As The Great Social Customer Service Race proved most big brands aren't present on social when presence is answer their Tweets.


How Social Media Is Changing Customer Service 
http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

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2013 Trend: Customers Will Get in Your Face

2013 Trend: Customers Will Get in Your Face | Marketing Revolution | Scoop.it
From www.inc.com - December 20, 2012 8:06 AM
Used to be you had to please your customers, your investors, and the press. What happens when your customers are your investors and your press?
Martin (Marty) Smith's insight:

Yes customers will be in our "face" via social media marketing in 2013. As our guest bloggers from Softwae Advice proved in their Twitter social customer service survey, even big brands are not ready:

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

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Social Media in 30 Minutes a Day [INFOGRAPHIC]

Social Media in 30 Minutes a Day [INFOGRAPHIC] | Marketing Revolution | Scoop.it
From www.pardot.com - April 1, 10:07 PM

Great infographic from Pardot the marketing automation people on how to rock social in just 30 minutes a day. 

Martin (Marty) Smith's insight:

K, I will play. I think social a half an hour a day could work. The mapy in this infographic helps you move your content around and keep it alive across the key social nets. 

Brian Yanish - MarketingHits.com's comment, April 2, 12:23 AM
Make that 2 hours for me, can't type that fast.
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STOP the PRESSES: No really, STOP the Presses Here's Why

STOP the PRESSES: No really, STOP the Presses Here's Why | Marketing Revolution | Scoop.it
From blog.scoop.it - February 6, 3:07 PM
.The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created.
Martin (Marty) Smith's insight:

Websites Don't Kill Newspapers, Unsatisfied People Do
AGREE with Scoop.it's take here, and would add AROGANCE to the list of things killing newspapers. Newspapers believed their job was to pre-digest the news for us, explain how the world really works to the children. Good luck with that kind of arrogance in the middle of the digital revolution. 

One of the underpinnings of the digital revolution is we are capable of understanding the world thank you very much. Yes, we may make mistakes but the concept of "pre-digestion" is all but dead.  Doesn't mean we don't want to know the NYT take, but it is not my most trusted source for technology news (not by a long shot). 

Once any part of the picture changes the entire picture changes, so Scoop.it is right websites aren't killing newspapers two kinds of people are:

* Newspaper people who still don't LISTEN as well as they TALK.

* People who use real time curation tools such as Scoop.it to form their own opinions.  

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Our Connected Feminine Future: Men vs. Women Use Of Social Networking [Infographic]

Our Connected Feminine Future: Men vs. Women Use Of Social Networking [Infographic] | Marketing Revolution | Scoop.it
From www.bitrebels.com - December 22, 2012 10:28 AM
Have you ever wondered what the differences are between men and women when it comes to social networking? Well, one thing has been proven, and that is that
Martin (Marty) Smith's insight:

As an Ecommerce Director our sales were dependent on word-of-mouth advertising, the best advertising you can't buy :). Realizing that women were much more likely to generate word-of-mouth we created personas and campaigns designed to begin meme creation among women. 

That last sentence sounds a lot tidier than life actually was since if my team and I could understand how to "meme create" without fail we would all be retired and living next to an ocean with expensive cars in the garage (or broke and The Story of Cancer Trust would be fully funded :). 

The truth is you stumble along and do the best you can to learn faster and faster and do more and more. Our testing revealed differences between men and women in:

* Call To Action triggers.

* Language.

* Importance of reviews.

* Cause marketing.

 

Faith Popcorn famously said people JOIN brands they don't buy them and we saw the truth of her idea in our feminine marketing results. Now there is a study showing what we saw in our numbers. Women are more active on social networks and beginning to express their more networked profiles by buying cool gadgets (territory usually thought of as male). 

The limitations of stereotypes in today's marketing are HUGE. Don't assume anything, but create different strings focused on gender differences and see what your A/B or MVT tests show. Bet you see distinct differences to. 

NOTE: I write this post sitting across from a group of six women who look like they meet regularly and know each other well. For most of my men friends starting a Saturday with a long conversation with six friends is the third circle of Hell (lol).  

 


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