![Our Connected Feminine Future: Men vs. Women Use Of Social Networking [Infographic] | Marketing Revolution | Scoop.it](http://img.scoop.it/SAGPipSh1KneOD6toR9I9Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Have you ever wondered what the differences are between men and women when it comes to social networking? Well, one thing has been proven, and that is that
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Scooped by Martin (Marty) Smith onto Marketing Revolution |
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Scooped by Martin (Marty) Smith |
Scoop.it!
FOR IMMEDIATE RELEASE..[San Francisco, CA -- December 11, 2012] -- Scoop.it, a leading social media and content curation platform for professionals and businesses, recently announced it’s platform redesign, elements of which focus...
Martin (Marty) Smith's insight:
Love the new Scoop.it UI because:
* http://www.scoop.it/u/martin-marty-smith Macro View Rocks.
* More like a magazine now.
* Macro view organized by members not alpha (BETTER).
* More URL control (careful with this).
* Better colors (white instead of black makes things pop better).
* Colors = create great emphasis on visuals.
* More feedback information easier to find.
* More "infinite waterfall" feel.
* Better display of comments [more of a conversation now].
* Easier to manage, display and curate MORE feeds.
There are other cool things about the new UI I am forgetting (its early and no breakfast yet :). Will keep adding to this list, but New Scoop.it UI ROCKS.
One other important note. Scoop.it team deserves KUDOS too. They worked hard to get feedback and include the community in their change and did a great job.
I've been through some of these big changes and bet not many Scoopers have slept much lately. Go home, get some sleep, Merry Christmas and GREAT JOB!
Marty
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Scooped by Martin (Marty) Smith |
Scoop.it!
Why is a headline great? What content is viewed most? The Scoop.it Cool Content Curation Report answers these questions to improve your content marketing.
Martin (Marty) Smith's insight:
Creating the Top 10 Curation Revolution Scoops post I noticed some interesting trends in the data. This report explores two important questions:
What type of content will get the most views?
What kinds of keywords create the best headlines?
Heaven is the day we connect traffic generation top of the funnel creation with bottom of the funnel conversion data. In the meantime, answering these two questions can increase chances of content marketing success.
How did my team and I make more than $30M online? By doing what the data told us to do. The Cool Content Curation Report tells Internet marketers to do a few things to increase the chance of winning customer hearts and minds.
What about you? If you've created cool ways to tie what and how we do to meaningful results please share and I will curate in. Thanks :). M
also linked here: http://www.atlanticbt.com/blog/scoopit-content-curation-marketing-report/
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As an Ecommerce Director our sales were dependent on word-of-mouth advertising, the best advertising you can't buy :). Realizing that women were much more likely to generate word-of-mouth we created personas and campaigns designed to begin meme creation among women.
That last sentence sounds a lot tidier than life actually was since if my team and I could understand how to "meme create" without fail we would all be retired and living next to an ocean with expensive cars in the garage (or broke and The Story of Cancer Trust would be fully funded :).
The truth is you stumble along and do the best you can to learn faster and faster and do more and more. Our testing revealed differences between men and women in:
* Call To Action triggers.
* Language.
* Importance of reviews.
* Cause marketing.
Faith Popcorn famously said people JOIN brands they don't buy them and we saw the truth of her idea in our feminine marketing results. Now there is a study showing what we saw in our numbers. Women are more active on social networks and beginning to express their more networked profiles by buying cool gadgets (territory usually thought of as male).
The limitations of stereotypes in today's marketing are HUGE. Don't assume anything, but create different strings focused on gender differences and see what your A/B or MVT tests show. Bet you see distinct differences to.
NOTE: I write this post sitting across from a group of six women who look like they meet regularly and know each other well. For most of my men friends starting a Saturday with a long conversation with six friends is the third circle of Hell (lol).