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Our Connected Feminine Future: Men vs. Women Use Of Social Networking [Infographic]

Our Connected Feminine Future: Men vs. Women Use Of Social Networking [Infographic] | Marketing Revolution | Scoop.it
Have you ever wondered what the differences are between men and women when it comes to social networking? Well, one thing has been proven, and that is that
Martin (Marty) Smith's insight:

As an Ecommerce Director our sales were dependent on word-of-mouth advertising, the best advertising you can't buy :). Realizing that women were much more likely to generate word-of-mouth we created personas and campaigns designed to begin meme creation among women. 

That last sentence sounds a lot tidier than life actually was since if my team and I could understand how to "meme create" without fail we would all be retired and living next to an ocean with expensive cars in the garage (or broke and The Story of Cancer Trust would be fully funded :). 

The truth is you stumble along and do the best you can to learn faster and faster and do more and more. Our testing revealed differences between men and women in:

* Call To Action triggers.

* Language.

* Importance of reviews.

* Cause marketing.

 

Faith Popcorn famously said people JOIN brands they don't buy them and we saw the truth of her idea in our feminine marketing results. Now there is a study showing what we saw in our numbers. Women are more active on social networks and beginning to express their more networked profiles by buying cool gadgets (territory usually thought of as male). 

The limitations of stereotypes in today's marketing are HUGE. Don't assume anything, but create different strings focused on gender differences and see what your A/B or MVT tests show. Bet you see distinct differences to. 

NOTE: I write this post sitting across from a group of six women who look like they meet regularly and know each other well. For most of my men friends starting a Saturday with a long conversation with six friends is the third circle of Hell (lol).  

 


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Editors of Chaos Website Curatti.com To Save Golden Content Marketing Goose From Extinction

Editors of Chaos Website Curatti.com To Save Golden Content Marketing Goose From Extinction | Marketing Revolution | Scoop.it

Major Scoop.iteer Jan Gordon launched Curatti.com - The Editors of Chaos website over the weekend. Jan's mission is important. She wants to save the golden content marketing goose before its killed by its own popularity.

Great mission and a Free "Insiders List" when you sign up for email (I did just that today). Be sure to stop by Jan's new website:

http://www.curatti.com

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The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video

The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video | Marketing Revolution | Scoop.it
If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.

Martin (Marty) Smith's insight:

add your insight...

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Heroic Summary of The State of Social Media: Summer 2014 by @albertqian

Heroic Summary of The State of Social Media: Summer 2014 by  @albertqian | Marketing Revolution | Scoop.it

Read the updated seasonal report for where social media is headed.

Martin (Marty) Smith's insight:

Great "inside baseball" summary of "state of the state" look into social media marketing by the extra brilliant Albert Qian for @ janlgordon's Curatti.

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Crowds, Icons & Tribes = The Next Marketing

Crowds, Icons & Tribes = The Next Marketing | Marketing Revolution | Scoop.it

Crowds, Icons & Tribes
The more we work our Startup Factory Funded statup http://www.Curagami.com the more every client needs a combination of :


* Crowds.
* Icons.
* Tribes.

Crowds bring wisdom. Remember how few were smarter than a class of 5th graders? Every websites most VAST under-utilized resource is the wisdom of crowds they AREN'T tapping.

Icons create the language that makes a crowd work just hard enough to feel exclusive and included. If anyone can join for free there is no perceived value. No perceived value means your visitors will click away. On the other hand, if you have a language only you and your tribe understand - that isn't too dense or complex - curiosity may catch the cat.

Finally tribes are everyone's end product. Tribes = sustainable web presence. Tribes means you can delegate JOBS to AMBASSADORS and get out of the way. Tribes means you are on your way to the land of get more, do less. Tribes are where we lucky few Internet marketers are headed and we are riding a bullet train called Curagami :). M

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malek's curator insight, July 11, 4:31 AM

Crowd needs vision of a leader, or jump into chaos

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6 Reasons Content Curation Is Your Elephant - via @Curagami

6 Reasons Content Curation Is Your Elephant - via @Curagami | Marketing Revolution | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  

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Experience the Zen Of Curagami

Experience the Zen Of Curagami | Marketing Revolution | Scoop.it
The Startup Factory funded startup Curagami launches its new content marketing roi tools into "friends beta". What's your Curagami Score? #helpastartup
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4 Missing Digital Marketing Ingredients

4 Missing Digital Marketing Ingredients | Marketing Revolution | Scoop.it

Marty Note
Agree with every one of these "missing" ingredients:

* ROI Driven Metrics (what we are working so hard to create at our Startup Factory funded startup Curagami.
* Behavior Based Marketing.

* Complete goal alignment.

* Willingness to FAIL.


The last bullet is the one that really registers. When I started creating websites in 1999 we had nothing to lose and everything was new. As things grew we became more cautions. "More cautious" is a RX for disaster in Internet marketing.

Google may have done us a great favor by shuffling the deck so violently reminding us control is an illusion so taking RISKS makes sense.

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Is Your Website Creating Information Parity or Disparity

Is Your Website Creating Information Parity or Disparity | Marketing Revolution | Scoop.it

Conversion Go Up When

Visitors arriving on your website have expectations and not all visitors are equal. Some may be "new" to your content. Others may be learning your content and a small group may be as expert about your site's content as you.



Feed "newbie" content to experts is a sure way to frustrate two people - the expert and the new to your content person who didn't get the content they needed. This post is about MAPPING your content to your visitors needs and expectations.



Why map? Meeting and exceeding your visitors' expectations builds trust and community. Conversions don't happen without TRUST and COMMUNITY.


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Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help

Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help | Marketing Revolution | Scoop.it

The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.

Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.

The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...

Read the Curagami Story and worry less :). M

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Brian Yanish - MarketingHits.com's curator insight, June 20, 8:53 PM

You gotta read this, Marty's done it again!!!

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Riffing @DavidAmerland's Sunday Read On Father's Day

Riffing @DavidAmerland's Sunday Read On Father's Day | Marketing Revolution | Scoop.it

@David AmerlandA Must Follow
David writes clear as a ringing bell on a Sunday morning calling us to our new church. Inside this church we riff off of each other in ways that reminded me of seeing Miles Davis BLOW UP Scranton, PA back in the day. What I wouldn't give to write like "Big Papa" David Amerland (a #mustfollow).

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BANG Branding Changed: Red Bull's Branding Lessons

BANG Branding Changed: Red Bull's Branding Lessons | Marketing Revolution | Scoop.it

Red Bull's Branding Lessons
* Follow Your Customers Not The Other Way Around.
* We are all media companies now.
* Curation trumps creation.
* Some creation is needed to have authority.
* Brand and Publish, Publish and Brand.
* COPE - Create Once Publish Everywhere.  

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Want to Monetize Your Facebook Page? It's time to Pay to Play - Omaginarium

Want to Monetize Your Facebook Page? It's time to Pay to Play - Omaginarium | Marketing Revolution | Scoop.it
“Want to monetize your Facebook Page? Facebook has ramped up its’ business mojo on the backs of the Facebook page owners. The time has come to Pay to Play”
Martin (Marty) Smith's insight:
Yes the cat is out of the bag - lowering PageRank to 2% means no PAY no PLAY.
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Red Bull Branding 2: Friends of Friends Marketing via Curatti

Red Bull Branding 2: Friends of Friends Marketing via Curatti | Marketing Revolution | Scoop.it
Red Bull Branding shared how we are all media companies now. Red Bull Branding 2 is about how to build online community via Friends of Friends. Marketing.
Martin (Marty) Smith's insight:

Think the core of the book we are going to write / edit is in this post - Marty

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Social media marketing is dead - Triangle Business Journal

Social media marketing is dead - Triangle Business Journal | Marketing Revolution | Scoop.it
In today’s millennial-inspired economy, social media marketing is dead. I didn’t say social media is dead — just the idea that social media marketing is the most effective approach to win over millennials. Here's how you should react.

Martin (Marty) Smith's insight:

At our Startup Factory funded startup Cuagami we agree. In fact we believe all tactical online marketing is dead or dying. What's next? Community, Friends-of-Friends Marketing & Content Curation.

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CLASE DE CONSULTA GRATIS DE MATEMATICA

CLASE DE CONSULTA GRATIS DE MATEMATICA | Marketing Revolution | Scoop.it
CLASE DE CONSULTA GRATIS DE MATEMATICA con Esther Coronel de Iberkleid Si asististe al curso Productos Notables Notáblemente Fáciles, esta clase GRATUITA de Consulta es para tí y si no lo has hecho...
Esther Coronel De Iberkleid's insight:

Invitación a la Clase de Consulta GRATIS online de Matemática

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Invitación a la Clase de Consulta GRATIS online de Matemática

Esther Coronel De Iberkleid's curator insight, July 19, 4:51 PM

Invitación a la Clase de Consulta GRATIS online de Matemática

Esther Coronel De Iberkleid's curator insight, July 19, 4:52 PM

Invitación a la Clase de Consulta GRATIS online de Matemática

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The Stengel Brand Ideals & Sentiment Analysis of Keywords

The Stengel Brand Ideals & Sentiment Analysis of Keywords | Marketing Revolution | Scoop.it

How aligned is yoru brand to its "ideals"? When former P&G Marketing Director Jim Stengel wrote Grow: How Ideals Power Growth and Profits at the World's Greatest comanies he may have created the most important branding checkliss.


Stengel defined 5 Brand Ideals:

  • Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
  • Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
  • Inspiring Exploration: Helping people explore new horizons and new experiences.
  • Evoking Pride: Giving people increased confidence, strength, security, and vitality.
  • Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.
How do your band ideals map? What is your bran's main benefit? 

 

Martin (Marty) Smith's insight:

Thinking about how to use these 5 basic "brand ideals" to create a sentiment analysis tool for Curagami (http://www.curagami.com ):

* Joy.

* Connection.

* Exploration.
* Pride.
* Society (change the world).

Imagine a spider graph showing sentiment on each of those poles based on keyword usage. Trying to make reviews meaningful, social and visual.

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Martin (Marty) Smith's curator insight, March 14, 2013 3:45 PM

I use the Stengel brand ideals ove and over as a "report card" to inform HOW a brand should be marketing. 

Ferananda's comment, March 31, 2013 3:04 PM
Provide True Wealth.
Ferananda's curator insight, March 31, 2013 3:06 PM

For those who are authentically looking towards creating brands which are Good, True and Beautiful 

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How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons)

How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons) | Marketing Revolution | Scoop.it

Marty Note
Love "Selling Without Selling" and experienced its power as a Director of Ecommerce when our Buzz Team picked up the baton and helped create trust and conversion from new shoppers to our site.

We liked this @massimo facchinetti Scoop so much we couldn't help but add a few ideas in. We added a section to why people buy to represent the emotional signals Stride's excellent work missed. 

Team Curagami (http://www.curagami.com) also felt strongly that buying personas should be included so we added a pie with a "general" distribution (of site visitors) that may vary depending on business and business category. 

Finding ways to help new, those learning about your site's content and experts find what they want, feel free to contribute and encourage  User Generated Content and community formation is where "buying personas" come in.

We don't stop with such simple personas as New, Learning and Expert for long. We like to tell a buyer's story dipping into psychographics, family, and UCA (Unique Customer Aspirations). Connecting buyers with LOVE and DREAMS are powerful emotional ideas under represented in this otherwise excellent infographic.  


Via Stefano Principato, Marco Favero, massimo facchinetti
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malek's curator insight, July 9, 12:51 PM

90% of people say that positive reviews influence their decision to buy 

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Red Bull, Media Companies & Curagami Scores via Curatti

Red Bull, Media Companies & Curagami Scores via Curatti | Marketing Revolution | Scoop.it
Red Bull's Branding Lessons taught us we are all media companies now. Curagami scores help content marketers understand how to attack a monster.
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Scoop.it & Curagami Record Views Analysis: Find & Invest In Get More w/ Less Tools

Scoop.it & Curagami Record Views Analysis: Find & Invest In Get More w/ Less Tools | Marketing Revolution | Scoop.it

Scoop.it & Curagami Record Day
Thanks to Curagami's Evolution of Web Design & Marketing Infographic (http://www.curagami.com/featured/evolution-web-design-marketing-infographic/) and post we had record views on 7.3.14. We wanted to look inside our record day so we created a series of charts & Graphs.

Since we can't share multiple images on Scoop.it we've pinned images to http://www.pinterest.com/scenttrail/curagami/

Chart 1 Traffic Pie Chart
66% of Curagami.com's record day visitors came from Scoop.it. My Scoops just passed 150,000 views. Views are helpful especialy for testing but conversions rule. In this context I would count a click from Scoop.it to the Curagami blog as a "conversion".


Find Charts Here
http://www.pinterest.com/scenttrail/curagami/


Chart 2 ROI By Traffic Source Chart

ROI v Work bar chart shows traffic over the work investment required. Scoop.it's "work units" of 6 were behind Twitter's 9 and ahead of G+'s 4. Scoop.it generated 6.5 "conversions" (traffic into Curagami.com.

I combined G+ and Google Search and Google is the next closest in work efficiency generated 2.5 conversions per unit of work. This means Scoop.it was 260% more "efficient" on Curagami's record day. than Google.

Google was 500% more efficient than Blog Links.


Find Charts Here
http://www.pinterest.com/scenttrail/curagami/

One Day Doesn't Make A Trend
While one record day doesn't make a trend the idea of creating an "efficiency index" for "Social conversions" is an important new metric we are working on at our Startup Factory funded startup called Curagami.

Social media requires INPUT, MONITORING and TUNING. Finding "get more with less" tools like Scoop.it are becoming increasingly important for digital marketing success. We don't have our Curagami Paper.li set up yet. Paper.li is another favorite "get more with less" tool.

We encourage marketers to think their INPUT, MONITORING and TUNING cycles with an eye for efficiency. Efficiency, how much RETURN comes from how much "work", is the great equalizer. TIME isn't infinite, but social demand is.

Given this contradiction, the amount of content you could create is always infinite while content you should create based on return is TINY. Efficiency like the one Scoop.it showed on Curagami's record day is something to watch.

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Stop Solipsistic Marketing II - 10 Tips on Two Blogs (Curatti & Curagami)

Stop Solipsistic Marketing II - 10 Tips on Two Blogs (Curatti & Curagami) | Marketing Revolution | Scoop.it
Is you digital marketing talking to itself about itself? Here are 10 Tips so your online marketing wins hearts, minds and loyalty. On Curagami & Curatti.
Martin (Marty) Smith's insight:

Tips on Curagami
http://www.curagami.com/featured/stop-solipsistic-marketing-10-tips/
1. Follow more followers.
2. Value & Curate User Generated Content ( #ugc ).
3. Find Your 1% Contributors & Give Them JOBS.
4. Follow & Brand Customers (like Red Bull Branding Lessons http://curatti.com/red-bulls-branding-lesson-media-companies-now/ )
5. Gamify UGC.

Tips 6 -10 are on Curatti
http://curatti.com/stop-solipsistic-marketing-ii-10-tips/

6. Build Community.
7. Curate 90%, Create 10%.
8. Create An Ask.
9. Use new #marketingchannels like #crowdfunding .
10. Use #newmarketing tools such as +Curagami, +Listly, +Haiku Deck, +Scoop.it  & +Paper.li.  

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Seven Startup Metrics You Must Track - Forbes

Seven Startup Metrics You Must Track - Forbes | Marketing Revolution | Scoop.it
The Seven Startup Metrics You Must Track
Forbes
Not spending enough time gauging your business's progress can be just as harmful as wasting your time with needless emails or Excel sheets.

Via Kristine Santos
Martin (Marty) Smith's insight:

Agree, our Triangle Startup Factory Funded startup is tracking most of these "magic metrics".

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malek's curator insight, June 21, 3:19 AM

Conversion to paid rate: if you started with a freemium model

Marc Kneepkens's curator insight, June 21, 7:41 AM

If you want to creat an amazing business you have to keep track of your progress. Test, implement, adjust, keep on creating.

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Stumbling On Hero Marketing - The Only Marketing Left - via Curatti

Stumbling On Hero Marketing - The Only Marketing Left - via Curatti | Marketing Revolution | Scoop.it
Share compelling stories with a movement worth joining & community growing fat with advocates to discover the only tactic left - Hero Marketing.
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malek's curator insight, June 18, 6:55 AM

Thank you [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] for another hero's journey to spark our storytelling  wired brains. Marty picked the fear of Cancer, many won't ever realize they have. Enter "Big Idea", the hero, and here goes a movement which empowers stakeholders  to make change and provide a hope for one of our worst fears.

For the personal story here's a special gift 

"When a Hero Come Along"

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Is Your Website A Tease? It Should Be, Learn Why via @Curagami

Is Your Website A Tease? It Should Be, Learn Why via @Curagami | Marketing Revolution | Scoop.it
Is your website a tease? It should be since teasing, promising and delivering is how trust forms. Right after trust is community. How to become a web tease.
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5 #stealthis Content Marketing Ideas From Amazon via Curatti

5 #stealthis Content Marketing Ideas From Amazon via Curatti | Marketing Revolution | Scoop.it
Streaming Downton Abbey via Roku and Amazon Prime this weekend struck a nerve. As the web continues to destroy middlemen and gatekeepers concepts like “CBS” and “Time Warner Cable” are in play. Watching Amazon move from webpage arbitrage to web services platform to streaming video seller got me thinking about tips every content marketer should steal …
Martin (Marty) Smith's insight:

Fun post to write after binging Downton Abbey all weekend (lol). Got me to thinking what happens when the web becomes the TV station and cable network. Amazon is set up nicely to rule the world. 

Well before that happens here are 5 ideas any content marketer should steal TODAY.  

  • Create original content.
  • Crowdsource your content.
  • Infinite Inventory Becomes Buzzing Inventory.
  • Be agnostic about content source.
  • Vertically integrate merchandising.
Steal away and share any other ideas you've stolen from Amazon.

 

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Tactical Internet Marketing Is Dead Man Walking

Tactical Internet Marketing Is Dead Man Walking | Marketing Revolution | Scoop.it
Startups Pitch Day is TODAY for Curagami & 3 Others - Why Tactical IM Can't Scale & What's Next and Better
+Phil Buckley and I will be pitching our… - Martin W. Smith - Google+
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7 Tools for Lean Content Marketing via @Scoopit team

Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but...
Martin (Marty) Smith's insight:

Yeah this deck from Ally rocks. 3 "new to me" content curation tools and love the lean content overlay. #toogood #mustread

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Change Impetus's curator insight, May 16, 7:45 AM

Good summary- useful tools.