Have you ever wondered what the differences are between men and women when it comes to social networking? Well, one thing has been proven, and that is that
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|Suggested by Suzen Pettit|
Marketing is about movements now. Vine knows this, does your Internet marketing?
|Rescooped by Martin (Marty) Smith from AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi|
This lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the ticket to success. Even though I have other creative traits, I'm worried I'll get left in the visual storytelling dust.
I know I'm not alone.
Luckily, we non-artists have a few tools to mask our lack of design talent.
These tools are free, but often have advanced paid features for when you're ready to step up your game. They don't replace a designer's expertise, but you can use them for smaller projects, like blogs, social media graphics, or Slideshare templates....
Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M
Guest Blogging Works Because
Guest blogging is not dead and most likely it will never die. We have the proof coming right from a guest blog post on Google. We also have proof from fiends at SalesForce who BLEW UP their blog by asking for guest posts.
SalesForce published 54% of the time from guests last year and their blog traffic went through the roof. Even better, they made more money. Strange that Matt Cutts would suggest sticking a fork in guest blogging when Google continues to ask guests to blog.
Guest blogging works, when done right, because your guest brings their social network to your content. This "friends of friends" marketing idea is at the core of our Startup Factory funded startup. Curagami believes in the power of THEIR content on your digital assets.
So, when Google's talk is one way and walk is another GO WITH THEIR WALK. And in the case of guest blogging Google's walk supports guest blogging.
The success of the ALS challenge has other nonprofits hoping to capture the viral wave.
Amazing Viral "Challenge"
WOW, any disbelief about how social / mobile turns marketing into movements should be answered by the now ubiquitous Ice Bucket Challenge. Here is what we love about the challenge:
* Videos are amazing.
* Celebrities laying down a TIME based, money and activity challenge (dumping ice water on your head).
* Plays great on SOCIAL.
That last bullet is where the real win is. Just as ToughMudder's CEO said they are as much a SOCIAL phenomenon as race this "challenge" spreads because its EASY, FUN and by accepting a "challenge" we join the tribe of previous challengers.
Now the question is how do we dump the equivalent of cold water on curing cancer?
Scoop.it Redesign Suggestions
Redesigning Scoopit sets a new stage for a favorite content marketing tool. Making Scoopit to be social & to createscommunity can help your web design too.
Things every website design can improve discussed in our Curagami post (www.curagami.com/featured/redesigning-scoopit-web-design/ )::
* Set your “stage” (webpages) to be aligned in a “hierarchy” of need.
* Create feedback loops and expose them (like nonprofits use thermometers to track donations).
* Don’t hide your analytics SHARE THEM.
* Double down on winners, leave laggards behind.
* KNOW what is winning so you can double down.
* Ask for and prize User Generated Content.
* Share MORE and then SHARE MORE.
@Brian Yanish - MarketingHits.com
Brian is a great web marketer and one of the POWER users of Scoop.it. Here is a great comment he left on Curagami about this post:
Marty I agree, I never promote my Scoopit homepage as it has no real value for my visitor. My Google analytics show I get very few visitors to the homepage which makes since because most visitors to Scoop.it are not members so can’t follow us via Scoop.it, but they are following other ways because 48% of them are return visitors.
Looking further into the analytics not many go to the topic homepage either, so I’m testing new ways within my marketing strategy for Scoop.it to engage.
Eg. Pop up and slide up call-to-actions as seen on my hhttp://www.scoop.it/t/marketinghits topic. This pop up also show when someone is coming to a shared post on my topic not just the homepage. Right now it a newsletter sign up, I’m thinking of doing polls, follow me, and maybe even a context are two. On my newsletter sign up is see a 1.4 ctr%
It sure would be nice to have some customization options for the homepage.
** Brian is the MASTER of organization. Check out his Scoop.it presentation (@Brian Yanish - MarketingHits.com ). That is a PR6 webpage using OPT (Other People's Templates) and tool (so impressive). Team at Scoop.it really listens to Brian because he has accomplished a lot with their tool. The Scoop.it team is responsive in general, so, thanks to BY and others, we may get a "homepage" we can use.
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?
Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.
Cooking The 'Books': Why We Are Loving Curagami Scores
We lucky few #internetmarketers have a problem. We are betwixt and between these days. What was OLD (seo) is GONE. What is NEW isn't clearly visible yet.
One hard won trick from over 13 years of Internet marketing is when the real world gets too weird make and model an artificial one. This G+ post shares how we are creating Curagmi Scores to evaluate exotic "ingredients" and cook the books.
Invisible SEO Giant
New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.
Here are 5 Reasons Its So Hard To "See" the New Seo
* Google Floating Filter Bubbles.
* Social Media's Disappearing Act.
* Friends of Friends Marketing.
* Multi-Channel Online Marketing.
* Web Like "Fabric" of Space/Time.
|Suggested by Lorie Lewis|
It’s always not too late to reevaluate the efforts made by your marketing team, especially when it comes to establishing and maintaining the business reputation.
Holidays happen NOW for most B2C businesses. This post is about doing a B2B checkin, but great tactics to steal and use B2C too.
Sampling isn't about "hijacking nostalgia wholesale," says Mark Ronson. It's about inserting yourself into the narrative of a song.
You may want to jump to time code 3:00 as Ron's first mix goes on a tad long, but stay with this TED talk. What Mark shares about music is true for marketing and content curation - we (content curators) don't "hijack" content wholesale either.
Content curation is about inserting ourselves into the narrative of a piece of content just as I am doing here with Mark's TED talk. I'm "sampling" Mark's thoughts, video and intellectual "property" to cross the Rubicon between music and marketing, listening and creating, consuming and collaborating.
Yes, there are revolutionary original works such as Mark Schaefer on Content Shock (http://www.businessesgrow.com/2014/01/06/content-shock/ ), David Amerland on our new value system (http://helpmyseo.com/seo-blog/692-what-if-we-had-a-new-value-system-for-goods-and-services.html) and Curagami's co-founder Phil Buckley on Fear, Shame and Asking For Help (http://www.curagami.com/featured/fear/ ).
Even these fiercely original works are woven from memes, ideas and threads sampled from others. Just as we can hear Bowie in Vanilla Ice we hear Seth Godin, Chris Brogan and Brian Solis in Mark, David and Phil's thinking and ideas. We sample, remix and mesh because we can.
We sample remix and mes because its fun and challenging too. The most important marketing idea today may be finding new methods and applications for making your products, thoughts and ideas be "sample worthy".