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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA INTERACTION (bilingual) onto Marketing Revolution
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Pictures Rock - The Shift To VISUAL Social Media Marketing [Infographic]

Pictures Rock - The Shift To VISUAL Social Media Marketing [Infographic] | Marketing Revolution | Scoop.it
From pinterest.com - December 18, 2012 2:31 PM
Tips for being more visual with your social media and how being more visual increases engagement.

Via Rose Marie DeSousa
Martin (Marty) Smith's insight:

Great infographic here chronicling the shift to more visual social media marketing. I would argue all marketing is shifting along these same lines. Who reads anymore?

 

I was a faithful WIRED Fast Company and Inc. reader. Not so much anymore. Then I was a faithful book reader. You name a marketing book and I wanted to read it. Not so much anymore. 

Now I read blogs, write for and on several and live online. Find a way to deliver food through this thing and may never leave (lol). The visuals are crushing the Textuals and that is wreaking havoc all over. 

 


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Martin (Marty) Smith's comment, December 18, 2012 2:36 PM
Not sure why my friend John van den Brink isn't listed on this. I found it and thought I rescooped it from @AtDotComSocial. If you don't already follow John you should :). M
Jeff Domansky's curator insight, December 18, 2012 8:46 PM

Really good tips for visuals.
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How Your Unique Greatness Meets Customer Aspirations [Marty Video]

How Your Unique Greatness Meets Customer Aspirations [Marty Video] | Marketing Revolution | Scoop.it
From www.atlanticbt.com - March 20, 11:36 AM
Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Martin (Marty) Smith's insight:

NEW Concept - Unique Customer Aspiration
Wrote this piece to introduce a new concept called Unique Customer Aspiration (UCA). Your UCA is what you want your customers to achieve as a result of your interaction or partnership.

I was taught to market based on USP or Unique Selling Proposition. USP seems solipsistic now. USP need to be combined with a UCA to insure your marketing doesn't talk to itself about itself.

We live in a socially engaged "Connection Economy", so combining USP + UCA creates a foundation for great Internet marketing.

What about you? Do you know your USP? What are your thoughts on UCA? Share your thoughts and I will curate them into the post.

 

Brian Yanish - MarketingHits.com's curator insight, March 21, 12:07 AM

How are you and your business different?


A quick search on Linkedin for "website designer" shows 300,000+ people who do the same thing I do. So how do you set yourself up as "different"? Try building on your other interests and experiences to strengthen your USP or Unique Selling proposition.
Martin (Marty) Smith's comment, March 21, 12:13 AM
Only ONE Brian Yanish my friend, only one! Marty
Brian Yanish - MarketingHits.com's comment, March 21, 12:13 AM
lol
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Message To SMBs: Network Online And Off Or Die [Infographic]

Message To SMBs: Network Online And Off Or Die [Infographic] | Marketing Revolution | Scoop.it
From www.manta.com - December 12, 2012 7:37 PM
Martin (Marty) Smith's insight:

Please let me compete against the 22% of peple who say they've recieved NO business from social media marketing, please :). 

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