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Pictures Rock - The Shift To VISUAL Social Media Marketing [Infographic]

Pictures Rock - The Shift To VISUAL Social Media Marketing [Infographic] | Marketing Revolution | Scoop.it
From pinterest.com - December 18, 2012 2:31 PM
Tips for being more visual with your social media and how being more visual increases engagement.

Via Rose Marie DeSousa
Martin (Marty) Smith's insight:

Great infographic here chronicling the shift to more visual social media marketing. I would argue all marketing is shifting along these same lines. Who reads anymore?

 

I was a faithful WIRED Fast Company and Inc. reader. Not so much anymore. Then I was a faithful book reader. You name a marketing book and I wanted to read it. Not so much anymore. 

Now I read blogs, write for and on several and live online. Find a way to deliver food through this thing and may never leave (lol). The visuals are crushing the Textuals and that is wreaking havoc all over. 

 


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Martin (Marty) Smith's comment, December 18, 2012 2:36 PM
Not sure why my friend John van den Brink isn't listed on this. I found it and thought I rescooped it from @AtDotComSocial. If you don't already follow John you should :). M
Jeff Domansky's curator insight, December 18, 2012 8:46 PM

Really good tips for visuals.
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Is A Clean Slate Brand Coming TO CLEAN YOUR CLOCK? Social, Mobile and Hostile

Is A Clean Slate Brand Coming TO CLEAN YOUR CLOCK? Social, Mobile and Hostile | Marketing Revolution | Scoop.it
From www.trendwatching.com - April 12, 12:10 AM

Clean Slate Brands Are Social, Mobile, Hostile 
Clean Slate Brands create instant trust, trade on instant global communication and connection and they play with the new tools some of the old bands hardly know exist.

 

Is it better to be a "clean slate" brand? Everything is in the execution, but it's better to ROCK the world no matter what if you are clean slate or putting a new face on "old and rusty". 

Clean Slate Brands are built for connection. They use social to amplify their message moving to incorporate an army of brand advocates as soon as possible with cool takes on old traditions, a hawk's eye on the feedback loops and a broken field runner's ability to change and change again. 

Branding is different and FASTER in our social connection economy, so whether you are "clean slate:" or "old and dirty" there are tips and tricks here to steal from the next generation of Coke and Pepsi.  

 


Martin (Marty) Smith's insight:

Cool Trendwatching post. These guys ROCK consistently. 

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Rescooped by Martin (Marty) Smith from Psychology of Consumer Behaviour
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20 Biggest Brand Boners of 2012

20 Biggest Brand Boners of 2012 | Marketing Revolution | Scoop.it
From www.adweek.com - December 20, 2012 8:52 PM

"Try to contain your excitement," said these ads for British fashion brand Harvey Nichols, which showed the models peeing themselves. Some people took offense, but the company said it was merely making "a visual representation of a well-known phrase."


Via k3hamilton
Martin (Marty) Smith's insight:

Boy some of these Brand Boners really hurt a marketer's heart and their company's pocket books. 

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Can Louis Vuitton OWN Travel? Maybe

Can Louis Vuitton OWN Travel? Maybe | Marketing Revolution | Scoop.it
From avanluna.wordpress.com - March 8, 9:21 PM
With an increasing year after year Brand Value of $25,9 Billion, Louis Vuitton is the luxury brand with the highest Value according to Millward Brown rankings (http://millwardbrown.com/BrandZ/Top_1... (Clear, consistent, coherent: Power of a brand.
Martin (Marty) Smith's insight:

Louis Vuitton's Idea of Travel As Banded Experience
When you are smart enough to have Annie Liebovitz shoot celebrities in far off lands with crumbled Louis Vuitton bags next to them THEN you know your marketing has entered a new level of existential meaning. Brand as art and promise begin to transform and take over. 

Yes Louis Vuitton can own "Travel". 

 

This is not to say everyone will buy the pitch or the extra expensive bags, but it doesn't matter. Not everyone is required. In fact Louis Vuitton must operate on a many are called; few are rewarded plan to keep the "elite club" aspect of the brand alive. 

Don't expect to find Louis Vuitton on sale, at least not anything to do with the real logo (knock offs of something this good are inevitable and possibly helpful since those knockoffs make it feel like there is a rising tide of acceptance). 

The first thing Louis Vuitton knows better than most marketing teams are to play UP always and all others be damned. Many brands seek acceptance. Not Louis Vuitton. Acceptance beyond some paltry elite is actually damaging to the brand as it reduces its perceived exclusivity. 

Better to make people REACH a little, WORK a little to own the real thing. In most cases reducing friction between buyers and buying is a good idea. Not so much with an uber-highend brand like Louis Vuitton. Here you want friction as friction reinforces the elite positioning and fuels the story of those lucky few whose travel have become journeys and "luggage" exotic kitbags for sherpas. 

Louis Vuitton is GEAR and gear becomes imbued with "memories that appreciate" to quote Will Dean, CEO of the $100M Tough Mudder race experience company (see Experience Is The New Luxury Goods http://sco.lt/8Q87Kz ). Here is how the linked article (who English is a tad rough) describes Vuitton's approach.  


"Louis Vuitton masters its communication in a coherent way, adopting “The Journey” naturally as its product is per-se associated to the theme. But also, that the idea of a journey as a trip goes beyond giving it (Louis Vuitton) a deeper approach, to transport us to the brand’s own world, to a full experience with a spectacular capacity of innovation and experimentation inside the codes the brand has build for itself." 
(emphasis is mine)

I would add the brand becomes the keeper of the "memories that appreciate" while extending the promise of memories to come. The logo becomes a highway of memory and promise calling its promise of heroic journey and personal transformation bringing us back to the Maslow thing.

On our way to self-actualization we will pack our hopes and dreams in Louis Vuitton (see the beginning of that thread in Experiences Are The New Luxury Goods http://sco.lt/8Q87Kz), have our picture take by Annie Liebovitz and make memories that appreciate.

Funny Aside -read about the day I hung out with Annie Liebovitz as she signed books for my ex-wife’s store and never thought to have Annie take a picture of US (we took plenty of pictures of her, something she seemed to enjoy): http://scenttrail.blogspot.com/2008/05/meeting-annie-leibovitz.html 

 

 

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Rescooped by Martin (Marty) Smith from Thinksmart
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How Your Brand Colors Impact Your Audience

How Your Brand Colors Impact Your Audience | Marketing Revolution | Scoop.it
From dailyinfographic.com - July 4, 2012 7:19 AM

This article and infographic posted by Chelsey Kilser and Daily Infographic and is about the of findings from Entrepreneur, TheLogoFactory and Logodesignworks. 


Jan Gordon:


Effective social business requires a strong brand message,  great content and the ability to build community through deeper engagement and is first and foremost. However, the way you package your services matters and the colors you use are very important.


Excerpt:


"Colors matter and they are one of the factors that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies."


Here are a few takeaways:


**The true colors of the world's top brands:

   

     *29% use red

     *33% use blue

     *13% use yellow

     *28% use black or grayscale


**Good information about how people respond to different colors


     Here are just a few:


      *Red is agressive, provacative, attention-

        grabbing


      *Purple signifies royalty, sophistication, mystery


      *Black means prestige, value, timelessness


      *Brown is earthlike, natural, simplistic


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


See article and infographic here: [http://bit.ly/OjaJjM]  


Via janlgordon, thinksmart.it
John van den Brink's comment, July 3, 2012 1:02 PM
Thanks Jan!
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