Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
How can you write content ready to be coupled with other things we've written or tent pole content that defines our area of expertise? This post shares was to make your content connect, combine and increase chances for "tent pole" status and social shares.
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Marketing Revolutionaries One of the hardest lessons I've learned as a "new Internet marketer" is my job is different now. I LOVE writing and pitching ideas, memes and STUFF. At my core I remain an ecommerce merchant. We create in teams now. Some of these teams are company based, but increasingly we form ad-hoc teams of friends and fellow travelers. The marketing revolution is happening in many dimensions simultaneously so I asked a great marketers to join and share their takes on the Marketing Revolution.
Revolutionary curators include: Brian Yanish (@MarketingHits) John van den Brink (@AtDotComSocial) Gladys Pintado (@Gtpintado)Jan L Gordon (@JanLGordon) Cuating After Curatti launch in JUNE. Esther Coronel de Iberkleid (@Esthersuchi)
The 2013 Inc. Digital Marketing Survey results, by Vocus and Inc. Magazine.
The 3 C’s model has been a mainstay of business strategy for decades now. It centers around the three most crucial factors that are needed for success, encouraging you to focus business strategy on three main areas: the customer, the competitors and the corporation. This remains an excellent go-to mantra for anyone hoping to succeed in the business world, but when it comes to marketing specifically, there are a different 3 C’s that companies would be well-advised to follow. Take a look at the infographic to learn more about how the evolved 3 C’s of marketing can help you to direct your campaigns: creative, controversial and clever.
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
This HBR post is fitting into my read of Daniel Pink's To Sell Is Human. Excellent insight on how the nature of sales is changing WHO we need to do WHAT.
Content Marketing is the New SEO.
Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.
Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.
Le content marketing le nouveau SEO en 2013
Jedes Spiel hat seine Regeln - auch Content Marketing. Hier eine nette Übersicht. Aber nie vergessen: Nichts ist in Stein gemeißelt, es gibt kaum eine Regel ohne Ausnahmen.
Content marketing basics for beginners.
WireBuzz develops strategically optimized digital marketing campaigns that convert targeted internet audiences into customers.
My friend @MarkTraphagen introduced me to the founder of Wire Buzz (@TheToddHartley) today. Wire Buzz looks COOL. I'm convinced video is the great underutilized tool. I base that opinion on the impact video had when I was an Ecommerce Director (4x conversion). This is NOT to say video is EASY. Video is HARD and great video is even harder, why having a guide like Todd is a really good idea. We spent TONS of time tweaking our "helping hands" videos. Our first test showed video TANKED conversion. Several months and many tests later we got it. Quiet the video down and bring in our Buzz Team so the video doesn't feel like you are talking to yourself.
Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have activated the platform in a unique and compelling way for consumers through a creative use of just a few seconds.
Been wondering how to use open looped 6 second videos (like an animated GIF you can't turn off). Here aee great examples of how to make what I perceived as a weakness a strength.
It isn't the supermarket checkout line where charities raise the most but from eBay's online marketplace.
Online marketing is changing the ground rules in business. What worked today will not, tomorrow. As new channels and forms of online marketing emerge,
We cover the best sessions from the one day conference with some great insights concerning all things content, including social media, online PR and SEO.
It is important to keep informed! Thank you for your post!
The Official SOCIAL MEDIA IS DAY JUNE 30th 2013. Are you ready? Is your business ready?
Thank you Carla for your support to this topic! Very nice to meet you here!
5 Creative Marketing MovesForbesGetting the word out about your company is a constant challenge, especially in today's over-saturated, noisy market. While somewhat difficult, this task is not impossible when done creatively.
The Power of Video Email Marketing, Videos on Social Network – infographic Typically small business (The Power of Video Email Marketing - 2x infographic http://t.co/0y5AoBdngb via @BerriePelser)...
Are you struggling with what to share on your social networks? Here are 8 simple steps to creating effective content for social media.
8 Steps To Effective Content For Social Media
To Read more and the slides of Michael: click here
By MICHAEL BRENNER
If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo.
Similarly, 92% of consumers surveyed said they would buy a product with a social or environmental benefit if given the opportunity, and more than two-thirds (67%) said they have done so in the previous 12 months.
Moreover, 90% of people surveyed said they would boycott a brand for irresponsible behavior.
How Social Marketing Helps Branding
The hardest part of my Cure Cancer Starter idea is not that it is a worthy cause, most people want to cure cancer, but that aligning with a cause is NOT a charity but a marketing decision. Grateful for this report that shows how influential alignment with good causes can be for brands today. Causes help brands become REAL and emotional. Alignment is important. If you are what Jim Stengel calls an “elicit joy” brand in his highly recommended book GROW you will want to find a cause that elicits joy. If you are a “pride” brand you will want to find a “pride” cause. Stengel’s “Brand Ideals” are covered here:
http://sco.lt/8RPl7x I use the Cone Study all the time to help brands and companies understand “social marketing” or the adoption of a cause that is aligned with their branding is one of the most powerful forms of social marketing. Social Marketing is available to brands big and small, companies in the service business as well as large multi-nationals.
U.S. marketers are missing the boat on this issue. A highlight of the recent GABC conference I attended, was the strong European focus on corporate social responsibility (CSR) and environmental sustainability as a key part of their marketing programs.
Let’s face it—social media, like any other type of marketing, comes down to results.
Every day, people are asking about better ways to assess the value of social media. When you search for something on Google , you already know what you want, right? On social media it’s hard to track direct and immediate sales, because it is more of a discovery tool that creates a need to buy when the time is right. However, now there is a way you can directly correlate the commercial value of metrics on social media.
According to a recent report, a Facebook friend is worth about $174—a 28% increase over last year — and it is expected to increase exponentially. Wouldn’t you consider a brand suggested by a friend on Facebook over one advertised in a magazine?Marty Note:Great post by Brian and @MarketingHits. I shared the long version of the funny "Martin learns to become an Inernet marketer" story on G+: https://plus.google.com/u/0/102639884404823294558/posts/L8cm7eq6mLi Thanks to Brian Yanish for the great share. BTW, this post is also closely related to why personas and segments are so important to Internet marketers. When you know WHO you are talking to you know how to talk.
Brands need to use follower analytic tools and to find Superfans. It is not hard to build a Superfan list. Then give them something special related to your brand.
In order to turn your business into a lead generating machine, you need to understand how inbound marketing works.
Love this easy to understand yet deep and revealing infogrpahic. M
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
... to be read, alas...
Are you busy running off to do the next thing on your marketing list while the last thing is still cooling in the dust?
Have you put some of your marketing on autopilot and left it running so you can chase down bigger fish?
Do you sometimes finish a task or launch a campaign then breathe a sigh of relief and move on with a quick brush of your palms?
Then this quiz is for you!
It’s the slow-down, pay-attention, marketing-is-never-done guide to success.
Take this quick quiz to get in touch with things you may not have given a second thought – or even a first through to.
Twitter's keyword targeting in timelines means advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as well as specifying the geographic location, gender, and client being used, to reach their audience.
According to Peter Drucker, inventor of the “management by objectives” concept and a pioneer in management education, there’s only one valid business (#SocialMedia The First Law of Social Media Marketing http://t.co/mSQfYsxL8Z...
An honest approach wins Best of Show (Our Food. Your Questions wins big at the 2013 Marketing Awards http://t.co/AG4LwWd4Oq via @Marketing_Mag)
It is also important to know who is who! Follow me also on Twitter
http://twitter.com/Esthersuchi and remember to check out
Find out What Is Search Engine Optimization (SEO). This webpage is for search engine optimization training, tips and advice.
Peopple need to understand the language of technology Thank you for this post!
Click Here: http://johnjarvistraining.com/2013/search-engine-marketing-tips-free-website-traffic-from-slideshare Search Engine Marketing Tips - Free Website Traffic From Slideshare/nThis tutorial will give a few search engine ...
Influencer marketing shouldn't be a search for the elusive pied piper. It isn't that simple. Here, we explain why, and share what to consider.
Business 2 CommunityHow to Use Content Marketing to Boost Your Consulting BusinessBusiness 2 CommunityContent marketing is THE hot topic right now. In fact, it's smoking hot.