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Scooped by Martin (Marty) Smith onto Marketing Revolution |
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Scooped by Gladys Pintado |
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![The State of Digital Marketing for SMBs [Infographic] | Marketing Revolution | Scoop.it](http://img.scoop.it/xst-Uv3fcIxFAWfI3bSC6Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
The 2013 Inc. Digital Marketing Survey results, by Vocus and Inc. Magazine.
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Rescooped by Esther Coronel De Iberkleid from MarketingHits |
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The 3 C’s model has been a mainstay of business strategy for decades now. It centers around the three most crucial factors that are needed for success, encouraging you to focus business strategy on three main areas: the customer, the competitors and the corporation. This remains an excellent go-to mantra for anyone hoping to succeed in the business world, but when it comes to marketing specifically, there are a different 3 C’s that companies would be well-advised to follow. Take a look at the infographic to learn more about how the evolved 3 C’s of marketing can help you to direct your campaigns: creative, controversial and clever.
Via Brian Yanish - MarketingHits.com
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Scooped by Martin (Marty) Smith |
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Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Martin (Marty) Smith's insight:
This HBR post is fitting into my read of Daniel Pink's To Sell Is Human. Excellent insight on how the nature of sales is changing WHO we need to do WHAT.
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Rescooped by John van den Brink from Social Media Useful Info |
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Content Marketing is the New SEO.
Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.
Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.
Via Lauren Moss, Ivo Nový
storycontent's curator insight,
June 10, 12:42 PM
Jedes Spiel hat seine Regeln - auch Content Marketing. Hier eine nette Übersicht. Aber nie vergessen: Nichts ist in Stein gemeißelt, es gibt kaum eine Regel ohne Ausnahmen.
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Scooped by Martin (Marty) Smith |
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WireBuzz develops strategically optimized digital marketing campaigns that convert targeted internet audiences into customers.
Martin (Marty) Smith's insight:
My friend @MarkTraphagen introduced me to the founder of Wire Buzz (@TheToddHartley) today. Wire Buzz looks COOL. I'm convinced video is the great underutilized tool.
I base that opinion on the impact video had when I was an Ecommerce Director (4x conversion). This is NOT to say video is EASY. Video is HARD and great video is even harder, why having a guide like Todd is a really good idea.
We spent TONS of time tweaking our "helping hands" videos. Our first test showed video TANKED conversion. Several months and many tests later we got it. Quiet the video down and bring in our Buzz Team so the video doesn't feel like you are talking to yourself.
http://www.wirebuzz.com/
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Rescooped by Martin (Marty) Smith from Latest Social Media News |
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Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have activated the platform in a unique and compelling way for consumers through a creative use of just a few seconds.
Via Michael Q Todd, Gerrit Bes
Martin (Marty) Smith's insight:
Been wondering how to use open looped 6 second videos (like an animated GIF you can't turn off). Here aee great examples of how to make what I perceived as a weakness a strength.
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Scooped by Esther Coronel De Iberkleid |
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It isn't the supermarket checkout line where charities raise the most but from eBay's online marketplace.
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Scooped by Gladys Pintado |
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Online marketing is changing the ground rules in business. What worked today will not, tomorrow. As new channels and forms of online marketing emerge,
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Scooped by Esther Coronel De Iberkleid |
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We cover the best sessions from the one day conference with some great insights concerning all things content, including social media, online PR and SEO.
Esther Coronel De Iberkleid's insight:
It is important to keep informed! Thank you for your post!
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Suggested by Carla Deter |
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The Official SOCIAL MEDIA IS DAY JUNE 30th 2013. Are you ready? Is your business ready?
Esther Coronel De Iberkleid's insight:
Thank you Carla for your support to this topic! Very nice to meet you here!
Martin (Marty) Smith's comment,
June 4, 9:22 AM
Thanks Esther and Carla. Great thread and support. Much appreciated :). Marty
Esther Coronel De Iberkleid's comment,
June 4, 10:59 AM
Hi Martin Let me know if I can support you in another topic on Scoop.it. It will definitely be a pleasure. Have a great day You too Carla Deter.
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Scooped by Esther Coronel De Iberkleid |
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5 Creative Marketing Moves
Forbes
Getting the word out about your company is a constant challenge, especially in today's over-saturated, noisy market. While somewhat difficult, this task is not impossible when done creatively.
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Scooped by Esther Coronel De Iberkleid |
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The Power of Video Email Marketing, Videos on Social Network – infographic Typically small business (The Power of Video Email Marketing - 2x infographic http://t.co/0y5AoBdngb via @BerriePelser)...
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Scooped by John van den Brink |
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![8 Steps To Effective Content For Social Media [Slides] - B2B Marketing Insider | Marketing Revolution | Scoop.it](http://img.scoop.it/0-2NchnzvcHRUQAsF6aK9zl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Are you struggling with what to share on your social networks? Here are 8 simple steps to creating effective content for social media.
8 Steps To Effective Content For Social Media
- Listen first
- Stop creating crap
- Engage your audience
- Find your voice
- Be helpful
- Find your Rhythm: (the 4-1-1 rule of social sharing)
- Reject excuses for not using any social channels
- Be entertaining, if you can
To Read more and the slides of Michael: click here
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Rescooped by Martin (Marty) Smith from Integrated Brand Communications |
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If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo.
Similarly, 92% of consumers surveyed said they would buy a product with a social or environmental benefit if given the opportunity, and more than two-thirds (67%) said they have done so in the previous 12 months.
Moreover, 90% of people surveyed said they would boycott a brand for irresponsible behavior.
Via Russ Merz, Ph.D.
Martin (Marty) Smith's insight:
How Social Marketing Helps Branding
The hardest part of my Cure Cancer Starter idea is not that it is a worthy cause, most people want to cure cancer, but that aligning with a cause is NOT a charity but a marketing decision. Grateful for this report that shows how influential alignment with good causes can be for brands today.
Causes help brands become REAL and emotional. Alignment is important. If you are what Jim Stengel calls an “elicit joy” brand in his highly recommended book GROW you will want to find a cause that elicits joy. If you are a “pride” brand you will want to find a “pride” cause.
Stengel’s “Brand Ideals” are covered here:
http://sco.lt/8RPl7x
I use the Cone Study all the time to help brands and companies understand “social marketing” or the adoption of a cause that is aligned with their branding is one of the most powerful forms of social marketing. Social Marketing is available to brands big and small, companies in the service business as well as large multi-nationals.
Russ Merz, Ph.D.'s curator insight,
June 16, 2:12 PM
U.S. marketers are missing the boat on this issue. A highlight of the recent GABC conference I attended, was the strong European focus on corporate social responsibility (CSR) and environmental sustainability as a key part of their marketing programs.
Martin (Marty) Smith's comment,
June 16, 2:40 PM
Agree with Russ. USA missing huge social, local and mobile marketing opportunities.
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Scooped by Brian Yanish - MarketingHits.com |
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Let’s face it—social media, like any other type of marketing, comes down to results.
Every day, people are asking about better ways to assess the value of social media. When you search for something on Google , you already know what you want, right? On social media it’s hard to track direct and immediate sales, because it is more of a discovery tool that creates a need to buy when the time is right. However, now there is a way you can directly correlate the commercial value of metrics on social media.
According to a recent report, a Facebook friend is worth about $174—a 28% increase over last year — and it is expected to increase exponentially. Wouldn’t you consider a brand suggested by a friend on Facebook over one advertised in a magazine?
Marty Note:
Great post by Brian and @MarketingHits. I shared the long version of the funny "Martin learns to become an Inernet marketer" story on G+: https://plus.google.com/u/0/102639884404823294558/posts/L8cm7eq6mLi Thanks to Brian Yanish for the great share.
BTW, this post is also closely related to why personas and segments are so important to Internet marketers. When you know WHO you are talking to you know how to talk.
Brian Yanish - MarketingHits.com's insight:
Brands need to use follower analytic tools and to find Superfans. It is not hard to build a Superfan list. Then give them something special related to your brand.
Esther Coronel De Iberkleid's comment,
June 14, 1:41 PM
Great comment Martin! I believe once we have the FANS the superfans are joining by themselves!! I would never consider a superfan someone I pay for. The concept for me is related with values not with money at all!
Martin (Marty) Smith's comment,
June 14, 1:57 PM
Yes Esther, but SuperFans have an agenda too. When we (FoundOjbets.com the specialty gift distributor founded by Janet McKean) worked with Oprah we discovered her magic. Oprah rarely stuck her reputation all the way out there. She would take something that already had momentum and blow it apart. We did see her reach down to an ceramic artist we knew and pluck her from semi-obscurity. That interaction came after big presentations in Elle Decor and Redbook, so there was a shelf of support. Oprah (and my ex Janet McKean) must watch signal creators like those magazine like hawk on a wire. Oprah's touch of this ceramic artist blew them up and then right back down again (they didn't have their process ready for such a HUGE growth spurt). Superfans want to be a powerful second on trends that will add to their reputation as finder of cool things and trends. First is way to risky for most (Oprah included).
Esther Coronel De Iberkleid's comment,
June 14, 2:39 PM
Thank you Martin for sharing such a powerful insight and comment at the same time. Yes I agree there are times when things happen and do not flow as expected possibly, always for a reason They may be successful or not, also for a reason. We definitely have to find the lesson to understand the why. I believe we are all messengers delivering messages. Some people are ready and some may not be ready. Still there is a deep lesson for all to learn. This is life!!! This is why we are here. Challenges are just ways to direct us to our final destination. Technology included!
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Scooped by Gladys Pintado |
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In order to turn your business into a lead generating machine, you need to understand how inbound marketing works.
Martin (Marty) Smith's insight:
Love this easy to understand yet deep and revealing infogrpahic. M
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Rescooped by Martin (Marty) Smith from The Core Business Show with Tim Jacquet |
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Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
Via The Fish Firm, Timothy Jacquet
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Scooped by Brian Yanish - MarketingHits.com |
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Are you busy running off to do the next thing on your marketing list while the last thing is still cooling in the dust?
Have you put some of your marketing on autopilot and left it running so you can chase down bigger fish?
Do you sometimes finish a task or launch a campaign then breathe a sigh of relief and move on with a quick brush of your palms?
Then this quiz is for you!
It’s the slow-down, pay-attention, marketing-is-never-done guide to success.
Take this quick quiz to get in touch with things you may not have given a second thought – or even a first through to.
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Scooped by Esther Coronel De Iberkleid |
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Twitter's keyword targeting in timelines means advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as well as specifying the geographic location, gender, and client being used, to reach their audience.
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Scooped by Esther Coronel De Iberkleid |
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According to Peter Drucker, inventor of the “management by objectives” concept and a pioneer in management education, there’s only one valid business (#SocialMedia The First Law of Social Media Marketing http://t.co/mSQfYsxL8Z...
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Scooped by Esther Coronel De Iberkleid |
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An honest approach wins Best of Show (Our Food. Your Questions wins big at the 2013 Marketing Awards http://t.co/AG4LwWd4Oq via @Marketing_Mag)
Esther Coronel De Iberkleid's insight:
It is also important to know who is who! Follow me also on Twitter
http://twitter.com/Esthersuchi and remember to check out
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Scooped by Esther Coronel De Iberkleid |
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Find out What Is Search Engine Optimization (SEO). This webpage is for search engine optimization training, tips and advice.
Esther Coronel De Iberkleid's insight:
Peopple need to understand the language of technology Thank you for this post!
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Scooped by Esther Coronel De Iberkleid |
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Click Here: http://johnjarvistraining.com/2013/search-engine-marketing-tips-free-website-traffic-from-slideshare Search Engine Marketing Tips - Free Website Traffic From Slideshare/nThis tutorial will give a few search engine ...
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Scooped by Esther Coronel De Iberkleid |
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Influencer marketing shouldn't be a search for the elusive pied piper. It isn't that simple. Here, we explain why, and share what to consider.
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Business 2 Community
How to Use Content Marketing to Boost Your Consulting Business
Business 2 Community
Content marketing is THE hot topic right now. In fact, it's smoking hot.
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How can you write content ready to be coupled with other things we've written or tent pole content that defines our area of expertise? This post shares was to make your content connect, combine and increase chances for "tent pole" status and social shares.