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Pope Benedict XVI answered questions sent to him @Pontifex and with #askpontifex.
I wouldn't put the Pope in the early adopter group, but there he was the other day Tweeting. The caption should read, "Hey SMBs, if the Pope Tweets Shouldn't You?"
Are you sure you want to delete this scoop?
Major Scoop.iteer Jan Gordon launched Curatti.com - The Editors of Chaos website over the weekend. Jan's mission is important. She wants to save the golden content marketing goose before its killed by its own popularity. Great mission and a Free "Insiders List" when you sign up for email (I did just that today). Be sure to stop by Jan's new website:http://www.curatti.com
Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:
6 Reasons Content Curation Should Be Your Elephant* Easy to curate content for any receiving device (great for mobile / social web).
* Encourages Sharing.
* More Reach Faster.
* Content Curation Great & Subtle Value Add.
* Great way to test.
* Protects valuable modeled digital assets. How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/
The Startup Factory funded startup Curagami launches its new content marketing roi tools into "friends beta". What's your Curagami Score? #helpastartup
Marty NoteAgree with every one of these "missing" ingredients:* ROI Driven Metrics (what we are working so hard to create at our Startup Factory funded startup Curagami.* Behavior Based Marketing.
* Complete goal alignment.
* Willingness to FAIL.
The last bullet is the one that really registers. When I started creating websites in 1999 we had nothing to lose and everything was new. As things grew we became more cautions. "More cautious" is a RX for disaster in Internet marketing. Google may have done us a great favor by shuffling the deck so violently reminding us control is an illusion so taking RISKS makes sense.
Conversion Go Up When
Visitors arriving on your website have expectations and not all visitors are equal. Some may be "new" to your content. Others may be learning your content and a small group may be as expert about your site's content as you.
Feed "newbie" content to experts is a sure way to frustrate two people - the expert and the new to your content person who didn't get the content they needed. This post is about MAPPING your content to your visitors needs and expectations.
Why map? Meeting and exceeding your visitors' expectations builds trust and community. Conversions don't happen without TRUST and COMMUNITY.
The New New MarketingThere was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet. Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire. The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...Read the Curagami Story and worry less :). M
You gotta read this, Marty's done it again!!!
@David AmerlandA Must FollowDavid writes clear as a ringing bell on a Sunday morning calling us to our new church. Inside this church we riff off of each other in ways that reminded me of seeing Miles Davis BLOW UP Scranton, PA back in the day. What I wouldn't give to write like "Big Papa" David Amerland (a #mustfollow).
Red Bull's Branding Lessons* Follow Your Customers Not The Other Way Around. * We are all media companies now. * Curation trumps creation. * Some creation is needed to have authority. * Brand and Publish, Publish and Brand. * COPE - Create Once Publish Everywhere.
Red Bull Branding shared how we are all media companies now. Red Bull Branding 2 is about how to build online community via Friends of Friends. Marketing.
Think the core of the book we are going to write / edit is in this post - Marty
Love, a word rare in business, is important to online marketers. No brand, company or product can create the LOVE needed on their own. We all need friends.
Who knew. The Beatles were right. We take the love we make.
After speaking at the Digital Marketing For Business Conference in Raleigh today, a place where I heard a few "funny Marty stories, I created ANOTHER funny Marty story. Funny NOW, not so funny when I was half way to the beach before my FedEx meeting today. Read the Funny story and learn why FedEx is one BIG TRUSTED brand that really GETS #socialmediamarketing and #contentmarketing. Also why I have HUGE respect for FedEx drivers after almost racking up a huge body count in the car for a mere 2 hours (they drive on those Route 70s and 54s all day long = #respect). https://plus.google.com/102639884404823294558/posts/aM9jr2KatK1
Overweight Google SEO? You need to diversify. Google organic search is losing power as mobile, social and community create important new marketing channels.
Marty NoteLove "Selling Without Selling" and experienced its power as a Director of Ecommerce when our Buzz Team picked up the baton and helped create trust and conversion from new shoppers to our site. We liked this @massimo facchinetti Scoop so much we couldn't help but add a few ideas in. We added a section to why people buy to represent the emotional signals Stride's excellent work missed. Team Curagami (http://www.curagami.com) also felt strongly that buying personas should be included so we added a pie with a "general" distribution (of site visitors) that may vary depending on business and business category. Finding ways to help new, those learning about your site's content and experts find what they want, feel free to contribute and encourage User Generated Content and community formation is where "buying personas" come in. We don't stop with such simple personas as New, Learning and Expert for long. We like to tell a buyer's story dipping into psychographics, family, and UCA (Unique Customer Aspirations). Connecting buyers with LOVE and DREAMS are powerful emotional ideas under represented in this otherwise excellent infographic.
90% of people say that positive reviews influence their decision to buy
Red Bull's Branding Lessons taught us we are all media companies now. Curagami scores help content marketers understand how to attack a monster.
Scoop.it & Curagami Record DayThanks to Curagami's Evolution of Web Design & Marketing Infographic (http://www.curagami.com/featured/evolution-web-design-marketing-infographic/) and post we had record views on 7.3.14. We wanted to look inside our record day so we created a series of charts & Graphs. Since we can't share multiple images on Scoop.it we've pinned images to http://www.pinterest.com/scenttrail/curagami/ Chart 1 Traffic Pie Chart66% of Curagami.com's record day visitors came from Scoop.it. My Scoops just passed 150,000 views. Views are helpful especialy for testing but conversions rule. In this context I would count a click from Scoop.it to the Curagami blog as a "conversion".
Find Charts Herehttp://www.pinterest.com/scenttrail/curagami/
Chart 2 ROI By Traffic Source Chart
ROI v Work bar chart shows traffic over the work investment required. Scoop.it's "work units" of 6 were behind Twitter's 9 and ahead of G+'s 4. Scoop.it generated 6.5 "conversions" (traffic into Curagami.com. I combined G+ and Google Search and Google is the next closest in work efficiency generated 2.5 conversions per unit of work. This means Scoop.it was 260% more "efficient" on Curagami's record day. than Google. Google was 500% more efficient than Blog Links.
Find Charts Herehttp://www.pinterest.com/scenttrail/curagami/ One Day Doesn't Make A TrendWhile one record day doesn't make a trend the idea of creating an "efficiency index" for "Social conversions" is an important new metric we are working on at our Startup Factory funded startup called Curagami. Social media requires INPUT, MONITORING and TUNING. Finding "get more with less" tools like Scoop.it are becoming increasingly important for digital marketing success. We don't have our Curagami Paper.li set up yet. Paper.li is another favorite "get more with less" tool. We encourage marketers to think their INPUT, MONITORING and TUNING cycles with an eye for efficiency. Efficiency, how much RETURN comes from how much "work", is the great equalizer. TIME isn't infinite, but social demand is. Given this contradiction, the amount of content you could create is always infinite while content you should create based on return is TINY. Efficiency like the one Scoop.it showed on Curagami's record day is something to watch.
Is you digital marketing talking to itself about itself? Here are 10 Tips so your online marketing wins hearts, minds and loyalty. On Curagami & Curatti.
Tips on Curagamihttp://www.curagami.com/featured/stop-solipsistic-marketing-10-tips/ 1. Follow more followers.2. Value & Curate User Generated Content ( #ugc ).3. Find Your 1% Contributors & Give Them JOBS.4. Follow & Brand Customers (like Red Bull Branding Lessons http://curatti.com/red-bulls-branding-lesson-media-companies-now/ )5. Gamify UGC.Tips 6 -10 are on Curattihttp://curatti.com/stop-solipsistic-marketing-ii-10-tips/6. Build Community.7. Curate 90%, Create 10%.8. Create An Ask.9. Use new #marketingchannels like #crowdfunding .10. Use #newmarketing tools such as +Curagami, +Listly, +Haiku Deck, +Scoop.it & +Paper.li.
The Seven Startup Metrics You Must Track Forbes Not spending enough time gauging your business's progress can be just as harmful as wasting your time with needless emails or Excel sheets.
Agree, our Triangle Startup Factory Funded startup is tracking most of these "magic metrics".
Conversion to paid rate: if you started with a freemium model
If you want to creat an amazing business you have to keep track of your progress. Test, implement, adjust, keep on creating.
Share compelling stories with a movement worth joining & community growing fat with advocates to discover the only tactic left - Hero Marketing.
Thank you [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] for another hero's journey to spark our storytelling wired brains. Marty picked the fear of Cancer, many won't ever realize they have. Enter "Big Idea", the hero, and here goes a movement which empowers stakeholders to make change and provide a hope for one of our worst fears.
For the personal story here's a special gift
"When a Hero Come Along"
Is your website a tease? It should be since teasing, promising and delivering is how trust forms. Right after trust is community. How to become a web tease.
Streaming Downton Abbey via Roku and Amazon Prime this weekend struck a nerve. As the web continues to destroy middlemen and gatekeepers concepts like “CBS” and “Time Warner Cable” are in play. Watching Amazon move from webpage arbitrage to web services platform to streaming video seller got me thinking about tips every content marketer should steal …
Fun post to write after binging Downton Abbey all weekend (lol). Got me to thinking what happens when the web becomes the TV station and cable network. Amazon is set up nicely to rule the world. Well before that happens here are 5 ideas any content marketer should steal TODAY.
Startups Pitch Day is TODAY for Curagami & 3 Others - Why Tactical IM Can't Scale & What's Next and Better+Phil Buckley and I will be pitching our… - Martin W. Smith - Google+
Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but...
Yeah this deck from Ally rocks. 3 "new to me" content curation tools and love the lean content overlay. #toogood #mustread
Good summary- useful tools.
There is no wizard to conjure an audience for you; you must build it for yourself. Do it by publishing content in front of Other People's Audiences ("OPA").
Wow my friend Mark Traphagen's boss (@MarkTraphagen) is GOOD! Here Eric Enge, founder of Stone Temple Consulting (@StoneTemple), clearly explains a favorite tactic - using other SCALED people, websites, brands to help you scale.
Eric discusses the use of OPA (Other People's Audiences), but I also like OPC (Other People's Content) via content curation, OPN (Other People's Networks) and my personal favorite and what Phil Buckley (@1918) and I are doing right now at Triangle Startup Factory (@TRI_VC) Oter People's MONEY (OPM). Eric's post is #toogood a #mustread and I will be riffing on it for our blog at http://www.curagami.com soon.
Created with Haiku Deck, free presentation software that’s simple, beautiful, and fun.
No Money to be made thinking like everyone else these days.
Netflix data shows "binge watching" is up. How do we create content marketing to encourage a binge?