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Scoop.it's New Platform Rocks

Scoop.it's New Platform Rocks | Marketing Revolution | Scoop.it
FOR IMMEDIATE RELEASE..[San Francisco, CA -- December 11, 2012] -- Scoop.it, a leading social media and content curation platform for professionals and businesses, recently announced it’s platform redesign, elements of which focus...
Martin (Marty) Smith's insight:

Love the new Scoop.it UI because:

http://www.scoop.it/u/martin-marty-smith Macro View Rocks.

* More like a magazine now. 

* Macro view organized by members not alpha (BETTER).

* More URL control (careful with this).

* Better colors (white instead of black makes things pop better).

* Colors = create great emphasis on visuals.

* More feedback information easier to find. 

* More "infinite waterfall" feel.

* Better display of comments [more of a conversation now].

* Easier to manage, display and curate MORE feeds.

 

There are other cool things about the new UI I am forgetting (its early and no breakfast yet :). Will keep adding to this list, but New Scoop.it UI ROCKS.

One other important note. Scoop.it team deserves KUDOS too. They worked hard to get feedback and include the community in their change and did a great job.


I've been through some of these big changes and bet not many Scoopers have slept much lately. Go home, get some sleep, Merry Christmas and GREAT JOB! 

Marty 


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Conversion Rate Secrets via @FedEx & Internet Retailer Report

Conversion Rate Secrets via @FedEx & Internet Retailer Report | Marketing Revolution | Scoop.it

This original research by Internet Retailer offers insights into whats driving growth in sales conversion among Americas leading web merchants.

Marty Note
Listening to David Payton discuss the cool conversion report FedEx created with Internet Retailer:

1. Free Shipping = top way to convert visitors to buyers.
Some will even opt for a slower time for free shipping. Some want ship to store. Free shipping is "essential" said VP Marketing David Payton at SMB Conference today.

2. Responsive = device agnostic.
The ability to see the site and have the site function across platforms is key. Company in David's slide deck saw a 40% increase in conversion from responsive design.

3. Email Marketing Still Matters
David's and FedEx's study shows email is still very important. Persoans and personalizing emails is key. No more batch and blast.

4. Ratings and Reviews
Ratings and reviews boost online sales 62%. David referenced a Bazaar Voice review. Add one product review = 10% product review. From 0 to 30 increase 30%, 0 reviews to 100 = 37% sales increase.

5. Loyalty
Easier to sell those who are already in the boat. Make sure you value and reward those who are loyal to you.

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Finding Leads Making Sales and the Death of Selling

Finding Leads Making Sales and the Death of Selling | Marketing Revolution | Scoop.it
For the veteran B2B sales person here’s a news flash: Selling as we knew it a few years ago is dead. Here’s an oxymoron to live by: If you want more sales, quit selling.
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TOOLS FOR L.I.F.E. Live Intensely Fully Energized (HERRAMIENTAS PARA LA VIDA) - Get Started Now!

TOOLS FOR L.I.F.E. Live Intensely Fully Energized (HERRAMIENTAS PARA LA VIDA) - Get Started Now! | Marketing Revolution | Scoop.it
Esther Coronel De Iberkleid's insight:

Academia online en Español TOOLS FOR L.I.F.E. Live Intensely Fully Energized

http://ow.ly/CZWa7 CURSOS DE MATEMATICA

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Live Intensely, Fully Energized - Udemy

Live Intensely, Fully Energized - Udemy | Marketing Revolution | Scoop.it
Learn how to successfully develop Clarity, Confidence and Self-esteem in your daily life
Esther Coronel De Iberkleid's insight:

Live Intensely Fully Energized Learn how to successfully develop Clarity, Confidence and Self-esteem in your daily life http://ow.ly/x29Dy

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Best Project Management Software Online

Best Project Management Software Online | Marketing Revolution | Scoop.it
Every Project needs management for its better execution & project management software online are very helpful, easy to use and much more flexible to manage.
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Reputation Management and LinkedIn

Reputation Management and LinkedIn | Marketing Revolution | Scoop.it
In the social media era, LinkedIn provides several specialised features and tools that make it an ideal network for reputation management.
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Tips to Master Pinterest as a Real Estate Agent

Tips to Master Pinterest as a Real Estate Agent | Marketing Revolution | Scoop.it
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Bill Gassett's comment, February 21, 1:31 PM
Thanks for sharing @Esther Coronel De Iberkleid!
Esther Coronel De Iberkleid's comment, February 21, 1:45 PM
You are welcome! Have an amazing weekend!
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ARE YOU REALLY AWARE ABOUT TODAY´S REVOLUTION:

ARE YOU REALLY AWARE ABOUT TODAY´S REVOLUTION: | Marketing Revolution | Scoop.it
WHY IS IT SO COMPLICATED FOR SOME PEOPLE TO STEP INTO  “COMPUTER AGE” (INFORMATION AGE)?   Revolution: from Wikipedia   “A revolution (from the Latin revolutio, "a turn around") is a fundamental ch...
Esther Coronel De Iberkleid's insight:

Are you really aware about today´s revolution? Why is it so complicated for some people to step into “Computer Age” ? http://ow.ly/mjopI

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3 Insider Secrets to help Successful Entrepreneurs and Leaders enjoy more time with family and friends work less and still be productive

3 Insider Secrets to help Successful Entrepreneurs and Leaders enjoy more time with family and friends work less and still be productive | Marketing Revolution | Scoop.it
3 Insider Secrets to help Successful Entrepreneurs and Leaders enjoy more time with family and friends work less and still be productive As an Entrepreneur myself for 30 years I know it is very imp...
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Why Storytelling = Future of Web Copy & Why We Write In Present Tense

Why Storytelling = Future of Web Copy & Why We Write In Present Tense | Marketing Revolution | Scoop.it

The Problem of Web Copy
Today a friend shared copy that fought itself. He was trying to tell two stories at once. You can't tell two stories at once without reader confusion. I suggested combining the two very cool elements he wanted to mash together into a single story.

"Think of each element as a character in the story, in a story where difference between them will become zero at resolution," I suggested. The conversation reminded me of why storytelling is the future of web copy and why storytelling online is different than writing novels.

Online NOW is the only time that matters, so even historical reference needs to be shared in present tense. Wandering down a historical path is a sure prescription for readers wandering off. Find more online storytelling tips in the G+ post.

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3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami

3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami | Marketing Revolution | Scoop.it

This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.

Use these three simple metrics to find your long tail:

Rank
% of Total
Running Total

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malek's curator insight, January 21, 9:41 AM

A simplified review of the 80-20 rule in sales.  The Running Total is an interesting parameter to be considered.  Need more on "Profitability" fractal from @Martin (Marty) Smith

Martin (Marty) Smith's comment, January 21, 5:51 PM
@malek good idea to write more about how to use the 80-20 "fractal" to gain greater return. Will tackle that next on Curagami. Thanks, Marty
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December Must Follow Content Curators Last Day

December Must Follow Content Curators Last Day | Marketing Revolution | Scoop.it

3 Must Follow Content Curators
Tomorrow we will share 3 more great and #mustfollow content curators, but don't forget to follow our December greats:

@Cendrine Marrouat - SocialMediaSlant.com

@Neil Ferree

@Brian Yanish - MarketingHits.com

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Will Hubspot Change Moribund CRM Landscape? Yes

Will Hubspot Change Moribund CRM Landscape? Yes | Marketing Revolution | Scoop.it

Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble.   After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …

Marty Note
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.

Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.

Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M

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how to get more business thanks to google maps?

how to get more business thanks to google maps? | Marketing Revolution | Scoop.it
Why do you need your business on Google Maps?More and more users prefer Internet to Yellow pages to find a company or service online o (...)
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6 Highly Effective Ways to Generate More Leads on Your Real Estate Website

6 Highly Effective Ways to Generate More Leads on Your Real Estate Website | Marketing Revolution | Scoop.it

Are you looking to boost leads on your real estate website? If yes, this blog is the most readable for you as it contains 6 highly effective ways to generate more leads on your real estate website. Check-out this blog and share your views.

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9 Examples of How a 404 Error Page Can Be the Best Marketing Strategy Around - Omaginarium

9 Examples of How a 404 Error Page Can Be the Best Marketing Strategy Around - Omaginarium | Marketing Revolution | Scoop.it
Welcome to the 6th in the Monday Marketing Masters series, bringing you my take on the best of the best marketing and branding strategies out there today. Still chugging! I was watching a TED talk today  on a topic only a geek like myself would be attracted to, I thought…until, it occurred to me that, […]
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The Importance Of Environment In Wealth Creation

The Importance Of Environment In Wealth Creation | Marketing Revolution | Scoop.it

Learn how to have the Millionaire Mindset at http://bit.ly/1GDkq9L

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Content Marketing and Reputation Management

Igniyte explores the role of content marketing in reputation management. Protecting your online reputation depends on your ability to build optimised content.
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How Real Estate Agents Fail At Social Media

How Real Estate Agents Fail At Social Media | Marketing Revolution | Scoop.it

 

What a Real Estate agent should not being doing in the social media networks. Here are the real estate social media blunders that so many agents make that should be avoided at all costs if you want to be successful in the social space.

 

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Bill Gassett's comment, February 21, 1:32 PM
Appreciate the share of the top real estate social media blunders @Esther Coronel De Iberkleid!
Rescooped by Martin (Marty) Smith from Digital Brand Marketing
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How Buyer Personas Come to Life with Content Creation

How Buyer Personas Come to Life with Content Creation | Marketing Revolution | Scoop.it

Take a step-by-step look at how to quickly build relevant buyer personas and easily create resource-rich content aligned with your audience needs.


Via Pedro Da Silva, Os Ishmael
Martin (Marty) Smith's insight:

Great post about how to connect two important dots: buyer personas and content marketing. Customers are different, but they are usually different in similar ways (lol).

This means we can form cohorts or groups of customers in order to increase the relevance of our messaging, marketing and communication. Relevance is an important idea.

Batch and blast days where the same message, usually SALE SALE SALE, is sent to everyone is over. Making sure you send relevant messages to your customers is now a CSF (Critical Success Factor). Sending non-relevant messages is NOISE and the world is noisy enough.

Add to the world's noise and you break the first rule of web marketing - permission means only relevant messages please. The web is so DATA RICH customers are USED TO relevant communication. So used to relevant communication they will not look on being spammed lightly or without action (leaving your list or worse discussing how non-relevant you are to their social nets).

Oh, and don't forget to CURATE content more than you CREATE content because curating sends the "we listen and care about others" signal and trust us you want that :).

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168 Case Studies On Generating Traffic From 124 Experts

168 Case Studies On Generating Traffic From 124 Experts | Marketing Revolution | Scoop.it

Step by step, detailed case studies on getting traffic from Neil Patel, Jeff Bullas, Jon Morrow and many more.

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BUSINESS COACHING: Sensibility, solidarity and Leadership: Are they the needed ingredients to understand cultural differences today?

BUSINESS COACHING: Sensibility, solidarity and Leadership: Are they the needed ingredients to understand cultural differences today? | Marketing Revolution | Scoop.it
Esther Coronel De Iberkleid's insight:

Sensibility, solidarity and Leadership: Are they the needed ingredients to understand cultural differences today? http://ow.ly/ATNyG

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2M Views On G+: Why Google+ Helps Online Davids Slay Giants

2M Views On G+: Why Google+ Helps Online Davids Slay Giants | Marketing Revolution | Scoop.it

2M Views On GooglePlus
You may think, "2M views so what, many have more than that," and you would be right and wrong. Right because many friends including @Mark Traphagenand @Neil Ferree(to name just two) have many more G+ followers and views than little ole me.

The point of Social Media Marketing is not to win a horse race. The point is to communicate YOUR message in order to create scaled online community. Once your community more than pays for itself your "degrees of freedom" open up.

If you know of another "moderate effort, HUGE return" tool please share and I will use that one too. In the meantime G+ may be the best "do less, get more" online marketing tool ever created. G+ is Davids stone helping to slay giants - how else can a tribe the 4500 generate views of more than 2M?

So get out your sling and load up some G+ rocks today and your digital marketing will be slaying giants soon too :). M

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Marijo's curator insight, February 24, 3:14 AM

Must read if you are using G+...

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Social Media Marketing: Do You Have A Tin Ear? via @Curagami

Social Media Marketing: Do You Have A Tin Ear? via @Curagami | Marketing Revolution | Scoop.it

Social Media: It’s The conversation, stupid Are You Listening? Why is it so hard for institutions and companies to listen? Here is a sequence of social marketing I created to support the James Cancer Hospital that underscores how listening creates opportunity in a social / mobile / connected time. 

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Why Responsive Design Is A 2015 MUST! & What Thinking Mobile First MEANS via Ez & Scenttrail

Why Responsive Design Is A 2015 MUST! & What Thinking Mobile First MEANS via Ez & Scenttrail | Marketing Revolution | Scoop.it

Scenttrail Note Responsive Design
I wanted a post to explain Responsive Design's SEO implications in easy clear language and this ex.no post does that beautifully. I wanted an easy explanation of WHY RESPONSIVE so I could blow your mind a little.

Responsive impacts SEO because Google wants to be relevant to mobile search. The Ez.no post explains that dimension well, but there's another dimension rarely considered - Responsive Design's impact on data architecture.

Data architecture seems a lost science. Having spent most of the December tunneling into a friend's website (http://www.Moon-Audio.com) I can tell you there is NOTHING more important than how you classify information on your site.

The tug-of-war between search spiders and people has a new dimension now - mobile people. Mobile people need FLAT design, fewer options and smaller more visual presentation. Bless WordPress for making it so easy to Accordion a site's design, but if you don't think about HOW your information will be displayed on smartphone you are nuts.

Mobile people need different kinds of presentation and design than even laptopers. Mobile people need flatter, louder and more engaging User Interfaces.They need simple connection (to friends and social nets) and swiipe-y "waterfall" content.

You can't create "waterfall content" because your blog has rsponsive design built in. You get a site that doesn't sit well in its mobile coat. Better to STOP and RESTART with MOBILE FIRST as your content marketing guide and that means:

1. Visuals tease snippets.

2. Snippets tease deeper exploration (outside to social nets or inside to Snippet Plus content).

We don't READ on mobile devices we scan, swipe and send. Look at your GPlus or Facebook timelines. What gets all the engagement?

1. Pictures.
2. Questions
3. Videos

Some content such as contests and games combine those elements with deadlines, prizes and competition (always good for mobile). Are you thinking MOBILE FIRST? Share HOW and we will write a http://www.curagami.com post about how to THINK Mobile First.

Thanks & Happy New Year. Marty

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