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Scooped by Martin (Marty) Smith onto Marketing Revolution |
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Cool Then Whoops = Epic Failure Delete the scoop?
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"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library." Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.
The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.
The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.
I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.
Go watch the video! Then share what you think.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz, Julie Spokus Delete the scoop?
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When I wrote this piece in early 2011 I had no idea of the ride it was about to take me on. After Marc read and comment on this piece he offered to let me drive his very cool car - Scoop.it.
I've learned more about driving Internet marketing in the year since than from any tool I can name, met great people and found a magical tool. Little did I know the twister that was about to hit called content curation and Scoop.it.