Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
When I wrote this piece in early 2011 I had no idea of the ride it was about to take me on. After Marc read and comment on this piece he offered to let me drive his very cool car - Scoop.it. I've learned more about driving Internet marketing in the year since than from any tool I can name, met great people and found a magical tool. Little did I know the twister that was about to hit called content curation and Scoop.it.
Are you sure you want to delete this scoop?
Marketing Revolutionaries One of the hardest lessons I've learned as a "new Internet marketer" is my job is different now. I LOVE writing and pitching ideas, memes and STUFF. At my core I remain an ecommerce merchant. We create in teams now. Some of these teams are company based, but increasingly we form ad-hoc teams of friends and fellow travelers. The marketing revolution is happening in many dimensions simultaneously so I asked a great marketers to join and share their takes on the Marketing Revolution.
Revolutionary curators include: Brian Yanish (@MarketingHits) John van den Brink (@AtDotComSocial) Gladys Pintado (@Gtpintado)Jan L Gordon (@JanLGordon) Cuating After Curatti launch in JUNE.
+ What about You? You In?
Join the Marketing Revolution on Scoop.ithttp://www.scoop.it/t/marketing-revolution
Whether it’s content for your emails or content for your social media sites, you can often find yourself staring at a blank screen. But creating great content is probably a lot easier than you think. Today we’ll be discussing ways to help you overcome writer’s block and create content that your audience will love.
Click on the link to listen to this Podcast: bit.ly/102Ws16
From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.
Eight data myths that marketing people believe that get them fired:
Beyond Brilliant! @avinash
Do you have access to Facebook’s targeting options for your timeline posts on your business or brand Page?
Hard to keep up with all the changes Facebook is making.
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.
Unique Customer AspirationsI do something very similar as this post suggests, but I reverse the process preferring to do keyword research first. Keywords are vox populi, the voice of the mob, and so represent raw, unfiltered demand. If you listen carefully enough you can hear semantics too (how customers FEEL about something). Keywords also represent how customers think about your product, service or company. Whenever possible use THEIR language not yours, so I start with Keywords and work to personas. This post goes into intricate detail on persona creation and, in their model, I can see why they fit keys to personas. My personas are created from keys and patterns in our site's Google analytics. If you do either end of this exercise well the rest is somewhat moot. A great keyword set can drive a great persona and it works just as well in the other direction. I agree with the core idea very much. As marketers we have what the Heath brothers called a "curse of knowledge" (Made To Stick). We LIVE our marketing. Customers DON'T live for our marketing. They live to raise great kids, experience special moments with people they love and experience life at its fullest. This is why I like to connect with UCA (Unique Customer Aspirations) another way of saying "develop an audience-centric" content strategy. UCA Posthttp://www.atlanticbt.com/blog/how-unique-greatness-meets-customer-aspirations/
Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.
Flip through some much-needed inspiration with this SlideShare from inbound marketing industry experts, and their pearls of wisdom.
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.
Tips on how to utilise the different types of social media marketing techniques for your business.
The Next Generation of Content Marketing Haven’t heard the term "content 4.0" before and would agree with every dimension outlined in this excellent infographic. Would add a few too including: * Tagging - content is going to flow in all directions.
* Speed - content will be become tagged snippets flowing in all directions.
* SOCIAL - we are going to do more and more things with sentient mobs.
* UGC - User Generate Content is well mined GOLD so will become harder to get.
The next generation of content marketing, much like the next generation of web design, is going to be have more content going in more directions faster and faster, better and better.
This is an informative article by Jeremy Floyd about content curation and useful for novices. Here is an excerpt from it:
"In the past, we had a few channels of information and each channel had a few gatekeepers that sorted, prioritized and reported the information to the public.
Today, information-consumers have an endless supply of channels. News, entertainment, gossip and professional development all drain into the same information stream that flows rich throughout the connected world. The gatekeepers have been removed and anyone is free to flow about the stream looking for relevant and useful information.
Since people have “clipped” news articles, there has been content curation. Today, however, the information flow is that of a mighty raging river, and it’s easy to get lost in the current. Content curators are effective at managing a series of information pipes and sharing that with their following.
1. Collect:The content curator’s work is never done. Minutes after perusing your RSS reader 20 more articles have been posted and the cycle starts again. In the mainstream news era, the national news came on at precisely the same time every night. 2. Curate:- Consistent Subject Matter – Because the information flow is swift and always moving, content curators must be consistent with their niche and resist the temptation to follow whims. Define the topics that you are going to cover.- Direct Communication – Social media has no appreciation for nuance, so as a curator, be direct.- Filter Consistently – As news editors filtered the news that was worthy of their readership, think about what is relevant to your readership. Filter out the stories that are redundant, irrelevant or boring.3. Communicate:- Be human - Bring your voice to your content. Be real.- Be frequent not a freak when you overpublish..."Read full original article here:http://www.jeremyfloyd.com/2013/02/the-abcs-of-content-curation/
Great scoop! Best tips: #2 Curate: content curators must be consistent with their niche. #3: Communicate: Be Human - Be Real!
add your insight...
Clean Slate Brands Are Social, Mobile, Hostile Clean Slate Brands create instant trust, trade on instant global communication and connection and they play with the new tools some of the old bands hardly know exist.
Is it better to be a "clean slate" brand? Everything is in the execution, but it's better to ROCK the world no matter what if you are clean slate or putting a new face on "old and rusty". Clean Slate Brands are built for connection. They use social to amplify their message moving to incorporate an army of brand advocates as soon as possible with cool takes on old traditions, a hawk's eye on the feedback loops and a broken field runner's ability to change and change again. Branding is different and FASTER in our social connection economy, so whether you are "clean slate:" or "old and dirty" there are tips and tricks here to steal from the next generation of Coke and Pepsi.
Cool Trendwatching post. These guys ROCK consistently.
At its core, content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.
Content curation defined
Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content. This digital content can be in one or more formats such as text, blogs, feeds, images, video and presentations.
3 Reasons your content marketing strategy needs content curation
As an integral part of your content marketing strategy, content curation doesn’t push masses of content to your audience. Content curation is a core content marketing element for the following three reasons:
Are you a content curator, if so this article for you? It covers many points on to develop a successful content curation strategy.
Everyone is into content marketing these days. You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing.
Content that actually works as marketing is another.
Let’s look at the five traits that matter most:
The biggest mistake most people (and many marketers) make is failing to put people in their own shoes
It’s boring to talk about research, but to content marketing superstars, it’s actually a treat to do it.
Curiosity, research, and observation go hand in hand, but what we’re talking about now is something that takes it to the next level.
Seeing a topic in a unique way is the first step to packaging information in a better way.
Yes, great content marketers care. They care about getting people to truly understand, because without understanding the prospective customer or client cannot grasp the benefit to them, and there’s no opportunity for persuasion.
One of the most asked features of Buffer is a way to schedule retweets. With today's brand new update you can now schedule retweets from the web and any mobile device:
Cool InnovationI stopped using Bufferapp because I didn't feel as immediate to my social networks when I used the app, but I am a department of ONE. If I was managing a team again BufferApp would be invaluabe. Just got more invluable too since it is possible to schedule retweets now.
If you use social media as a broadcast channel to only share your content you will not be successful. You should actually share more of other people’s content rather than your own as long as you find really good content to share.
In this article we outline 5 tools that will help you find and share great content to your followers which will help significantly to increase your value to your community which in turn means you will be more successful.
Great post on tools that are moslty new to me.
Op de juiste tijdstippen versturen. Weet wie je lezers zijn.
Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.
"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."
Original Presentation on SlideShare:
This is a very good explanation on how important the role curation plays in improving the overall content of a website. This gives reason for staying on a website and getting bookmarked for return visits.
Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.
Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda.
The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy
Looking for “The Scoop on Email Marketing”? ProMarketing Leads has created an infographic outlining just how important email marketing is for your
Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info, including this newly released infographic from Uberflip. If you’re targeting other businesses (B2B), you may wonder how your marketing tactics compare to others, or may be looking for inspiration. We think you’ll find both in this infographic; here are a few key points: 94% of B2B marketers create new content rather than share. 82% of B2B marketers use content marketing to gain new customers and leads. The top three ways to share content: Social media 87% Website articles 83% Email 78%...
The Top Three ways to share content: Social Media 87%, website articles 83% and email 78%. Email is still in the Top Three, see also this article: http://atdotcommarketing.com/why-email-is-still-alive-infographic-socialtimes
De top 3 manieren om content te delen:
Social Media 87%
website articles 83%
The whole issue of content marketing leaves me a bit breathless. What is it? Where does it fit? What am I already doing that fits into the definition of Content Marketing? What do I need to do differently that I am not doing now? Questions. Questions. Questions. This infographic is a good starting point - a foundation
Are your visual content efforts producing effective results? Use these tips to make sure you are generating content that helps drive action, rather than just conveying information.
Free stuff is the best. Right? Of course you'd love to be able to buy lots of exciting books and training courses and whatnot, but you haven't got a ton of cash to spare. That's why you're here, learning to make money from your blogging services.
Better Blogging Want to BLOG BETTER? Better means you get more guest blogging post offers, more traffic, more engagement, more social, more LIKES and more personal branding benefit? Use any of these cool 52 tools and yor blogging gets better.
Cool resources for any blogger.
Death of the Cold Call...MaybeIf you sell something B2B these days I suggest SLOWING DOWN a tad and doing something I know will be anathema to fast…
Social Selling = Death Of The Cold Call
If you sell something I hope you like to read. Read the Thank You Economy or Crushing It by Gary Vaynerchuk BEFORE you make your next cold call. Gary will school you in the ways of the new sales Kabuki. Here is some of the "new social selling" suggestions shared in the linked post: * Send prospects a LinkedIn Request. * REVIEW prospects' LinkedIn profiles before the call. * Follow prospects on Twitter & their blogs. * NO SCRIPTS, read and note backgrounds. * Know what prospects LOVE before the call.
To understand the NEW social selling, this new Kabuki where just because you can reach more people doesn't mean a strong arm is a good thing to have or even try, is to walk softly, listen more than you talk and know and respect those you "cold call". If you are NOT making sales don't blame buyers. I've known and worked with several GREAT salespeople and they worked on their instrument relentlessly. Great sales people are kinetic motion. They are always learning, reviewing and thinking about how to connect, listen better and serve. Great sales people aren't selfish or manipulative. They are invested and in the moment able to make connections in an instant and willing to share. If you aren't already a GREAT sales person or willing to learn how to create "social sales" good luck with that. Send a postcard from your next gig. If, on the other hand, you are willing to sign on to constant improvement and want to change the world in some measurable way this time was created or you. Welcome to the Death of the Call.
Here are 12 social media strategies to think about when crafting your marketing plan targeted to women.
The big idea here is to not slip into limiting stereotypes.
Incredible content has the power to break through the clutter of your consumers' lives and provide that moment in the spotlight all of us desire.
Great Word Of Mouth Marketing Association infographicon why content marketing works.
In the dozens of presentations and classes I have given this year, there is a common theme to the questions I get. There is a lot of conflicting information out
1. Not Having A Plan
Things on the internet change quickly, but it continues to amaze how people play possum with online marketing.
2. Set It And Forget It With Your Website
I am a fan of SEO as long as it’s only 25% of what you spend your time or budget on. That’s all that search engines care about it. The other 75% is about reciprocal links, social media, and ways that attract users back to your website and visa versa.
Put the shoe on the other foot for a second. You get a request to connect on LinkedIn, Facebook, or Twitter from someone you have never met.
Talk about the fox guarding the hen house. Google knows that calling people who have Google accounts and telling them they can help them manage Adwords is a sure way to grow business.
Great article and tips!
Content Marketing isn’t a new phenomenon but it is certainly the buzz term of 2013, and if you’re starting up a new business there are a few things in the field of content marketing that every entrepreneur should be familiar with.
If you're serious about instituting a successful company-wide blogging initiative, use this guide to get started. Your internal workforce may be a goldmine of epic content just waiting to be harnes...
Gold In Them There Hills You need GREAT content and lots of it. Outsourcing great content is expensive. What do you do? A: You become a content creating engine creating GREAT content. K, how do you do THAT? Now you are asking the right question. Sun Tzu said there is nothing as motivating as closing off all the exits. Here are 6 Steps from the Content Marketing Institute to help you create the content team you need:
1. Ideation/topic generation
2. Create Hook-y Blog titles
3. Blog Structure - The Magic Loop
4. Listen for Tone and Style
5. Content Governance (Who Signs Off)
6. Repurposing Content and Doubling Down
Ideation I create a lot of content since I love being a content marketer. I get ideas from three places: * What is happening NOW.
* Branded themes I know are important or that I am interested in such as content marketing.
* Listening very carefully to feedback in all its many shapes and sizes (metrics, comments, reviews, friends talking to me over lunch, whatever).
Since the things you could write about are infinite I agree with having a solid plan, BUT I like to leave large blocks open for response, ideation or tweaking. Don't schedule every moment in a content marketing plan. Leave some open space.
Titles SELL Attention You will learn how to form a title FAST and with hooks. Hooks are things that force engagement. An unanswered question can be a hook. A hot piece of news can be a hook. A branded guru or authority like Forrester can be a hook. I try to live by the 7-word rule - titles shouldn't exceed 7 words. The Magic Loop Stories open with connection and hooks, explain some things and then close the "magic" loop by going back the start and closing the loop. I don't write in loops, but by the time I get to the end of a piece I look for ways to pull the opening back and summarize the middle thus closing the loop.
Hear Tone By Reading Out loud When I want to hear my tone I read the piece I'm working on out loud. Sometimes I record it. Usually just "hearing" the words as they are spoken helps fix stutters and pauses, helps speed up your writing and tone.
Governance is pretty straightforward, but don't put so many layers of approval on top of your content marketing that all spontaneity is washed out. Double Down When content GOES learn from it and immediate go back for MORE. Most of your content will meet with average response. Know those baselines well since the minute some new content is setting records for shares or links you want to write the redux piece. Your second acts will never get as much viral lift as your first, but they will get more than the average content since you are riffing a proven winner.