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When I wrote this piece in early 2011 I had no idea of the ride it was about to take me on. After Marc read and comment on this piece he offered to let me drive his very cool car - Scoop.it. I've learned more about driving Internet marketing in the year since than from any tool I can name, met great people and found a magical tool. Little did I know the twister that was about to hit called content curation and Scoop.it.
Are you sure you want to delete this scoop?
Major Scoop.iteer Jan Gordon launched Curatti.com - The Editors of Chaos website over the weekend. Jan's mission is important. She wants to save the golden content marketing goose before its killed by its own popularity. Great mission and a Free "Insiders List" when you sign up for email (I did just that today). Be sure to stop by Jan's new website:http://www.curatti.com
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.
Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:
* Resize your Facebook posts No bigger than 620 x 320
* Choose Facebook Ads wisely
* Make it visual
* Turn up the content
* Get smart about couponing
* Take advantage of Twitter
* Upload to Instagram
* Utilize Email Marketing
My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.
Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.
The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.
To oversimplify: Consumers watch big screens, but they touch small ones!
So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.
Learning Internet Marketing's SecretsMy second Curatti.com Editors of Chaos post is about the strange alchemy that is Internet marketing, a alchemy that researchers into every business department, silo and idea. If a paradox is something that seems one way and in fact IS another then Internet marketing is paradox rich. Knowing a paradox is a form of understanding the secret rules of the game. Vampires don't come out in the day, don't cast shadows and can be killed with wooden stakes are rules that govern the "vampire paradox". Understanding Efficiency's Irony, knowing your Thetas and finding new ways to THINK about process and engagement are the rules that govern our social mobile marketing paradox. Know them, use them and you will never become a vampire and will know how to create engaging, inspiring Internet marketing.
There is a well-known statement that brand isn't just a logo or a product. As well as brand identity isn't just a stationary set. It is much more.Marty - Love looking into a brand's "galaxy". Faith Popcorn famously said we don't BUY brands we JOIN them. That statement seems increasingly true in this connected social time.
This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is. Since it isn't fair to tease such a list and not share, here is my list of 10 Must Follow Scoopers:@Robin Good @Guillaume Decugis@Ally Greer @ janlgordon @Jesús Hernández@Brian Yanish - MarketingHits.com@Karen Dietz@Thierry Saint-Paul @Neil Ferree@Ana Cristina Pratas If you want to see what each of these great content curators has taught me you will need to read the post (since I'm not one to spoil a tease :).
Totally agree with Marty, each of these Scoopers uses Scoop.it to build their readership. That's right they are using Other Peoples Content (OPC) that they curate to build their own following and traffic to their channels be it a website or social network.
I am new to Scoop It, so I want to thank you for your insight to this Social Media extraveganza.
Le 04 Décembre de l'année 2013
Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social actuellement en phase de pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:
I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself.
Customer-Centricity is the only way to break through the noise of boring and self-promoting content. We must begin to make our customers the heroes of our stories The future of content is mobile, visual, consumable and snackable
I coudn't agree more
The desktop operating system is dead as a major profit center, and Apple just delivered the obituary.
Amid a slew of incremental improvements to its iPad tablets and MacBook laptops, Apple today announced some landmark news about its oldest surviving operating system: It will not charge for the latest big upgrade, Mac OS X 10.9 Mavericks, breaking from a tradition that goes back 16 years and shining a light on a long-unfolding reversal in how tech profits are made. Eighteen years ago, the tech industry’s dominant company made nearly half its revenue selling OS licenses. Now, as Apple just confirmed, the prices of OS licenses are headed towards zilch.
Prices of Apple’s Mac OS X have long been on the wane. After four releases that cost $129, Apple dropped the operating system’s upgrade price to $29 with 2009’s OS X 10.6 Snow Leopard, and then to $19 with last year’s OS X 10.8 Mountain Lion. Microsoft — the king of the operating system in the ’80s and ’90s and on into the aughts — still charges PC makers who sell the Windows OS preloaded on their desktop and laptop machines, but that business is shrinking, thanks in large part to the continued success of Apple. And just last week, Microsoft announced that, much like Apple, it would not charge consumers who upgrade their machines to the latest version of Windows, version 8.1.
Click headlline to read more--
Apple Pivots Toward A Free Future This is a razor blade vs. razor issue now. By dropping a losing idea, that operating systems are profit centers, Apple aligns with where we are going - so much FREE stuff the concept of "Operating System" is much too old school. I love my AIR, but about half the time it is connected to some FREE web service or another (Google Docs, Dropbox, Google Drive) so the idea that consumers would continue to pay for expensive operating system upgrades when those same systems are operating less and less is a nonstarter. By knocking the crutch out from under them Apple is better positioned for WHAT's NEXT (appification of everything) and less beholding to an unrealistic idea. Apple is intensely profitable, but expect operating systems to be the first of many similar transitions as the ubiquitous mobile web that we are all connected to all the time. Add the web of things when all of our refrigerators and gizmos are connected too and you can see how the consumable idea is getting smaller and more frequent - micro payments for apps instead of macro payments for operating systems.Oh and it may be time to reread FREE by Long Tail author Anderson ans the Wired editor's second book may prove to be the more important of the two long term.
Is Apple putting a dent into Microsoft's revenues?
Microsoft won't disappear in thin air, but the battlefield will be grossly reshaped
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C
Fascinating study showing a narrowing gap between B2B, traditional leaders in content marketing and curation, and B2C. The narrowing gap proves what most on Scoop.it already know - content marketing is THE MOST IMPORTANT MARKETING your company, brand or personal brand is doing (period, full stop).This piece inspired me to create a post about the difference between B2B and B2C content marketing. You can find that post the Ecom Revolution on Scoop.it: http://sco.lt/5oXU6T
I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:
a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)
b) purpose (to maintain existing clients/customers, to reach new ones?)
b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.
These Days if you are NOT a revolutionary good luck with that. The problem is when everyone is a revolutionary is anyone really ahead of the curve? As many know we are trying to STIR THE POT with 2 new BHAGs: CureCancerStarter.org - crowdfunding cancer research and let patients, friends and family see behind the curtain. http://www.CureCancerStarter.org (launching next week) CureCancerStore - shop to cure cancer and give 100% profits to help cure the Big C. http://www.curecancerstore.org Here are the first 5 "Secrets For Revolutionaries" learned: * Revolutionaries need a PLAN. * Revolutionaries need TOOLS. * Revolutionaries need to compete. * Revolutionaries need to PLAY.
* Revolutionaries need to be THANKED! I'm getting the idea. I need to be chief Thank You Note writer more than chief social, code, design guy (lol). Our Cure Cancer Buzz Team is missing a few of those pieces. Some revolutionaries are so GREAT they don't need every one of those features, but most need a STRUCTURE to the revolution, a sense of MEANING and PROGRESS. Will be working on those ideas in the days and weeks ahead. Please feel free to SHARE your community / revolution building tips and ideas. We are going to need so many AMAZING revolutionaries to help launch these two new ideas you may want to get your beret now :). Thanks, M
Big Week For Cure Cancer Buzz TeamUpdated Cure Cancer Buzz Team Brief with BIG News:
Innovative Ideas on Cure Cancer Store include:
Finally please don't forget to join our Cure Cancer Buzz team and help pepole learn about CureCanerStore.org and CureCancerStarter, crowdfunding cancer research, when it launches on Wenesday. http://storyofcancer.org/cure-cancer-buzz-team/
You stand tall when everything you do is for the miracle of life.
This post explores an apparent contradiction in The Lost Interview. In a post from the weekend Steve Jobs On How Content Truly Is King (http://sco.lt/8EwUrZ ) Jobs discusses the importance of keeping "Process" people away from artists like himself. Here Jobs discusses the "idea disease". Idea disease is not understanding the need for process. Instead of catching a genius in an apparent contradiction this post discusses the contradictions inherent in product development. Truth be told nothing would get created if there wasn't some magical thinking happening. Magical thinking is our human ability to over estimate what we bring and under estimate what we face. I did this when I rode a bicycle across America. I would argue that the only way I make such a ride is to under estimate the trouble and over estimate the joy (lol). I note how Black Swan author Taleb says our human condition is one of constant over and under estimation. Taleb sees such human arrogance as the cause of stock and home bubbles and so BAD. Perhaps it is this magical naive thinking that creates art and grace too and this piece explores the idea that our "idea disease" may be the source of all art, beauty and grace.
Has a more educated and informed costumer translated into managed expectations? Or are customer expectations just being managed better by brands? We are in the information age, consumers know more about your restaurant brand, product or service before they even contemplate making a purchase decision.
Does More Educated Always Equal Knowing What To Expect?
Today's consumer has changed, did your business?
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
Great insight from Jan on our evolving AUTHORITY conundrum - every one needs authority and to the extend we all do our ability to achieve it goes down.Jan's Noteanlgordon's insight:
This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward.......
Influence is Power
Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working.
Jan Gordon comment:
Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence.
Here are a few highlights:
Identifying who are the shapers and influencers is just the start of mapping the influence landscape.
*In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice.
There are three other key elements to understand:
Making Sense of the Influence Landscape: Implications for BusinessUnderstanding the landscape of influence and its shifting power structures is critical for businesses today and will become more so in future. Businesses that actively understand and manage influence have tremendous opportunities Here are an example: Tap into the value of entire networks, rather than that of individuals alone, e.g. pricing products or services according to an individual’s influence power, to maximize potential network value versus individual value.
The influence landscape is dynamic. The one certainty is that it will continue to shift more rapidly, raising the question of what’s next?
How will power bases shift if we learn to manage the landscape and its underlying technologies better?
Who will be the next generation of shapers and influencers – and how do we connect with them?
Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/1fwR2iF]
The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations.
Insightful article of how you can map and manage the influence within your business ecosystem.
Crowdfunding is about to BLOW UP bringing vast changes to every functional department for SMBs and Fortune 1,000 companies. This deck explores the implications of crowdfunding on marketing, sales, B2B content marketing, customer service and loyalty.
5 Secret & Disruptive Content Curation Tools* Scoop.it.* Haiku Deck.* Paper.li.* Pinterest.* GooglePlus.More thoughts on Scoop.it as HUB of content marketing on GooglePlus: https://plus.google.com/102639884404823294558/posts/WKour5A4fke
Martin Marty Smith on Scoopit@Martin (Marty) Smith
What's Google Plus?
This “new Google” era can be summarized as PEOPLE not BOTS!
Una muy interesante reflexión sobre 5 herramientas de curación de contenidos.
Google+ es una de las grandes herramientas a invertir tiempo, aparte de Scoop.it
Agree with this infographic, but noticed a dangerous trend at Triangle Startup Factory's Fall Showcase. Some entrepreneurs go Mobile Only. Mobile only is only a good idea if you've figured out a distribution system that will never need Google. If you find that please call and let me invest in it too :). M
Knowing that 40% of all videos were viewed on a mobile device it only makes sense that the savvy internet marketer is gearing up for making sure their content is mobile friendly
"Mobile isn't coming soon - it's already here!" - so true!
Makes sense to me. Mobile seems quicker but it's still not instant enough, perhaps.
Social Media Anxiety Got to love social media. First social media has to prove it matters and isn't just a game then people worry about "doing it wrong". Yes there are "wrong" ways to create social media content...remember when we all started sharing exactly what was happening in the moment? Don't do that anymore. Next we had the quote stage and now we seem to be getting the idea of how to surf social media. Some still have anxiety about jumping in or doing the wrong thing. The half-life a tweet is hours. Remember you are in an ocean of content, so surf don't try to hold, compress or rule it. Here is another anti-anxiety pill for SMM. Look around, I've yet to follow or RT someone so brilliant I shouldn't be allowed in the same social space (lol). Yes they are out there, but I may never find them :). Social media is the great level. What you can SEE and FEEL fast is we all have the same obsessions, fears, strengths, weaknesses, doubts and frustrations. Social shows our humanity in all its glory and aspirations.
Here is the other issue. If you are an Internet marketer, and who isn't these days, then social media anxiety can HURT. Don't let your "Sistine Chapel" perfectionism stop you from making social media mud pies. M
The DSM 5 (the cookbook of psychiatry) recently introduced the Internet Attention Deficit Disorder. Will they add Social media Anxiety Disorder?
Townsdeal, social media is not just a game.
This article gives some recommendations about how to handle social media. I say, "participate." #socialmedia. Experience new platforms.Connect, Learn, and Grow.
Top 10 Marketing Revolution Scoops All Timehttp://sco.lt/56lkMj Videos - We Are All App Builders Nowhttp://sco.lt/6w8cU5 Infographic - 12 Things To Do After You Publish A New Blog Posthttp://sco.lt/6dQF5l Blog Post - 52 Totally Free Resources For Better Blogginghttp://sco.lt/56p69J Scoop + Graphic - Why Facebook Is Making Online Merchants More Money Than They Realizehttp://sco.lt/9JMGOX Graphic Matrix - Five Types of Social Media Influencers http://sco.lt/7KVXIv Study - Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study http://sco.lt/7JDyZl Infographic - SEVEN STEPS TO THE PERFECT STORY http://sco.lt/5qwiGX Infographic - Content Marketing Is The New SEOhttp://sco.lt/6EZdWT Infographic - The Importance of Social Media and How it can help your business http://sco.lt/63ldvl Infographic - Top 29 Inspirational Ways To Stay Creative In Life, Love, BusinessLearn more about the Scoop.it Top 10 Conversion Study: http://sco.lt/69HeAj
5 EASY Writing Tips For Techies Helped our great network master guru write a post about Atlantic BT’s upcoming maintenance window (post is at the bottom of the piece).
Had a fun day today! One of Atlantic BT's really SMART techies asked me to help write a post about an upcoming tech maintenance window. I asked him if he wanted me to explain what I did. Not so much it turns out (lol). Once that engine is started its hard for me to turn it off so I channeled my expereince today into this post on MartinMartySmith.com. Some changes were SEO related while others were marketing focused I explained even as it was clear he didn't care (lol). Techies you have to love 'em because if you don't your site is down and life sucks. Hope these 5 "techie writing" tips (and no that is not an oxymoron, help. Marty
Thanks for sharing Marty, I need all the help I can get.
|Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and...
The great title of this scoop says it all. Everyone is creating content marketing but no one is sure how the top of the conversion funnel, those things we do like blogging and social media that drive traffic, and the bottom of the funnel, the magic land of conversions and ROI live, are connected. There are several problems trying to connect traffic generation to ROI and conversion including: * Attribution. * Lack of accurate tools. * TIME. * Lack of predictive analytics. Attribution, knowing where converting traffic came from, can be a bear. Conversion funnels can be peppered with visits; content and referring URLs What was the magic combination that actually created the conversion? Sophisticated analytics model attribution and assign some weighted value, but this is riff with bias and accurate enough (generally) to calm the riot. Some modeled attribution still beats NONE since no modeled attribution can lead to cutting off your websites proverbial nose to spite its face. Time is part of the attribution problem. Some content lasts for a day and that are all its ever going to do. Other "evergreen" content can last for a year sending converting traffic all along. How do you know when you have short or long term content? By how it behaves and that is defining a bard door after horses are already out. There is a missing algorithm in all of this. The magic QUANT math that can accurately connect funnel tops to bottoms. The problem is that QUANT math better be flexible and have some Artificial Intelligence-like flexibility or it isn't of much use since the web is a constantly changing sea of data, attribution and time. We will master these complex FACTORS and find a way to better connect our funnel tops and bottoms someday soon. In the meantime bailing wire and chewing gum ROI systems will continue to rule our content marketing investments.
These web-based applications will have you creating animations in no time.
Cool tools that seem moderate on the time invested to cool output equation.
Aspire to inspire in 30 min or less
The only thing better than content is videos. Americans today would much prefer to watch verses read. Amazingly many video software options are reasonable priced leveling the paying ground and making everyonw a rock star.
Sounds useful for small companies and self-trained people...
Appreciate Irene's video and if you like to be present and accounted for at the beginning of a revolution (and I know many Scoopers do) please join our Cure Cancer Buzz Team too:Quick Join Formhttp://jotform.us/form/32517495657162 More About The Teamhttp://storyofcancer.org/cure-cancer-buzz-team/
Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.
Beyond The Stats This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything. Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs. Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle. This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates). The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.
People love to hear from people directly, not companies. Trust can be built up faster for brands through the people, not corporate advertising.
Nice infographic on blogging for business
Eventbrite, Smule, ESPN and others on Apple's new design ethos and the impact of new features like background updating. By Stuart Dredge
Great post here as app developers weigh in on the impact of iOS7.
We hear a lot about content marketing these days. It is a phrase a lot of folks throw around to make themselves sound smarter but not many folks understand or
The Who, What, Where, When, Why and How of content marketing in a sleek infographic. Use it with your CFO to justify funding the "new SEO".