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5 Major Challenges Marketers Face (And How to Solve Them)

5 Major Challenges Marketers Face (And How to Solve Them) | Marketing Revolution | Scoop.it
From blog.hubspot.com - November 25, 2012 8:29 AM
What marketers say their top challenges are, and the opportunities that come along with them.


Excellent Summary and great ideas for solving the big 5 problems:

* Creating A Market - Generating Awareness.

* Effective Targeting.

* Generating positive ROI with Social Media Marketing.

* Keeping ahead of ever changing marketng trends and tactics.

* Increasing and proving ROI.

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Marketer's Template for Creating Buyer Personas From Hubspot

Marketer's Template for Creating Buyer Personas From Hubspot | Marketing Revolution | Scoop.it
From www.hubspot.com - September 16, 2012 6:50 PM

Download @HubSpot's free template to creating buyer personas.

Marty Note
Wow this is generous. Hubspot is sharing a template to help you create personas. Persona creation is increasingly important since relevance is key to engagement and engagement keeps site heuristic measures such as Tim On Site and Pages Viewed up. Keeping site heuristic measures up helps with SEO and SEO helps with traffic and traffic is money.

Creating personas can be a pain. This template makes it easier Also read Managing Content Marketing by Rose and Pulizzi for more on how to create and use personas.


Via Eva Sanagustin
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