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How To Buy Web Design Call For Input ScentTrail Marketing [Marty]

How To Buy Web Design Call For Input ScentTrail Marketing [Marty] | Marketing Revolution | Scoop.it
From scenttrail.blogspot.fr - November 20, 2012 7:42 PM

Marty Note
Writing an article about how to buy web design and could use help. Tweet your ideas about how Buyers or Sellers of web design can make the process better with #BuyWebDev and I will curate them in. Anything we use gets an attribution link with juice attached (even for competitors).

Understanding HOW to sell and HOW to buy can only help all concerned and rising tides lift all boats. Definitely made better by wisdom of crowds and I/we will share. Yes I work for Raleigh's largest web development company (http://www.Atlanticbt.com ), but I've also sent jobs to friends when they weren't good fits.

There will be more great Internet marketing, mobile commerce, social media marketing, new ecommerce and email marketing than every Internet marketing agency can handle, so let's help THEM (buyers) understand US (sellers) better and vice versa.

Buyer of web design? Share your pain points such as confusing feature sets, don't understand pricing and others and we will be sure to address.

Use: #BuyWebDev or email Martin.Smith(at)Atlanticbt(dot)com.

Thanks, Marty

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12 Things To Do After You've Published a New Blog Post | Infographic

12 Things To Do After You've Published a New Blog Post | Infographic | Marketing Revolution | Scoop.it
From visual.ly - May 18, 6:46 PM
You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next?
Martin (Marty) Smith's insight:

Wow, I do SOME of these not the others. Great blogging tips. 

Josie's curator insight, May 19, 7:57 PM

Very Good! :)
Jeff Domansky's curator insight, May 19, 9:26 PM

Bloggers take note. Tips you can use.
Charles Mungai's curator insight, Today, 5:27 AM

The Key to becoming a power Blogger
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The Death of the Cold Call...Maybe: The New Sales Kabuki In A Connected Economy

The Death of the Cold Call...Maybe: The New Sales Kabuki In A Connected Economy | Marketing Revolution | Scoop.it
From plus.google.com - April 18, 5:20 PM
Death of the Cold Call...Maybe
If you sell something B2B these days I suggest SLOWING DOWN a tad and doing something I know will be anathema to fast…
Martin (Marty) Smith's insight:

Social Selling = Death Of The Cold Call

If you sell something I hope you like to read. Read the Thank You Economy or Crushing It by Gary Vaynerchuk BEFORE you make your next cold call. Gary will school you in the ways of the new sales Kabuki.

Here is some of the "new social selling" suggestions shared in the linked post: 

* Send prospects a LinkedIn Request. 
* REVIEW prospects' LinkedIn profiles before the call. 
* Follow prospects on Twitter & their blogs.
* NO SCRIPTS, read and note backgrounds. 
* Know what prospects LOVE before the call. 

 

To understand the NEW social selling, this new Kabuki where just because you can reach more people doesn't mean a strong arm is a good thing to have or even try, is to walk softly, listen more than you talk and know and respect those you "cold call". 

If you are NOT making sales don't blame buyers. I've known and worked with several GREAT salespeople and they worked on their instrument relentlessly. Great sales people are kinetic motion. They are always learning, reviewing and thinking about how to connect, listen better and serve. 

Great sales people aren't selfish or manipulative. They are invested and in the moment able to make connections in an instant and willing to share. If you aren't already a GREAT sales person or willing to learn how to create "social sales" good luck with that. Send a postcard from your next gig. 

If, on the other hand, you are willing to sign on to constant improvement and want to change the world in some measurable way this time was created or you. 

Welcome to the Death of the Call. 

SF Vision's comment, April 26, 5:41 PM
interesting discussion, thanks for starting it Marty.
Martin (Marty) Smith's comment, April 29, 7:35 PM
Don't disagree with Monika but I wouldn't go in as COLD as in the past. If a phone call is worth making then a quick pass of the prospects Linkedin and Twitter never hurts.
Monika D'Agostino's comment, April 30, 9:32 AM
Exactly, Marty. Using all the available channels is essential in building your presence and your brand, but it also doesn't hurt to pick up the phone, especially when you have done your research.
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Secret B2B Marketing Weapon? Better Landing Pages

Secret B2B Marketing Weapon? Better Landing Pages | Marketing Revolution | Scoop.it
From lunchpail.knotice.com - March 1, 2:38 PM
In fact, more than half of top brand marketers include improving landing page visits as a goal. To celebrate ... Every click of your campaign should look great on iPhone, Android, iPad, Android tables, and across web browsers and email clients.
Martin (Marty) Smith's insight:

Better Landing Pages Make More Money
Great post with very specific landing page recommendations. Landing pages are the secret to great B2B online marketer. I ran across a statistic not long ago about the distance those with more landing pages had over those with fewer and it was significant.

Landing pages can be a marker for other heightened awareness and better marketing, but think about that stat for just a moment. The mere presence of MORE indicated the potential for leadership.

 

Combine MORE with BETTER and that is where real advantage lives.

 

Tagmotion's comment, March 2, 7:48 AM
Great recommendations indeed. Surely one of the fundamentals here is that more landing pages necessarily means the messages on them are more targeted (than fewer landing pages with more generic messages). More landing pages means they're more aligned with the email or ad that preceded them. Targeted communication pure and simple.
Martin (Marty) Smith's comment, March 4, 8:04 PM
I think that is right. The Freakonomics of it say that MORE = more of a lot of things, more PPC, more emails and more landing pages. It is not a casual stat or it could be depending on the website. I also think more landing pages = IM team has their act better together (lol).
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Power Curation Tip Via Marketing Hits: The Curation Tease Page [+ Marty Note]

Power Curation Tip Via Marketing Hits: The Curation Tease Page [+ Marty Note] | Marketing Revolution | Scoop.it
From marketinghits.com - January 21, 11:29 AM
Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms.
Martin (Marty) Smith's insight:

Brian Yanish is a good friend, a trusted Internet marketing source and his website MarketingHits.com provided a great example in how to create SEO from curation. 

Brian creates a quick page about cool content he curates. Today Brian found a great "Ultimate Guide" from @YouBrandInc. Brian could push the link across Scoop.it, and he does use Scoop.it that way sometimes. 

The YouBrandInc.com "Ultimate Guide" is great content. Anyone creating an "Ultimate Guide" understands SEO and how to do keyword research because "ultimate guide" is a HOT way to describe content right now. 

Content handles come and go in popularity, but "Ultimate Guide" will probably always be valuable since it sounds so definitive. When you use a handle like "Ultimate Guide" be sure to deliver since your website could get hammered if your ultimate guide forgets 5 BIG tools everyone loves. 

The cool thing about using "Ultimate Guide" is anyone you forget will beat a path to your door to be included and then you can update. Brian creates a "teaser" page on MarketingHits.com for You Brand Inc.’s Ultimate Guide to Curation Tools.  

The advantage to a short page like this "teaser page", note Brian doesn't just copy their copy but writes a quick unique blurb and then pushes across to You Brand Inc., is your curation can bring social shares and juice to your website. 

One of the big questions in my Free Internet Marketing Consulting for Small Businesses (SMBs) this last Saturday was, "How are we supposed to keep up with all of this?" Curation with teaser pages like the one Brian created for the Ultimate Guide to Curation Tools is a great way to build a SMB’s authority without having to write thousands of words every day. 

A tactic like this builds page spread, the number of pages Google' indexes, adds frequency (remember Quality Deserves Freshness or QDF) and become an easy way to "curate" your way to authority.

 

Problem with using a tool, even ones I love like Scoop.it, is SEO juice (rankings and Google value) go to the platform. Brian's example breaks off a piece for MarketingHits.com as you should for your content marketing website by stealing his "teaser page" approach to curation. 

Brian and MarketingHits earn today's #StealThis. 

 


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Develop an Audience-Centric Content Strategy

Develop an Audience-Centric Content Strategy | Marketing Revolution | Scoop.it
From www.findandconvert.com - April 30, 10:08 AM
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.

Via digitalassetman, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Unique Customer Aspirations
I do something very similar as this post suggests, but I reverse the process preferring to do keyword research first. Keywords are vox populi, the voice of the mob, and so represent raw, unfiltered demand. If you listen carefully enough you can hear semantics too (how customers FEEL about something). 

Keywords also represent how customers think about your product, service or company. Whenever possible use THEIR language not yours, so I start with Keywords and work to personas. 

This post goes into intricate detail on persona creation and, in their model, I can see why they fit keys to personas. My personas are created from keys and patterns in our site's Google analytics. 

If you do either end of this exercise well the rest is somewhat moot. A great keyword set can drive a great persona and it works just as well in the other direction.

I agree with the core idea very much. As marketers we have what the Heath brothers called a "curse of knowledge" (Made To Stick). We LIVE our marketing. Customers DON'T live for our marketing. They live to raise great kids, experience special moments with people they love and experience life at its fullest.

This is why I like to connect with UCA (Unique Customer Aspirations) another way of saying "develop an audience-centric" content strategy.

UCA Post
http://www.atlanticbt.com/blog/how-unique-greatness-meets-customer-aspirations/  

Stefano Principato's curator insight, May 1, 10:12 AM

Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.
Robin Martin's comment, May 15, 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment, May 15, 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
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How To Make Your Internet Marketing STICKY [infographic]

How To Make Your Internet Marketing STICKY [infographic] | Marketing Revolution | Scoop.it
From alexwhite.org - March 31, 7:44 PM

Great infographic capturing tips from Heath brothers book Made To Stick. 

Martin (Marty) Smith's insight:

Made To Stick
If you are an Internet marketer and haven't read Made To Stick by the Heath brothers you can get some of the main ideas from this excellent infogrpahic summary. Biggest idea is sticky ideas are KING and there are specific things you can do to mek your ideas, your memes, more sticky or less sticky. You want MORE sticky (lol).

Martin (Marty) Smith's comment, March 31, 10:03 PM
Jesus, I noticed the main infographic blanked out so I shifted to the header. Looks like it blanked out for you too. Don't know why as it is a cool infogrpahic but may want to pick up the header I switched to.
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Using Storytelling Techniques In Your Corporate Blog — Expert Series Part 3

Using Storytelling Techniques In Your Corporate Blog — Expert Series Part 3 | Marketing Revolution | Scoop.it
From stevefarnsworth.wordpress.com - February 25, 12:55 PM
Corporate Blogging — Expert Series: Interview with Lou Hoffman. Part 3 Series Overview While many companies have corporate blogs, few do them well. My goal is to share conversations with those doin...
Martin (Marty) Smith's insight:

Great interview between my friend Steve Farnsworth (@Steveology) and Kew Hoffman, CEO of the Hoffman Agency. I love how Lew correclty identifies that the world is social and a company's social accceptance starts at the top. 

Great tips from Lew here. If you don't follow or read Steve you should.  

Jeff Domansky's curator insight, February 25, 3:04 PM

Still relevant 2011 interview with business storyteller Lou Hoffman.
Martin (Marty) Smith's comment, February 25, 3:43 PM
Thanks for the Scoop Jeff. Hope you follow Steve. He is smart and a good guy. Marty
Jeff Domansky's comment, February 25, 5:08 PM
Steve is indeed a good guy and Lou is a favorite storyteller.
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Q: Can Gamification Get Hotter? A: Maybe

Q: Can Gamification Get Hotter? A: Maybe | Marketing Revolution | Scoop.it
- January 1, 9:05 PM

Google's trend chart shows what we sense. Gamification is HOT and getting hotter.


Martin (Marty) Smith's insight:

Gamification, the art and science of applying game theory to online marketing, is HOT. The world Google Trends graph above confirms interest is high and getting higher. The steepness of the curve maybe its most impressive accomplishment.

Why Is Gamification So Hot
It is hard to think of any Internet marketing that can't be made better with gamification? The curve became very steep as Google began twisting our SEO fates with Panda updates. There is a correlation.

Google's new algorithm cherishes heuristic measures such as time on site, return visitors and pages viewed. Nothing tickles those metrics better than gamification. What is gamification?

Gamification, when applied to Internet marketing contains these components:

* A game with an objective measure, some "material" gains.

* A leaderboard that compares progress in the game.

* Small gains leading to bigger gains.

* A reward system easy to communicate across social nets.

* A game within the game.

* A social horse race.


Material Gain

Klout is a good example of "material" gain. As one's Klout score increases by making waves on the social net "material" gain is realized. For now we will overlook the circular nature of the rewards system (the primary benefit of your Klout score going up is your Klout score going up) and leave an upward swing as "material gain".

Leaderboard
Scoop.it's My Community is a great example of a perfectly conceived and executed leaderboard. Your track isn't against the top of the stack since seeing Robin Good or Michele Smorgon (@maxOz) visitor counts would be de-motivating. In fact, Scoop.it started with My Community that shared the top of the leaderboard before changing to just a Scooper's immediate competitive set (much more motivating).

Small Gains
Small gains are always the stepping-stones to bigger gains. The nature of a well-constructed game is the reward system never stops but does ratchet up the more it is played. This ability to slide rewards with play creates a cocaine-like addiction. It is no mistake that the leading troll on Reddit explained his self-destructive behavior as, "I did it for the points," as if anyone should understand his addiction.

 

The interview, not a Reddit player looked at the man as if he was insane. Reddit's gamification was both means and end and the reinforcement came so fast and furious this man was overwhelmed to the extent his life is in ruins from chasing "points". 


Social Points
Klout and GetGlue are good about prompting sharing of achievement across social network. Sharing reinforces the gain and sells the game.

Game Within The Game
On Scoop.it the daily game is views and the game within the game is views against your immediate competitive set as expressed in My Community. On a workout site the most pushups or greatest weight loss can be games within games. Games within games are wheels that increase engagement. Players who play the game within the game are twice hooked and may be the games greatest advocates.

Social Horse Race
The most valuable competitions are close ones. There is something in human nature that wants to root for the underdog that wants the thrill of victory. We care more about races when they are close, so gamification designers must find ways to insure competition. Scoop.it insured competition when they changed from top of the stack My Community to allowing each player to see their competitive set. If one or a few players run off and leave the pack the game must be reformed to promote competition or it won't endure.

Other Resources
I wrote what may be the first gamification white paper for Atlantic BT last year:

Gamification: Winning Hearts Minds and Loyalty Online

 

Gamification Summit in SF April 2013

Reality is Broken by Jane McGonigal

 

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