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5 Reasons To Embrace In-Game Mobile Advertising

5 Reasons To Embrace In-Game Mobile Advertising | Marketing Revolution | Scoop.it
iMedia Connection5 reasons to embrace in-game mobile advertisingiMedia ConnectionJust think about it -- when people are not at their computer, they still have access to their phone.


Marty Note
I admit to already being a convert to this idea before reading the piece. Working with game developers to slip in brands like Easter Eggs seems too cool. Imagine the campaign you can build around being a fly by ad in a cool video game.


Now THAT feels like "advertising" that could win hearts and minds, generate User Generaated Content (UGC) and provide substantial ROI (if you campaign it well). Bound to teach you and your marketing team something important in any case and isn't that the real game we are playing.

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How Your Brand Colors Impact Your Audience

How Your Brand Colors Impact Your Audience | Marketing Revolution | Scoop.it

This article and infographic posted by Chelsey Kilser and Daily Infographic and is about the of findings from Entrepreneur, TheLogoFactory and Logodesignworks


Jan Gordon:


Effective social business requires a strong brand messagegreat content and the ability to build community through deeper engagement and is first and foremost. However, the way you package your services matters and the colors you use are very important.


Excerpt:


"Colors matter and they are one of the factors that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies."


Here are a few takeaways:


**The true colors of the world's top brands:

   

     *29% use red

     *33% use blue

     *13% use yellow

     *28% use black or grayscale


**Good information about how people respond to different colors


     Here are just a few:


      *Red is agressive, provacative, attention-

        grabbing


      *Purple signifies royalty, sophistication, mystery


      *Black means prestige, value, timelessness


      *Brown is earthlike, natural, simplistic


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


See article and infographic here: [http://bit.ly/OjaJjM]  


Via janlgordon, thinksmart.it
John van den Brink's comment, July 3, 2012 1:02 PM
Thanks Jan!